Amazon.com sure has evolved over the past 20 years. Starting out as predominantly an online bookstore, they have grown significantly into the digital retailer of choice for consumers in the U.S. and beyond.
Today, Amazon continues to evolve, adding original programming and extensive mobile capabilities.
So here you have it: all the Amazon statistics and facts I could dig up. As always, if I stumble across more Amazon stats that are worth sharing I will be sure to update this post.
Here are all the Amazon statistics I have been able to dig up over the years; More than 120 of them including stats on:
- Amazon.com Stats
- Kindle Stats
- Amazon Sales and Revenue Stats
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this Amazon statistic report, click on the button below to purchase it.
or get it in one of my report bundles:
Bundle 1: Amazon digital reports (Amazon, Amazon Prime, Amazon Web Services and Twitch).
Bundle 2: eCommerce digital reports (Alibaba, Alipay, Amazon, eBay, Etsy, Flipkart, JD.com, Tmall, Taobao and Paypal).
Bundle 3: Digital Disruptor reports (Uber, Zillow, Amazon, Glassdoor, WordPress, Airbnb, Tripadvisor, Tesla and Netflix reports).
Bundle 4: Digital Titans report bundle (Amazon, Apple, Facebook, Google, Microsoft).
Image credit: Zhao ! via flickr
Please note that some of these numbers are easier to find than others. A few of these stats come from Amazon’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Amazon Statistics
Year Amazon.com was founded:
How many Amazon.com users:
Last updated 2/12/17
Average monthly users for the Amazon mobile app:
Last updated 7/20/16
Number of Amazon sellers with sales of $100,000 or more in 2016:
Number of Amazon Dash buttons:
Last updated 1/25/17
Percentage of US online shoppers that are on the Amazon mobile app:
Last updated 1/17/17
Percentage of Amazon US customers that purchase from it at least once a month:
Last updated 12/21/16
Percentage of Amazon US customers that purchase from it at least once a week:
Last updated 12/21/16
Amazon net sales in 2016:
Amazon net income in 2016:
Amazon net sales in Q2 2017:
Amazon net income in Q2 2017:
Reported amount Amazon is spending on video content annually:
Last updated 12/5/16
Number of warehouse robots Amazon currently employs:
Last updated 1/4/17
Percentage of web shoppers that go directly to Amazon for product searches:
Last updated 10/6/15
Top product listing factor that correlates most with Amazon ranking:
Amazon Best Sellers Rank (sales rank)
Last updated 4/12/16
Really impressed with the number 33. I realize that it can generate quite a lot to the community affected Amazon