Here are a few Spotify statistics I was able to dig up so far. As with all of my stat posts, this one will be updated whenever I stumble on new and interesting stats. Be sure to subscribe to my site updates and/or check back regularly to see the latest Spotify statistics.
Spotify sure has grown up in a relatively short period of time. It seems like only yesterday that the rumors were swirling about this foreign music service that was looking to enter the U.S. To this news, many of us rolled our eyes and said “why do we need another music streaming service?”
Well, after a few years stateside, it appears that a bunch of people made the decision that they did indeed need another music streaming service and Spotify was the one. 190 million people are now actively using the service and they haven’t shown much let-up yet. Here are the Spotify stats you need to know…
Spotify Facts
- Website: spotify.com
- Launch date: October 7, 2008
- Headquarters: Stockholm, Sweden
- Creators: Daniel Ek, Martin Lorentzon
- CEO: Daneil Ek
What is Spotify?
Spotify brings you the right music for every moment – on computers, mobiles, tablets, home entertainment systems, cars, gaming consoles and more. Just search for music you love, or let Spotify play you something great. Create and listen to your playlists for free or subscribe to Premium for on-demand access at the highest audio quality – with zero ads. (source)
Spotify Statistics
How many people use Spotify?
207 million active Spotify users
Last updated 1/1/19
Source: Spotify
How many Spotify paid subscribers?
96 million paid Spotify subscribers
Last updated 1/1/19
How many songs on Spotify?
Last updated 12/9/18
Number of songs added per day to Spotify:
Last updated 8/22/14
Spotify’s share of the global music streaming market:
Last updated June 2017
Amount Spotify has paid out to labels, publishers and collecting societies for music rights:
Last updated 11/5/16
Number of Spotify playlists:
Last updated 2/17/18
Number of Spotify playlists that get created or edited daily:
Last updated 8/21/14
Average number of hours users listen to Spotify:
Last updated 11/17/15
Amount of music streamed on Spotify in 2015:
Percentage of Spotify listening that takes place on a phone:
Last updated 1/12/15
Percentage of Spotify listening that takes place on a tablet:
Last updated 1/12/15
Average amount of daily listening for cross-platform (mobile & desktop) Spotify users:
Last updated 2/19/16
Percentage of Spotify users that link their Facebook accounts:
Last updated 1/10/15
Number of countries Spotify is available in:
Last updated 2/17/18
Percentage of Spotify users that tune in multiple times a week:
Last updated 1/9/16
Spotify’s revenue for 2018:
Spotify’s revenue for 2017:
4.09 billion euros ($4.99 billion)
Reported value of Spotify:
Last updated 12/15/17
Number of Spotify employees:
Last updated 9/30/18
Spotify History
- 2008 – Spotify launches in Europe
- 2011 – Spotify launches in the US
- 2012 – Follow and Discover features added
- 2014 – Listening time limits for free users are removed
- 2015 – Discover Weekly is launched
- 2015 – PlayStation Music launches
- 2017 – Spotify invests in Tencent Music (and visa versa)
- 2018 – Spotify goes public
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Music Streaming Company Report (Apple Music, Spotify, iHeartRadio and Pandora).