Amazon Statistics and User Count (2023)

Last Updated on: March 9th, 2023

Amazon Statistics customer count revenue totals facts 2023

Amazon is one of the world’s largest e-commerce and technology companies. It was founded in 1994 by Jeff Bezos and is based in Seattle, Washington.

Amazon started as an online bookstore but has since expanded into a wide range of retail categories, including electronics, clothing, household goods, and groceries. The company also operates a cloud computing service (Amazon Web Services), a digital streaming service (Amazon Prime Video), and a digital assistant (Amazon Alexa).

Amazon has become a dominant force in e-commerce, accounting for a significant portion of online sales in many countries. The company is also known for its customer-centric approach, including fast shipping and a generous return policy. Amazon has been recognized for its innovation and disruption of traditional retail, and its market capitalization has made it one of the most valuable companies in the world.

Amazon History

  • 1994 – Cadabra Inc is incorporated in Washington State.
  • 1995 – Cadabra becomes Amazon and goes live as an online bookstore
  • 1996 – Amazon incorporates in Delaware
  • 1997 – Amazon goes public
  • 1998 – Amazon purchases IMDB
  • 1999 – Jeff Bezos named Time Person of the Year
  • 2001 – Amazon turns its first profit
  • 2008 – Amazon purchases Audible
  • 2009 – Amazon purchases Zappos
  • 2103 – Amazon purchases Goodreads
  • 2014 – Amazon purchases Twitch
  • 2017 – Amazon purchases Whole Foods
  • 2017 – Amazon purchases Souq
  • 2018 – Amazon purchases Ring
  • 2018 – Amazon purchases PillPack
  • 2018 – Amazon announces it will open 2 additional headquarters (Crystal City, VA and New York, NY)
  • 2021 – Amazon announces Founder and CEO Jeff Bezos will transition to Executive Chair
  • 2020 – Amazon purchases MGM

Amazon Statistics

Here are a few of the most interesting Amazon statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Amazon User Count

Amazon customer count:

Amazon isn’t quite as forthcoming as other digital companies with releasing their overall user totals, but this is the best I’ve been able to dig up.

300 million Amazon users

Last updated 2/12/17

For an Amazon Prime user total, please see this post.

Number of Amazon customers after its first year:

1.5 million Amazon customers

Actually not a bad total given it was the very early days of the internet, but still hard to believe Amazon ever being that small.

Amazon Revenue Totals

Amazon net sales (annual):

Amazon North America sales growth (YOY):

Amazon North America sales (annual):

Amazon International sales growth (YOY):

Amazon International sales (annual):

Amazon net income (annual)

With the size of infrastructure Amazon had to build up to scale to the size they are today, it took quite a while for the company to turn a profit. I’d say they are making up for it pretty quickly…

Amazon growth in net sales year-over-year:

Percentage of Amazon annual revenue that is recognized in the 4th quarter:

Amount Amazon spends on marketing and advertising annually:

Total first-party (Amazon) sales on Amazon in 2018:

$117 billion

Total third-party sales on Amazon in 2018:

$160 billion

Projected amount that Amazon will earn in net US digital ad revenue:

$1.65 billion

Last updated 10/26/17

Amazon’s share of total US retail in 2018:


Amazon’s share of US retail ecommerce (annual)

Additional Amazon Statistics

How many people work for Amazon?

1.3 million employees

Last updated 10/25/21

It takes tons of people to get you your packages as quickly as Amazon does.

Percent of Amazon employees that are men:


Last updated 3/24/16

Percent of Amazon employees that are women:


Last updated 3/24/16

Number of Amazon employees in Europe by the end of 2019:


Last updated 7/24/19

Amazon’s minimum wage:


Last updated 1/1/19

Average monthly users for the Amazon mobile app:

30 million Amazon MAU

Last updated 7/20/16

Again, Amazon is a tough nut to crack when it comes to user totals, so this is the best total I could find. I’m sure its much higher now.

How many sellers does Amazon have?

2 million Amazon sellers

Last updated 1/1/18

More than just Amazon is profiting off their platform. Millions of third party sellers offer products as well.

Amazon market cap:

$900 billion

Last updated 4/12/19

Amazon is now one of the most valuable companies on the planet.

Number of warehouse robots Amazon currently employs:

45,000 robots

Last updated 1/4/17

Amazon share of US search ad revenue:


Last updated October 2019

Top product listing factor that correlates most with Amazon ranking:

Amazon Best Sellers Rank (sales rank)

Last updated 4/12/16

Reported amount Amazon paid for Whole Foods:

$13.7 billion

Increase in Amazon App holiday shopping from 2016-2017:


Number of items ordered on Amazon during Cyber Week 2017:

140 million items

Amazon’s share of 2017 online holiday retail sales:

between 45-50%

Amazon’s biggest shopping day ever:

Cyber Monday 2017

Projected amount Amazon will spend on shipping in 2017:

$21 billion

Last updated 11/23/17

Number of small and medium sized US business that sell on Amazon:

1 million

Last updated 5/3/18

Number of Amazon users in India:

100 million

Last updated 10/12/18

Amazon’s market share in India:


Last updated 5/18/18

Amazon’s projected share of the US digital ad market:


Last updated 9/19/18

Number of people that own an Amazon Fire TV device:

50 million

Last updated 1/1/21

Number of monthly visits to from a mobile browser:

162 million

Last updated 3/27/19

Number of monthly Amazon app users:

122 million

Last updated 3/27/19

Percentage of US online shoppers that are on the Amazon mobile app:


Last updated 1/17/17

Percentage of Amazon mobile shopper visits that come through their app:

42%, yet those users account for 85% of all mobile time spent with Amazon

Last updated 3/27/19

85% of people who admit to drunk online shopping say their go-to for drunk shopping is Amazon.

Estimated net worth of Amazon owner Jeff Bezos:

$115 billion

Last updated 4/12/19

Amazon’s share of the US online grocery market:


Last updated 1/17/18

Amazon’s share of US online consumer goods sales:


Last updated 7/29/19

Number of products in Amazon Storefronts:

1 million

Last updated 9/17/18

Number of sellers in Amazon Storefronts:


Last updated 9/17/18

Amazon’s share of the US online apparel and footwear market:


Last updated 5/4/18

Amazon’s share of the European online apparel and footwear market:


Last updated 5/4/18

Amazon’s share of the US apparel market:


Last updated 1/14/17

Number of UK companies using Amazon Business:


Last updated 11/21/17

Percentage of Amazon Payments users that are Amazon Prime users:


Last updated 2/7/17

Amount Amazon paid for Souq:

$583 million

Amount Amazon paid for Ring:

$839 million

Amount Amazon paid for PillPack:

$753 million

Number of lobbyists that Amazon employs:


Last updated 4/5/18

Percentage of FedEx’s annual revenue that Amazon accounted for before they severed their relationship in 2019:


Number of Amazon Business customers:

1 million

Last updated 7/27/17

Number of sellers available on Amazon business:

85,000 sellers

Last updated 7/27/17

Amount Amazon paid for MGM Studios:

$8.45 billion

Amazon Facts

  • Website: Official Website
  • Year Founded: 1994
  • Headquarters: Seattle, WA
  • Founder(s): Jeff Bezos
  • Current Chief Executive: Andy Jassy
  • Subsidiaries / Brands: Audible, Goodreads, IMDB, MGM, PillPack, Ring, Souq, Twitch, Whole Foods Market, Woot, Zappos
  • App Download (iOS)
  • App Download (Android)

Please note that some of these numbers are easier to find than others. A few of these Amazon statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, eCommerce Statistics, Most Popular Posts, Music Streaming Statistics, Online Marketplace Statistics, Retail Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and