Facebook Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Facebook statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.


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Facebook Facts

  • Website: Official Website
  • Year Founded: 2004
  • Headquarters: Menlo Park, CA
  • Founder(s): Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
  • Current Chief Executive: Mark Zuckerberg
  • Subsidiary: Messenger, Instagram, Oculus VR, WhatsApp, Giphy
  • App Download (iOS)
  • App Download (Android)

What is Facebook?

The story of Facebook is legendary; A group of Harvard University students, led by Mark Zuckerberg, got together in 2004 to create a social network to create a social network within the Harvard community. It quickly proved to be a success and spread to other colleges across the northeast and then from coast to coast. Finally, in 2006, it was opened up to the world and its unprecedented, exponential growth began, continuing to this day.

Facebook is now unquestionably the largest social network in the world with over two billion monthly active users and over a billion daily active users. With a platform as feature-rich and widely visited as Facebook’s there are countless stats that can be collected and tracked.


Facebook History

  • Year Facebook launched: 2004 (as TheFacebook)
  • Year TheFacebook was changed to Facebook: 2005
  • Year News Feeds were introduced: 2006
  • Year Facebook opened up to everyone over the age of 13: 2006
  • Year pages were introduced: 2007
  • Year that Facebook Chat launched: 2008
  • Year that Facebook became the most-used social network globally: 2009
  • Year that usernames were introduced: 2009
  • Year the Like button was introduced: 2009
  • Year that Timelines were first introduced: 2011
  • Year that Facebook Chat became Facebook Messenger: 2011
  • Year the Bug Bounty program launched: 2011
  • Year of Facebook’s IPO: 2012
  • Year the App Center launched: 2012
  • Year Facebook bought Instagram: 2012
  • Year Facebook joined the Fortune 500: 2013
  • Year Facebook joined the S&P 500: 2013
  • Year that Graph Search launched: 2013
  • Year that Facebook Home launched: 2013
  • Year that clickable hashtags were introduced: 2013
  • Year Facebook bought WhatsApp: 2014
  • Year Instant Articles launched: 2015
  • Year that Reactions were introduced: 2016
  • Year that Deep Text was announced: 2016
  • Year Workplace was announced: 2016
  • Year Facebook Spaces was announced: 2017
  • Year Facebook Stories launched: 2017

Facebook User Count

How many people use Facebook?

2.797 billion monthly active users (MAU) global

258 million users in the US and Canada

419 million users in Europe

1.199 billion users in Asia-Pacific

Source

Last updated

Facebook daily active users (DAU):

1.845 billion Facebook users global

195 million users in US & Canada

308 million users in Europe

744 million users in Asia-Pacific

Source

Last updated


Number of Facebook users by geography:


City with the largest number of Facebook users in the world:

Bangkok (35 million users)


Facebook Revenue Totals

Facebook Annual Revenue:facebook annual revenue

Facebook Quarterly Revenue:facebook quarterly revenue


Facebook net income (quarterly):

Percentage of Facebook revenue that comes from the US & Canada:

48%

Last updated 7/24/19


Percentage of Facebook revenue that comes from Europe:

24.3%

Last updated 7/24/19


Percentage of Facebook revenue that comes from Asia-Pacific:

17.8%

Last updated 7/24/19


Average Facebook revenue per global user:

  • Q4 2020: $8.62
  • Q3 2020: $6.76
  • Q2 2020: $6.10
  • Q1 2020: $6.95
  • Q4 2019: $8.52
  • Q3 2019: $7.26
  • Q2 2019: $7.05
  • Q1 2019: $6.42
  • Q4 2019: $7.37

(source)


Average Facebook revenue per user in the US and Canada:

  • Q1 2020: $34.18
  • Q4 2019: $41.41
  • Q3 2019: $34.55
  • Q2 2019: $33.27
  • Q1 2019: $30.12
  • Q4 2019: $34.86

(source)


Average Facebook revenue per user in Europe:

  • Q1 2020: $10.64
  • Q4 2019: $13.21
  • Q3 2019: $10.68
  • Q2 2019: $10.70
  • Q1 2019: $9.55
  • Q4 2019: $10.98

(source)


Average Facebook revenue per user in the Asia-Pacific:

  • Q1 2020: $3.06
  • Q4 2019: $3.57
  • Q3 2019: $3.24
  • Q2 2019: $3.04
  • Q1 2019: $2.78
  • Q4 2019: $2.96

(source)


Additional Facebook Statistics

How many people work for Facebook?

25,105

Source: Facebook

Last updated


Percentage of Facebook monthly users that use it daily:

66%

Last updated 7/24/19


Percentage of all US adults over the age of 50 that use Facebook:

50%

Last updated 4/21/18


Percentage of all US adults aged 25-49 that use Facebook:

80%

Last updated 3/5/18


Average number of Facebook friends for women:

166

Last updated 1/20/16


Number of Facebook friends that the average user has in 2016:


Percentage of drivers that admit to checking Facebook while operating their vehicle:

27%

Last updated 5/19/15


Percentage of all digital time that is spent on Facebook each day:

3%

Last updated 4/11/18


Degrees of separation between every Facebook user:

57

Last updated 2/4/16


Percentage of Facebook friends that users consider to be close friends:

28%

Last updated 1/20/16


Percentage of US Internet users, aged 14-17 (teens) that use Facebook:

65%

Last updated 1/18/17


Percentage of US teens, ages 13-17, that use Facebook:


Percentage of US residents, ages 12-34 that use Facebook:


Percentage of US residents, ages 35-54 that use Facebook:


Percentage of US residents, age 55+ that use Facebook:


Percentage of all US social media users that use Facebook:

90%

Last updated 1/9/15


Percentage of online US adults that use Facebook:

68%

Last updated 3/1/18


Percentage of internet users, age 16-64, that log onto Facebook more than once a day:

23%

Last updated 3/1/18


Number of Facebook users, aged 12-17, in the UK:

2 million

Last updated 2/12/18


Number of Facebook users, aged 18-24, in the UK:

5 million

Last updated 2/12/18


Number of monthly active Facebook users in Africa:

170 million

Last updated 4/6/17


Number of Facebook ‘users’ that are fake:

120 million

Last updated 5/23/19


Percentage of Facebook users that are fake:

5%

Last updated 5/23/19


Number of people that use Facebook Groups: 

1 billion

Last updated 5/1/19


Percentage of Facebook users that connect with co-workers on it:

87%

Last updated 6/24/19


Average amount of time per day that American’s spend on Facebook:

38 minutes per day

Last updated 5/28/19


Percentage of news images that appear on Facebook that include images depicting just men:

53%

Last updated 5/23/19


Percentage of news images that appear on Facebook that include images depicting just women:

22%

Last updated 5/23/19


Lines of code for Facebook:

100 million lines of code

Last updated 8/15/19


Size of the Facebook FTC fine in their July 2019 settlement:

$5 billion


Amount Facebook invested in Jio in April 2020: 

$5.7 billion


Number of Facebook posts (all time):

2 trillion posts

Last updated 7/27/16


Number of Facebook Live broadcasts:

3.5 billion Last updated

4/6/18


Number of people that have watched a Facebook Live broadcast:

2 billion

Last updated 4/6/18


Facebook Gaming’s share of the video game live streaming market:

5.3%

Last updated 7/12/19


Percentage of Facebook users that took a break of several weeks from it in 2018:

42%


How many people play games on Facebook?

700 million monthly players

Last updated 3/14/19


Percentage of Facebook news feed stories that are read daily:

10%

Last updated 9/14/16


Percentage of active Facebook users that visit it multiple times a day:

51%

Last updated 3/1/18


Percentage of active Facebook users that log onto it more than once a day:

74%

Last updated 3/1/18


Number of daily searches on Facebook:

2 billion searches

Last updated 7/27/16


Number of Facebook Events users:

700 million users

Last updated 8/6/18


Time spent on Facebook per user per day:

5 minutes

Last updated June 2018


Number of people who use Facebook Stories:

500 million daily users

Last updated 4/24/19


How many people use Workplace by Facebook?

2 million users

Last updated 2/28/19


Number of small businesses on Facebook:

90 million

Last updated 5/8/19


Total number of active Facebook advertisers:

7 million

Last updated 5/8/19


Number of Facebook advertisers that use Stories ads:

3 million

Last updated 4/24/19



Get the full Facebook statistics report in one of our industry reports:


Please note that some of these numbers are easier to find than others. A few of these Facebook stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.