Here are a few of the most interesting Amazon statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
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Includes: Amazon, Amazon Prime, Amazon Web Services, Alexa, Whole Foods and Twitch Data.
Amazon Facts
- Website: Official Website
- Year Founded: 1994
- Headquarters: Seattle, WA
- Founder(s): Jeff Bezos
- Current Chief Executive: Andy Jassy
- Subsidiary: Audible, Goodreads, IMDB, PillPack, Ring, Souq, Twitch, Whole Foods Market, Woot, Zappos
- App Download (iOS)
- App Download (Android)
What is Amazon?
Amazon.com sure has evolved over the past 25 years. Starting out as predominantly an online bookstore, they have grown significantly and quickly into the digital retailer of choice for consumers in the U.S. and beyond. Amazon has literally transformed the retail industry by giving consumers the ability to get exactly what they want in almost the same amount of time as it takes to go to their local mall or department store. They have forced Fortune 500 retailers to change their entire approach and build their own online platforms to keep up.
Today, Amazon continues to evolve, adding original programming, home automation and extensive mobile capabilities. They’ve even dabbled in brick and mortar retail with the purchase of the Wholefoods Grocery chain and the establishment of Amazon Go stores in some markets.
Amazon History
- 1994 – Cadabra Inc is incorporated in Washington State.
- 1995 – Cadabra becomes Amazon and goes live as an online bookstore
- 1996 – Amazon incorporates in Delaware
- 1997 – Amazon goes public
- 1998 – Amazon purchases IMDB
- 1999 – Jeff Bezos named Time Person of the Year
- 2001 – Amazon turns its first profit
- 2008 – Amazon purchases Audible
- 2009 – Amazon purchases Zappos
- 2103 – Amazon purchases Goodreads
- 2014 – Amazon purchases Twitch
- 2017 – Amazon purchases Whole Foods
- 2017 – Amazon purchases Souq
- 2018 – Amazon purchases Ring
- 2018 – Amazon purchases PillPack
- 2018 – Amazon announces it will open 2 additional headquarters (Crystal City, VA and New York, NY)
- 2021 – Amazon announces Founder and CEO Jeff Bezos will transition to Executive Chair
Amazon User Count
Amazon customer count:
Amazon isn’t quite as forthcoming as other digital companies with releasing their overall user totals, but this is the best I’ve been able to dig up.
Last updated 2/12/17
For an Amazon Prime user total, please see this post.
Number of Amazon customers after its first year:
Actually not a bad total given it was the very early days of the internet, but still hard to believe Amazon ever being that small.
Amazon Revenue Totals
Amazon net sales (annual):
- 2020: $386.1 billion
- 2019: $280.5 billion
- 2018: $232.9 billion
- 2017: $177.9 billion
- 2016: $136 billion
- 2015: $107 billion
- 2014: $88.99 billion
- 2013: $74.75 billion
- 2012: $61.09 billion
- 2011: $48 billion
- 2010: $34.2 billion
- 2009: $24.5 billion
- 2008: $19.1 billion
- 2007: $14.8 billion
- 2006: $10.7 billion
- 2005: $8.5 billion
- 2004: $6.9 billion
- 2003: $5.2 billion
- 2002: $3.9 billion
- 2001: $3.1 billion
- 2000: $2.7 billion
- 1999: $1.6 billion
- 1998: $609 million
- 1997: $147.8 million
- 1996: $15.7 million
- 1995; $511,000
Amazon North America sales growth (YOY):
Amazon North America sales (annual):
- 2020: $236.282 billion
- 2019: $170.773 billion
- 2018: $141.366 billion
- 2017: $106.110 billion
- 2016: $79.785 billion
Amazon International sales growth (YOY):
Amazon International sales (annual):
- 2020: $104.412 billion
- 2019: $74.723 billion
- 2018: $65.866 billion
- 2017: $54.297 billion
- 2016: $43.983 billion
Amazon net income (annual)
With the size of infrastructure Amazon had to build up to scale to the size they are today, it took quite a while for the company to turn a profit. I’d say they are making up for it pretty quickly…
- 2020: $21.3 billion
- 2019: $11.6 billion
- 2018: $10.1 billion
- 2017: $3 billion
- 2016: $2.4 billion
- 2015: $596 million
- 2014: $241 million loss
- 2013: $274 million
- 2012: $39 million loss
- 2011: $631 million
- 2010: $1.152 billion
- 2009: $902 million
- 2008: $645 million
- 2007: $476 million
- 2006: $190 million
- 2005: $359 million
- 2004: $588 million
- 2003: $35 million
- 2002: $149 million loss
- 2001: $567 million loss
- 2000: $1.4 billion loss
- 1999: $719 million loss
- 1998: $124 million loss
- 1997: $31 million loss
- 1996: $6 million loss
- 1995; $303,000 loss
Amazon net sales (quarterly):
- Q4 2020: $125.555 billion
- Q3 2020: $96.145 billion
- Q2 2020: $88.912 billion
- Q1 2020: $75.452 billion
- Q4 2019: $87.4 billion
- Q3 2019: $70 billion
- Q2 2019: $63.404 billion
- Q1 2019: $59.7 billion
- Q4 2018: $72.383 billion
- Q3 2018: $56.576 billion
- Q2 2018: $52.9 billion
- Q1 2018: $51 billion
- Q4 2017: $60.5 billion
- Q3 2017: $43.74 billion
- Q2 2017: $38 billion
- Q1 2017: $35.7 billion
- Q4 2016: $43.7 billion
- Q3 2016: $32.7 billion
- Q2 2016: $30.4 billion
- Q1 2016: $29.13 billion
- Q4 2015: $35.75 billion
- Q3 2015: $25.4 billion
- Q2 2015: $21.4 billion
- Q1 2015: $22.72 billion
- Q3 2014: $20.58 billion
- Q2 2014: $19.34 billion
Amazon net income (quarterly):
- Q4 2020: $7.222 billion
- Q3 2020: $6.331 billion
- Q2 2020: $5.243 billion
- Q1 2020: $2.535 billion
- Q4 2019: $3.3 billion
- Q3 2019: $2.1 billion
- Q2 2019: $2.625 billion
- Q1 2019: $3.6 billion
- Q4 2018: $3.027 billion
- Q3 2018: $2.883 billion
- Q2 2018: $2.5 billion
- Q1 2018: $1.6 billion
- Q4 2017: $1.9 billion
- Q3 2017: $256 million
- Q2 2017: $197 million
- Q1 2017: $724 million
- Q4 2016: $749 million
- Q3 2016: $252 million
Amazon growth in net sales year-over-year:
Percentage of Amazon annual revenue that is recognized in the 4th quarter:
Amount Amazon spends on marketing and advertising annually:
- 2018: $8.2 billion
- 2017: $6.3 billion
- 2016: $5 billion
Total first-party (Amazon) sales on Amazon in 2018:
Total third-party sales on Amazon in 2018:
Projected amount that Amazon will earn in net US digital ad revenue:
Last updated 10/26/17
Amazon’s share of total US retail in 2018:
Amazon’s share of US retail ecommerce (annual)
Additional Amazon Statistics
How many people work for Amazon?
Last updated 1/1/19
It takes tons of people to get you your packages as quickly as Amazon does.
Percent of Amazon employees that are men:
Last updated 3/24/16
Percent of Amazon employees that are women:
Last updated 3/24/16
Number of Amazon employees in Europe by the end of 2019:
Last updated 7/24/19
Amazon’s minimum wage:
Last updated 1/1/19
Average monthly users for the Amazon mobile app:
Last updated 7/20/16
Again, Amazon is a tough nut to crack when it comes to user totals, so this is the best total I could find. I’m sure its much higher now.
How many sellers does Amazon have?
Last updated 1/1/18
More than just Amazon is profiting off their platform. Millions of third party sellers offer products as well.
Amazon market cap:
Last updated 4/12/19
Amazon is now one of the most valuable companies on the planet.
Number of warehouse robots Amazon currently employs:
Last updated 1/4/17
Amazon share of US search ad revenue:
Last updated October 2019
Top product listing factor that correlates most with Amazon ranking:
Amazon Best Sellers Rank (sales rank)
Last updated 4/12/16
Reported amount Amazon paid for Whole Foods:
Increase in Amazon App holiday shopping from 2016-2017:
Number of items ordered on Amazon during Cyber Week 2017:
140 million items
Amazon’s share of 2017 online holiday retail sales:
between 45-50%
Amazon’s biggest shopping day ever:
Projected amount Amazon will spend on shipping in 2017:
Last updated 11/23/17
Number of small and medium sized US business that sell on Amazon:
Last updated 5/3/18
Number of Amazon users in India:
Last updated 10/12/18
Amazon’s market share in India:
Last updated 5/18/18
Amazon’s projected share of the US digital ad market:
Last updated 9/19/18
Number of people that own an Amazon Fire TV device:
Last updated 1/1/21
Number of monthly visits to Amazon.com from a mobile browser:
Last updated 3/27/19
Number of monthly Amazon app users:
Last updated 3/27/19
Percentage of US online shoppers that are on the Amazon mobile app:
Last updated 1/17/17
Percentage of Amazon mobile shopper visits that come through their app:
42%, yet those users account for 85% of all mobile time spent with Amazon
Last updated 3/27/19
85% of people who admit to drunk online shopping say their go-to for drunk shopping is Amazon.
Estimated net worth of Amazon owner Jeff Bezos:
Last updated 4/12/19
Amazon’s share of the US online grocery market:
Last updated 1/17/18
Amazon’s share of US online consumer goods sales:
Last updated 7/29/19
Number of products in Amazon Storefronts:
Last updated 9/17/18
Number of sellers in Amazon Storefronts:
Last updated 9/17/18
Amazon’s share of the US online apparel and footwear market:
Last updated 5/4/18
Amazon’s share of the European online apparel and footwear market:
Last updated 5/4/18
Amazon’s share of the US apparel market:
Last updated 1/14/17
Number of UK companies using Amazon Business:
Last updated 11/21/17
Percentage of Amazon Payments users that are Amazon Prime users:
Last updated 2/7/17
Amount Amazon paid for Souq:
Amount Amazon paid for Ring:
Amount Amazon paid for PillPack:
Number of lobbyists that Amazon employs:
Last updated 4/5/18
Percentage of FedEx’s annual revenue that Amazon accounted for before they severed their relationship in 2019:
Number of Amazon Business customers:
Last updated 7/27/17
Number of sellers available on Amazon business:
Last updated 7/27/17
Get the Full Industry Report
This Amazon statistics report is available in a few of our annual industry report. Some of the data in the Amazon section of these industry reports include:
- Amazon customer stats
- Seller/Products Stats
- Kindle Stats
- Amazon Sales and Revenue Stats
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed. To get your copy of the Amazon report, click on the button below to purchase it.
Report 3: Digital Titans Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Google, Microsoft).
Report 4: FAANG Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix).
Report 5: Search Engine Company Report (Includes: Amazon, Baidu, Bing, Google, Microsoft and Yandex).