Facebook Statistics and User Count (2023)

The story of Facebook is legendary: A group of Harvard University students, led by Mark Zuckerberg, got together in 2004 to create a social network to create a social network within the Harvard community. It quickly proved to be a success and spread to other colleges across the northeast and then from coast to coast. Finally, in 2006, it was opened up to the world and its unprecedented, exponential growth began, continuing to this day.

Facebook has become one of the most influential platforms in the world of technology, with billions of active users and a wide range of features that allow people to connect and share information. Understanding the latest Facebook statistics is essential for businesses and marketers looking to leverage the platform to reach new customers and grow their brand. In this blog post, we take a deep dive into the latest Facebook statistics, providing insights and trends on usage, demographics, engagement, and advertising. From the number of daily active users to the average time spent on the platform, these statistics will help you understand the power of Facebook and how to use it to your advantage.

---

Facebook History

• Year Facebook launched: 2004 (as TheFacebook)
• Year TheFacebook was changed to Facebook: 2005
• Year News Feeds were introduced: 2006
• Year Facebook opened up to everyone over the age of 13: 2006
• Year pages were introduced: 2007
• Year that Facebook Chat launched: 2008
• Year that Facebook became the most-used social network globally: 2009
• Year that usernames were introduced: 2009
• Year the Like button was introduced: 2009
• Year that Timelines were first introduced: 2011
• Year that Facebook Chat became Facebook Messenger: 2011
• Year the Bug Bounty program launched: 2011
• Year of Facebook’s IPO: 2012
• Year the App Center launched: 2012
• Year Facebook bought Instagram: 2012
• Year Facebook joined the Fortune 500: 2013
• Year Facebook joined the S&P 500: 2013
• Year that Graph Search launched: 2013
• Year that Facebook Home launched: 2013
• Year that clickable hashtags were introduced: 2013
• Year Facebook bought WhatsApp: 2014
• Year Instant Articles launched: 2015
• Year that Reactions were introduced: 2016
• Year that Deep Text was announced: 2016
• Year Workplace was announced: 2016
• Year Facebook Spaces was announced: 2017
• Year Facebook Stories launched: 2017
• Facebook changes its parent company name to Meta: 2021

---

Facebook Statistics

Here are a few of the most interesting Facebook statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Facebook User Count

How many people use Facebook?

In short, a lot! Here is a breakdown of how many people use Facebook daily and monthly and a brief breakdown of where their users come from.

Facebook monthly active users (MAU):

2.963 billion monthly active users (MAU) global

266 million users in the US and Canada

407 million users in Europe

1.312 billion users in Asia-Pacific

(Source, 2022)

---

Facebook daily active users (DAU):

2 billion Facebook users global

199 million users in US & Canada

304 million users in Europe

854 million users in Asia-Pacific

(Source, 2022)

---

Number of Facebook users by geography:

• Algeria: 16 million (2017)
• Bangladesh: 28 million (2019)
• Brazil:  116 million (2022)
• Cambodia: 6.3 million (2019)
• Egypt: 35 million (2017)
• France: 28 million (2019)
• Germany: 26.8 million (2019)
• Hong Kong: 5 million (2016)
• India: 330 million (2022)
• Indonesia:  130 million (2022)
• Iraq: 14 million (2017)
• Japan: 71 million (2019)
• Kenya: 3 million (2016)
• Laos: 2.2 million (2019)
• Mexico: 85 million (2017)
• Mongolia: 1.9 million (2019)
• Morocco: 13 million (2017)
• Nepal: 10.4 million (2019)
• Netherlands: 4 million (2015)
• Nigeria: 16 million (2016)
• Pakistan: 32 million (2019)
• Philippines: 69 million (2017)
• Saudi Arabia: 18 million (2017)
• Singapore: 4.3 million (2019)
• South Africa: 14 million (2016)
• Sri Lanka: 5.5 million (2019)
• Thailand: 57 million (2017)
• Turkey: 56 million (2017)
• UK: 6 million (2018)
• United States:  180 million (2022)
• Vietnam: 64 million (2017)

---

City with the largest number of Facebook users in the world: 

Bangkok (35 million users)

---

Facebook Revenue Totals

Facebook Annual Revenue:

Facebook’s annual revenue has been steadily growing over the past decade year-over-year. Here is a quick rundown of their total revenue reported by year.

• 2022: $116.609 billion
• 2021: $117.929 billion
• 2020: $85.965 billion
• 2019: $70.697 billion
• 2018: $55.838 billion
• 2017: $40.653 billion
• 2016: $27.600 billion
• 2015: $17.900 billion
• 2014: $12.466 billion
• 2013: $7.870 billion
• 2012: $5.090 billion

Other Revenue Stats:

• Percentage of Facebook revenue that comes from the US & Canada: 48% (2019)
• Percentage of Facebook revenue that comes from Europe: 24.3% (2019)
• Percentage of Facebook revenue that comes from Asia-Pacific: 17.8% (2019)
• Amount of revenue Facebook was estimated to have lost in its widespread outage in October 2021: $60 million

---

Additional Facebook Statistics

• Facebook Workforce: So how many people work for Facebook? Facebook’s sprawling operations are supported by a dedicated team of approximately 71,970 employees, as of 2022. This substantial workforce fuels the company’s innovation and global impact.
• Facebook Watch Engagement: Facebook Watch garners an impressive viewership, with a staggering 1.25 billion people tuning in every month in 2020. This statistic underscores the platform’s ability to capture users’ attention with its original video content.
• Daily Active Users: A remarkable 66% of Facebook’s monthly users engage with the platform on a daily basis, highlighting the integral role it plays in users’ daily routines and interactions.
• Age-Based User Demographics: Facebook’s diverse user base is evident in its age-based demographics. Among all US adults aged 50 and above, 50% were actively using Facebook in 2018. Meanwhile, the platform remained even more dominant among US adults aged 25-49, with a striking 80% engagement rate during the same period.
• Women’s Average Friends: On average, women on Facebook have 166 friends, as of 2016. This figure illustrates the expansive nature of social connections fostered on the platform, emphasizing its role in maintaining and expanding personal networks.
• Digital Time Share: Facebook’s substantial impact on digital time allocation is apparent in the fact that it accounts for 3% of all daily digital time spent, as of 2018. This statistic highlights the platform’s significant role in shaping online leisure and interaction.
• Degrees of Separation: The intricate web of connections on Facebook reveals that each user is only 57 degrees of separation away from any other user, as of 2016. This fascinating statistic showcases the interconnectivity facilitated by the platform.
• Age-Specific Usage: Facebook’s age-specific reach is evident in its usage among US residents. In 2018, 51% of US teens aged 13-17, 62% of US residents aged 12-34, 69% of those aged 35-54, and 53% of those aged 55+ were active users of the platform, underscoring its widespread popularity across age groups.
• Overall US Adult Usage: The prevalence of Facebook usage among online US adults stood at 68% in 2018. This statistic highlights the platform’s continued relevance and influence across the broader adult population.
• Daily Engagement: A significant 23% of internet users between the ages of 16 to 64 were logging onto Facebook more than once a day in 2018. This high rate of daily engagement reflects the platform’s enduring appeal and its integration into users’ daily online routines.
• UK Youth on Facebook: In the UK, Facebook’s reach among the younger demographic is pronounced, with 2 million users aged 12 to 17 and 5 million users aged 18 to 24 in 2018. This demonstrates the platform’s continued popularity as a means of social interaction and expression for young individuals.
• Expansive African Presence: Facebook’s influence extends to Africa, with an impressive 170 million monthly active users in 2017. The platform’s presence in Africa underscores its role in connecting individuals across diverse regions and facilitating social connections and communication.
• Challenges of Fake Users: The proliferation of fake users is a notable challenge for Facebook, as evidenced by the existence of 120 million fake users in 2019, accounting for around 5% of the platform’s user base. This highlights the ongoing efforts to maintain the integrity of user profiles and interactions.
• Vibrant Group Interaction: The appeal of Facebook Groups as a platform for shared interests and community engagement is evident in the staggering number of people who use them. A remarkable 1.8 billion individuals participated in Facebook Groups in 2021, indicating the power of virtual communities to connect people around common passions.
• Active Group Admins and Moderators: Facebook’s role in fostering community leadership and collaboration shines through its 70 million users who actively serve as admins or moderators of active Facebook Groups in 2021. These individuals contribute to shaping group dynamics, content, and interactions, creating vibrant online spaces.
• Professionally Connected Users: In 2019, a substantial 87% of Facebook users reported using the platform to connect with their co-workers, illustrating its role as not only a social space but also a professional networking tool.
• Daily Engagement: The average American spent around 38 minutes per day on Facebook in 2019. This figure showcases the platform’s ability to captivate users and hold their attention over significant periods, contributing to its status as a major online destination.
• News Image Representation: A glimpse into news imagery on Facebook in 2019 reveals a disparity, with 53% of images featuring only men, while images depicting only women accounted for 22%. These statistics raise questions about the representation and portrayal of diverse genders in media shared on the platform.
• Code Complexity: Facebook’s digital infrastructure is immense, with a staggering 100 million lines of code in 2019. This colossal coding effort underscores the platform’s intricate design and the complexities required to support its diverse functionalities and user experiences.
• Investment in Jio: Demonstrating its global influence, Facebook invested a notable $5.7 billion in Jio, an Indian telecommunications conglomerate, in April 2020. This strategic partnership marked Facebook’s entrance into the Indian digital landscape and underscored the company’s ambitions for international expansion.
• Voluminous Posts: The sheer magnitude of user-generated content on Facebook is evident in the astounding figure of 2 trillion posts accumulated by 2016. This statistic underscores the platform’s role as a virtual repository of human interactions, opinions, and experiences.
• Facebook Live Impact: Facebook Live broadcasts gained immense traction, with an impressive 3.5 billion broadcasts by 2018. This medium enabled users to engage in real-time interactions, transcending geographical boundaries and fostering dynamic conversations.
• Live Broadcast Viewership: Facebook Live broadcasts reached a staggering 2 billion viewers in 2018. This global viewership figure speaks to the popularity of live video content and its ability to facilitate real-time engagement between content creators and audiences.
• Emergence in Gaming: Facebook Gaming’s emergence as a player in the video game live streaming market is evident, with a 5.3% share in 2019. This presence reflects the growing trend of gaming content consumption and the platform’s diversification beyond social networking.
• Gaming Community: A substantial 380 million people played games on Facebook each month in 2020, underscoring its role as a casual gaming hub where users can connect, challenge each other, and unwind with interactive entertainment.
• Cloud Gaming: In 2021, cloud gaming on Facebook gained traction, with approximately 1.5 million people in the US engaging in this form of gaming each month. This statistic showcases the platform’s adaptability in embracing emerging trends in the gaming industry.
• Frequency of Visits: A notable 51% of active Facebook users visited the platform multiple times a day in 2018. The statistic showcases the platform’s inherent ability to engage users frequently, transforming it into a habitual part of their daily routines.
• Multiple Daily Logins: In 2018, an impressive 74% of active Facebook users logged onto the platform more than once a day. This statistic reaffirms Facebook’s status as a go-to destination for quick updates, social interactions, and content consumption.
• Facebook Events User Base: The Facebook Events feature resonates with a vast audience, amassing a user count of 700 million in 2018. This robust engagement with events underscores the platform’s capacity to facilitate social gatherings and online interactions.
• Brief but Frequent Engagement: While the time spent per user per day on Facebook was recorded as 5 minutes in 2018, this seemingly short duration aligns with the platform’s efficient design that encourages users to swiftly engage and interact with their social circles.
• Stories: A Dominant Feature: Facebook Stories experienced monumental popularity, attracting a staggering 500 million daily users in 2019. This feature’s rapid adoption speaks to the appeal of ephemeral content and its role in shaping contemporary digital communication.
• Workplace Connectivity: In 2020, Workplace by Facebook garnered 5 million users. This business-oriented platform serves as a testament to Facebook’s adaptability, extending its reach beyond social interactions to professional communication and collaboration.
• Small Business Engagement: Facebook’s appeal transcends individual users, as it hosts an impressive 200 million small businesses as of 2021. This figure illustrates the platform’s role as a dynamic marketplace and promotional avenue for enterprises of varying sizes.
• Advertiser Magnet: Facebook’s advertising ecosystem thrives with a total of 7 million active advertisers in 2019. The vast number of advertisers emphasizes the platform’s commercial influence and its relevance as a promotional medium.
• Stories Ads Uptake: The popularity of Stories ads is underscored by 3 million Facebook advertisers utilizing this format in 2019. This trend highlights the effectiveness of visual, immersive, and temporary content for capturing audiences’ attention.
• Security Conscious Users: A noteworthy 9 million individuals had enrolled in Facebook Protect by 2022. This figure reflects the growing emphasis on online security, as users actively seek measures to safeguard their digital presence.