250 Facebook Statistics and Facts for 2020 | By the Numbers



Facebook Statistics 2020Facts

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Here are a bunch of amazing Facebook statistics, facts, history and demographics that illustrate just how popular the social network is in 2020 and how much it is still growing.

Facebook Statistics 2020

The story of Facebook is legendary; A group of Harvard University students, led by Mark Zuckerberg, got together in 2004 to create a social network to create a social network within the Harvard community. It quickly proved to be a success and spread to other colleges across the northeast and then from coast to coast. Finally, in 2006, it was opened up to the world and its unprecedented, exponential growth began, continuing to this day.

Facebook is now unquestionably the largest social network in the world with over two billion monthly active users and over a billion daily active users. With a platform as feature-rich and widely visited as Facebook's there are countless stats that can be collected and tracked.

I have spent the past seven years identifying every measurable aspect of and facts about Facebook, starting with basic info like how many people are on the platform and then expanding and listing out each Facebook stat as I find them in an organized series of posts. You will find everything from average number of friends per user to users per country and everything in between. I hope you find some of these tallies as interesting and amazing as I do.

Facebook History

  • Year Facebook launched: 2004 (as TheFacebook)
  • Year TheFacebook was changed to Facebook: 2005
  • Year News Feeds were introduced: 2006
  • Year Facebook opened up to everyone over the age of 13: 2006
  • Year pages were introduced: 2007
  • Year that Facebook Chat launched: 2008
  • Year that Facebook became the most-used social network globally: 2009
  • Year that usernames were introduced: 2009
  • Year the Like button was introduced: 2009
  • Year that Timelines were first introduced: 2011
  • Year that Facebook Chat became Facebook Messenger: 2011
  • Year the Bug Bounty program launched: 2011
  • Year of Facebook's IPO: 2012
  • Year the App Center launched: 2012
  • Year Facebook bought Instagram: 2012
  • Year Facebook joined the Fortune 500: 2013
  • Year Facebook joined the S&P 500: 2013
  • Year that Graph Search launched: 2013
  • Year that Facebook Home launched: 2013
  • Year that clickable hashtags were introduced: 2013
  • Year Facebook bought WhatsApp: 2014
  • Year Instant Articles launched: 2015
  • Year that Reactions were introduced: 2016
  • Year that Deep Text was announced: 2016
  • Year Workplace was announced: 2016
  • Year Facebook Spaces was announced: 2017
  • Year Facebook Stories launched: 2017

Facebook Facts

  • Facebook Website: www.facebook.com
  • Facebook Birthplace: Cambridge, MA
  • Facebook Launch Year: 2004
  • Facebook Creators:  Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
  • Facebook Headquarters: Menlo Park, CA
  • Facebook Top Executives: 
    • CEO: Mark Zuckerberg
    • COO: Sheryl Sandberg
    • CFO: David Wehner
    • CTO: Mike Schroepfer

Top Facebook Competitors:

Facebook Statistics and Demographics

How many people use Facebook?

2.603 billion monthly active users (MAU) global

253 million users in the US and Canada

406 million users in Europe

1.093 billion users in Asia-Pacific

Source

Last updated

Facebook daily active users (DAU):

1.734 billion Facebook users global

195 million users in US & Canada

305 million users in Europe

678 million users in Asia-Pacific

Source

Last updated

how many people use facebook 2019

How many people work for Facebook?

25,105

Source: Facebook

Last updated


Percentage of Facebook monthly users that use it daily:

66%

Last updated 7/24/19


Percentage of all US adults over the age of 50 that use Facebook:

50%

Last updated 4/21/18


Percentage of all US adults aged 25-49 that use Facebook:

80%

Last updated 3/5/18


Average number of Facebook friends for women:

166

Last updated 1/20/16


Number of Facebook friends that the average user has in 2016:


Percentage of drivers that admit to checking Facebook while operating their vehicle:

27%

Last updated 5/19/15


Percentage of all digital time that is spent on Facebook each day:

3%

Last updated 4/11/18


Degrees of separation between every Facebook user:

57

Last updated 2/4/16


Percentage of Facebook friends that users consider to be close friends:

28%

Last updated 1/20/16


Percentage of US Internet users, aged 14-17 (teens) that use Facebook:

65%

Last updated 1/18/17


Percentage of US teens, ages 13-17, that use Facebook:


Percentage of US residents, ages 12-34 that use Facebook:


Percentage of US residents, ages 35-54 that use Facebook:


Percentage of US residents, age 55+ that use Facebook:


Percentage of all US social media users that use Facebook:

90%

Last updated 1/9/15


Percentage of online US adults that use Facebook:

68%

Last updated 3/1/18


Percentage of internet users, age 16-64, that log onto Facebook more than once a day:

23%

Last updated 3/1/18


Number of Facebook users, aged 12-17, in the UK:

2 million

Last updated 2/12/18


Number of Facebook users, aged 18-24, in the UK:

5 million

Last updated 2/12/18


Number of monthly active Facebook users in Africa:

170 million

Last updated 4/6/17


Number of Facebook 'users' that are fake:

120 million

Last updated 5/23/19


Percentage of Facebook users that are fake:

5%

Last updated 5/23/19


Number of people that use Facebook Groups: 

1 billion

Last updated 5/1/19


Percentage of Facebook users that connect with co-workers on it:

87%

Last updated 6/24/19


Average amount of time per day that American's spend on Facebook:

38 minutes per day

Last updated 5/28/19


Number of Facebook users by geography:


City with the largest number of Facebook users in the world:

Bangkok (35 million users)


Percentage of news images that appear on Facebook that include images depicting just men:

53%

Last updated 5/23/19


Percentage of news images that appear on Facebook that include images depicting just women:

22%

Last updated 5/23/19


Lines of code for Facebook:

100 million lines of code

Last updated 8/15/19


Facebook Revenue Statistics

Facebook Annual Revenue:Facebook Revenue 2014-2018

Facebook Quarterly Revenue:Facebook Revenue 2014-2018


Facebook net income (quarterly):

Percentage of Facebook revenue that comes from the US & Canada:

48%

Last updated 7/24/19


Percentage of Facebook revenue that comes from Europe:

24.3%

Last updated 7/24/19


Percentage of Facebook revenue that comes from Asia-Pacific:

17.8%

Last updated 7/24/19


Average Facebook revenue per global user:

  • Q1 2020: $6.95
  • Q4 2019: $8.52
  • Q3 2019: $7.26
  • Q2 2019: $7.05
  • Q1 2019: $6.42
  • Q4 2019: $7.37

(source)


Average Facebook revenue per user in the US and Canada:

  • Q1 2020: $34.18
  • Q4 2019: $41.41
  • Q3 2019: $34.55
  • Q2 2019: $33.27
  • Q1 2019: $30.12
  • Q4 2019: $34.86

(source)


Average Facebook revenue per user in Europe:

  • Q1 2020: $10.64
  • Q4 2019: $13.21
  • Q3 2019: $10.68
  • Q2 2019: $10.70
  • Q1 2019: $9.55
  • Q4 2019: $10.98

(source)


Average Facebook revenue per user in the Asia-Pacific:

  • Q1 2020: $3.06
  • Q4 2019: $3.57
  • Q3 2019: $3.24
  • Q2 2019: $3.04
  • Q1 2019: $2.78
  • Q4 2019: $2.96

(source)


Size of the Facebook FTC fine in their July 2019 settlement:

$5 billion


Amount Facebook invested in Jio in April 2020: 

$5.7 billion


Number of Facebook posts (all time):

2 trillion posts

Last updated 7/27/16


Number of Facebook Live broadcasts:

3.5 billion Last updated

4/6/18


Number of people that have watched a Facebook Live broadcast:

2 billion

Last updated 4/6/18


Facebook Gaming's share of the video game live streaming market:

5.3%

Last updated 7/12/19


Percentage of Facebook users that took a break of several weeks from it in 2018:

42%


How many people play games on Facebook?

700 million monthly players

Last updated 3/14/19


Percentage of Facebook news feed stories that are read daily:

10%

Last updated 9/14/16


Percentage of active Facebook users that visit it multiple times a day:

51%

Last updated 3/1/18


Percentage of active Facebook users that log onto it more than once a day:

74%

Last updated 3/1/18


Number of daily searches on Facebook:

2 billion searches

Last updated 7/27/16


Number of Facebook Events users:

700 million users

Last updated 8/6/18


Time spent on Facebook per user per day:

5 minutes

Last updated June 2018


Number of people who use Facebook Stories:

500 million daily users

Last updated 4/24/19


How many people use Workplace by Facebook?

2 million users

Last updated 2/28/19


Number of small businesses on Facebook:

90 million

Last updated 5/8/19


Total number of active Facebook advertisers:

7 million

Last updated 5/8/19


Number of Facebook advertisers that use Stories ads:

3 million

Last updated 4/24/19


Get the full Facebook statistics report in one of our industry reports:

The country with the most active Facebook users:
Canada

Last updated 8/23/13


Percentage of 11-18 year old social media users in France that use Facebook the most:
37%

Last updated 3/9/16


Country with greatest percentage of population using Facebook:
United Kingdom

Last updated 5/19/14


Average number of Facebook friends for men:
145

Last updated 1/20/16


Percentage of online adults that visit Facebook at least once a month:
72%

Last updated 3/31/14


Percentage of UK teens (11-16 year olds) that use Facebook weekly:
74%

Last updated 3/18/15


Facebook's penetration into the UK:
48%

Last updated 5/19/14


Percentage of internet users in the Middle East/North Africa region that use Facebook:
89%

Last updated 4/25/14


Country with the strongest Facebook penetration in the Middle East/North Africa region:
Tunisia

Last updated 4/25/14


Percentage of Social Media users in the Middle East that use Facebook:
83%

Last updated 4/20/15


Percentage of Facebook users in India that access it from a mobile phone:
95%

Last updated 5/31/16


Number of Facebook users in India that use the Groups feature:
80 million

Last updated 9/14/16


Percentage of Facebook users in India that are women:
24%

Last updated 7/13/17


Percentage of Facebook users in India that are men:
76%

Last updated 7/13/17


Facebook's penetration into India:
11%

Last updated 7/13/17


Number of daily Facebook users in India:
69 million

Last updated 3/2/16


Percentage of US social media users that will access Facebook at least once a month in 2015:
1%

Last updated 3/25/15


Percentage of Facebook users, aged 16-64, that shop online:
69%

Last updated 11/14/14


Percentage of Australian social media users that use Facebook:
93%

Last updated 6/5/15


Percentage of mobile phone users in Japan that will use Facebook on their phone monthly in 2015:
4%

Last updated 5/29/15


Percentage of internet users in Japan that use Facebook:
7%

Last updated 7/13/15


Percentage of Canadian smartphone owners that use Facebook:
31%

Last updated 3/26/15


Percentage of Kenyan Facebook users that use it daily:
50%

Last updated 6/30/16


Number of Facebook daily active users in South Africa:
8 million

Last updated 6/30/16


Percentage of South African Facebook users that access it on mobile:
90%

Last updated 6/30/16


Percentage of internet users in South Africa that are on Facebook:
52%

Last updated 6/30/16


Percentage of internet users in Norway that use Facebook:
7%

Last updated 10/30/15


Percentage of people in Finland that use Facebook:
56%

Last updated 1/20/15


Percentage of online adults (globally, excluding China) that consider themselves regular Facebook visitors:
76%

Last updated 11/24/14


Number of expats on Facebook:
92 million

Last updated 3/17/15


Number of daily Facebook users in the Netherlands:
6 million users

Last updated 4/13/15


Percentage of Venezuelan Facebook users that are male:
4%

Last Updated 8/12/14


Percentage of Venezuelan Facebook users that are female:
6%

Last Updated 8/12/14


Largest age group among Venezuelan Facebook users:
18-24 year olds (33.9%)

Last updated 8/12/14


Percentage of Internet users in Ireland that use Facebook:
61%

Last updated 9/1/14


Percentage of millennials that use Facebook:
91%

Last updated 3/16/15


Percentage of young (12-17) Facebook users that use it "all the time":
28%

Last updated 6/24/14


Percentage of parents that are friends with their teenager on Facebook:
83%

Last updated 4/9/15


Average number of friends that teens on Facebook have:
300

Last updated 11/7/13


Top city (among the top 50 population centers) by percentage of single people on Facebook:
Detroit, MI

Last updated 2/13/14


Percentage of Facebook users that are male:
42%

Last updated 11/4/13


Percentage of Facebook users between the ages of 18 to 29:
34%

Last updated 11/4/13


Percentage of Internet users 65 years and older that use Facebook:
45%

Last updated 12/30/13


Percentage of Facebook users that have earned a bachelor’s degree:
30%

Last updated 11/4/13


Percentage of recruiters that have 50 or fewer Facebook friends:
21%

Last updated 1/16/14


Average percentage of a Facebook user's friends that have an opposing political ideology from them:
23%

Last updated 5/7/15


Percent of U.S. internet users that clicked a Facebook like button on blog posts they enjoyed:
8%

Last updated 5/12/14


Percent of U.S. internet users that clicked a Facebook share button on blog posts they enjoyed:
7%

Last updated 5/12/14


Percent of U.S. residents that use Facebook:
45%

Last updated 5/19/14


Percentage of millionaires that use Facebook:
57%

Last updated 7/18/14


Number of US Facebook users that are either military veterans or active duty:
4 million

Last updated 11/11/14


US State that has the highest number of Facebook users that are veterans or active duty:
Hawaii

Last updated 11/11/14


Percentage of US online adult women that use Facebook:
66%

Last updated September 2014


Percentage of US online adult men that use Facebook:
77%

Last updated September 2014


Number of people that watched live-streamed content on Facebook gaming in Q2 2019:
197.76 million hours


Number of Facebook Events daily users:
100 million users

Last updated 10/7/16


Average number of daily visitors to Facebook's 'On this Day' feature:
90 million daily visitors

Last updated 6/11/18


Number of subscribers to Facebook's 'On this Day' feature:
155 million

Last updated 3/25/16


Average number of daily violation reports that Facebook receives:
more than 1 million

Last updated 3/14/16


Average monthly users for the Facebook "save for later" feature:
250 million

Last updated 4/12/16


Number of Facebook users that posted about Back to the Future Day in 2015:
27 million


Number of Facebook posts/comments/likes related to Back to the Future Day in 2015:
45 million


Percentage of expressions of laughter on Facebook that contain "haha":
4%

Last updated 8/10/15


Percentage of expressions of laughter on Facebook that contain "lol":
9%

Last updated 8/10/15


Number of Facebook users that changed their relationship status to married in 2013:
6 million


Median age of a female Facebook user that changed their relationship status to married in 2013:
26


Median age of a male Facebook user that changed their relationship status to married in 2013:
28


Number of users that logged onto Facebook on Thanksgiving 2014:
171 million users


Number of Facebook posts generated on Thanksgiving 2014:
2 billion posts


Percentage of US female internet users that discover videos via Facebook:
83%

Last updated 5/11/15


Percentage of US female internet users that share videos on Facebook:
71%

Last updated 5/11/15


Top reason why Canadians share content on Facebook:
To spread news they think is important for people to read

Last updated June 2014


Percentage of Canadian social network users that use Facebook daily:
73%

Last updated 2/4/15


Percentage of Canadian social network users that use Facebook monthly:
95%

Last updated 2/4/15


Percentage of Canadian female social media users that have a Facebook profile:
60%

Last updated 2/5/15


Percentage of Canadian male social media users that have a Facebook profile:
59%

Last updated 2/5/15


Facebook users' share of all selfies shared on social media:
48%

Last updated 3/16/14


Average amount of posts that are eligible to appear in a Facebook user's feed each day:
2,000

Last updated 9/14/16


Percentage of millennials that use Facebook to coordinate social plans at least once a week:
57%

Last updated 3/19/14


Percentage of millennials that use Facebook to post about what they are doing, where they are or who they are with:
62%

Last updated 3/19/14


Median number of Facebook friends for Millennials:
250

Last updated 3/19/14


Median number of Facebook friends for GenX:
200

Last updated 3/19/14


Median number of Facebook friends for Younger Boomers:
98

Last updated 3/19/14


Median number of Facebook friends for Older Boomers:
50

Last updated 3/19/14


Percentage increase in negative Facebook posts when it rains out:
16%

Last updated 3/13/14


Number of Facebook 10th birthday "Look Back" videos rendered:
720 million


Number of Facebook 10th birthday "Look Back" videos rendered (per hour):
9 million


Percentage of Facebook 10th birthday "Look Back" videos rendered that were shared:
50%


Amount of storage used for Facebook's 10th birthday "Look Back" videos:
11 petabytes


Number of times daily that the Facebook Like buttons are viewed:
10 billion

Last updated 6/28/16


Number of sites that contain Facebook Like or Share buttons:
10 million websites

Last updated 10/2/14


Total number of Facebook friend connections:
201 billion

Last updated 2/4/14


Total number of Facebook likes since launch:
13 trillion
Average daily Facebook likes:
5 billion

Last updated 5/27/13


Total number of location-tagged Facebook posts:
17 billion


Total number of uploaded Facebook photos:
400 billion

Last updated 2/4/14


Average daily uploaded Facebook photos:
400 million

Last updated 2/17/15


Average number of photos uploaded per Facebook user:
217 photos

Last updated 9/17/13


Average number of items shared by Facebook users daily:
75 billion

Last updated 9/17/13


Number of Facebook messages sent daily:
45 billion

Last updated 4/22/15


Average time spent on Facebook total per day:
20 billion minutes

Last updated 7/24/13


Average time spent on Facebook per user per month:
3 hours

Last update 7/24/13


Average number of minutes per month users spend on Facebook.com:
351 minutes

Last updated 8/23/13


Average number of hours users spend monthly on Facebook mobile:
14 hours per month

Last updated 6/25/15


Facebook share of total minutes spent on the Internet:
8%

Last updated 8/23/13


Average number of page likes per Facebook user:
40

Last updated 7/12/13


Total number of songs, albums or radio stations shared on Facebook:
110 million

Last updated 3/10/13


Total number of books shared on Facebook:
47 million

Last updated 3/10/13


Percentage of Americans that get their news from Facebook:
30%

Last updated 9/24/14


Top life event among Facebook users in 2013:
Added a relationship/Got engaged/Got Married


Number of potential pieces of content Facebook users are exposed to every login:
1500

Last updated 8/1/13


Facebook's percentage of total global social sharing:
41%

Last updated 12/11/13


Facebook's percentage of total North American social sharing:
36%

Last updated 12/11/13


Facebook's percentage of total European social sharing:
47%

Last updated 12/11/13


Percentage of Facebook users that say it is a source of news for them:
68%

Last updated 9/7/17


Facebook's percentage of total Asian social sharing:
60%

Last updated 12/11/13


Facebook's percentage of total global ecommerce social sharing:
37%

Last updated 12/11/13


Facebook's percentage of total global consumer brand social sharing:
46%

Last updated 12/11/13


Percentage of US adult Facebook users that use it daily:
70%

Last updated September 2014


Percentage of Facebook posts that include hashtags:
4%

Last updated 12/31/13


Average number of hashtags used in posts that contain them:
9

Last updated 12/31/13


Percentage of TV-related Facebook chatter that comes during the show's airing:
60%

Last updated 2/2014


Number of daily video views on Facebook:
8 billion views daily

Last updated 11/4/15


Amount of videos viewed daily on Facebook:
100 million hours

Last updated 1/27/16


Number of people who view videos on Facebook daily:
500 million users

Last updated 11/4/15


Increase in average volume of Facebook post interactions on the day a user changes their relationship status:
+225%

Last updated 2/16/14


Percentage of newlyweds that changed their Facebook status within hours of getting married:
28%

Last updated 7/22/14


Percentage of teenage girls that claim to have been bullied on Facebook:
66%

Last updated 8/5/14


Number of photos uploaded on Facebook every minute:
243,055

Last updated 7/9/14


Number of friend requests made on Facebook every minute:
100,000

Last updated 7/9/14


Number of likes on Facebook every minute:
3,125,000

Last updated 7/9/14


Number of Facebook messages sent every minute:
150,000

Last updated 7/9/14


Average time spent per visit to Facebook.com:
23:19

Last updated 7/8/14


Bounce rate for Facebook.com:
69%

Last updated 7/8/14


Percentage of visitors to Facebook.com that go to YouTube.com next:
66%

Last updated 7/8/14


Recent college grads send 3x more messages on Facebook than the average user.
Last updated 7/7/14


Recent college grads create 6x more posts on Facebook than the average user.
Last updated 7/7/14


Number of Football (Soccer) fans on Facebook:
500 million

Last updated 5/15/14


Most common type of Facebook friend that gets unfriended:
high school friend


Most common reason for unfriending on Facebook:
inappropriate or polarizing posts


The average number of Facebook friends that CEO's have:
630 friends

Last updated 9/15/14


Percentage of US internet-using lesbian and bisexual females that use Facebook:
88%

Last updated 9/23/14


Percentage of US internet-using gay and bisexual males that use Facebook:
79%

Last updated 9/23/14


Facebook's percentage of social media site visits in Finland:
82%

Last updated 9/11/14


Percentage of US teens that consider Facebook the most important social network:
23%

Last updated 9/2/14


Percentage of US college student social network users that post to Facebook daily:
11%

Last updated 8/27/14


Percentage of US college student social network users that feel Facebook has the least amount of privacy:
45%

Last updated 8/27/14


Percentage of Like Button impressions that come from mobile:
over 30%

Last updated 6/28/16


Top type of video content viewed on Facebook:
Content from friends and family

Last updated 6/30/16


Number of posts Facebook deletes monthly due to hate speech:
288,000 posts

Last updated 6/27/17


Average number of people that visit a memorial page on Facebook each month:
30 million

Last updated 4/30/19



Percentage of Facebook advertising budgets that is dedicated to mobile:

57%

Last updated April 2015


Average Facebook Ad clickthrough rate:
9%

Last updated 10/31/15


Average Facebook Ad cost per click:
$0.64

Last updated 10/31/15


Average Facebook Ad cost per thousand impressions (CPM):
$7.29

Last updated 6/20/16


Percentage of Facebook advertisers that come from outside the US:
70%

Last updated 3/2/16


Percentage of all Facebook pages that advertise on Facebook:
6%

Last updated 3/9/16


Growth in Facebook advertisers from 2015-2016:
50%


Global clickthrough rate on a Facebook mobile app install ad:
6%

Last updated 10/31/15


Percentage of brands that promote their Facebook posts:
75%

Last updated 6/2/15


Number of small or medium businesses advertising on Facebook:
4 million

Last updated 9/27/16


Number of small or medium businesses in India that have a Facebook page:
5 million businesses

Last updated 10/22/15


Average number of daily posts by brands on Facebook:
48 posts

Last updated 10/15/15


Percentage of Facebook advertising that targets regions outside of the U.S.:
52%

Last updated 2/20/14


Increase in Facebook ads that users saw from Q1 2013-Q1 2014:
40% more ads

Last updated 5/23/14


Number of Facebook advertisers that use the Ads Manager mobile website monthly:
800,000

Last updated 2/24/15


Percentage of social marketers that use Facebook advertising:
92%

Last updated 5/15/14


Percentage of all digital ad spending that occurs on Facebook each day:
9%

Last updated 9/19/14


Facebook's share of the global digital advertising market:
7%

Last updated 3/28/18


Facebook's share of the global mobile digital advertising market:
4%

Last updated 12/15/14


Average clickthrough rate for Facebook Website Custom Audience ads:

25%

Last updated December 2014


Average clickthrough rate for a Facebook Exchange (FBX) ad:
12%

Last updated December 2014


Average increase in Facebook advertising CPM from November 2013-November 2014:
7x


Average increase in Facebook advertising ROI from November 2013-November 2014:
2x


Average increase in Facebook advertising CPM from November 2013-November 2014:
5x


Overall click-through rate lift from adding a Call-to-Action button to a Facebook ad:
85x

Last updated October 2014


Best performing Facebook ad Call-to-Action button:
Learn More

Last updated October 2014


Most popular Facebook ad Call-to-Action button:
Shop Now

Last updated October 2014


Percent of total retail Facebook ads that appear in newsfeeds:
57%

Last updated 10/16/13


ROI for retail Facebook advertisers:
152%

Last updated 10/16/13


Total number of Facebook pages promoting posts:
500,000

Last updated 1/30/13


Total number of Facebook promoted posts:
5 million

Last updated 1/30/13


Facebook percentage of all social referrals to ecommerce sites:
50%

Last updated 6/9/15


Average ecommerce order value from a Facebook referral:
$85.87

Last updated 9/16/13


Increase in Facebook social referrals from September 2013-January 2014:
28%


Increase in Facebook mobile social referrals from September 2013-January 2014:
24%


Number of free stock photos the Facebook/Shutterstock deal gave advertisers:
25 million

Last updated 8/23/13


Average match rate for email lists and Facebook custom audiences:
68%

Last updated 3/23/15


Increase in retail Facebook ad CPM from Q4 2012-Q4 2013:
9x


Increase in retail Facebook ad CPC from Q4 2012-Q4 2013:
35%


Increase in retail Facebook ad revenue per click from Q4 2012-Q4 2013:
83%


Increase in Facebook advertising CTR from Q4 2012 to Q4 2013:
365%


Increase in ROI for Facebook ads on iOS versus Android:
9x

Last updated 10/16/13


Average Facebook ad clickthrough rate for retail advertisers:
20%

Last updated 10/16/13


Facebook's share of total digital display ad impressions in Colombia:
7%

Last updated 6/4/14


Average Facebook Ad cost per app install (CPI):
$3.85

Last updated 6/20/16


Estimated number of people in the US that saw Russian ads during the 2016 election:
10 million


Average amount of time a Facebook user spends viewing a news feed video:
7 seconds

Last updated 3/12/18


Average amount of time a Facebook user spends viewing a Facebook Watch video:
23 seconds

Last updated 3/12/18


Average monthly viewers in the US for Facebook Watch:
50 million

Last updated 8/29/18


Number of Facebook Watch parties to date:
12 million

Last updated 3/13/19


Number of people who use Facebook watch monthly:
720 million

Last updated 6/12/19


Number of people who use Facebook watch daily:
140 million

Last updated 6/12/19


Most liked Facebook page:

Facebook for Every Phone with 517 million likes

Last checked 6/27/15


Number of Facebook business pages:
80 million

updated 5/3/18


Number of people who visit Facebook pages monthly:
more than 1 billion

Last updated 10/19/16


Percentage of U.S. small businesses that use Facebook:
41%

Last updated Spring 2015


Percentage of posts to Facebook pages that go unanswered:
87%

Last updated June 2015


Organic reach for a Facebook page post:
2%

Last updated 6/2/15


Percentage of brands that promote their Facebook posts:
75%

Last updated 6/2/15


Decrease in page likes for pages with 1 million+ likes when Facebook changed their total like count metric in March 2015:
4%


Decrease in page likes for pages with under 1 million likes when Facebook changed their total like count metric in March 2015:
3%


Ideal length of a Facebook post for maximum engagement:
40 characters

Last updated 4/7/14


Number of small business Facebook pages that are updated at least monthly:
30 million

Last updated 6/3/14


Number of small business Facebook pages that are updated via mobile:
19 million

Last updated 6/3/14


Reported drop in Facebook page organic reach from January-May 2016:
42% drop


Average total reach of a Facebook page post:
71%

Last updated 6/1/16


Average Facebook page post engagement per person reached:
04%

Last updated 6/1/16


Average Facebook page post reach for video posts:
17% of total audience

Last updated 6/1/16


Average Facebook page post reach for photo posts:
53% of total audience

Last updated 6/1/16


Average Facebook page post reach for link posts:
32% of total audience

Last updated 6/1/16


Average Facebook page post reach for status (text) posts:
09% of total audience

Last updated 6/1/16


Most engaging type of Facebook page post:
status updates

Last updated 6/1/16


Top reason why US Internet-using millennials follow a brand or company on Facebook:
To support the brand

Last updated 2/6/15


Most common reason for a Facebook user unliking a brand:
uninteresting posts (32%)

Last updated 3/3/14


Second-most common reason for a Facebook user unliking a brand:
too many posts (28%)

Last updated 3/3/14


Reported increase in purchasing by a Facebook page fan versus a non-fan:
35% increase

Last updated 9/25/14


Percentage of moms that feel that Facebook is the most efficient social channel to converse with brands:
55%

Last updated 9/25/14


Percentage of dads that feel that Facebook is the most efficient social channel to converse with brands:
47%

Last updated 9/25/14


Top industry for likes per Facebook post:
Media and Entertainment (915.3 likes per post)

Last updated 9/10/14


Top industry for shares per Facebook post:
Media and Entertainment (196.8 shares per post)

Last updated 9/10/14


Top industry for link clicks per Facebook post:
Media and Entertainment (412 link clicks per post)

Last updated 9/10/14


Day of the week with highest amount of Facebook post comments:
Friday

Last updated 4/24/14


Day of the week with highest amount of Facebook post likes:
Friday

Last updated 4/24/14


Day of the week with highest amount of Facebook post shares:
Friday

Last updated 4/24/14


Facebook adoption among U.S. fashion brands:
99%

Last updated 5/21/15


Average posts per week for U.S. fashion brands on Facebook:
4 posts per week

Last updated 5/21/15


Percentage of US companies (with 100+ employees) that use Facebook:
7%

Last updated 10/20/15


Number of times "Ice Bucket Challenge" videos were viewed on Facebook in Summer 2014:
10 billion times


Number of "Ice Bucket Challenge" posts/comments/likes on Facebook in Summer 2014:
28 million


Number of "Ice Bucket Challenge" videos that were posted on Facebook in Summer 2014:
440 million


Number of Facebook users that viewed "Ice Bucket Challenge" videos in Summer 2014:
17 million


The most influential book among Facebook users:
Harry Potter

Last updated 9/9/14


Average number of monthly posts per Facebook page:
36

Last updated 4/12/13


Day of the week with highest overall Facebook post engagement rate:
Friday

Last updated 4/24/14


Revenue per visit from Facebook referrals:
$1.24

Last updated 4/24/14


Percentage of marketers that don't think or aren't sure if their Facebook posts make a difference:
57%

Last updated 5/22/14


Top publisher on Facebook:
BuzzFeed

Last updated 5/21/14


Top fast food restaurant on Facebook (based on engagement):
McDonald's

Last updated 5/21/14


Most common type of content posted by Facebook pages:
Photos

Last updated 4/21/14


Most common type of Facebook page post to be shared:
Photos

Last updated 4/21/14


Estimated average valuation per Facebook user:
$122 million

Last updated 5/27/14


Percentage of customer questions posted on a brand's Facebook page that are answered:
65%

Last updated 5/16/14


Percentage of posts on a brand's Facebook page that are customer questions:
25%

Last updated 5/16/14


Percentage of Facebook users that like 1-10 pages:
39%

Last updated 3/3/14


Percentage of Facebook users that like 11-20 pages:
7%

Last updated 3/3/14


Percentage of Facebook users that like 21-30 pages:
6%

Last updated 3/3/14


Percentage of Facebook users that like 0 pages:
40%

Last updated 3/3/14


Percentage of non-Hispanic US Internet users that used Facebook for local shopping in Q3 2013:
2%


Percentage of Hispanic US Internet users that used Facebook for local shopping in Q3 2013:
9%


Percentage of US Hispanic internet users that get local shopping info from a Facebook friend in Q3 2013:
7%


Percentage of UK Facebookers that trust a retailer more if it has social network presence:
33%

Last updated 3/7/14


Percentage of UK Facebookers that trust a retailer less if it has social network presence:
55%

Last updated 3/7/14


Average stay of a visitor that comes to a news site from Facebook:
1 minute 41 seconds

Last updated 3/13/14


Average number of monthly pageviews for a visitor that comes to a news site from Facebook:
2 pages

Last updated 3/13/14


Average number of monthly visits for a visitor that comes to a news site from Facebook:
9 visits

Last updated 3/13/14


Average amount of Facebook page post engagement per follower:
.073%

Last updated 3/31/14


Percentage of Facebook page posts that contain a photo:
75%

Last updated 4/21/14


Percentage of Facebook page posts that contain a link:
10%

Last updated 4/21/14


Average amount spent per order by a Facebook consumer:
$55

Last updated 3/31/14


Percentage of Facebook user interaction with brands that is positive:
49%

Last updated 4/2/14


Percentage of Facebook user interaction with brands that is negative:
20%

Last updated 4/2/14


Facebook's share of mobile traffic referrals to US news & entertainment sites:
24%

Last updated 5/16/14


Facebook's share of desktop traffic referrals to US news & entertainment sites:
13%

Last updated 5/16/14


Percentage of US Charities and Non-Profits that use Facebook:
92%

Last updated 6/24/14


Most liked person on Facebook:
Shakira w/100 million likes

Last updated 7/19/14


Percentage of US marketers that have used Facebook ads in concert with TV ads:
32%

Last updated 8/12/14


Percentage of UK 15-24 year olds that have purchased a product by clicking through Facebook:
20%

Last updated 8/13/14


Percentage of Facebook users that have posted positive comments on a brand page:
25%

Last updated 12/12/14


Percentage of Facebook users that have posted negative comments on a brand page:
13%

Last updated 12/12/14


Percentage of Facebook users that have unliked or unfollowed a brand page:
30%

Last updated 12/12/14


Percentage of Facebook accounts claiming to be Fortune 100 companies that are fake:
40%

Last updated 12/2014


Top 3rd party app that Facebook page admins use to post to their pages:
Hootsuite

Last updated 8/1/14


Percentage of Facebook page admins that use the Facebook Page Manager mobile app to post to their pages:
46%

Last updated 8/1/14


Percentage of Facebook users that think it is the quickest social media channel to solve customer service issues:
47%

Last updated 6/27/14


Average amount spent per order on from a Facebook referral on Christmas Day 2014:
$89.80
Percentage of US marketing executives that plan their Facebook content on the same day it is posted:
14%

Last updated 12/12/14


Percentage of US marketing executives that plan their Facebook content a month or more before it is posted:
25%

Last updated 12/12/14


The amount of total possible engagement a post gets in its first 5 hours: 75%
Last updated 8/12/13


Total number of connections between local businesses and users: 2 billion
Last updated 4/12/13


Average number of weekly local business page views: 645 million
Last updated 4/12/13


Average number of weekly comments on local business pages: 13 million
Last updated 4/12/13


Percentage of recruiters that use Facebook to vet candidates:
65%

Last updated 9/10/13


Short Facebook Page posts (under 80 characters) get up to 66% more engagement than longer ones.
Last updated 12/1/13


Increase in likes that using an emoticon in a Facebook page post can lead to:
57%

Last updated 12/1/13


Increase in social engagement with Facebook brand posts from Q4 2012- Q4 2013:
180%


Increase in Facebook brand post impressions from Q4 2012- Q4 2013:
150%


Percentage of Top 50 US Law Firms that have a Facebook page:
64%

Last updated 1/9/14


Number of organizations that use Facebook Workplace:
over 14,000

Last updated 9/22/17


Drop in average original Facebook posts per users from 2015-2016:
30%


Drop in user engagements on Facebook posts from 2015-2016:
15%


Average number of people who buy and sell things on Facebook each month:
450 million people

Last updated 10/3/16


Increase in Facebook interactions when a video posted is live:
600%

Last updated 1/22/18


Percentage of businesses on Facebook that use live video on it:
31%

Last updated 1/22/18


Percentage of US Facebook users that use Facebook Watch weekly:
40%

Last updated 1/19/18


40% of people using Facebook Watch daily are aged 16-34
Last updated 1/19/18


Number of nonprofits on Facebook:
750,000

Last updated 8/15/18


Most loved brand on Facebook of 2018:
Netflix


Amount raised for causes on Facebook since 2015:
$2 billion

Last updated 9/19/19


Percentage of Facebook users that ONLY login from a mobile device:
5%

Last updated 7/27/16


Percentage of Facebook video views that occur on mobile devices:
65%

Last updated 9/8/14


Facebook's percentage of all mobile social sharing:
3%


Amount of time that Americans collectively spend on the Facebook mobile app monthly:
335,000 years

Last updated 6/25/15


Average amount of time users in the U.S. spend on the Facebook mobile app monthly:
14 hours per month

Last updated 6/25/15


Percentage of Facebook advertising revenue that comes from mobile ads:
91%

Last updated 4/25/18


Number of apps that have been made using Facebook's platform:
30 million apps

Last updated 3/25/15


Number of daily active Facebook users in India that access it via mobile:
64 million users

Last updated 3/2/16


Number of monthly active Facebook users in India that access it via mobile:
133 million users

Last updated 3/2/16


Number of monthly active users for Facebook Lite:
200 million monthly active users

Last updated 2/8/17


Number of photos shared through the Facebook Moments app to date:
400 million

Last updated 3/1/16


Percentage of Facebook video views that take place on a mobile device:
75%

Last updated 4/22/15


Percentage of Facebook advertising budgets that is dedicated to mobile:
57%

Last updated April 2015


Percentage of all mobile referrals to News & Entertainment publishers from Facebook:
24%

Last updated 4/29/14


Amount Facebook has paid out to app developers to date:
$8 billion

Last updated 3/25/15


Total number of Facebook apps:
10 million
Number of mobile app installs from Facebook mobile app ads:
350 million

Last updated 4/29/14


Number of users in the Facebook Android beta-testing program:
1 million

Last updated 10/11/13


Total Facebook for Every Phone monthly active users:
100 million

Last updated 7/20/13


Percentage of smartphone owners that use a Facebook app:
6%

Last updated 10/8/13


Number of developers that attended f8 2014:
More than 1700
Percentage of TV-related Facebook chatter that comes from a mobile device:
80%

Last updated 2/2014


Facebook share of worldwide mobile internet ad revenue in 2012:
4%

Last updated 3/19/14


Facebook share of worldwide mobile internet ad revenue in 2013:
5%

Last updated 3/19/14


Facebook share of worldwide mobile internet ad revenue in 2014:
22%

Last updated 4/24/15


Percentage of Facebook users in India that access it via mobile:
6%

Last updated 3/2/16


Facebook's percentage of all time spent on iOS and Android devices:
17%

Last updated 4/1/14


Facebook's percentage of mobile social sharing in China in 2013:
1%
Number one city in the US for Facebook developers:
San Francisco

Last updated 9/16/13


The countries with 10,000+ Facebook Developers:
Brazil, Canada, France, Germany, India, United Kingdom, United States

Last updated 12/10/13


Facebook percentage of total social logins:
63%

Last updated 4/27/15


Total number of Open Graph actions shared on Facebook:
400 billion

Last updated 3/10/13


Number of in-game purchases made by Facebook users in 2012:
27 million

Last updated 9/25/13


Amount of hours per month users spend playing Facebook games:
927 million hours

Last updated 9/25/13


Average number of monthly users for Facebook-connected games:
375 million users

Last updated 3/19/14


Number of mobile app links enabled:
1 billion

Last updated 7/1/14


Percentage of time Facebook users in U.S. spend on mobile app:
68%

Last updated 4/3/14


Facebook's percentage of all mobile upstream traffic:
9%

Last updated 5/14/14


Facebook's percentage of North American downstream mobile web traffic:
96%

Last updated 12/7/15


Facebook's percentage of all mobile downstream traffic:
14%

Last updated 5/14/14


Percentage of Argentinian mobile phone internet users that use Facebook:
70%

Last updated 9/17/14


Smartphone penetration for Facebook among 18-34 year olds (Millennials) in US:
6%

Last updated June 2014


Percentage of American travelers that own a smartphone that post vacation photos to Facebook:
90%

Last updated 9/30/14


Most checked-in to honeymoon venue on Facebook:
Las Vegas

Last updated 9/25/14


Percentage of Facebook users in Africa that access it via a mobile device:
80%

Last updated 9/5/14


Number of mobile apps that have been built on the Parse platform:
500,000

Last updated 12/1/14


Number of different Android devices being used to access Facebook:
10,000

Last updated 11/6/14


Number of users accessing Facebook on an Android device:
500 million

Last updated 11/6/14


Percentage of people that used Facebook on Thanksgiving 2014 that did so on a mobile device:
88%


Percentage of all mobile apps downloaded in May 2016 that were Facebook owned:
62%


Number of Facebook Free Basics users:
25 million users

Last updated 6/30/16


Number of countries Facebook has Free Basics users in:
37 countries

Last updated 6/30/16


Number of countries FB Lite is available in:
more than 100 countries

Last updated 2/8/17


Number of apps on Facebook Analytics:
1 million apps

Last updated 2/21/17




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