Spotify sure has grown up in a relatively short period of time. It seems like only yesterday that the rumors were swirling about this foreign music service that was looking to enter the U.S. To this news, many of us rolled our eyes and said “why do we need another music streaming service?”
W
ell, after a few years stateside, it appears that a bunch of people made the decision that they did indeed need another music streaming service and Spotify was the one. 140 million people are now actively using the service and they haven’t shown much let-up yet.
Here are a few Spotify statistics I was able to dig up so far. As with all of my stat posts, this one will be updated whenever I stumble on new and interesting stats. Be sure to subscribe to my site updates and/or check back regularly to see the latest Spotify totals.
Please note that some of these numbers are easier to find than others. A few of these stats come from Spotify’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Spotify Statistics
How many Spotify users:
Year Spotify is projected to reach 100 million paying subscribers:
Last updated 9/16/16
Number of Spotify Songs:
Last updated 11/5/16
Number of songs added per day to Spotify:
Last updated 8/22/14
Amount Spotify has paid out to labels, publishers and collecting societies for music rights:
Last updated 11/5/16
Number of Spotify playlists:
Last updated 12/1/16
Number of Spotify playlists that get created or edited daily:
Last updated 8/21/14
Average number of hours users listen to Spotify:
Last updated 11/17/15
Amount of music streamed on Spotify in 2015:
Percentage of Spotify listening that takes place on a phone:
Last updated 1/12/15
Percentage of Spotify listening that takes place on a tablet:
Last updated 1/12/15
Average amount of daily listening for cross-platform (mobile & desktop) Spotify users:
Last updated 2/19/16
Percentage of Spotify users that link their Facebook accounts:
Last updated 1/10/15
Number of countries Spotify is available in:
Last updated 11/5/16
Percentage of Spotify users that tune in multiple times a week:
Last updated 1/9/16
Spotify’s loss in 2016:
Spotify’s revenue for 2016:
This report is a digital collection of every Spotify statistic I have been able to dig up over the years; 63 of them including stats on:
- Users
- Artists & Songs
- Playlists
- Listening Activity
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
or get it in one of my report bundles:
Bundle 1: Music Streaming reports (Spotify, iHeartRadio and Pandora).
Bundle 2: Unicorn reports (Airbnb, Buzzfeed, Pinterest, Slack, Snapchat, Spotify, Tesla, Uber).
[…] bottom line, and they are taking steps to counter this by targeting Adblock users with paywalls. f 1/4 of Spotify’s 60 million total users are willing to pay to escape ads, it’s conceivable that online news readers would be willing to pay for the […]