He are all the Amazon statistics and facts I have been able to dig up in my travels. As always, if I stumble across more Amazon stats that are worth sharing I will be sure to update this post.
Amazon.com sure has evolved over the past 20 years. Starting out as predominantly an online bookstore, they have grown significantly into the digital retailer of choice for consumers in the U.S. and beyond.
Today, Amazon continues to evolve, adding original programming and extensive mobile capabilities. Here’s some interesting data…
See Also:
- Amazon Prime Facts and Stats
- Amazon Alexa Facts and Stats
- Amazon Web Services Facts and Stats
- Twitch Facts and Stats
Amazon Facts
- Year Amazon.com was founded: 1994
- Amazon homepage: amazon.com
- Where is Amazon’s headquarters: Seattle, WA
- Future location of Amazon’s HQ2s: New York and Virginia
- Who created Amazon: Jeff Bezos
- Key subsidiaries: Audible, Goodreads, IMDB, Ring, Souq, Twitch, Whole Foods Market, Woot, Zappos
- What is Amazon.com?
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon , AWS, Kindle Direct Publishing , Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon . (source)
Amazon History
- 1994 – Cadabra Inc is incorporated in Washington State.
- 1995 – Cadabra becomes Amazon and goes live as an online bookstore
- 1996 – Amazon incorporates in Delaware
- 1997 – Amazon goes public
- 1998 – Amazon purchases IMDB
- 1999 – Jeff Bezos named Time Person of the Year
- 2001 – Amazon turns its first profit
- 2008 – Amazon purchases Audible
- 2009 – Amazon purchases Zappos
- 2103 – Amazon purchases Goodreads
- 2014 – Amazon purchases Twitch
- 2017 – Amazon purchases Whole Foods
- 2018 – Amazon purchases Ring
- 2018 – Amazon announces it will open 2 additional headquarters (Crystal City, VA and New York, NY)
Amazon Statistics
How many Amazon.com users:
Last updated 2/12/17
Average monthly users for the Amazon mobile app:
Last updated 7/20/16
Number of Amazon sellers:
Last updated 1/1/18
Amazon net sales in 2017:
Amazon net income in 2017:
Amazon net sales in 2016:
Amazon net income in 2016:
Amazon net sales in Q3 2018:
Amazon net income in Q3 2018:
Projected amount that Amazon will earn in net US digital ad revenue:
Last updated 10/26/17
Amazon’s share of total US retail in 2018:
Amazon’s share of US retail ecommerce in 2018:
Amazon’s share of US retail ecommerce in 2017:
Number of warehouse robots Amazon currently employs:
Last updated 1/4/17
Top product listing factor that correlates most with Amazon ranking:
Amazon Best Sellers Rank (sales rank)
Last updated 4/12/16
Reported amount Amazon paid for Whole Foods:
Increase in Amazon App holiday shopping from 2016-2017:
Number of items ordered on Amazon during Cyber Week 2017:
Amazon’s share of 2017 online holiday retail sales:
Amazon’s biggest shopping day ever:
Projected amount Amazon will spend on shipping in 2017:
Last updated 11/23/17
Number of small and medium sized US business that sell on Amazon:
Last updated 5/3/18
Number of Amazon users in India:
Last updated 10/12/18
Amazon’s market share in India:
Last updated 5/18/18
Number of people that pay for Amazon Music Unlimited:
Last updated 4/3/18
Number of songs available on Amazon Music Unlimited:
Last updated 1/17/18
Number of Amazon employees:
Last updated 1/1/18
Amazon’s projected share of the US digital ad market:
Last updated 9/19/18
Number of people that own an Amazon Fire TV device:
Last updated 8/28/18
My new digital report contains all of the Amazon statistics I have been able to dig up over the years; 150 of them including stats on:
- Shopper/Seller/Products Stats
- Kindle Stats
- Amazon Sales and Revenue Stats
- And Much More! – all in one place
To get your copy of this Amazon statistic report, click on the button below to purchase it.
or get it in one of my report bundles:
Bundle 1: Amazon digital reports (Amazon, Amazon Prime, Amazon Web Services and Twitch).
Bundle 2: eCommerce digital reports (Alibaba, Alipay, Amazon, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal and Square).
Bundle 3: Digital Disruptor reports (Uber, Zillow, Amazon, Glassdoor, WordPress, Airbnb, Tripadvisor, Tesla and Netflix reports).
Bundle 4: Digital Titans report bundle (Amazon, Apple, Facebook, Google, Microsoft).
Bundle 5: FAANG Report Bundle (Facebook, Amazon, Apple, Google, Netflix)