Amazon Statistics and User Count (2023)
Last Updated on: March 9th, 2023
Amazon is one of the world’s largest e-commerce and technology companies. It was founded in 1994 by Jeff Bezos and is based in Seattle, Washington.
Amazon started as an online bookstore but has since expanded into a wide range of retail categories, including electronics, clothing, household goods, and groceries. The company also operates a cloud computing service (Amazon Web Services), a digital streaming service (Amazon Prime Video), and a digital assistant (Amazon Alexa).
Amazon has become a dominant force in e-commerce, accounting for a significant portion of online sales in many countries. The company is also known for its customer-centric approach, including fast shipping and a generous return policy. Amazon has been recognized for its innovation and disruption of traditional retail, and its market capitalization has made it one of the most valuable companies in the world.
Amazon History
- 1994 – Cadabra Inc is incorporated in Washington State.
- 1995 – Cadabra becomes Amazon and goes live as an online bookstore
- 1996 – Amazon incorporates in Delaware
- 1997 – Amazon goes public
- 1998 – Amazon purchases IMDB
- 1999 – Jeff Bezos named Time Person of the Year
- 2001 – Amazon turns its first profit
- 2008 – Amazon purchases Audible
- 2009 – Amazon purchases Zappos
- 2103 – Amazon purchases Goodreads
- 2014 – Amazon purchases Twitch
- 2017 – Amazon purchases Whole Foods
- 2017 – Amazon purchases Souq
- 2018 – Amazon purchases Ring
- 2018 – Amazon purchases PillPack
- 2018 – Amazon announces it will open 2 additional headquarters (Crystal City, VA and New York, NY)
- 2021 – Amazon announces Founder and CEO Jeff Bezos will transition to Executive Chair
- 2020 – Amazon purchases MGM
Amazon Statistics
Here are a few of the most interesting Amazon statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Amazon User Count
Amazon customer count:
Amazon isn’t quite as forthcoming as other digital companies with releasing their overall user totals, but this is the best I’ve been able to dig up.
Last updated 2/12/17
For an Amazon Prime user total, please see this post.
Number of Amazon customers after its first year:
Actually not a bad total given it was the very early days of the internet, but still hard to believe Amazon ever being that small.
Amazon Revenue Totals
Amazon net sales (annual):
- 2021: $469.8 billion
- 2020: $386.1 billion
- 2019: $280.5 billion
- 2018: $232.9 billion
- 2017: $177.9 billion
- 2016: $136 billion
- 2015: $107 billion
- 2014: $88.99 billion
- 2013: $74.75 billion
- 2012: $61.09 billion
- 2011: $48 billion
- 2010: $34.2 billion
- 2009: $24.5 billion
- 2008: $19.1 billion
- 2007: $14.8 billion
- 2006: $10.7 billion
- 2005: $8.5 billion
- 2004: $6.9 billion
- 2003: $5.2 billion
- 2002: $3.9 billion
- 2001: $3.1 billion
- 2000: $2.7 billion
- 1999: $1.6 billion
- 1998: $609 million
- 1997: $147.8 million
- 1996: $15.7 million
- 1995; $511,000
Amazon North America sales growth (YOY):
Amazon North America sales (annual):
- 2020: $236.282 billion
- 2019: $170.773 billion
- 2018: $141.366 billion
- 2017: $106.110 billion
- 2016: $79.785 billion
Amazon International sales growth (YOY):
Amazon International sales (annual):
- 2020: $104.412 billion
- 2019: $74.723 billion
- 2018: $65.866 billion
- 2017: $54.297 billion
- 2016: $43.983 billion
Amazon net income (annual)
With the size of infrastructure Amazon had to build up to scale to the size they are today, it took quite a while for the company to turn a profit. I’d say they are making up for it pretty quickly…
- 2021: $33.4 billion
- 2020: $21.3 billion
- 2019: $11.6 billion
- 2018: $10.1 billion
- 2017: $3 billion
- 2016: $2.4 billion
- 2015: $596 million
- 2014: $241 million loss
- 2013: $274 million
- 2012: $39 million loss
- 2011: $631 million
- 2010: $1.152 billion
- 2009: $902 million
- 2008: $645 million
- 2007: $476 million
- 2006: $190 million
- 2005: $359 million
- 2004: $588 million
- 2003: $35 million
- 2002: $149 million loss
- 2001: $567 million loss
- 2000: $1.4 billion loss
- 1999: $719 million loss
- 1998: $124 million loss
- 1997: $31 million loss
- 1996: $6 million loss
- 1995; $303,000 loss
Amazon growth in net sales year-over-year:
Percentage of Amazon annual revenue that is recognized in the 4th quarter:
Amount Amazon spends on marketing and advertising annually:
- 2018: $8.2 billion
- 2017: $6.3 billion
- 2016: $5 billion
Total first-party (Amazon) sales on Amazon in 2018:
Total third-party sales on Amazon in 2018:
Projected amount that Amazon will earn in net US digital ad revenue:
Last updated 10/26/17
Amazon’s share of total US retail in 2018:
Amazon’s share of US retail ecommerce (annual)
Additional Amazon Statistics
How many people work for Amazon?
Last updated 10/25/21
It takes tons of people to get you your packages as quickly as Amazon does.
Percent of Amazon employees that are men:
Last updated 3/24/16
Percent of Amazon employees that are women:
Last updated 3/24/16
Number of Amazon employees in Europe by the end of 2019:
Last updated 7/24/19
Amazon’s minimum wage:
Last updated 1/1/19
Average monthly users for the Amazon mobile app:
Last updated 7/20/16
Again, Amazon is a tough nut to crack when it comes to user totals, so this is the best total I could find. I’m sure its much higher now.
How many sellers does Amazon have?
Last updated 1/1/18
More than just Amazon is profiting off their platform. Millions of third party sellers offer products as well.
Amazon market cap:
Last updated 4/12/19
Amazon is now one of the most valuable companies on the planet.
Number of warehouse robots Amazon currently employs:
Last updated 1/4/17
Amazon share of US search ad revenue:
Last updated October 2019
Top product listing factor that correlates most with Amazon ranking:
Amazon Best Sellers Rank (sales rank)
Last updated 4/12/16
Reported amount Amazon paid for Whole Foods:
Increase in Amazon App holiday shopping from 2016-2017:
Number of items ordered on Amazon during Cyber Week 2017:
140 million items
Amazon’s share of 2017 online holiday retail sales:
between 45-50%
Amazon’s biggest shopping day ever:
Projected amount Amazon will spend on shipping in 2017:
Last updated 11/23/17
Number of small and medium sized US business that sell on Amazon:
Last updated 5/3/18
Number of Amazon users in India:
Last updated 10/12/18
Amazon’s market share in India:
Last updated 5/18/18
Amazon’s projected share of the US digital ad market:
Last updated 9/19/18
Number of people that own an Amazon Fire TV device:
Last updated 1/1/21
Number of monthly visits to Amazon.com from a mobile browser:
Last updated 3/27/19
Number of monthly Amazon app users:
Last updated 3/27/19
Percentage of US online shoppers that are on the Amazon mobile app:
Last updated 1/17/17
Percentage of Amazon mobile shopper visits that come through their app:
42%, yet those users account for 85% of all mobile time spent with Amazon
Last updated 3/27/19
85% of people who admit to drunk online shopping say their go-to for drunk shopping is Amazon.
Estimated net worth of Amazon owner Jeff Bezos:
Last updated 4/12/19
Amazon’s share of the US online grocery market:
Last updated 1/17/18
Amazon’s share of US online consumer goods sales:
Last updated 7/29/19
Number of products in Amazon Storefronts:
Last updated 9/17/18
Number of sellers in Amazon Storefronts:
Last updated 9/17/18
Amazon’s share of the US online apparel and footwear market:
Last updated 5/4/18
Amazon’s share of the European online apparel and footwear market:
Last updated 5/4/18
Amazon’s share of the US apparel market:
Last updated 1/14/17
Number of UK companies using Amazon Business:
Last updated 11/21/17
Percentage of Amazon Payments users that are Amazon Prime users:
Last updated 2/7/17
Amount Amazon paid for Souq:
Amount Amazon paid for Ring:
Amount Amazon paid for PillPack:
Number of lobbyists that Amazon employs:
Last updated 4/5/18
Percentage of FedEx’s annual revenue that Amazon accounted for before they severed their relationship in 2019:
Number of Amazon Business customers:
Last updated 7/27/17
Number of sellers available on Amazon business:
Last updated 7/27/17
Amount Amazon paid for MGM Studios:
Amazon Facts
- Website: Official Website
- Year Founded: 1994
- Headquarters: Seattle, WA
- Founder(s): Jeff Bezos
- Current Chief Executive: Andy Jassy
- Subsidiaries / Brands: Audible, Goodreads, IMDB, MGM, PillPack, Ring, Souq, Twitch, Whole Foods Market, Woot, Zappos
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Amazon statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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