A competitive battlefield of online stores exists. There are many other businesses selling a type of product similar to yours.
So, how will you sway the overwhelmed customers to your online store? You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.
#1 ‘PAS’ to pass
Your online store is one place where you will love to see crazy amount of traffic. Although you may not follow road rules, here it would be good to follow the ‘PAS’ rule (Promote, Advertise, Search engine optimization).
Promote your store through a blog. For instance, if you have an online clothing store, write a blog with posts like weirdest fashions worldwide, recent celebrity fashion faux-pas, easy and unique DIY tips or turn a little daring and give unbiased weekly views on different clothing brands.
Advertising a brand is an elixir you can’t really do without. Advertise through word-of-mouth, press releases or pay to feature your company ad on other sites. Another tool which advertising can’t do without today is ‘free social media’. Create your store’s Facebook & Twitter page (and please be active to update it regularly).
Online Marketing experts Claire Hughes and Polly Dugdale feel that these pages help drive the right traffic to your website because only people who are interested in the services you offer will click ‘like’ on the page or follow you in the first place, and eventually these same people will visit your website.
SEO needs effective tactics to give good results. Creation of external links serves well and so does updating your website with regular updates. Keyword saturation is necessary so as to heighten chances of your website’s name popping up when people search. Use Google Adwords Keyword Tool to spy into what your customers are typing when they Google products/ services similar to yours.
#2 Attract by being attractive
Many people shop because it is a form of therapy for them. A confusing website wouldn’t serve to relax them, and instead be more of a headache. An attractive website with an easy-to-understand layout is appealing and engaging. Make life easy on the home page. Make it really easy for the visitor to go wherever he/she wants to – about me, my services, combo offers, etc.
Having most of the information above the fold saves the visitor’s energy to scroll continually. Placing stars/flags beside your latest collections or using a different eye-catching color to highlight discounts are small modifications that go a long way.
#3 Locate clearly
Listing only your e-mail address and phone number on your website is like a pizza with only toppings and no cheese at the base. Not at all satisfying! Even if this is an online store with no physical place, you need to specify the geographic areas you serve in a non-spammy manner.
It’s cumbersome for the visitor to read every single town in all the countries that you cover. So it is best to describe your broad service areas while stating the names of the states. Having state names embedded will make your store strike more in the search engine.
#4 Give customers what they need
It is good to be damn sure about your target markets’ specific needs. For example, if your website is about car repairs, make sure you have listed every issue that can go wrong in a car along with your services to repair.
This again gives you more keywords, and your company is more likely to pop up when people search for car repair services.
#5 Network to create a network
A thumb rule of business is that you have to network to build a booming network for yourself. This includes talking good about your competitors. Difficult, eh? But this in turn will make them speak good about you in the market.
Rachel Taylor who manufactures her own product label in UK and has a huge clientele feels that it is significant to share other people’s (in the same field as your) work on your blog too as it helps to build a community of contacts.
Another way to network is to submit your work to other relevant sites or taking part in industry related events. This helps you pick people to network with as well as traffic for your site. For instance, designers can submit their work to sites like Print and Pattern. Working with a like-minded folk aides to eventually enter into joint ventures and further increase your traffic.
To analyze how well your networking tactics are moving, use Google Analytics. It presents the number of active viewers, daily visits, traffic from different countries and much more quickly and in an understandable manner.
#6 Build Linkage
Link to the powerful in the industry. Link to influential bloggers informally and over time. It’s not a one day affair or effort. The most straightforward way is to ask for links (you have nothing to lose). Follow comments and share posts by others and most likely they will do the same for you. Post content that will tempt other sites to link to you.
See to it that tweets from your Twitter page link back to your website. Don’t be rigid and full of yourself; it would be nice to allow guest bloggers to contribute to your site.
#7 Tempt return
Your visitors wouldn’t come back for nothing. You need to give them a strong reason to return to your website and turn into your regular client. Host monthly offers or provide discounts/ incentives.
Arrange interesting quizzes and contests to entertain them. Natalie Lue, founder of the kid’s design blog Bambino Goodies advises on giving away a free mini-ebook when people sign up for your newsletter.