Amazon Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Amazon statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.


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Amazon Facts

What is Amazon?

Amazon.com sure has evolved over the past 25 years. Starting out as predominantly an online bookstore, they have grown significantly and quickly into the digital retailer of choice for consumers in the U.S. and beyond. Amazon has literally transformed the retail industry by giving consumers the ability to get exactly what they want in almost the same amount of time as it takes to go to their local mall or department store. They have forced Fortune 500 retailers to change their entire approach and build their own online platforms to keep up.

Today, Amazon continues to evolve, adding original programming, home automation and extensive mobile capabilities. They’ve even dabbled in brick and mortar retail with the purchase of the Wholefoods Grocery chain and the establishment of Amazon Go stores in some markets.

Amazon History

  • 1994 – Cadabra Inc is incorporated in Washington State.
  • 1995 – Cadabra becomes Amazon and goes live as an online bookstore
  • 1996 – Amazon incorporates in Delaware
  • 1997 – Amazon goes public
  • 1998 – Amazon purchases IMDB
  • 1999 – Jeff Bezos named Time Person of the Year
  • 2001 – Amazon turns its first profit
  • 2008 – Amazon purchases Audible
  • 2009 – Amazon purchases Zappos
  • 2103 – Amazon purchases Goodreads
  • 2014 – Amazon purchases Twitch
  • 2017 – Amazon purchases Whole Foods
  • 2017 – Amazon purchases Souq
  • 2018 – Amazon purchases Ring
  • 2018 – Amazon purchases PillPack
  • 2018 – Amazon announces it will open 2 additional headquarters (Crystal City, VA and New York, NY)
  • 2021 – Amazon announces Founder and CEO Jeff Bezos will transition to Executive Chair

Amazon User Count

Amazon customer count:

Amazon isn’t quite as forthcoming as other digital companies with releasing their overall user totals, but this is the best I’ve been able to dig up.

300 million Amazon users

Last updated 2/12/17

For an Amazon Prime user total, please see this post.


Number of Amazon customers after its first year:

1.5 million Amazon customers

Actually not a bad total given it was the very early days of the internet, but still hard to believe Amazon ever being that small.

Amazon Revenue Totals

Amazon net sales (annual):


Amazon North America sales growth (YOY):


Amazon North America sales (annual):


Amazon International sales growth (YOY):


Amazon International sales (annual):


Amazon net income (annual)

With the size of infrastructure Amazon had to build up to scale to the size they are today, it took quite a while for the company to turn a profit. I’d say they are making up for it pretty quickly…


Amazon net sales (quarterly):


Amazon net income (quarterly):


Amazon growth in net sales year-over-year:


Percentage of Amazon annual revenue that is recognized in the 4th quarter:


Amount Amazon spends on marketing and advertising annually:


Total first-party (Amazon) sales on Amazon in 2018:

$117 billion


Total third-party sales on Amazon in 2018:

$160 billion


Projected amount that Amazon will earn in net US digital ad revenue:

$1.65 billion

Last updated 10/26/17


Amazon’s share of total US retail in 2018:

5%


Amazon’s share of US retail ecommerce (annual)


Additional Amazon Statistics

How many people work for Amazon?

647,500 employees

Last updated 1/1/19

It takes tons of people to get you your packages as quickly as Amazon does.


Percent of Amazon employees that are men:

61%

Last updated 3/24/16


Percent of Amazon employees that are women:

39%

Last updated 3/24/16


Number of Amazon employees in Europe by the end of 2019:

95,000

Last updated 7/24/19


Amazon’s minimum wage:

$15/hour

Last updated 1/1/19


Average monthly users for the Amazon mobile app:

30 million Amazon MAU

Last updated 7/20/16

Again, Amazon is a tough nut to crack when it comes to user totals, so this is the best total I could find. I’m sure its much higher now.


How many sellers does Amazon have?

2 million Amazon sellers

Last updated 1/1/18

More than just Amazon is profiting off their platform. Millions of third party sellers offer products as well.


Amazon market cap:

$900 billion

Last updated 4/12/19

Amazon is now one of the most valuable companies on the planet.


Number of warehouse robots Amazon currently employs:

45,000 robots

Last updated 1/4/17


Amazon share of US search ad revenue:

12.9%

Last updated October 2019


Top product listing factor that correlates most with Amazon ranking:

Amazon Best Sellers Rank (sales rank)

Last updated 4/12/16


Reported amount Amazon paid for Whole Foods:

$13.7 billion


Increase in Amazon App holiday shopping from 2016-2017:

70%


Number of items ordered on Amazon during Cyber Week 2017:

140 million items


Amazon’s share of 2017 online holiday retail sales:

between 45-50%


Amazon’s biggest shopping day ever:

Cyber Monday 2017


Projected amount Amazon will spend on shipping in 2017:

$21 billion

Last updated 11/23/17


Number of small and medium sized US business that sell on Amazon:

1 million

Last updated 5/3/18


Number of Amazon users in India:

100 million

Last updated 10/12/18


Amazon’s market share in India:

30%

Last updated 5/18/18


Amazon’s projected share of the US digital ad market:

4.1%

Last updated 9/19/18


Number of people that own an Amazon Fire TV device:

50 million

Last updated 1/1/21


Number of monthly visits to Amazon.com from a mobile browser:

162 million

Last updated 3/27/19


Number of monthly Amazon app users:

122 million

Last updated 3/27/19


Percentage of US online shoppers that are on the Amazon mobile app:

50%

Last updated 1/17/17


Percentage of Amazon mobile shopper visits that come through their app:

42%, yet those users account for 85% of all mobile time spent with Amazon

Last updated 3/27/19


85% of people who admit to drunk online shopping say their go-to for drunk shopping is Amazon.


Estimated net worth of Amazon owner Jeff Bezos:

$115 billion

Last updated 4/12/19


Amazon’s share of the US online grocery market:

18%

Last updated 1/17/18


Amazon’s share of US online consumer goods sales:

39%

Last updated 7/29/19


Number of products in Amazon Storefronts:

1 million

Last updated 9/17/18


Number of sellers in Amazon Storefronts:

20,000

Last updated 9/17/18


Amazon’s share of the US online apparel and footwear market:

35%

Last updated 5/4/18


Amazon’s share of the European online apparel and footwear market:

8%

Last updated 5/4/18


Amazon’s share of the US apparel market:

6.6%

Last updated 1/14/17


Number of UK companies using Amazon Business:

90,000

Last updated 11/21/17


Percentage of Amazon Payments users that are Amazon Prime users:

50%

Last updated 2/7/17


Amount Amazon paid for Souq:

$583 million


Amount Amazon paid for Ring:

$839 million


Amount Amazon paid for PillPack:

$753 million


Number of lobbyists that Amazon employs:

28

Last updated 4/5/18


Percentage of FedEx’s annual revenue that Amazon accounted for before they severed their relationship in 2019:

1.3%


Number of Amazon Business customers:

1 million

Last updated 7/27/17


Number of sellers available on Amazon business:

85,000 sellers

Last updated 7/27/17


Get the Industry Report

dmr industry report company statistics factsThis Amazon statistics report is available in a few of our annual industry report. Some of the data in the Amazon section of these industry reports include:

  • Amazon customer stats
  • Seller/Products Stats
  • Kindle Stats
  • Amazon Sales and Revenue Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed. To get your copy of the Amazon report, click on the button below to purchase it.

Report 1:  eCommerce  Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal, Paytm, Walmart and Square).

Report 2: Digital Disruptors Report (Includes: Airbnb, Amazon, Glassdoor, Netflix, Tesla, TripAdvisor, Uber, WordPress, Zillow).

Report 3: Digital Titans Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Google, Microsoft).

Report 4: FAANG Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix).

Report 5: Search Engine Company Report (Includes: Amazon, Baidu, Bing, Google, Microsoft and Yandex).

Please note that some of these numbers are easier to find than others. A few of these Amazon stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.