Spotify Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Spotify statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Spotify Facts

What is Spotify?

Spotify sure has grown up in a relatively short period of time. It seems like only yesterday that the rumors were swirling about this foreign music service that was looking to enter the U.S. To this news, many of us rolled our eyes and said “why do we need another music streaming service?”

Well, after a decade stateside, it appears that a bunch of people made the decision that they did indeed need another music streaming service and Spotify was the one. 200+ million people are now actively using the service and they haven’t shown much let-up yet.

Spotify History

  • 2008 – Spotify launches in Europe
  • 2011 – Spotify launches in the US
  • 2012 – Follow and Discover features added
  • 2014 – Listening time limits for free users are removed
  • 2015 – Discover Weekly is launched
  • 2015 – PlayStation Music launches
  • 2017 – Spotify invests in Tencent Music (and visa versa)
  • 2018 – Spotify goes public

Spotify User Count

How many users does Spotify have?


How many Spotify paid subscribers?


Number of Spotify ad-supported users:


Spotify Revenue Totals

Spotify revenue (annual):


Spotify revenue (quarterly):


Spotify net loss (annual):


Additional Spotify Statistics

Number of Spotify installs on Android devices:

500 million

Last updated 4/18/19


How many songs on Spotify?

50 million songs

Last updated 2/24/20


Number of songs added per day to Spotify:

Over 20,000

Last updated 8/22/14


Spotify’s share of the global music streaming market:

40%

Last updated June 2017


Amount Spotify has paid out to labels, publishers and collecting societies for music rights:

$5 billion

Last updated 11/5/16


Number of Spotify playlists:

2 billion

Last updated 2/17/18


Number of Spotify playlists that get created or edited daily:

5 million

Last updated 8/21/14


Average number of hours users listen to Spotify:

1.7 billion hours

Last updated 11/17/15


Amount of music streamed on Spotify in 2015:

20 billion hours


Percentage of Spotify listening that takes place on a phone:

52%

Last updated 1/12/15


Percentage of Spotify listening that takes place on a tablet:

10%

Last updated 1/12/15


Average amount of daily listening for cross-platform (mobile & desktop) Spotify users:

148 minutes

Last updated 2/19/16


Percentage of Spotify users that link their Facebook accounts:

55%

Last updated 1/10/15


Number of countries Spotify is available in:

61 countries

Last updated 2/17/18


Percentage of Spotify users that tune in multiple times a week:

over 80%

Last updated 1/9/16


Number of Spotify employees:

6,554 employees

Last updated 1/1/21


Number of songs that have reach 1 billion plays on Spotify:

25

Last updated 3/30/19


Number of Spotify users in the US:

26 million

Last updated 4/29/19


Number of Spotify users in India:

2 million

Last updated 4/29/19


Number of countries Spotify Lite is available in:

22

Last updated 5/13/19


Number of Spotify Lite installs to date:

2.1 million

Last updated 5/13/19


Percentage of Spotify users that have used Pandora at least a few times a month:

48%

Last updated 5/14/15


Number of user-generated Spotify playlists that have emoji in their titles:

35 million

Last updated 5/2/17


Most emoji’ed artists on Spotify:

Drake

Last updated 5/2/17


Percentage of Spotify listeners that are millennials:

72%

Last updated 4/17/16


Estimated percentage of Spotify active users that are male:

45%

Last updated 5/14/15


Estimated percentage of Spotify active users that are female:

55%

Last updated 5/14/15


Artist with the best day for streams of a single album on Spotify:

Drake (More Life on March 3, 2017)


Artist with the most streams in a single day on Spotify:

Drake (March 3, 2017)


Number of Spotify users that regularly listen to music from India:

4 million

Last updated 1/14/19


First song to hit 500 million Spotify streams:

“Thinking Out Loud” by Ed Sheeran


Number of markets that Spotify is available in:

79 markets

Last updated 8/15/19


Number of podcasts available on Spotify:

700,000 podcasts

Last updated 2/5/20


Reported value of Spotify:

about $19 billion

Last updated 12/15/17


Get the Full Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Music Streaming Company Report (Apple Music, Amazon Prime, Spotify, iHeartRadio, Pandora and Tidal).


 

Please note that some of these numbers are easier to find than others. A few of these Spotify stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.