What is tinder?

Online dating has been a pretty active scene since the very early days of the internet. Sites like Match.com and eHarmony have been using the magic of modern technology for years to match up singles, but the game was taken to a whole new level with the advent of the mobile app. While some of the originals have adapted and still hold their own, a new wave of mobile-first platforms have joined the fray led by tinder.

In just a couple of years since launch, tinder’s simple UX and social/geo matching ability have made it a quick leader in the mobile dating space.

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tinder User Count

How many people use tinder?

60 million monthly active users

Last updated 2/2/21

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How many tinder daily users:

10 million daily active users

Last updated 9/27/14

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Number of paying tinder subscribers:

6 million tinder subscribers

Last updated 5/6/20

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tinder Revenue Totals

Tinder revenue in 2019:

$1.2 billion

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Estimated amount of revenue tinder earned in 2018:

$816 million

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Estimated amount of revenue tinder earned in 2017:

$400 million

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Percentage of Tinder revenue that comes from the US:

40.3%

Last updated 2/1/20

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Percentage of Tinder revenue that comes from the UK:

7.1%

Last updated 2/1/20

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Percentage of Tinder revenue that comes from Brazil:

5%

Last updated 2/1/20

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Tinder revenue for January 2020:

$86.4 million

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Tinder revenue for May 2020:

$65.3 million

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Tinder revenue for June 2020:

$64.8 million

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Additional tinder Statistics

Number of times tinder has been downloaded:

430 million downloads

Last updated 10/27/21

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Number of matches made by tinder:

65 billion matches

Last updated 10/27/21

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Average tinder views per day:

2 billion views

Last updated 8/29/19

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Number of sexual orientations on Tinder:

9

Last updated 10/27/21

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Number of daily swipes on tinder:

1.6 billion swipes

Last updated 1/3/18

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Number of matches made daily on tinder:

30 million matches

Last updated 8/29/19

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Percentage of Tinder users that are single:

54%

Last updated 5/7/15

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Percentage of Tinder users that are divorced:

3%

Last updated 5/7/15

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Percentage of Tinder users that are already in a relationship:

12%

Last updated 5/7/15

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Percentage of tinder users that are millennials:

79%

Last updated 9/24/15

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Percentage of tinder users that come from outside North America:

60%

Last updated 2/5/16

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Average time spent per day per user on Tinder:

35 minutes per day

Last updated 6/3/16

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Here is a list of the most right-swiped jobs on Tinder in each of the major US cities.

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Average number of dates per week from tinder:

1.5 million dates

Last updated 10/27/21

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Estimated increase in tinder profile views for Boost users:

up to 10x

Last updated 5/31/19

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Estimated increase in tinder profile views for Super Boost users:

up to 100x

Last updated 5/31/19

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Number of tinder employees:

more than 200 employees

Last updated 10/20/17

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Number of gender identification options on tinder:

37 options

Last updated 3/13/17

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Number of tinder matches to date for trans people:

250,000 matches

Last updated 3/13/17

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Peak time period for Tinder usage:

6pm-10pm

Last updated 1/27/16

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Best time to get a Tinder Match:

9pm

Last updated 1/27/16

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Percentage of the time that women swipe right on Tinder:

14%

Last updated 1/25/16

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Percentage of the time that men swipe right on Tinder:

46%

Last updated 1/25/16

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Percentage of college students that consider Tinder their favorite dating app:

73%

Last updated 2/12/16

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Number of countries tinder is active in:

190 countries

Last updated 10/27/21

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Number of languages tinder is active in:

40 languages

Last updated 10/27/21

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Percentage of tinder users that are between the ages of 18-25:

50%

Last updated 10/27/21

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Percentage of Tinder users that are age 13-17:

7%

Last updated 2/21/16

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Top U.S. college campus for Tinder right swipes by women:

Florida State University

Last updated 8/26/15

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Top U.S. college campus for Tinder right swipes by men:

Georgetown University

Last updated 8/26/15

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Number of matches made on Tinder during winter storm Jonas (2016) in areas impacted by it:

10 million matches

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Estimated percentage of Tinder users that pay for the service:

1%

Last updated 3/6/16

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Most common occupation for right-swiped male Tinder users:

Pilot

Last updated 3/11/16

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Most common occupation for right-swiped female Tinder users:

Physical Therapist

Last updated 3/11/16

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Percentage of Tinder users that are using it to find a long-term relationship:

80%

Last updated 8/9/16

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Percentage of Tinder users that wear neutral colors in their pictures:

72%

Last updated 9/29/16

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Average number of daily swipes per user on Tinder:

140 swipes

Last updated 6/3/16

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Percentage of Tinder users in Argentina that are under the age of 35:

80%

Last updated 7/28/16

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Increase in matches when using Smart Photos on Tinder:

12%

Last updated 10/13/16

Recent tinder News

• Tinder now lets you background check your matches, 03/09/2022
• Tinder brings back Festival Mode now that in-person events are a thing again, 04/18/2022
• Match Group stock falls as omicron pressures online-dating landscape, 02/02/2022
• Tinder will stop charging older users more for premium features, 02/08/2022
• Tinder brings blind dates to its Explore section, 02/10/2022
• Tinder’s new Music Mode uses Spotify to help find your soulmate, 12/10/2021
• Tinder’s upcoming ‘Swipe Party’ feature lets friends help you choose dates, 01/07/2022

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Please note that some of these numbers are easier to find than others. A few of these tinder statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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