Music streaming has seen a massive surge in popularity in recent years, with millions of people around the world now using platforms like Spotify, Apple Music, and Tidal to access their favorite songs and artists. According to recent statistics, there are now over 400 million active music streaming users globally, with the industry generating over $21 billion in revenue in 2022. The majority of music streaming users are aged between 18 and 34, with a growing number of older generations also adopting the technology. In terms of geography, North America continues to be the largest market for music streaming, closely followed by Europe. These figures highlight the increasing importance of music streaming in the global music industry, and the growing demand for seamless access to music across a range of devices and platforms.
Music streaming has revolutionized the way we listen to our favorite songs and discover new artists. But just how popular is music streaming, and which platforms are leading the way? In this blog post, we’ll take a closer look at the latest music streaming statistics and explore the trends shaping the industry.
Below is a collection of some of the most interesting music streaming statistics and facts and fun facts I have stumbled across in my internet travels. Posts here cover both individual companies as well as the industry as a whole. Stat posts here are edited and updated almost daily, so be sure to check back often!
Music Streaming Statistics and Fun Facts
Revenue generated by the streaming music industry in 2017: $4 billion
Average amount a music consumer in the US spend on streaming music annually: less than $15 (2017)
Percentage of US music industry revenue that comes from music streaming: 75% (2018)
Percentage of US music consumers’ overall annual music spend that is on streaming: 9% (2017)
Percentage of US music consumers that have a paid music streaming subscription: 29% (2017)
Percentage of all US music listening that comes from music streaming: 75% (2018)
Percentage of US consumers that listen to online music streaming services: 75% (2016)
Percentage of China Tier 1 consumers that listen to online music streaming services: 72% (2016)
Percentage of China Tier 2 consumers that listen to online music streaming services: 67% (2016)
Percentage of China Tier 2 consumers that listen to online music streaming services: 49% (2016)
Growth in on-demand audio streams in 2016 in the US: 76%
Share of total music consumption in the US in 2016 that came from audio streaming: 38%
Year that streaming overtook digital downloads as the US music industry’s primary source of income: 2015