Here are a few Spotify statistics I was able to dig up so far including how many people use Spotify and much more. As with all of my stat posts, this one will be updated whenever I stumble on new and interesting stats. Be sure to subscribe to my site updates and/or check back regularly to see the latest Spotify statistics.

Spotify sure has grown up in a relatively short period of time. It seems like only yesterday that the rumors were swirling about this foreign music service that was looking to enter the U.S. To this news, many of us rolled our eyes and said “why do we need another music streaming service?”

Well, after a decade stateside, it appears that a bunch of people made the decision that they did indeed need another music streaming service and Spotify was the one. 200+ million people are now actively using the service and they haven’t shown much let-up yet.

With a user base as large as Spotify’s, there are a number of interesting areas to measure the services growth by Here are the Spotify stats you need to know. I hope you find this data helpful.

Spotify Facts

Spotify Website: spotify.com
Spotify Launch date: October 7, 2008
Spotify Headquarters: Stockholm, Sweden
Spotify Creators: Daniel Ek, Martin Lorentzon
Spotify CEO: Daneil Ek

What is Spotify?

Spotify brings you the right music for every moment – on computers, mobiles, tablets, home entertainment systems, cars, gaming consoles and more. Just search for music you love, or let Spotify play you something great. Create and listen to your playlists for free or subscribe to Premium for on-demand access at the highest audio quality – with zero ads. (source)

Spotify Competitors:

YouTube, Pandora, iHeartRadio, Tidal, Amazon Prime Music, Saavn, Apple Music, Tencent Music

Spotify Statistics

How many people use Spotify?

2019: 232 million active Spotify users (Last updated 8/6/19)
2018: 207 million
2017: 160 million
2016: 124 million

: Source: Spotify

How many Spotify paid subscribers?

2019: 109 million paid Spotify subscribers (Last updated 8/15/19)
2018: 96 million
2017: 71 million
2016: 48 million

Number of Spotify ad-supported users:

2019: 129 million monthly active users (Last updated 7/1/19)
2018: 116 million
2017: 93 million
2016: 78 million

Number of Spotify installs on Android devices:

500 million

Last updated 4/18/19

How many songs on Spotify?

50 million songs

Last updated 8/15/19

Number of songs added per day to Spotify:

Over 20,000

Last updated 8/22/14

Spotify’s share of the global music streaming market:

40%

Last updated June 2017

Amount Spotify has paid out to labels, publishers and collecting societies for music rights:

$5 billion

Last updated 11/5/16

Number of Spotify playlists:

2 billion

Last updated 2/17/18

Number of Spotify playlists that get created or edited daily:

5 million

Last updated 8/21/14

Average number of hours users listen to Spotify:

1.7 billion hours

Last updated 11/17/15

Amount of music streamed on Spotify in 2015:

20 billion hours

Percentage of Spotify listening that takes place on a phone:

52%

Last updated 1/12/15

Percentage of Spotify listening that takes place on a tablet:

10%

Last updated 1/12/15

Average amount of daily listening for cross-platform (mobile & desktop) Spotify users:

148 minutes

Last updated 2/19/16

Percentage of Spotify users that link their Facebook accounts:

55%

Last updated 1/10/15

Number of countries Spotify is available in:

61 countries

Last updated 2/17/18

Percentage of Spotify users that tune in multiple times a week:

over 80%

Last updated 1/9/16

Spotify revenue (annual):

Spotify revenue (quarterly):

Spotify net loss (annual):

Reported value of Spotify:

about $19 billion

Last updated 12/15/17

Number of Spotify employees:

4,040

Last updated 9/30/18

Number of songs that have reach 1 billion plays on Spotify:

Last updated 3/30/19

Number of Spotify users in the US:

26 million

Last updated 4/29/19

Number of Spotify users in India:

2 million

Last updated 4/29/19

Number of countries Spotify Lite is available in:

Last updated 5/13/19

Number of Spotify Lite installs to date:

2.1 million

Last updated 5/13/19

Percentage of Spotify users that have used Pandora at least a few times a month:

48%

Last updated 5/14/15

Number of user-generated Spotify playlists that have emoji in their titles:

35 million

Last updated 5/2/17

Most emoji’ed artists on Spotify:

Drake

Last updated 5/2/17

Percentage of Spotify listeners that are millennials:

72%

Last updated 4/17/16

Estimated percentage of Spotify active users that are male:

45%

Last updated 5/14/15

Estimated percentage of Spotify active users that are female:

55%

Last updated 5/14/15

Artist with the best day for streams of a single album on Spotify:

Drake (More Life on March 3, 2017)

Artist with the most streams in a single day on Spotify:

Drake (March 3, 2017)

Number of Spotify users that regularly listen to music from India:

4 million

Last updated 1/14/19

First song to hit 500 million Spotify streams:

“Thinking Out Loud” by Ed Sheeran

Number of markets that Spotify is available in:

79 markets

Last updated 8/15/19

Spotify History

2008 – Spotify launches in Europe
2011 – Spotify launches in the US
2012 – Follow and Discover features added
2014 – Listening time limits for free users are removed
2015 – Discover Weekly is launched
2015 – PlayStation Music launches
2017 – Spotify invests in Tencent Music (and visa versa)
2018 – Spotify goes public

Get the Full Report

This Spotify report is available in an annual industry report. Some of the data in industry reports include:

Users
Demographics
Revenue
Growth
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the Spotify report, click on the button below to purchase it.

Report 1: Music Streaming Company Report (Includes: Apple Music, Spotify, iHeartRadio and Pandora).

Craig Smith
https://expandedramblings.com/index.php/about-dmr/
DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.
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