Facebook Statistics and Facts for 2021

The country with the most active Facebook users:
Canada

Last updated 8/23/13

---

Percentage of 11-18 year old social media users in France that use Facebook the most:
37%

Last updated 3/9/16

---

Country with greatest percentage of population using Facebook:
United Kingdom

Last updated 5/19/14

---

Average number of Facebook friends for men:
145

Last updated 1/20/16

---

Percentage of online adults that visit Facebook at least once a month:
72%

Last updated 3/31/14

---

Percentage of UK teens (11-16 year olds) that use Facebook weekly:
74%

Last updated 3/18/15

---

Facebook's penetration into the UK:
48%

Last updated 5/19/14

---

Percentage of internet users in the Middle East/North Africa region that use Facebook:
89%

Last updated 4/25/14

---

Country with the strongest Facebook penetration in the Middle East/North Africa region:
Tunisia

Last updated 4/25/14

---

Percentage of Social Media users in the Middle East that use Facebook:
83%

Last updated 4/20/15

---

Percentage of Facebook users in India that access it from a mobile phone:
95%

Last updated 5/31/16

---

Number of Facebook users in India that use the Groups feature:
80 million

Last updated 9/14/16

---

Percentage of Facebook users in India that are women:
24%

Last updated 7/13/17

---

Percentage of Facebook users in India that are men:
76%

Last updated 7/13/17

---

Facebook's penetration into India:
11%

Last updated 7/13/17

---

Number of daily Facebook users in India:
69 million

Last updated 3/2/16

---

Percentage of US social media users that will access Facebook at least once a month in 2015:
1%

Last updated 3/25/15

---

Percentage of Facebook users, aged 16-64, that shop online:
69%

Last updated 11/14/14

---

Percentage of Australian social media users that use Facebook:
93%

Last updated 6/5/15

---

Percentage of mobile phone users in Japan that will use Facebook on their phone monthly in 2015:
4%

Last updated 5/29/15

---

Percentage of internet users in Japan that use Facebook:
7%

Last updated 7/13/15

---

Percentage of Canadian smartphone owners that use Facebook:
31%

Last updated 3/26/15

---

Percentage of Kenyan Facebook users that use it daily:
50%

Last updated 6/30/16

---

Number of Facebook daily active users in South Africa:
8 million

Last updated 6/30/16

---

Percentage of South African Facebook users that access it on mobile:
90%

Last updated 6/30/16

---

Percentage of internet users in South Africa that are on Facebook:
52%

Last updated 6/30/16

---

Percentage of internet users in Norway that use Facebook:
7%

Last updated 10/30/15

---

Percentage of people in Finland that use Facebook:
56%

Last updated 1/20/15

---

Percentage of online adults (globally, excluding China) that consider themselves regular Facebook visitors:
76%

Last updated 11/24/14

---

Number of expats on Facebook:
92 million

Last updated 3/17/15

---

Number of daily Facebook users in the Netherlands:
6 million users

Last updated 4/13/15

---

Percentage of Venezuelan Facebook users that are male:
4%

Last Updated 8/12/14

---

Percentage of Venezuelan Facebook users that are female:
6%

Last Updated 8/12/14

---

Largest age group among Venezuelan Facebook users:
18-24 year olds (33.9%)

Last updated 8/12/14

---

Percentage of Internet users in Ireland that use Facebook:
61%

Last updated 9/1/14

---

Percentage of millennials that use Facebook:
91%

Last updated 3/16/15

---

Percentage of young (12-17) Facebook users that use it "all the time":
28%

Last updated 6/24/14

---

Percentage of parents that are friends with their teenager on Facebook:
83%

Last updated 4/9/15

---

Average number of friends that teens on Facebook have:
300

Last updated 11/7/13

---

Top city (among the top 50 population centers) by percentage of single people on Facebook:
Detroit, MI

Last updated 2/13/14

---

Percentage of Facebook users that are male:
42%

Last updated 11/4/13

---

Percentage of Facebook users between the ages of 18 to 29:
34%

Last updated 11/4/13

---

Percentage of Internet users 65 years and older that use Facebook:
45%

Last updated 12/30/13

---

Percentage of Facebook users that have earned a bachelor’s degree:
30%

Last updated 11/4/13

---

Percentage of recruiters that have 50 or fewer Facebook friends:
21%

Last updated 1/16/14

---

Average percentage of a Facebook user's friends that have an opposing political ideology from them:
23%

Last updated 5/7/15

---

Percent of U.S. internet users that clicked a Facebook like button on blog posts they enjoyed:
8%

Last updated 5/12/14

---

Percent of U.S. internet users that clicked a Facebook share button on blog posts they enjoyed:
7%

Last updated 5/12/14

---

Percent of U.S. residents that use Facebook:
45%

Last updated 5/19/14

---

Percentage of millionaires that use Facebook:
57%

Last updated 7/18/14

---

Number of US Facebook users that are either military veterans or active duty:
4 million

Last updated 11/11/14

---

US State that has the highest number of Facebook users that are veterans or active duty:
Hawaii

Last updated 11/11/14

---

Percentage of US online adult women that use Facebook:
66%

Last updated September 2014

---

Percentage of US online adult men that use Facebook:
77%

Last updated September 2014

---

Number of people that watched live-streamed content on Facebook gaming in Q2 2019:
197.76 million hours

---

Number of Facebook Events daily users:
100 million users

Last updated 10/7/16

---

Average number of daily visitors to Facebook's 'On this Day' feature:
90 million daily visitors

Last updated 6/11/18

---

Number of subscribers to Facebook's 'On this Day' feature:
155 million

Last updated 3/25/16

---

Average number of daily violation reports that Facebook receives:
more than 1 million

Last updated 3/14/16

---

Average monthly users for the Facebook "save for later" feature:
250 million

Last updated 4/12/16

---

Number of Facebook users that posted about Back to the Future Day in 2015:
27 million

---

Number of Facebook posts/comments/likes related to Back to the Future Day in 2015:
45 million

---

Percentage of expressions of laughter on Facebook that contain "haha":
4%

Last updated 8/10/15

---

Percentage of expressions of laughter on Facebook that contain "lol":
9%

Last updated 8/10/15

---

Number of Facebook users that changed their relationship status to married in 2013:
6 million

---

Median age of a female Facebook user that changed their relationship status to married in 2013:
26

---

Median age of a male Facebook user that changed their relationship status to married in 2013:
28

---

Number of users that logged onto Facebook on Thanksgiving 2014:
171 million users

---

Number of Facebook posts generated on Thanksgiving 2014:
2 billion posts

---

Percentage of US female internet users that discover videos via Facebook:
83%

Last updated 5/11/15

---

Percentage of US female internet users that share videos on Facebook:
71%

Last updated 5/11/15

---

Top reason why Canadians share content on Facebook:
To spread news they think is important for people to read

Last updated June 2014

---

Percentage of Canadian social network users that use Facebook daily:
73%

Last updated 2/4/15

---

Percentage of Canadian social network users that use Facebook monthly:
95%

Last updated 2/4/15

---

Percentage of Canadian female social media users that have a Facebook profile:
60%

Last updated 2/5/15

---

Percentage of Canadian male social media users that have a Facebook profile:
59%

Last updated 2/5/15

---

Facebook users' share of all selfies shared on social media:
48%

Last updated 3/16/14

---

Average amount of posts that are eligible to appear in a Facebook user's feed each day:
2,000

Last updated 9/14/16

---

Percentage of millennials that use Facebook to coordinate social plans at least once a week:
57%

Last updated 3/19/14

---

Percentage of millennials that use Facebook to post about what they are doing, where they are or who they are with:
62%

Last updated 3/19/14

---

Median number of Facebook friends for Millennials:
250

Last updated 3/19/14

---

Median number of Facebook friends for GenX:
200

Last updated 3/19/14

---

Median number of Facebook friends for Younger Boomers:
98

Last updated 3/19/14

---

Median number of Facebook friends for Older Boomers:
50

Last updated 3/19/14

---

Percentage increase in negative Facebook posts when it rains out:
16%

Last updated 3/13/14

---

Number of Facebook 10th birthday "Look Back" videos rendered:
720 million

---

Number of Facebook 10th birthday "Look Back" videos rendered (per hour):
9 million

---

Percentage of Facebook 10th birthday "Look Back" videos rendered that were shared:
50%

---

Amount of storage used for Facebook's 10th birthday "Look Back" videos:
11 petabytes

---

Number of times daily that the Facebook Like buttons are viewed:
10 billion

Last updated 6/28/16

---

Number of sites that contain Facebook Like or Share buttons:
10 million websites

Last updated 10/2/14

---

Total number of Facebook friend connections:
201 billion

Last updated 2/4/14

---

Total number of Facebook likes since launch:
13 trillion
Average daily Facebook likes:
5 billion

Last updated 5/27/13

---

Total number of location-tagged Facebook posts:
17 billion

---

Total number of uploaded Facebook photos:
400 billion

Last updated 2/4/14

---

Average daily uploaded Facebook photos:
400 million

Last updated 2/17/15

---

Average number of photos uploaded per Facebook user:
217 photos

Last updated 9/17/13

---

Average number of items shared by Facebook users daily:
75 billion

Last updated 9/17/13

---

Number of Facebook messages sent daily:
45 billion

Last updated 4/22/15

---

Average time spent on Facebook total per day:
20 billion minutes

Last updated 7/24/13

---

Average time spent on Facebook per user per month:
3 hours

Last update 7/24/13

---

Average number of minutes per month users spend on Facebook.com:
351 minutes

Last updated 8/23/13

---

Average number of hours users spend monthly on Facebook mobile:
14 hours per month

Last updated 6/25/15

---

Facebook share of total minutes spent on the Internet:
8%

Last updated 8/23/13

---

Average number of page likes per Facebook user:
40

Last updated 7/12/13

---

Total number of songs, albums or radio stations shared on Facebook:
110 million

Last updated 3/10/13

---

Total number of books shared on Facebook:
47 million

Last updated 3/10/13

---

Percentage of Americans that get their news from Facebook:
30%

Last updated 9/24/14

---

Top life event among Facebook users in 2013:
Added a relationship/Got engaged/Got Married

---

Number of potential pieces of content Facebook users are exposed to every login:
1500

Last updated 8/1/13

---

Facebook's percentage of total global social sharing:
41%

Last updated 12/11/13

---

Facebook's percentage of total North American social sharing:
36%

Last updated 12/11/13

---

Facebook's percentage of total European social sharing:
47%

Last updated 12/11/13

---

Percentage of Facebook users that say it is a source of news for them:
68%

Last updated 9/7/17

---

Facebook's percentage of total Asian social sharing:
60%

Last updated 12/11/13

---

Facebook's percentage of total global ecommerce social sharing:
37%

Last updated 12/11/13

---

Facebook's percentage of total global consumer brand social sharing:
46%

Last updated 12/11/13

---

Percentage of US adult Facebook users that use it daily:
70%

Last updated September 2014

---

Percentage of Facebook posts that include hashtags:
4%

Last updated 12/31/13

---

Average number of hashtags used in posts that contain them:
9

Last updated 12/31/13

---

Percentage of TV-related Facebook chatter that comes during the show's airing:
60%

Last updated 2/2014

---

Number of daily video views on Facebook:
8 billion views daily

Last updated 11/4/15

---

Amount of videos viewed daily on Facebook:
100 million hours

Last updated 1/27/16

---

Number of people who view videos on Facebook daily:
500 million users

Last updated 11/4/15

---

Increase in average volume of Facebook post interactions on the day a user changes their relationship status:
+225%

Last updated 2/16/14

---

Percentage of newlyweds that changed their Facebook status within hours of getting married:
28%

Last updated 7/22/14

---

Percentage of teenage girls that claim to have been bullied on Facebook:
66%

Last updated 8/5/14

---

Number of photos uploaded on Facebook every minute:
243,055

Last updated 7/9/14

---

Number of friend requests made on Facebook every minute:
100,000

Last updated 7/9/14

---

Number of likes on Facebook every minute:
3,125,000

Last updated 7/9/14

---

Number of Facebook messages sent every minute:
150,000

Last updated 7/9/14

---

Average time spent per visit to Facebook.com:
23:19

Last updated 7/8/14

---

Bounce rate for Facebook.com:
69%

Last updated 7/8/14

---

Percentage of visitors to Facebook.com that go to YouTube.com next:
66%

Last updated 7/8/14

---

Recent college grads send 3x more messages on Facebook than the average user.
Last updated 7/7/14

---

Recent college grads create 6x more posts on Facebook than the average user.
Last updated 7/7/14

---

Number of Football (Soccer) fans on Facebook:
500 million

Last updated 5/15/14

---

Most common type of Facebook friend that gets unfriended:
high school friend

---

Most common reason for unfriending on Facebook:
inappropriate or polarizing posts

---

The average number of Facebook friends that CEO's have:
630 friends

Last updated 9/15/14

---

Percentage of US internet-using lesbian and bisexual females that use Facebook:
88%

Last updated 9/23/14

---

Percentage of US internet-using gay and bisexual males that use Facebook:
79%

Last updated 9/23/14

---

Facebook's percentage of social media site visits in Finland:
82%

Last updated 9/11/14

---

Percentage of US teens that consider Facebook the most important social network:
23%

Last updated 9/2/14

---

Percentage of US college student social network users that post to Facebook daily:
11%

Last updated 8/27/14

---

Percentage of US college student social network users that feel Facebook has the least amount of privacy:
45%

Last updated 8/27/14

---

Percentage of Like Button impressions that come from mobile:
over 30%

Last updated 6/28/16

---

Top type of video content viewed on Facebook:
Content from friends and family

Last updated 6/30/16

---

Number of posts Facebook deletes monthly due to hate speech:
288,000 posts

Last updated 6/27/17

---

Average number of people that visit a memorial page on Facebook each month:
30 million

Last updated 4/30/19

---

---

Percentage of Facebook advertising budgets that is dedicated to mobile:

57%

Last updated April 2015

---

Average Facebook Ad clickthrough rate:
9%

Last updated 10/31/15

---

Average Facebook Ad cost per click:
$0.64

Last updated 10/31/15

---

Average Facebook Ad cost per thousand impressions (CPM):
$7.29

Last updated 6/20/16

---

Percentage of Facebook advertisers that come from outside the US:
70%

Last updated 3/2/16

---

Percentage of all Facebook pages that advertise on Facebook:
6%

Last updated 3/9/16

---

Growth in Facebook advertisers from 2015-2016:
50%

---

Global clickthrough rate on a Facebook mobile app install ad:
6%

Last updated 10/31/15

---

Percentage of brands that promote their Facebook posts:
75%

Last updated 6/2/15

---

Number of small or medium businesses advertising on Facebook:
4 million

Last updated 9/27/16

---

Number of small or medium businesses in India that have a Facebook page:
5 million businesses

Last updated 10/22/15

---

Average number of daily posts by brands on Facebook:
48 posts

Last updated 10/15/15

---

Percentage of Facebook advertising that targets regions outside of the U.S.:
52%

Last updated 2/20/14

---

Increase in Facebook ads that users saw from Q1 2013-Q1 2014:
40% more ads

Last updated 5/23/14

---

Number of Facebook advertisers that use the Ads Manager mobile website monthly:
800,000

Last updated 2/24/15

---

Percentage of social marketers that use Facebook advertising:
92%

Last updated 5/15/14

---

Percentage of all digital ad spending that occurs on Facebook each day:
9%

Last updated 9/19/14

---

Facebook's share of the global digital advertising market:
7%

Last updated 3/28/18

---

Facebook's share of the global mobile digital advertising market:
4%

Last updated 12/15/14

---

Average clickthrough rate for Facebook Website Custom Audience ads:

25%

Last updated December 2014

---

Average clickthrough rate for a Facebook Exchange (FBX) ad:
12%

Last updated December 2014

---

Average increase in Facebook advertising CPM from November 2013-November 2014:
7x

---

Average increase in Facebook advertising ROI from November 2013-November 2014:
2x

---

Average increase in Facebook advertising CPM from November 2013-November 2014:
5x

---

Overall click-through rate lift from adding a Call-to-Action button to a Facebook ad:
85x

Last updated October 2014

---

Best performing Facebook ad Call-to-Action button:
Learn More

Last updated October 2014

---

Most popular Facebook ad Call-to-Action button:
Shop Now

Last updated October 2014

---

Percent of total retail Facebook ads that appear in newsfeeds:
57%

Last updated 10/16/13

---

ROI for retail Facebook advertisers:
152%

Last updated 10/16/13

---

Total number of Facebook pages promoting posts:
500,000

Last updated 1/30/13

---

Total number of Facebook promoted posts:
5 million

Last updated 1/30/13

---

Facebook percentage of all social referrals to ecommerce sites:
50%

Last updated 6/9/15

---

Average ecommerce order value from a Facebook referral:
$85.87

Last updated 9/16/13

---

Increase in Facebook social referrals from September 2013-January 2014:
28%

---

Increase in Facebook mobile social referrals from September 2013-January 2014:
24%

---

Number of free stock photos the Facebook/Shutterstock deal gave advertisers:
25 million

Last updated 8/23/13

---

Average match rate for email lists and Facebook custom audiences:
68%

Last updated 3/23/15

---

Increase in retail Facebook ad CPM from Q4 2012-Q4 2013:
9x

---

Increase in retail Facebook ad CPC from Q4 2012-Q4 2013:
35%

---

Increase in retail Facebook ad revenue per click from Q4 2012-Q4 2013:
83%

---

Increase in Facebook advertising CTR from Q4 2012 to Q4 2013:
365%

---

Increase in ROI for Facebook ads on iOS versus Android:
9x

Last updated 10/16/13

---

Average Facebook ad clickthrough rate for retail advertisers:
20%

Last updated 10/16/13

---

Facebook's share of total digital display ad impressions in Colombia:
7%

Last updated 6/4/14

---

Average Facebook Ad cost per app install (CPI):
$3.85

Last updated 6/20/16

---

Estimated number of people in the US that saw Russian ads during the 2016 election:
10 million

---

Average amount of time a Facebook user spends viewing a news feed video:
7 seconds

Last updated 3/12/18

---

Average amount of time a Facebook user spends viewing a Facebook Watch video:
23 seconds

Last updated 3/12/18

---

Average monthly viewers in the US for Facebook Watch:
50 million

Last updated 8/29/18

---

Number of Facebook Watch parties to date:
12 million

Last updated 3/13/19

---

Number of people who use Facebook watch monthly:
720 million

Last updated 6/12/19

---

Number of people who use Facebook watch daily:
140 million

Last updated 6/12/19

---

Most liked Facebook page:

Facebook for Every Phone with 517 million likes

Last checked 6/27/15

---

Number of Facebook business pages:
80 million

updated 5/3/18

---

Number of people who visit Facebook pages monthly:
more than 1 billion

Last updated 10/19/16

---

Percentage of U.S. small businesses that use Facebook:
41%

Last updated Spring 2015

---

Percentage of posts to Facebook pages that go unanswered:
87%

Last updated June 2015

---

Organic reach for a Facebook page post:
2%

Last updated 6/2/15

---

Percentage of brands that promote their Facebook posts:
75%

Last updated 6/2/15

---

Decrease in page likes for pages with 1 million+ likes when Facebook changed their total like count metric in March 2015:
4%

---

Decrease in page likes for pages with under 1 million likes when Facebook changed their total like count metric in March 2015:
3%

---

Ideal length of a Facebook post for maximum engagement:
40 characters

Last updated 4/7/14

---

Number of small business Facebook pages that are updated at least monthly:
30 million

Last updated 6/3/14

---

Number of small business Facebook pages that are updated via mobile:
19 million

Last updated 6/3/14

---

Reported drop in Facebook page organic reach from January-May 2016:
42% drop

---

Average total reach of a Facebook page post:
71%

Last updated 6/1/16

---

Average Facebook page post engagement per person reached:
04%

Last updated 6/1/16

---

Average Facebook page post reach for video posts:
17% of total audience

Last updated 6/1/16

---

Average Facebook page post reach for photo posts:
53% of total audience

Last updated 6/1/16

---

Average Facebook page post reach for link posts:
32% of total audience

Last updated 6/1/16

---

Average Facebook page post reach for status (text) posts:
09% of total audience

Last updated 6/1/16

---

Most engaging type of Facebook page post:
status updates

Last updated 6/1/16

---

Top reason why US Internet-using millennials follow a brand or company on Facebook:
To support the brand

Last updated 2/6/15

---

Most common reason for a Facebook user unliking a brand:
uninteresting posts (32%)

Last updated 3/3/14

---

Second-most common reason for a Facebook user unliking a brand:
too many posts (28%)

Last updated 3/3/14

---

Reported increase in purchasing by a Facebook page fan versus a non-fan:
35% increase

Last updated 9/25/14

---

Percentage of moms that feel that Facebook is the most efficient social channel to converse with brands:
55%

Last updated 9/25/14

---

Percentage of dads that feel that Facebook is the most efficient social channel to converse with brands:
47%

Last updated 9/25/14

---

Top industry for likes per Facebook post:
Media and Entertainment (915.3 likes per post)

Last updated 9/10/14

---

Top industry for shares per Facebook post:
Media and Entertainment (196.8 shares per post)

Last updated 9/10/14

---

Top industry for link clicks per Facebook post:
Media and Entertainment (412 link clicks per post)

Last updated 9/10/14

---

Day of the week with highest amount of Facebook post comments:
Friday

Last updated 4/24/14

---

Day of the week with highest amount of Facebook post likes:
Friday

Last updated 4/24/14

---

Day of the week with highest amount of Facebook post shares:
Friday

Last updated 4/24/14

---

Facebook adoption among U.S. fashion brands:
99%

Last updated 5/21/15

---

Average posts per week for U.S. fashion brands on Facebook:
4 posts per week

Last updated 5/21/15

---

Percentage of US companies (with 100+ employees) that use Facebook:
7%

Last updated 10/20/15

---

Number of times "Ice Bucket Challenge" videos were viewed on Facebook in Summer 2014:
10 billion times

---

Number of "Ice Bucket Challenge" posts/comments/likes on Facebook in Summer 2014:
28 million

---

Number of "Ice Bucket Challenge" videos that were posted on Facebook in Summer 2014:
440 million

---

Number of Facebook users that viewed "Ice Bucket Challenge" videos in Summer 2014:
17 million

---

The most influential book among Facebook users:
Harry Potter

Last updated 9/9/14

---

Average number of monthly posts per Facebook page:
36

Last updated 4/12/13

---

Day of the week with highest overall Facebook post engagement rate:
Friday

Last updated 4/24/14

---

Revenue per visit from Facebook referrals:
$1.24

Last updated 4/24/14

---

Percentage of marketers that don't think or aren't sure if their Facebook posts make a difference:
57%

Last updated 5/22/14

---

Top publisher on Facebook:
BuzzFeed

Last updated 5/21/14

---

Top fast food restaurant on Facebook (based on engagement):
McDonald's

Last updated 5/21/14

---

Most common type of content posted by Facebook pages:
Photos

Last updated 4/21/14

---

Most common type of Facebook page post to be shared:
Photos

Last updated 4/21/14

---

Estimated average valuation per Facebook user:
$122 million

Last updated 5/27/14

---

Percentage of customer questions posted on a brand's Facebook page that are answered:
65%

Last updated 5/16/14

---

Percentage of posts on a brand's Facebook page that are customer questions:
25%

Last updated 5/16/14

---

Percentage of Facebook users that like 1-10 pages:
39%

Last updated 3/3/14

---

Percentage of Facebook users that like 11-20 pages:
7%

Last updated 3/3/14

---

Percentage of Facebook users that like 21-30 pages:
6%

Last updated 3/3/14

---

Percentage of Facebook users that like 0 pages:
40%

Last updated 3/3/14

---

Percentage of non-Hispanic US Internet users that used Facebook for local shopping in Q3 2013:
2%

---

Percentage of Hispanic US Internet users that used Facebook for local shopping in Q3 2013:
9%

---

Percentage of US Hispanic internet users that get local shopping info from a Facebook friend in Q3 2013:
7%

---

Percentage of UK Facebookers that trust a retailer more if it has social network presence:
33%

Last updated 3/7/14

---

Percentage of UK Facebookers that trust a retailer less if it has social network presence:
55%

Last updated 3/7/14

---

Average stay of a visitor that comes to a news site from Facebook:
1 minute 41 seconds

Last updated 3/13/14

---

Average number of monthly pageviews for a visitor that comes to a news site from Facebook:
2 pages

Last updated 3/13/14

---

Average number of monthly visits for a visitor that comes to a news site from Facebook:
9 visits

Last updated 3/13/14

---

Average amount of Facebook page post engagement per follower:
.073%

Last updated 3/31/14

---

Percentage of Facebook page posts that contain a photo:
75%

Last updated 4/21/14

---

Percentage of Facebook page posts that contain a link:
10%

Last updated 4/21/14

---

Average amount spent per order by a Facebook consumer:
$55

Last updated 3/31/14

---

Percentage of Facebook user interaction with brands that is positive:
49%

Last updated 4/2/14

---

Percentage of Facebook user interaction with brands that is negative:
20%

Last updated 4/2/14

---

Facebook's share of mobile traffic referrals to US news & entertainment sites:
24%

Last updated 5/16/14

---

Facebook's share of desktop traffic referrals to US news & entertainment sites:
13%

Last updated 5/16/14

---

Percentage of US Charities and Non-Profits that use Facebook:
92%

Last updated 6/24/14

---

Most liked person on Facebook:
Shakira w/100 million likes

Last updated 7/19/14

---

Percentage of US marketers that have used Facebook ads in concert with TV ads:
32%

Last updated 8/12/14

---

Percentage of UK 15-24 year olds that have purchased a product by clicking through Facebook:
20%

Last updated 8/13/14

---

Percentage of Facebook users that have posted positive comments on a brand page:
25%

Last updated 12/12/14

---

Percentage of Facebook users that have posted negative comments on a brand page:
13%

Last updated 12/12/14

---

Percentage of Facebook users that have unliked or unfollowed a brand page:
30%

Last updated 12/12/14

---

Percentage of Facebook accounts claiming to be Fortune 100 companies that are fake:
40%

Last updated 12/2014

---

Top 3rd party app that Facebook page admins use to post to their pages:
Hootsuite

Last updated 8/1/14

---

Percentage of Facebook page admins that use the Facebook Page Manager mobile app to post to their pages:
46%

Last updated 8/1/14

---

Percentage of Facebook users that think it is the quickest social media channel to solve customer service issues:
47%

Last updated 6/27/14

---

Average amount spent per order on from a Facebook referral on Christmas Day 2014:
$89.80
Percentage of US marketing executives that plan their Facebook content on the same day it is posted:
14%

Last updated 12/12/14

---

Percentage of US marketing executives that plan their Facebook content a month or more before it is posted:
25%

Last updated 12/12/14

---

The amount of total possible engagement a post gets in its first 5 hours: 75%
Last updated 8/12/13

---

Total number of connections between local businesses and users: 2 billion
Last updated 4/12/13

---

Average number of weekly local business page views: 645 million
Last updated 4/12/13

---

Average number of weekly comments on local business pages: 13 million
Last updated 4/12/13

---

Percentage of recruiters that use Facebook to vet candidates:
65%

Last updated 9/10/13

---

Short Facebook Page posts (under 80 characters) get up to 66% more engagement than longer ones.
Last updated 12/1/13

---

Increase in likes that using an emoticon in a Facebook page post can lead to:
57%

Last updated 12/1/13

---

Increase in social engagement with Facebook brand posts from Q4 2012- Q4 2013:
180%

---

Increase in Facebook brand post impressions from Q4 2012- Q4 2013:
150%

---

Percentage of Top 50 US Law Firms that have a Facebook page:
64%

Last updated 1/9/14

---

Number of organizations that use Facebook Workplace:
over 14,000

Last updated 9/22/17

---

Drop in average original Facebook posts per users from 2015-2016:
30%

---

Drop in user engagements on Facebook posts from 2015-2016:
15%

---

Average number of people who buy and sell things on Facebook each month:
450 million people

Last updated 10/3/16

---

Increase in Facebook interactions when a video posted is live:
600%

Last updated 1/22/18

---

Percentage of businesses on Facebook that use live video on it:
31%

Last updated 1/22/18

---

Percentage of US Facebook users that use Facebook Watch weekly:
40%

Last updated 1/19/18

---

40% of people using Facebook Watch daily are aged 16-34
Last updated 1/19/18

---

Number of nonprofits on Facebook:
750,000

Last updated 8/15/18

---

Most loved brand on Facebook of 2018:
Netflix

---

Amount raised for causes on Facebook since 2015:
$2 billion

Last updated 9/19/19

---

Percentage of Facebook users that ONLY login from a mobile device:
5%

Last updated 7/27/16

---

Percentage of Facebook video views that occur on mobile devices:
65%

Last updated 9/8/14

---

Facebook's percentage of all mobile social sharing:
3%

---

Amount of time that Americans collectively spend on the Facebook mobile app monthly:
335,000 years

Last updated 6/25/15

---

Average amount of time users in the U.S. spend on the Facebook mobile app monthly:
14 hours per month

Last updated 6/25/15

---

Percentage of Facebook advertising revenue that comes from mobile ads:
91%

Last updated 4/25/18

---

Number of apps that have been made using Facebook's platform:
30 million apps

Last updated 3/25/15

---

Number of daily active Facebook users in India that access it via mobile:
64 million users

Last updated 3/2/16

---

Number of monthly active Facebook users in India that access it via mobile:
133 million users

Last updated 3/2/16

---

Number of monthly active users for Facebook Lite:
200 million monthly active users

Last updated 2/8/17

---

Number of photos shared through the Facebook Moments app to date:
400 million

Last updated 3/1/16

---

Percentage of Facebook video views that take place on a mobile device:
75%

Last updated 4/22/15

---

Percentage of Facebook advertising budgets that is dedicated to mobile:
57%

Last updated April 2015

---

Percentage of all mobile referrals to News & Entertainment publishers from Facebook:
24%

Last updated 4/29/14

---

Amount Facebook has paid out to app developers to date:
$8 billion

Last updated 3/25/15

---

Total number of Facebook apps:
10 million
Number of mobile app installs from Facebook mobile app ads:
350 million

Last updated 4/29/14

---

Number of users in the Facebook Android beta-testing program:
1 million

Last updated 10/11/13

---

Total Facebook for Every Phone monthly active users:
100 million

Last updated 7/20/13

---

Percentage of smartphone owners that use a Facebook app:
6%

Last updated 10/8/13

---

Number of developers that attended f8 2014:
More than 1700
Percentage of TV-related Facebook chatter that comes from a mobile device:
80%

Last updated 2/2014

---

Facebook share of worldwide mobile internet ad revenue in 2012:
4%

Last updated 3/19/14

---

Facebook share of worldwide mobile internet ad revenue in 2013:
5%

Last updated 3/19/14

---

Facebook share of worldwide mobile internet ad revenue in 2014:
22%

Last updated 4/24/15

---

Percentage of Facebook users in India that access it via mobile:
6%

Last updated 3/2/16

---

Facebook's percentage of all time spent on iOS and Android devices:
17%

Last updated 4/1/14

---

Facebook's percentage of mobile social sharing in China in 2013:
1%
Number one city in the US for Facebook developers:
San Francisco

Last updated 9/16/13

---

The countries with 10,000+ Facebook Developers:
Brazil, Canada, France, Germany, India, United Kingdom, United States

Last updated 12/10/13

---

Facebook percentage of total social logins:
63%

Last updated 4/27/15

---

Total number of Open Graph actions shared on Facebook:
400 billion

Last updated 3/10/13

---

Number of in-game purchases made by Facebook users in 2012:
27 million

Last updated 9/25/13

---

Amount of hours per month users spend playing Facebook games:
927 million hours

Last updated 9/25/13

---

Average number of monthly users for Facebook-connected games:
375 million users

Last updated 3/19/14

---

Number of mobile app links enabled:
1 billion

Last updated 7/1/14

---

Percentage of time Facebook users in U.S. spend on mobile app:
68%

Last updated 4/3/14

---

Facebook's percentage of all mobile upstream traffic:
9%

Last updated 5/14/14

---

Facebook's percentage of North American downstream mobile web traffic:
96%

Last updated 12/7/15

---

Facebook's percentage of all mobile downstream traffic:
14%

Last updated 5/14/14

---

Percentage of Argentinian mobile phone internet users that use Facebook:
70%

Last updated 9/17/14

---

Smartphone penetration for Facebook among 18-34 year olds (Millennials) in US:
6%

Last updated June 2014

---

Percentage of American travelers that own a smartphone that post vacation photos to Facebook:
90%

Last updated 9/30/14

---

Most checked-in to honeymoon venue on Facebook:
Las Vegas

Last updated 9/25/14

---

Percentage of Facebook users in Africa that access it via a mobile device:
80%

Last updated 9/5/14

---

Number of mobile apps that have been built on the Parse platform:
500,000

Last updated 12/1/14

---

Number of different Android devices being used to access Facebook:
10,000

Last updated 11/6/14

---

Number of users accessing Facebook on an Android device:
500 million

Last updated 11/6/14

---

Percentage of people that used Facebook on Thanksgiving 2014 that did so on a mobile device:
88%

---

Percentage of all mobile apps downloaded in May 2016 that were Facebook owned:
62%

---

Number of Facebook Free Basics users:
25 million users

Last updated 6/30/16

---

Number of countries Facebook has Free Basics users in:
37 countries

Last updated 6/30/16

---

Number of countries FB Lite is available in:
more than 100 countries

Last updated 2/8/17

---

Number of apps on Facebook Analytics:
1 million apps

Last updated 2/21/17