Amazon.com sure has evolved over the past 20 years. Starting out as predominantly an online bookstore, they have grown significantly into the digital retailer of choice for consumers in the U.S. and beyond.

Today, Amazon continues to evolve, adding original programming and extensive mobile capabilities.

So here you have it: all the Amazon statistics and facts I could dig up. As always, if I stumble across more Amazon stats that are worth sharing I will be sure to update this post.

See Also:

Amazon Facts

Year Amazon.com was founded: 1994
Amazon homepage: amazon.com
Where is Amazon’s headquarters: Seattle, WA
Future location of Amazon’s HQ2s: New York and Virginia
Who created Amazon: Jeff Bezos
Key subsidiaries: Audible, Goodreads, IMDB, Ring, Souq, Twitch, Whole Foods Market, Woot, Zappos
What is Amazon.com?

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon , AWS, Kindle Direct Publishing , Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon . (source)

Amazon Statistics

How many Amazon.com users:

300 million

Last updated 2/12/17

Average monthly users for the Amazon mobile app:

30 million MAU

Last updated 7/20/16

Number of Amazon sellers:

2 million

Last updated 1/1/18

Amazon net sales in 2017:

$177.9 billion

Amazon net income in 2017:

$3 billion

Amazon net sales in 2016:

$136 billion

Amazon net income in 2016:

$2.4 billion

Amazon net sales in Q3 2018:

$56.576 billion

Amazon net income in Q3 2018:

$3.724 billion

Projected amount that Amazon will earn in net US digital ad revenue:

$1.65 billion

Last updated 10/26/17

Amazon’s share of total US retail in 2018:

Amazon’s share of US retail ecommerce in 2018:

49.1%

Amazon’s share of US retail ecommerce in 2017:

43.5%

Number of warehouse robots Amazon currently employs:

45,000 robots

Last updated 1/4/17

Top product listing factor that correlates most with Amazon ranking:

Amazon Best Sellers Rank (sales rank)

Last updated 4/12/16

Reported amount Amazon paid for Whole Foods:

$13.7 billion

Increase in Amazon App holiday shopping from 2016-2017:

70%

Number of items ordered on Amazon during Cyber Week 2017:

140 million items

Amazon’s share of 2017 online holiday retail sales:

between 45-50%

Amazon’s biggest shopping day ever:

Cyber Monday 2017

Projected amount Amazon will spend on shipping in 2017:

$21 billion

Last updated 11/23/17

Number of small and medium sized US business that sell on Amazon:

1 million

Last updated 5/3/18

Number of Amazon users in India:

100 million

Last updated 10/12/18

Amazon’s market share in India:

30%

Last updated 5/18/18

Number of people that pay for Amazon Music Unlimited:

tens of millions

Last updated 4/3/18

Number of songs available on Amazon Music Unlimited:

45 million songs

Last updated 1/17/18

Number of Amazon employees:

560,000

Last updated 1/1/18

Amazon’s projected share of the US digital ad market:

4.1%

Last updated 9/19/18

Number of people that own an Amazon Fire TV device:

48 million

Last updated 8/28/18

Get the Full Report

Here are all the Amazon statistics I have been able to dig up over the years; 150 of them including stats on:

Shopper/Seller/Products Stats
Kindle Stats
Amazon Sales and Revenue Stats
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this Amazon statistic report, click on the button below to purchase it.