He are all the Amazon statistics and facts I have been able to dig up in my travels. As always, if I stumble across more Amazon stats that are worth sharing I will be sure to update this post.
Amazon.com sure has evolved over the past 25 years. Starting out as predominantly an online bookstore, they have grown significantly into the digital retailer of choice for consumers in the U.S. and beyond.
Today, Amazon continues to evolve, adding original programming, home automation and extensive mobile capabilities. With such a diverse portfolio of products and services, there is much about Amazon that can be measured. Below is all the data fit to measure. I hope you find it helpful.
See Also:
- Amazon Prime Facts and Stats
- Amazon Alexa Facts and Stats
- Amazon Web Services Facts and Stats
- Twitch Facts and Stats
Amazon Facts
- Year Amazon.com was founded: 1994
- Amazon website: amazon.com
- Where is Amazon’s headquarters: Seattle, WA
- Future location of Amazon’s HQ2s: New York and Virginia
- Who created Amazon: Jeff Bezos
- Key subsidiaries: Audible, Goodreads, IMDB, Ring, Souq, Twitch, Whole Foods Market, Woot, Zappos
Amazon History
- 1994 – Cadabra Inc is incorporated in Washington State.
- 1995 – Cadabra becomes Amazon and goes live as an online bookstore
- 1996 – Amazon incorporates in Delaware
- 1997 – Amazon goes public
- 1998 – Amazon purchases IMDB
- 1999 – Jeff Bezos named Time Person of the Year
- 2001 – Amazon turns its first profit
- 2008 – Amazon purchases Audible
- 2009 – Amazon purchases Zappos
- 2103 – Amazon purchases Goodreads
- 2014 – Amazon purchases Twitch
- 2017 – Amazon purchases Whole Foods
- 2018 – Amazon purchases Ring
- 2018 – Amazon announces it will open 2 additional headquarters (Crystal City, VA and New York, NY)
Amazon Statistics
How many people use Amazon?
Last updated 2/12/17
Average monthly users for the Amazon mobile app:
Last updated 7/20/16
How many sellers does Amazon have?
Last updated 1/1/18
Amazon market cap:
Last updated 4/12/19
Amazon net sales (annual):
- 2018: $232.9 billion
- 2017: $177.9 billion
- 2016: $136 billion
- 2015: $107 billion
- 2014: $88.99 billion
- 2013: $74.75 billion
- 2012: $61.09 billion
Amazon net income (annual)
- 2018: $10.1 billion
- 2017: $3 billion
- 2016: $2.4 billion
Projected amount that Amazon will earn in net US digital ad revenue:
Last updated 10/26/17
Amazon’s share of total US retail in 2018:
Amazon’s share of US retail ecommerce in 2018:
Amazon’s share of US retail ecommerce in 2017:
Number of warehouse robots Amazon currently employs:
Last updated 1/4/17
Top product listing factor that correlates most with Amazon ranking:
Amazon Best Sellers Rank (sales rank)
Last updated 4/12/16
Reported amount Amazon paid for Whole Foods:
Increase in Amazon App holiday shopping from 2016-2017:
Number of items ordered on Amazon during Cyber Week 2017:
Amazon’s share of 2017 online holiday retail sales:
Amazon’s biggest shopping day ever:
Projected amount Amazon will spend on shipping in 2017:
Last updated 11/23/17
Number of small and medium sized US business that sell on Amazon:
Last updated 5/3/18
Number of Amazon users in India:
Last updated 10/12/18
Amazon’s market share in India:
Last updated 5/18/18
Number of people that pay for Amazon Music Unlimited:
Last updated 4/3/18
Number of songs available on Amazon Music Unlimited:
Last updated 1/17/18
Number of Amazon employees:
Last updated 1/1/18
Amazon’s projected share of the US digital ad market:
Last updated 9/19/18
Number of people that own an Amazon Fire TV device:
Last updated 8/28/18
Number of monthly visits to Amazon.com from a mobile browser:
Last updated 3/27/19
Number of monthly Amazon app users:
Last updated 3/27/19
Percentage of Amazon mobile shopper visits that come through their app:
42%, yet those users account for 85% of all mobile time spent with Amazon
Last updated 3/27/19
85% of people who admit to drunk online shopping say their go-to for drunk shopping is Amazon.
Number of Amazon Fire TV active users:
Last updated 5/15/19
Estimated net worth of Amazon owner Jeff Bezos:
Last updated 4/12/19
Amazon’s share of the US online grocery market:
Last updated 1/17/18
This Amazon statistics report is available in a few of our annual industry report. Some of the data in the Amazon section of these industry reports include:
- Amazon customer stats
- Seller/Products Stats
- Kindle Stats
- Amazon Sales and Revenue Stats
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Amazon Properties Report (Includes: Amazon, Amazon Prime, Amazon Web Services and Twitch).
Report 2: eCommerce Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal, Paytm and Square).
Report 3: Digital Disruptors Report (Includes: Airbnb, Amazon, Glassdoor, Netflix, Tesla, TripAdvisor, Uber, WordPress, Zillow).
Report 4: Digital Titans Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Google, Microsoft).
Report 5: FAANG Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix)
Report 6: Search Engine Company report bundle (Includes: Amazon, Baidu, Bing, Google, Microsoft and Yandex).
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