Here are a few Spotify statistics I was able to dig up so far including how many people use Spotify and much more. As with all of my stat posts, this one will be updated whenever I stumble on new and interesting stats. Be sure to subscribe to my site updates and/or check back regularly to see the latest Spotify statistics.
Spotify sure has grown up in a relatively short period of time. It seems like only yesterday that the rumors were swirling about this foreign music service that was looking to enter the U.S. To this news, many of us rolled our eyes and said “why do we need another music streaming service?”
Well, after a decade stateside, it appears that a bunch of people made the decision that they did indeed need another music streaming service and Spotify was the one. 200+ million people are now actively using the service and they haven’t shown much let-up yet.
With a user base as large as Spotify’s, there are a number of interesting areas to measure the services growth by Here are the Spotify stats you need to know. I hope you find this data helpful.
Spotify Facts
- Spotify Website: spotify.com
- Spotify Launch date: October 7, 2008
- Spotify Headquarters: Stockholm, Sweden
- Spotify Creators: Daniel Ek, Martin Lorentzon
- Spotify CEO: Daneil Ek
What is Spotify?
Spotify brings you the right music for every moment – on computers, mobiles, tablets, home entertainment systems, cars, gaming consoles and more. Just search for music you love, or let Spotify play you something great. Create and listen to your playlists for free or subscribe to Premium for on-demand access at the highest audio quality – with zero ads. (source)
Spotify Competitors:
YouTube, Pandora, iHeartRadio, Tidal, Amazon Prime Music, Saavn, Apple Music, Tencent Music
Spotify Statistics
How many people use Spotify?
- 2019: 232 million active Spotify users (Last updated 8/6/19)
- 2018: 207 million
- 2017: 160 million
- 2016: 124 million
- Source: Spotify
How many Spotify paid subscribers?
- 2019: 109 million paid Spotify subscribers (Last updated 8/15/19)
- 2018: 96 million
- 2017: 71 million
- 2016: 48 million
Number of Spotify ad-supported users:
- 2019: 129 million monthly active users (Last updated 7/1/19)
- 2018: 116 million
- 2017: 93 million
- 2016: 78 million
Number of Spotify installs on Android devices:
Last updated 4/18/19
How many songs on Spotify?
Last updated 8/15/19
Number of songs added per day to Spotify:
Last updated 8/22/14
Spotify’s share of the global music streaming market:
Last updated June 2017
Amount Spotify has paid out to labels, publishers and collecting societies for music rights:
Last updated 11/5/16
Number of Spotify playlists:
Last updated 2/17/18
Number of Spotify playlists that get created or edited daily:
Last updated 8/21/14
Average number of hours users listen to Spotify:
Last updated 11/17/15
Amount of music streamed on Spotify in 2015:
Percentage of Spotify listening that takes place on a phone:
Last updated 1/12/15
Percentage of Spotify listening that takes place on a tablet:
Last updated 1/12/15
Average amount of daily listening for cross-platform (mobile & desktop) Spotify users:
Last updated 2/19/16
Percentage of Spotify users that link their Facebook accounts:
Last updated 1/10/15
Number of countries Spotify is available in:
Last updated 2/17/18
Percentage of Spotify users that tune in multiple times a week:
Last updated 1/9/16
Spotify revenue (annual):
- 2018: €5.259 billion
- 2017: €4.09 billion
- 2016: €2.9 billion
- 2015: €$1.94 billion
- 2014: €1.085 billion
Spotify revenue (quarterly):
- Q2 2019: 1.667 billion euros
- Q1 2019: 1.511 billion euros
- Q4 2018: 1.495 billion euros
- Q3 2018: 1.352 billion euros
- Q2 2018: 1.273 billion euros
- Q1 2018: 1.139 billion euros
- Q4 2017: 1.149 billion euros
- Q1 2017: 902 million euros
Spotify net loss (annual):
- 2018: €78 million
- 2017: €1.235 billion
- 2016: €539 million
- 2015: €230 million
- 2014: €188 million
Reported value of Spotify:
Last updated 12/15/17
Number of Spotify employees:
Last updated 9/30/18
Number of songs that have reach 1 billion plays on Spotify:
Last updated 3/30/19
Number of Spotify users in the US:
Last updated 4/29/19
Number of Spotify users in India:
Last updated 4/29/19
Number of countries Spotify Lite is available in:
Last updated 5/13/19
Number of Spotify Lite installs to date:
Last updated 5/13/19
Percentage of Spotify users that have used Pandora at least a few times a month:
Last updated 5/14/15
Number of user-generated Spotify playlists that have emoji in their titles:
Last updated 5/2/17
Most emoji’ed artists on Spotify:
Last updated 5/2/17
Percentage of Spotify listeners that are millennials:
Last updated 4/17/16
Estimated percentage of Spotify active users that are male:
Last updated 5/14/15
Estimated percentage of Spotify active users that are female:
Last updated 5/14/15
Artist with the best day for streams of a single album on Spotify:
Drake (More Life on March 3, 2017)
Artist with the most streams in a single day on Spotify:
Number of Spotify users that regularly listen to music from India:
Last updated 1/14/19
First song to hit 500 million Spotify streams:
“Thinking Out Loud” by Ed Sheeran
Number of markets that Spotify is available in:
Last updated 8/15/19
Spotify History
- 2008 – Spotify launches in Europe
- 2011 – Spotify launches in the US
- 2012 – Follow and Discover features added
- 2014 – Listening time limits for free users are removed
- 2015 – Discover Weekly is launched
- 2015 – PlayStation Music launches
- 2017 – Spotify invests in Tencent Music (and visa versa)
- 2018 – Spotify goes public
This Spotify report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the Spotify report, click on the button below to purchase it.
Report 1: Music Streaming Company Report (Includes: Apple Music, Spotify, iHeartRadio and Pandora).
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