Here are a few Spotify statistics I was able to dig up so far including how many people use Spotify and much more. As with all of my stat posts, this one will be updated whenever I stumble on new and interesting stats. Be sure to subscribe to my site updates and/or check back regularly to see the latest Spotify statistics.
Spotify sure has grown up in a relatively short period of time. It seems like only yesterday that the rumors were swirling about this foreign music service that was looking to enter the U.S. To this news, many of us rolled our eyes and said "why do we need another music streaming service?"
Well, after a decade stateside, it appears that a bunch of people made the decision that they did indeed need another music streaming service and Spotify was the one. 200+ million people are now actively using the service and they haven't shown much let-up yet.
With a user base as large as Spotify's, there are a number of interesting areas to measure the services growth by Here are the Spotify stats you need to know. I hope you find this data helpful.
Spotify Facts
- Website: spotify.com
- Launch date: October 7, 2008
- Headquarters: Stockholm, Sweden
- Creators: Daniel Ek, Martin Lorentzon
- CEO: Daneil Ek
What is Spotify?
Spotify brings you the right music for every moment – on computers, mobiles, tablets, home entertainment systems, cars, gaming consoles and more. (source)
Spotify Competitors:
YouTube, Pandora, iHeartRadio, Tidal, Amazon Prime Music, Saavn, Apple Music, Tencent Music
Spotify Statistics
How many users does Spotify have?
- 2020: 155 million active Spotify users
- 2019: 271 million
- 2018: 207 million
- 2017: 160 million
- 2016: 124 million
How many Spotify paid subscribers?
- 2020: 155 million premium Spotify subscribers
- 2019: 125 million
- 2018: 96 million
- 2017: 71 million
- 2016: 48 million
Number of Spotify ad-supported users:
- 2020: 199 million monthly active users
- 2019: 129 million
- 2018: 116 million
- 2017: 93 million
- 2016: 78 million
Number of Spotify installs on Android devices:
Last updated 4/18/19
How many songs on Spotify?
Last updated 2/24/20
Number of songs added per day to Spotify:
Last updated 8/22/14
Spotify's share of the global music streaming market:
Last updated June 2017
Amount Spotify has paid out to labels, publishers and collecting societies for music rights:
Last updated 11/5/16
Number of Spotify playlists:
Last updated 2/17/18
Number of Spotify playlists that get created or edited daily:
Last updated 8/21/14
Average number of hours users listen to Spotify:
Last updated 11/17/15
Amount of music streamed on Spotify in 2015:
Percentage of Spotify listening that takes place on a phone:
Last updated 1/12/15
Percentage of Spotify listening that takes place on a tablet:
Last updated 1/12/15
Average amount of daily listening for cross-platform (mobile & desktop) Spotify users:
Last updated 2/19/16
Percentage of Spotify users that link their Facebook accounts:
Last updated 1/10/15
Number of countries Spotify is available in:
Last updated 2/17/18
Percentage of Spotify users that tune in multiple times a week:
Last updated 1/9/16
Number of Spotify employees:
Last updated 1/1/21
Number of songs that have reach 1 billion plays on Spotify:
Last updated 3/30/19
Number of Spotify users in the US:
Last updated 4/29/19
Number of Spotify users in India:
Last updated 4/29/19
Number of countries Spotify Lite is available in:
Last updated 5/13/19
Number of Spotify Lite installs to date:
Last updated 5/13/19
Percentage of Spotify users that have used Pandora at least a few times a month:
Last updated 5/14/15
Number of user-generated Spotify playlists that have emoji in their titles:
Last updated 5/2/17
Most emoji'ed artists on Spotify:
Last updated 5/2/17
Percentage of Spotify listeners that are millennials:
Last updated 4/17/16
Estimated percentage of Spotify active users that are male:
Last updated 5/14/15
Estimated percentage of Spotify active users that are female:
Last updated 5/14/15
Artist with the best day for streams of a single album on Spotify:
Drake (More Life on March 3, 2017)
Artist with the most streams in a single day on Spotify:
Number of Spotify users that regularly listen to music from India:
Last updated 1/14/19
First song to hit 500 million Spotify streams:
"Thinking Out Loud" by Ed Sheeran
Number of markets that Spotify is available in:
Last updated 8/15/19
Number of podcasts available on Spotify:
Last updated 2/5/20
Spotify Revenue Statistics:
Spotify revenue (annual):
- 2020: €7.880 billion
- 2019: €6.764 billion
- 2018: €5.259 billion
- 2017: €4.09 billion
- 2016: €2.9 billion
- 2015: €$1.94 billion
- 2014: €1.085 billion
Spotify revenue (quarterly):
- Q4 2020: 2.168 billion euros
- Q3 2020: 1.975 billion euros
- Q2 2020: 1.89 billion euros
- Q1 2020: 1.85 billion euros
- Q4 2019: 1.855 billion euros
- Q3 2019: 1.73 billion euros
- Q2 2019: 1.667 billion euros
- Q1 2019: 1.511 billion euros
- Q4 2018: 1.495 billion euros
- Q3 2018: 1.352 billion euros
- Q2 2018: 1.273 billion euros
- Q1 2018: 1.139 billion euros
- Q4 2017: 1.149 billion euros
- Q1 2017: 902 million euros
Spotify net loss (annual):
- 2020: €581 million
- 2019: €186 million
- 2018: €78 million
- 2017: €1.235 billion
- 2016: €539 million
- 2015: €230 million
- 2014: €188 million
Reported value of Spotify:
Last updated 12/15/17
Spotify History
- 2008 - Spotify launches in Europe
- 2011 - Spotify launches in the US
- 2012 - Follow and Discover features added
- 2014 - Listening time limits for free users are removed
- 2015 - Discover Weekly is launched
- 2015 - PlayStation Music launches
- 2017 - Spotify invests in Tencent Music (and visa versa)
- 2018 - Spotify goes public
Get the Industry Report
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Music Streaming Company Report (Apple Music, Amazon Prime, Spotify, iHeartRadio, Pandora and Tidal).
Most streamed artist on Spotify in 2015:
Most streamed female on Spotify in 2015:
Most streamed Song on Spotify in 2015:
Most streamed album on Spotfiy in 2015:
Beauty Behind the Madness (by The Weeknd)
Most streamed artist on Spotify (all time):
Last updated 12/1/15
Most musical day on Spotify in 2015:
Number of streams for Spotify's "Discover Weekly" playlist:
Last updated 5/25/16
Number of Spotify users that use the Discover Weekly feature:
Last updated 5/25/16
Top streamed music genre on Discover Weekly:
Last updated 5/25/16
Most streamed artist on Spotify in 2014:
Most streamed artist on Spotify in 2013:
Most streamed song on Spotify in 2014:
Time of the day that Running and Workout playlists are most played on Spotify:
Number of workout playlists that have been created on Spotify:
Last updated 1/9/16
Spotify's most-streamed running song of 2015:
"Run the World (Girls)" by Beyonce
Spotify's second most-streamed running song of 2015:
Amount of music Spotify Running users have listened to:
Last updated 1/7/16
Number of miles Spotify Running users have logged:
Last updated 1/7/16
Percentage of Spotify's Discover Weekly listeners that save at least one song to their own playlists:
Last updated 10/8/15
Percentage of Spotify's Discover Weekly listeners that stream five or more tracks:
Last updated 10/8/15
Number of streams of Beatles songs that took place the first 3 days they were available on Spotify:
Number of Spotify playlists dedicated to commuting:
Last updated 1/8/16
Number of new advertisers Spotify picked up in 2015:
Average amount of daily listening for Spotify users on PlayStation:
Last updated 9/30/15
Number of tracks streamed by Spotify users on PlayStation:
Last updated 4/15/16
Top artist on Spotify in 2016:
Most streamed female artist on Spotify in 2016:
Most streamed male artist on Spotify in 2016:
Most streamed track on Spotify in 2016:
One Dance (feat. WhizKid and Kyla) - Drake
Most streamed album on Spotify in 2016:
Most streamed playlist on Spotify in 2016: