tinder Statistics and User Count (2023)

Online dating has been a pretty active scene since the very early days of the internet. Sites like Match.com and eHarmony have been using the magic of modern technology for years to match up singles, but the game was taken to a whole new level with the advent of the mobile app. While some of the originals have adapted and still hold their own, a new wave of mobile-first platforms have joined the fray led by tinder.

tinder, the world’s most popular dating app, has revolutionized the way people meet and connect with each other. With over 75 million active users worldwide, it’s no surprise that the platform has become a goldmine of data and insights. Understanding the latest tinder statistics can provide valuable insights for businesses, marketers and individuals looking to leverage the platform. In this blog post, we take a deep dive into the latest Tinder statistics, providing a comprehensive look at usage, demographics, engagement, and more. From the number of daily swipes to the success rate of matches, these statistics will give you a better understanding of how the platform is being used and how you can use it to your advantage.

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tinder Statistics

Here are a few of the most interesting tinder statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

tinder User Count

How many people use tinder?

75 million annual users (3/31/23)

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How many tinder daily users:

10 million daily active users (7/12/22)

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Number of tinder Plus subscribers:

1 million users (7/12/22)

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Number of times tinder has been downloaded:

505 million times (7/24/22)

tinder Revenue Totals

Tinder annual revenue:

• 2019: $1.2 billion
• 2018: $816 million (estimated)
• 2017: $400 million (estimated)

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Top Tinder revenue sources:

• US: 40.3% (2/1/20)
• UK: 7.1% (2/1/20)
• Brazil: 5% (2/1/20)

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Additional tinder Statistics

• Exponential Matchmaking: Tinder has facilitated a staggering 70 billion matches as of July 24, 2022, showcasing its role as a catalyst for connections and relationships on a global scale.
• Daily Content Engagement: With an average of 2 billion daily views as of August 29, 2019, Tinder serves as a platform where users engage extensively with profiles and content, creating an immersive experience for its user base.
• Inclusivity in Identity: Tinder offers a comprehensive spectrum of 9 sexual orientations as of July 24, 2022, demonstrating its commitment to providing a platform where individuals can authentically express their identities.
• Swipe Culture: The platform’s swiping dynamics are at the heart of Tinder’s appeal, with users conducting an astonishing 1.4 billion daily swipes as of July 12, 2022, shaping the way modern dating interactions unfold.
• Daily Matchmaking: On a daily basis, Tinder sparks 30 million matches as of August 29, 2019, illustrating its capacity to foster meaningful connections and introductions between users.
• Diverse User Status: Tinder’s user base reflects a range of relationship statuses, with 54% being single, 3% divorced, and 12% already in relationships, as of May 7, 2015, presenting a snapshot of its diverse audience.
• Time Invested: Users dedicate an average of 35 minutes per day on Tinder, as of June 3, 2016, indicating a meaningful level of engagement and interaction within the app.
• Digital Dating Success: The app orchestrates a significant 1.5 million dates each week, as of July 24, 2022, highlighting its instrumental role in creating real-world connections.
• Boosting Visibility: Boost users experience a potential up to 10x increase in profile views, as of May 31, 2019, underlining the app’s features that amplify user visibility and interactions.
• GIF Expression: Tinder users express themselves creatively, generating a substantial 4.2 million GIFs weekly, as of July 24, 2022, underscoring the role of visual content in communication.
• Supercharged Visibility: Super Boost users experience the potential for up to a 100x increase in profile views, as of May 31, 2019, illustrating the heightened exposure that certain features offer.
• Global Team: Tinder’s operations are supported by a dedicated team of over 200 employees, as of October 20, 2017, reflecting the scale and complexity of managing a dynamic digital platform.
• Inclusive Gender Options: Tinder promotes inclusivity with 37 gender identification options, as of March 13, 2017, catering to diverse gender expressions.
• Swiping Patterns: Notably, women swipe right 14% of the time, while men swipe right 46% of the time, as of January 25, 2016, illuminating the gender dynamics in app engagement.
• Preferred Dating Platform: An impressive 73% of college students consider Tinder their favorite dating app, as of February 12, 2016, highlighting its popularity among the younger demographic.
• Global Reach: Tinder’s reach extends to 190 countries, as of July 24, 2022, reflecting its status as a global platform fostering connections across diverse cultures.
• Linguistic Diversity: The app is available in 40 languages, as of July 24, 2022, making it accessible and adaptable for users around the world.
• Age Representation: Half of Tinder’s user base falls within the 18-25 age bracket, as of July 24, 2022, showcasing its resonance with a youthful demographic.
• Occupational Attraction: Among right-swiped male users, “Pilot” emerged as the most common occupation, while “Physical Therapist” was a popular choice among right-swiped female users, as of March 11, 2016.
• Long-Term Intent: A significant 80% of Tinder users indicated their desire to find a long-term relationship, as of August 9, 2016, showcasing that the platform caters to various relationship goals.
• Daily Engagement Metrics: The average daily user on Tinder swipes approximately 140 times, as of June 3, 2016, indicating a consistent and active involvement in the app’s interactive features.

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