Apple Pay Statistics and User Count (2023)

Last Updated on: March 13th, 2023

Apple Pay Statistics user count and Facts 2023Apple Pay is a mobile payment and digital wallet service developed by Apple Inc. It allows users to make secure and convenient payments using their iPhone, Apple Watch, iPad, or Mac.

Apple Pay works by allowing users to link their credit or debit cards to their Apple device, which can then be used to make payments at participating merchants. Payments are made by holding the device near a contactless payment reader and using Touch ID or Face ID to confirm the transaction. Apple Pay can also be used for in-app purchases and online transactions.

Apple Pay uses tokenization to protect users’ financial information. This means that the user’s actual credit or debit card number is not stored on the device or transmitted during a transaction. Instead, a unique token is created for each transaction, which is encrypted and stored on the device’s Secure Element, a dedicated chip for secure transactions.

Apple Pay is available in over 60 countries and is supported by a growing number of banks, credit card companies, and merchants. In addition to its payment services, Apple Pay also offers loyalty and rewards programs, such as Apple Card, a credit card that is integrated with the Apple Pay service.

Apple Pay Statistics

Here are a few of the most interesting Apple Pay statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Apple Pay User Count

How many people use Apple Pay?

227 million

Last updated 12/7/20

Additional Statistics

Number of Apple Pay transactions in 2019:

10 billion

Last updated 3/25/19

Apple Pay’s share of global card payment volume:


Last updated 10/22/17

Percentage of US merchants that accept Apple Pay:


Last updated 10/22/17

Number of countries Apple Pay is available in:

20 markets

Last updated 10/22/17

Percentage of Apple Pay users that are outside the US:


Last updated 8/20/18

Increase in transactions on Apple Pay from 2015-2016:


Number of small businesses that accept invoice payments using Apple Pay:

2 million

Last updated 1/31/17

Number of Apple Pay-friendly contactless payment terminals worldwide:

10 million

Last updated  4/28/16

Number of U.S. banks that Apple Pay is available in:


Last updated 1/3/17

Apple Pay’s share of all US contactless payments:


Last updated 8/4/17

Number of U.K. banks and credit card issuers that offer Apple Pay:


Last updated 1/26/16

Percentage of Apple Pay users that have experiences a failed transaction at least once:


Last updated 1/12/16

Number of times Apple Pay was activated in its first 3 days:

1 million times

Apple Pay’s percentage of all digital payment transactions in November 2014:


Store with the largest percentage of Apple Pay users:

Whole Foods (28% of Apple Pay spending in November 2014)

Percentage of US credit cards (by volume) that Apple Pay is available for:


Last updated 12/19/14

Number of U.S. locations that Apple Pay is available in:

700,000 locations

Last updated 3/9/15

Number of UK locations that Apple Pay is available in:

250,000 locations

Last updated 12/17/15

Number of Coca-Cola vending machines that accept Apple Pay:

40,000 machines

Last updated 3/9/15

Percentage of US adults that used Apple Pay on Black Friday 2014:


Percentage of US adults that used Apple Pay on Black Friday 2015:


Percentage of eligible iPhone users that have used Apple Pay:


Last updated 8/4/17

Percentage of Americans that say Apple Pay is their preferred payment method for online purchases:


Last updated 8/20/18

Percentage of British that say Apple Pay is their preferred payment method for online purchases:


Last updated 8/20/18

Important Facts

  • Website: Official Website
  • Year Founded: 2014
  • Headquarters: Cupertino, CA
  • Parent Company: Apple

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, eCommerce Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and