eCommerce Statistics

Last Updated on: January 6th, 2024

Here is a collection of some of the most interesting eCommerce statistics and fun facts I have stumbled across in my internet travels. Posts here cover both individual companies as well as the industry as a whole.

Stat posts here are edited and updated almost daily, so be sure to check back often!

eCommerce Statistics and Facts

 

ecommerce statistics and fun facts

Photo by Fosforix

Current size of the voice shopping market:

$2 billion

Last updated 2/28/18

Number of people that use p2p payment systems:

2.5 billion

Last updated 1/15/18

Amount spent online shopping globally in 2018:

$2.8 trillion

Percentage of total ecommerce sales in 2018 that came from a mobile device:

40%

Last updated 6/19/19

Amount US consumers spent online shopping in 2018:

$517.36 billion

Amount US consumers spent online shopping in 2017:

$449 billion

Amount consumers in China spent online shopping in 2018:

$636 billion

Amount consumers in India spent online shopping in 2017:

$38.5 billion

Percentage of US total retail sales that come from online:

14.3%

Last updated 2018

Projected percentage of US total retail sales in 2022 that will come from online:

17%

Past US ecommerce holiday sales:

China online retail sales for the first half of 2019:

4,816.1 billion yuan (US$701.24 bn)

Percentage of China’s total retail sales that come from online:

18.6%

Last updated 12/6/17

Projected year-over-year growth for US online sales for 2017:

13%

Last updated 6/26/16

First $1 billion online sales day:

Cyber Monday 2016

Percentage of Americans that have made an online purchase:

79%

Last updated 12/19/16

Percentage of Americans that have made an online purchase from a mobile device:

51%

Last updated 12/19/16

Percentage of Americans that have made an online purchase from a social media link:

15%

Last updated 12/19/16

Percentage of Americans that prefer physical stores to online shopping:

64%

Last updated 12/19/16

China’s total ecommerce sales (excluding travel and events tickets) in 2015:

$672 billion

China’s share of global retail ecommerce sales:

54.7%

Last updated 6/25/19

The US’ share of global retail ecommerce sales:

16.6%

Last updated 6/25/19

Percentage of Chinese consumers that order grocery products online:

46%

Last updated 5/14/15

Percentage of shopping money spent online in Asia that comes from China:

60%

Last updated 3/12/14

Percentage of people in China that have used a mobile phone to buy a product:

77% 

Last updated 5/21/14