He are all the Amazon statistics and facts I have been able to dig up in my travels. As always, if I stumble across more Amazon stats that are worth sharing I will be sure to update this post.
Amazon.com sure has evolved over the past 25 years. Starting out as predominantly an online bookstore, they have grown significantly and quickly into the digital retailer of choice for consumers in the U.S. and beyond. Amazon has literally transformed the retail industry by giving consumers the ability to get exactly what they want in almost the same amount of time as it takes to go to their local mall or department store. They have forced Fortune 500 retailers to change their entire approach and build their own online platforms to keep up.
Today, Amazon continues to evolve, adding original programming, home automation and extensive mobile capabilities. They’ve even dabbled in brick and mortar retail with the purchase of the Wholefoods Grocery chain and the establishment of Amazon Go stores in some markets. With such a diverse portfolio of products and services, there is much about Amazon that can be measured. Below is all the data fit to measure. I hope you find it helpful.
Amazon-Related Stat Posts:
- Amazon Prime Facts and Stats
- Amazon Alexa Facts and Stats
- Amazon Web Services Facts and Stats
- Twitch Facts and Stats
Interesting Facts
- Year Amazon.com was founded: 1994
- Amazon website: amazon.com
- Where is Amazon’s headquarters: Seattle, WA
- Future location of Amazon’s HQ2s: New York and Virginia
- Who created Amazon: Jeff Bezos
- Key subsidiaries: Audible, Goodreads, IMDB, PillPack, Ring, Souq, Twitch, Whole Foods Market, Woot, Zappos
Important Moments in Amazon History
- 1994 – Cadabra Inc is incorporated in Washington State.
- 1995 – Cadabra becomes Amazon and goes live as an online bookstore
- 1996 – Amazon incorporates in Delaware
- 1997 – Amazon goes public
- 1998 – Amazon purchases IMDB
- 1999 – Jeff Bezos named Time Person of the Year
- 2001 – Amazon turns its first profit
- 2008 – Amazon purchases Audible
- 2009 – Amazon purchases Zappos
- 2103 – Amazon purchases Goodreads
- 2014 – Amazon purchases Twitch
- 2017 – Amazon purchases Whole Foods
- 2017 – Amazon purchases Souq
- 2018 – Amazon purchases Ring
- 2018 – Amazon purchases PillPack
- 2018 – Amazon announces it will open 2 additional headquarters (Crystal City, VA and New York, NY)
Important Amazon Statistics
How many people use Amazon?
Amazon isn’t quite as forthcoming as other digital companies with releasing their overall user totals, but this is the best I’ve been able to dig up.
300 million Amazon users
Last updated 2/12/17
For an Amazon Prime user total, please see this post.
Number of Amazon customers after its first year:
1.5 million customers
Actually not a bad total given it was the very early days of the internet, but still hard to believe Amazon ever being that small.
How many people work for Amazon?
647,500 employees
Last updated 1/1/19
It takes tons of people to get you your packages as quickly as Amazon does.
Amazon’s minimum wage:
Last updated 1/1/19
Average monthly users for the Amazon mobile app:
30 million Amazon MAU
Last updated 7/20/16
Again, Amazon is a tough nut to crack when it comes to user totals, so this is the best total I could find. I’m sure its much higher now.
How many sellers does Amazon have?
2 million Amazon sellers
Last updated 1/1/18
More than just Amazon is profiting off their platform. Millions of third party sellers offer products as well.
Amazon market cap:
Last updated 4/12/19
Amazon is now one of the most valuable companies on the planet.
Amazon net sales (annual):
- 2018: $232.9 billion
- 2017: $177.9 billion
- 2016: $136 billion
- 2015: $107 billion
- 2014: $88.99 billion
- 2013: $74.75 billion
- 2012: $61.09 billion
- 1997: $147.8 million
Amazon net income (annual)
With the size of infrastructure Amazon had to build up to scale to the size they are today, it took quite a while for the company to turn a profit. I’d say they are making up for it pretty quickly…
- 2018: $10.1 billion
- 2017: $3 billion
- 2016: $2.4 billion
- 2015: $596 million
- 2014: $241 million loss
Amazon net sales (quarterly):
- Q1 2019: $59.7 billion
- Q4 2018: $72.383 billion
- Q3 2018: $56.576 billion
- Q2 2018: $52.9 billion
- Q1 2018: $51 billion
- Q4 2017: $60.5 billion
- Q3 2017: $43.74 billion
- Q2 2017: $38 billion
- Q1 2017: $35.7 billion
- Q4 2016: $43.7 billion
- Q3 2016: $32.7 billion
- Q2 2016: $30.4 billion
- Q1 2016: $29.13 billion
- Q4 2015: $35.75 billion
- Q3 2015: $25.4 billion
- Q2 2015: $21.4 billion
- Q1 2015: $22.72 billion
- Q3 2014: $20.58 billion
- Q2 2014: $19.34 billion
Amazon net income (quarterly):
- Q1 2019: $3.6 billion
- Q4 2018: $3.027 billion
- Q3 2018: $2.883 billion
- Q2 2018: $2.5 billion
- Q1 2018: $1.6 billion
- Q4 2017: $1.9 billion
- Q3 2017: $256 million
- Q2 2017: $197 million
- Q1 2017: $724 million
- Q4 2016: $749 million
- Q3 2016: $252 million
Amazon growth in net sales year-over-year:
Percentage of Amazon annual revenue that is recognized in the 4th quarter:
Amount Amazon spends on marketing and advertising annually:
- 2018: $8.2 billion
- 2017: $6.3 billion
- 2016: $5 billion
Total first-party (Amazon) sales on Amazon in 2018:
Total third-party sales on Amazon in 2018:
Projected amount that Amazon will earn in net US digital ad revenue:
Last updated 10/26/17
Amazon’s share of total US retail in 2018:
Amazon’s share of US retail ecommerce (annual)
Number of warehouse robots Amazon currently employs:
Last updated 1/4/17
Top product listing factor that correlates most with Amazon ranking:
Amazon Best Sellers Rank (sales rank)
Last updated 4/12/16
Reported amount Amazon paid for Whole Foods:
Increase in Amazon App holiday shopping from 2016-2017:
Number of items ordered on Amazon during Cyber Week 2017:
140 million items
Amazon’s share of 2017 online holiday retail sales:
between 45-50%
Amazon’s biggest shopping day ever:
Projected amount Amazon will spend on shipping in 2017:
Last updated 11/23/17
Number of small and medium sized US business that sell on Amazon:
Last updated 5/3/18
Number of Amazon users in India:
Last updated 10/12/18
Amazon’s market share in India:
Last updated 5/18/18
Number of people that pay for Amazon Music Unlimited:
Last updated 4/3/18
Number of songs available on Amazon Music Unlimited:
45 million songs
Last updated 1/17/18
Amazon’s projected share of the US digital ad market:
Last updated 9/19/18
Number of people that own an Amazon Fire TV device:
Last updated 8/28/18
Number of monthly visits to Amazon.com from a mobile browser:
Last updated 3/27/19
Number of monthly Amazon app users:
Last updated 3/27/19
Percentage of Amazon mobile shopper visits that come through their app:
42%, yet those users account for 85% of all mobile time spent with Amazon
Last updated 3/27/19
85% of people who admit to drunk online shopping say their go-to for drunk shopping is Amazon.
Estimated net worth of Amazon owner Jeff Bezos:
Last updated 4/12/19
Amazon’s share of the US online grocery market:
Last updated 1/17/18
Number of products in Amazon Storefronts:
Last updated 9/17/18
Number of sellers in Amazon Storefronts:
Last updated 9/17/18
Amount Amazon paid for Souq:
Amount Amazon paid for Ring:
Amount Amazon paid for PillPack:
Percentage of FedEx’s annual revenue that Amazon accounted for before they severed their relationship in 2019:
Key Amazon Competitors:
This Amazon statistics report is available in a few of our annual industry report. Some of the data in the Amazon section of these industry reports include:
- Amazon customer stats
- Seller/Products Stats
- Kindle Stats
- Amazon Sales and Revenue Stats
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Amazon Properties Report (Includes: Amazon, Amazon Prime, Amazon Web Services and Twitch).
Report 2: eCommerce Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal, Paytm and Square).
Report 3: Digital Disruptors Report (Includes: Airbnb, Amazon, Glassdoor, Netflix, Tesla, TripAdvisor, Uber, WordPress, Zillow).
Report 4: Digital Titans Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Google, Microsoft).
Report 5: FAANG Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix)
Report 6: Search Engine Company Report (Includes: Amazon, Baidu, Bing, Google, Microsoft and Yandex).
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