Apple Pay Statistics and User Count for 2024

Last Updated on: January 6th, 2024

Here are a few of the most interesting Apple Pay statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Apple Pay Facts

Here is pretty much everything you ever wanted to know about Apple Pay.

  • Website: Official Website
  • Year Founded: 2014
  • Headquarters: Cupertino, CA
  • Parent Company: Apple

Apple Pay Statistics user count and Facts 2023Apple Pay is a mobile payment and digital wallet service developed by Apple Inc. It allows users to make secure and convenient payments using their iPhone, Apple Watch, iPad, or Mac.

Apple Pay works by allowing users to link their credit or debit cards to their Apple device, which can then be used to make payments at participating merchants. Payments are made by holding the device near a contactless payment reader and using Touch ID or Face ID to confirm the transaction. Apple Pay can also be used for in-app purchases and online transactions.

Apple Pay uses tokenization to protect users’ financial information. This means that the user’s actual credit or debit card number is not stored on the device or transmitted during a transaction. Instead, a unique token is created for each transaction, which is encrypted and stored on the device’s Secure Element, a dedicated chip for secure transactions.

Apple Pay is available in over 60 countries and is supported by a growing number of banks, credit card companies, and merchants. In addition to its payment services, Apple Pay also offers loyalty and rewards programs, such as Apple Card, a credit card that is integrated with the Apple Pay service.

Apple Pay Statistics

Apple Pay User Count

How many people use Apple Pay?

227 million (2020)

Apple Pay Revenue Totals

Nothing just yet. Be sure to check back soon as we update all company stats if/when they are released publicly.

Additional Statistics

Number of Apple Pay transactions in 2019:

10 billion (2019)

Apple Pay’s share of global card payment volume:

70% (2017)

Percentage of US merchants that accept Apple Pay:

50% (2017)

Number of countries Apple Pay is available in:

20 markets (2017)

Percentage of Apple Pay users that are outside the US:

85% (2018)

Increase in transactions on Apple Pay from 2015-2016:


Number of small businesses that accept invoice payments using Apple Pay:

2 million (2017)

Number of Apple Pay-friendly contactless payment terminals worldwide:

10 million (2016)

Number of U.S. banks that Apple Pay is available in:

1600 (2017)

Apple Pay’s share of all US contactless payments:

90% (2017)

Number of U.K. banks and credit card issuers that offer Apple Pay:

15 (2016)

Percentage of Apple Pay users that have experiences a failed transaction at least once:

47% (2016)

Number of times Apple Pay was activated in its first 3 days:

1 million times

Percentage of Americans that say Apple Pay is their preferred payment method for online purchases:

14% (2018)

Percentage of British that say Apple Pay is their preferred payment method for online purchases:

27% (2018)

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, eCommerce Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and