Get the Full Amazon Report
Includes: Amazon, Amazon Prime, Amazon Web Services, Alexa, Whole Foods and Twitch Data.
He are all the Amazon statistics and facts I have been able to dig up in my travels. As always, if I stumble across more Amazon stats that are worth sharing I will be sure to update this post.
Amazon.com sure has evolved over the past 25 years. Starting out as predominantly an online bookstore, they have grown significantly and quickly into the digital retailer of choice for consumers in the U.S. and beyond. Amazon has literally transformed the retail industry by giving consumers the ability to get exactly what they want in almost the same amount of time as it takes to go to their local mall or department store. They have forced Fortune 500 retailers to change their entire approach and build their own online platforms to keep up.
Today, Amazon continues to evolve, adding original programming, home automation and extensive mobile capabilities. They've even dabbled in brick and mortar retail with the purchase of the Wholefoods Grocery chain and the establishment of Amazon Go stores in some markets. With such a diverse portfolio of products and services, there is much about Amazon that can be measured. Below is all the data fit to measure. I hope you find it helpful.
Amazon-Related Stat Posts:
- Amazon Prime Facts and Stats
- Amazon Alexa Facts and Stats
- Amazon Web Services Facts and Stats
- Twitch Facts and Stats
- Whole Foods Market Facts and Stats
Amazon Facts
- Year Amazon.com was founded: 1994
- Amazon website: amazon.com
- Where is Amazon's headquarters: Seattle, WA
- Future location of Amazon's HQ2s: New York and Virginia
- Who created Amazon: Jeff Bezos
- Key subsidiaries: Audible, Goodreads, IMDB, PillPack, Ring, Souq, Twitch, Whole Foods Market, Woot, Zappos
Amazon History
- 1994 - Cadabra Inc is incorporated in Washington State.
- 1995 - Cadabra becomes Amazon and goes live as an online bookstore
- 1996 - Amazon incorporates in Delaware
- 1997 - Amazon goes public
- 1998 - Amazon purchases IMDB
- 1999 - Jeff Bezos named Time Person of the Year
- 2001 - Amazon turns its first profit
- 2008 - Amazon purchases Audible
- 2009 - Amazon purchases Zappos
- 2103 - Amazon purchases Goodreads
- 2014 - Amazon purchases Twitch
- 2017 - Amazon purchases Whole Foods
- 2017 - Amazon purchases Souq
- 2018 - Amazon purchases Ring
- 2018 - Amazon purchases PillPack
- 2018 - Amazon announces it will open 2 additional headquarters (Crystal City, VA and New York, NY)
Amazon Statistics
How many people use Amazon?
Amazon isn't quite as forthcoming as other digital companies with releasing their overall user totals, but this is the best I've been able to dig up.
Last updated 2/12/17
For an Amazon Prime user total, please see this post.
Number of Amazon customers after its first year:
Actually not a bad total given it was the very early days of the internet, but still hard to believe Amazon ever being that small.
How many people work for Amazon?
Last updated 1/1/19
It takes tons of people to get you your packages as quickly as Amazon does.
Percent of Amazon employees that are men:
Last updated 3/24/16
Percent of Amazon employees that are women:
Last updated 3/24/16
Number of Amazon employees in Europe by the end of 2019:
Last updated 7/24/19
Amazon's minimum wage:
Last updated 1/1/19
Average monthly users for the Amazon mobile app:
Last updated 7/20/16
Again, Amazon is a tough nut to crack when it comes to user totals, so this is the best total I could find. I'm sure its much higher now.
How many sellers does Amazon have?
Last updated 1/1/18
More than just Amazon is profiting off their platform. Millions of third party sellers offer products as well.
Amazon market cap:
Last updated 4/12/19
Amazon is now one of the most valuable companies on the planet.
Amazon net sales (annual):
Amazon Net Sales Chart 1995-2018
- 2019: $280.5 billion
- 2018: $232.9 billion
- 2017: $177.9 billion
- 2016: $136 billion
- 2015: $107 billion
- 2014: $88.99 billion
- 2013: $74.75 billion
- 2012: $61.09 billion
- 2011: $48 billion
- 2010: $34.2 billion
- 2009: $24.5 billion
- 2008: $19.1 billion
- 2007: $14.8 billion
- 2006: $10.7 billion
- 2005: $8.5 billion
- 2004: $6.9 billion
- 2003: $5.2 billion
- 2002: $3.9 billion
- 2001: $3.1 billion
- 2000: $2.7 billion
- 1999: $1.6 billion
- 1998: $609 million
- 1997: $147.8 million
- 1996: $15.7 million
- 1995; $511,000
Amazon North America sales growth (YOY):
Amazon North America sales (annual):
- 2019: $170.773 billion
- 2018: $141.366 billion
- 2017: $106.110 billion
- 2016: $79.785 billion
Amazon International sales growth (YOY):
Amazon International sales (annual):
- 2019: $74.723 billion
- 2018: $65.866 billion
- 2017: $54.297 billion
- 2016: $43.983 billion
Amazon net income (annual)
With the size of infrastructure Amazon had to build up to scale to the size they are today, it took quite a while for the company to turn a profit. I'd say they are making up for it pretty quickly...
Amazon Net Income Chart 1995-2018
- 2019: $11.6 billion
- 2018: $10.1 billion
- 2017: $3 billion
- 2016: $2.4 billion
- 2015: $596 million
- 2014: $241 million loss
- 2013: $274 million
- 2012: $39 million loss
- 2011: $631 million
- 2010: $1.152 billion
- 2009: $902 million
- 2008: $645 million
- 2007: $476 million
- 2006: $190 million
- 2005: $359 million
- 2004: $588 million
- 2003: $35 million
- 2002: $149 million loss
- 2001: $567 million loss
- 2000: $1.4 billion loss
- 1999: $719 million loss
- 1998: $124 million loss
- 1997: $31 million loss
- 1996: $6 million loss
- 1995; $303,000 loss
Amazon net sales (quarterly):
- Q4 2019: $87.4 billion
- Q3 2019: $70 billion
- Q2 2019: $63.404 billion
- Q1 2019: $59.7 billion
- Q4 2018: $72.383 billion
- Q3 2018: $56.576 billion
- Q2 2018: $52.9 billion
- Q1 2018: $51 billion
- Q4 2017: $60.5 billion
- Q3 2017: $43.74 billion
- Q2 2017: $38 billion
- Q1 2017: $35.7 billion
- Q4 2016: $43.7 billion
- Q3 2016: $32.7 billion
- Q2 2016: $30.4 billion
- Q1 2016: $29.13 billion
- Q4 2015: $35.75 billion
- Q3 2015: $25.4 billion
- Q2 2015: $21.4 billion
- Q1 2015: $22.72 billion
- Q3 2014: $20.58 billion
- Q2 2014: $19.34 billion
Amazon net income (quarterly):
- Q4 2019: $3.3 billion
- Q3 2019: $2.1 billion
- Q2 2019: $2.625 billion
- Q1 2019: $3.6 billion
- Q4 2018: $3.027 billion
- Q3 2018: $2.883 billion
- Q2 2018: $2.5 billion
- Q1 2018: $1.6 billion
- Q4 2017: $1.9 billion
- Q3 2017: $256 million
- Q2 2017: $197 million
- Q1 2017: $724 million
- Q4 2016: $749 million
- Q3 2016: $252 million
Amazon growth in net sales year-over-year:
Percentage of Amazon annual revenue that is recognized in the 4th quarter:
Amount Amazon spends on marketing and advertising annually:
- 2018: $8.2 billion
- 2017: $6.3 billion
- 2016: $5 billion
Total first-party (Amazon) sales on Amazon in 2018:
Total third-party sales on Amazon in 2018:
Projected amount that Amazon will earn in net US digital ad revenue:
Last updated 10/26/17
Amazon's share of total US retail in 2018:
Amazon's share of US retail ecommerce (annual)
Number of warehouse robots Amazon currently employs:
Last updated 1/4/17
Amazon share of US search ad revenue:
Last updated October 2019
Top product listing factor that correlates most with Amazon ranking:
Amazon Best Sellers Rank (sales rank)
Last updated 4/12/16
Reported amount Amazon paid for Whole Foods:
Increase in Amazon App holiday shopping from 2016-2017:
Number of items ordered on Amazon during Cyber Week 2017:
140 million items
Amazon's share of 2017 online holiday retail sales:
between 45-50%
Amazon's biggest shopping day ever:
Projected amount Amazon will spend on shipping in 2017:
Last updated 11/23/17
Number of small and medium sized US business that sell on Amazon:
Last updated 5/3/18
Number of Amazon users in India:
Last updated 10/12/18
Amazon's market share in India:
Last updated 5/18/18
Amazon's projected share of the US digital ad market:
Last updated 9/19/18
Number of people that own an Amazon Fire TV device:
Last updated 1/1/20
Number of monthly visits to Amazon.com from a mobile browser:
Last updated 3/27/19
Number of monthly Amazon app users:
Last updated 3/27/19
Percentage of US online shoppers that are on the Amazon mobile app:
Last updated 1/17/17
Percentage of Amazon mobile shopper visits that come through their app:
42%, yet those users account for 85% of all mobile time spent with Amazon
Last updated 3/27/19
85% of people who admit to drunk online shopping say their go-to for drunk shopping is Amazon.
Estimated net worth of Amazon owner Jeff Bezos:
Last updated 4/12/19
Amazon's share of the US online grocery market:
Last updated 1/17/18
Amazon's share of US online consumer goods sales:
Last updated 7/29/19
Number of products in Amazon Storefronts:
Last updated 9/17/18
Number of sellers in Amazon Storefronts:
Last updated 9/17/18
Amazon's share of the US online apparel and footwear market:
Last updated 5/4/18
Amazon's share of the European online apparel and footwear market:
Last updated 5/4/18
Amazon's share of the US apparel market:
Last updated 1/14/17
Number of UK companies using Amazon Business:
Last updated 11/21/17
Percentage of Amazon Payments users that are Amazon Prime users:
Last updated 2/7/17
Amount Amazon paid for Souq:
Amount Amazon paid for Ring:
Amount Amazon paid for PillPack:
Number of lobbyists that Amazon employs:
Last updated 4/5/18
Percentage of FedEx's annual revenue that Amazon accounted for before they severed their relationship in 2019:
Number of Amazon Business customers:
Last updated 7/27/17
Number of sellers available on Amazon business:
Last updated 7/27/17
Get the Industry Report
This Amazon statistics report is available in a few of our annual industry report. Some of the data in the Amazon section of these industry reports include:
- Amazon customer stats
- Seller/Products Stats
- Kindle Stats
- Amazon Sales and Revenue Stats
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed. To get your copy of the Amazon report, click on the button below to purchase it.
Report 3: Digital Titans Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Google, Microsoft).
Report 4: FAANG Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix).
Report 5: Search Engine Company Report (Includes: Amazon, Baidu, Bing, Google, Microsoft and Yandex).
Percentage of web shoppers that go directly to Amazon for product searches:
Last updated 10/6/15
Reported amount Amazon is spending on video content annually:
Last updated 12/5/16
Number of Amazon sellers with sales of $100,000 or more in 2016:
Number of Amazon Dash buttons:
Last updated 1/25/17
Percentage of Amazon US customers that purchase from it at least once a month:
Last updated 12/21/16
Percentage of Amazon US customers that purchase from it at least once a week:
Last updated 12/21/16
YOY increase in Amazon media (print and ebook) sales from 2015-2016:
Number of Amazon Payments active users in 2016:
Number of countries that Amazon Payments had users in during 2016:
YOY growth in Amazon Payment users from 2015-2016:
Percentage of Amazon Payment purchases made on mobile devices:
Last updated 2/7/17
Average Amazon Payment purchase in 2016:
Largest single Amazon Payment transaction in 2016:
Amazon Fire TV's share of streaming device sales:
Last updated 11/30/15
Number of items that were shipped through Amazon Prime or Fulfillment by Amazon during the 2016 holiday shopping season:
Amount Amazon reportedly spent on 2016 holiday TV advertising:
Amazon's Share of UK Paid Search Advertising:
Last updated 2/21/17
Amazon's share of the Chinese ecommerce market:
Last updated 2/22/17
Amazon's share of 2015 Black Friday ecommerce sales:
Number of brands that are available on Amazon Dash:
Percentage of Amazon.com shoppers during the holiday season 2015 that made their purchases from a mobile device:
Percentage of U.S. consumers that planned on doing most of their online shopping at Amazon.com:
Last updated 12/17/15
Number of channels/apps/games available on Amazon Fire TV:
Last updated 12/17/15
Number of Amazon mobile developers:
Last updated 1/13/15
Number of products purchased from Amazon Marketplace Sellers in 2014:
YOY increase of Amazon sellers using Fulfillment by Amazon service (FBA) in 2014:
Number of clothing items available on Amazon.com:
Last updated 1/20/16
Average number of books added to Amazon per hour:
Last updated 8/21/14
Number of products purchased from Amazon Marketplace Sellers in 2014:
Estimated number of books available on Amazon:
Last updated 8/21/14
Number of countries with Amazon sellers in them in 2014:
Number of countries in which Amazon sent packages via FBA to in 2014:
Total number of units ordered, worldwide, from Amazon sellers on Cyber Monday 2014:
YOY increase in orders processed by Amazon payments on Cyber Monday 2014:
Percentage of Amazon customers that placed an order on a mobile device during the 2014 holiday season:
Avg number of toys sold per second on Amazon using a mobile device on Cyber Monday 2014:
Percentage of smartphone owners that use an Amazon app:
Last updated 10/8/13
Number of Amazon Instant Video users:
Last updated 11/23/14
Number of Amazon Fire Phones sold in first 25 days of availability:
Number of Twitter mentions of Amazon on Black Friday 2014:
Number of Twitter mentions of Amazon on Cyber Monday 2014:
Number of countries the Amazon Appstore is available in:
Last updated 4/11/14
Number of apps and games in the Amazon Appstore:
Last updated 6/16/14
Number of items that Amazon sold on Cyber Monday 2013:
Last updated 12/30/13
Average number of items that Amazon sold on Cyber Monday 2013:
Last updated 12/30/13
Number of items shipped from Amazon Marketplace sellers in 2013:
Last updated 1/9/14
Number of countries Amazon Marketplace sellers shipped items to during the 2013 Holiday Season:
Last updated 1/9/14
Number of cities Amazon Marketplace sellers shipped items to during the 2013 Holiday Season:
Last updated 1/9/14
Percentage of Amazon customers that shopped via mobile during 2013 Holiday season:
Last updated 12/27/13
Percentage of books sold on Amazon that are ebooks:
Last updated 2/10/14
Number of digital media items available on Amazon:
Last updated 12/26/13
Number of digital music tracks delivered from Amazon AutoRip:
Last updated 1/30/14
Amazon's annual revenue from book sales:
Last updated 2/10/14
Percentage of Amazon annual sales that comes from book sales:
Last updated 2/10/14
Amazon's inventory turnover rate in 2013:
Number of Amazon employees in the UK:
Last updated 2/19/17
Number of jobs Amazon created in 2014 in Europe:
Amount Amazon spent on lobbying in 2015:
Growth in Amazon Instant Video users from 2011-2014:
Last updated 4/2/14
Amazon's share of online video consumption:
Last updated 4/9/14
Amount that spending on Amazon decreases when an online sales tax is adopted:
Last updated 4/22/14
Amount Amazon spent for access to HBO's older shows:
Number of movies and TV episodes available on the Kindle Fire TV:
Last updated 4/24/14
Number of times #AmazonCart has been tweeted:
157,000 times
Last updated 5/19/14
Percentage of Amazon US mobile users that access it on a smartphone:
Last updated 7/22/14
Percentage of Amazon US mobile users that access it on a tablet:
Last updated 7/22/14
Number of items available for AmazonFresh:
Last updated 7/24/14
Percentage of US that can access Amazon Sunday delivery:
Last updated 7/24/14
Total number of active customers with a vehicle in the Amazon Garage:
Last updated 7/24/14
Number of products in Amazon.in (Amazon India):
Last updated 7/24/14
Amazon's percentage of Italy's total ecommerce market in 2015:
Amazon's percentage of India 's total ecommerce market in 2015:
Amount that Amazon reportedly spent on lobbying in 2015:
Number of books available in Amazon's MatchBook program:
Last updated 10/29/13
Amount Amazon spent on R&D in 2012:
Last updated 10/30/13
Amount that Amazon spent on Google U.S. search ads in 2013:
Number of Amazon warehouses:
Last updated 8/30/13
Amount Amazon spent on Research & Development in 2017:
Amount Amazon spent on lobbying in 2017:
Amount of grocery products Amazon sold online in 2017:
Kindle Statistics
Number of Amazon Kindle books written in Spanish:
Last updated 8/29/13
Kindle Fire percentage of tablet web usage in North America:
Last updated 7/22/14
Number of Amazon Kindles shipped in Q4 2013:
Tablet market share for Amazon Kindles in Q4 2013:
Number of Kindle Fires sold in 2013:
Kindle Fire's share of all tablets sold in 2013:
Number of Kindle Direct Publishing authors that sold over 100,000 copies of their books:
Percentage of books sold on Amazon in US that are Kindle titles:
Last updated 2/10/14
Number of eBooks in Amazon's Kindle Unlimited library:
Last updated 7/18/14
Number of audiobooks in Amazon's Kindle Unlimited library:
Last updated 7/18/14
Number of books available in the Kindle Owners' Lending Library:
Last updated 4/24/14
Amazon's share of US and Canada tablet usage:
Last updated 7/22/14