Here are a few of the more interesting tinder statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Online dating has been a pretty active scene since the very early days of the internet. Sites like Match.com and eHarmony have been using the magic of modern technology for years to match up singles, but the game was taken to a whole new level with the advent of the mobile app. While some of the originals have adapted and still hold their own, a new wave of mobile-first platforms have joined the fray led by tinder.
In just a couple of years since launch, tinder’s simple UX and social/geo matching ability have made it a quick leader in the mobile dating space. I was curious just how big tinder has become, so I did a little searching recently. Here’s what I found…
tinder Facts
- When was tinder released? September 2012
- Who owns tinder? IAC
- Where is tinder’s headquarters? Los Angeles, CA
- Who created tinder? Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani and Whitney Wolfe
Top tinder competitors:
What is tinder?
The people we meet change our lives. A friend, a date, a romance, or even a chance encounter can change someone’s life forever. Tinder empowers users around the world to create new connections that otherwise might never have been possible. We build products that bring people together. (source)
tinder Statistics
How many people use tinder?
Last updated 8/21/18
How many tinder daily users:
Last updated 9/27/14
Number of paying tinder subscribers:
5.2 million tinder subscribers
Last updated 8/7/19
Estimated amount of revenue tinder earned in 2018:
Estimated amount of revenue tinder earned in 2017:
Number of times tinder has been downloaded:
Last updated 2/14/18
Number of matches made by tinder:
Last updated 8/29/19
Average tinder views per day:
Last updated 8/29/19
Number of daily swipes on tinder:
Last updated 1/3/18
Number of matches made daily on tinder:
Last updated 8/29/19
Percentage of Tinder users that are single:
Last updated 5/7/15
Percentage of Tinder users that are divorced:
Last updated 5/7/15
Percentage of Tinder users that are already in a relationship:
Last updated 5/7/15
Percentage of tinder users that are millennials:
Last updated 9/24/15
Percentage of tinder users that come from outside North America:
Last updated 2/5/16
Average time spent per day per user on Tinder:
Last updated 6/3/16
Here is a list of the most right-swiped jobs on Tinder in each of the major US cities.
Average number of dates per week from tinder:
Last updated 10/4/17
Estimated increase in tinder profile views for Boost users:
Last updated 5/31/19
Estimated increase in tinder profile views for Super Boost users:
Last updated 5/31/19
Number of tinder employees:
Last updated 10/20/17
Number of gender identification options on tinder:
Last updated 3/13/17
Number of tinder matches to date for trans people:
Last updated 3/13/17
Peak time period for Tinder usage:
Last updated 1/27/16
Best time to get a Tinder Match:
Last updated 1/27/16
Percentage of the time that women swipe right on Tinder:
Last updated 1/25/16
Percentage of the time that men swipe right on Tinder:
Last updated 1/25/16
Percentage of college students that consider Tinder their favorite dating app:
Last updated 2/12/16
Number of countries tinder is active in:
Last updated 8/29/19
Number of tinder profile swipes to date:
Last updated 10/20/14
Number of swipes made every minute by tinder users:
416,667
Last updated 4/23/14
Number of tinder mobile users:
Last updated 9/8/14
Percentage of tinder users that are between the ages of 18-34:
Last updated 2/11/16
Percentage of tinder users that are between the ages of 18-24:
Last updated 2/12/16
Percentage of Tinder users that are age 13-17:
Last updated 2/21/16
Average number of times tinder users log-in daily:
Last updated 10/30/14
Average time spent by women on tinder (per session):
Last updated 10/30/14
Average time spent by men on tinder (per session):
Last updated 10/30/14
Top U.S. college campus for Tinder right swipes by women:
Last updated 8/26/15
Top U.S. college campus for Tinder right swipes by men:
Last updated 8/26/15
Number of matches made on Tinder during winter storm Jonas (2016) in areas impacted by it:
Estimated percentage of Tinder users that pay for the service:
Last updated 3/6/16
Most common occupation for right-swiped male Tinder users:
Last updated 3/11/16
Most common occupation for right-swiped female Tinder users:
Last updated 3/11/16
Percentage of Tinder users that are using it to find a long-term relationship:
Last updated 8/9/16
Percentage of Tinder users that wear neutral colors in their pictures:
Last updated 9/29/16
Average number of daily swipes per user on Tinder:
Last updated 6/3/16
Percentage of Tinder users in Argentina that are under the age of 35:
Last updated 7/28/16
Increase in matches when using Smart Photos on Tinder:
Last updated 10/13/16
Largest age block for users of Tinder:
Last updated 5/7/15
Number of Super Likes generated on Tinder:
Last updated 11/9/15
Average number of swipes per second on tinder:
Last updated 6/21/15
Average number of matches per second on tinder:
Last updated 6/21/15
Second largest age block for users of tinder:
Last updated 5/7/15
This report is available in an annual industry report. Some of the data in industry reports include:
- Users/Subscribers
- Swipes
- Matches
- Demographics
- Employees
- History
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Online Dating Industry Report (Badoo, Bumble, Gindr, Happn, Hinge, Match, OKCupid, POF, Tantan, Tinder, Zoosk).
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