Here are a bunch of amazing Facebook statistics, facts and demographics that illustrate just how vast their digital empire is. Updated for July 2018.

The story of Facebook is legendary; A group of Harvard University students, led by Mark Zuckerberg, got together in 2004 to create a social network to create a social network within the Harvard community. It quickly proved to be a success and spread to other colleges across the northeast and then from coast to coast. Finally, in 2006, it was opened up to the world and its unprecedented, exponential growth began, continuing to this day.

Facebook is now unquestionably the largest social network in the world with over two billion monthly active users and over a billion daily active users. With a platform as feature-rich and widely visited as Facebook’s there are countless stats that can be collected and tracked.

I have spent the past seven years identifying every measurable aspect of and facts about Facebook, starting with basic info like how many people are on the platform and then expanding and listing out each Facebook stat as I find them in an organized series of posts. You will find everything from average number of friends per user to users per country and everything in between. I hope you find some of these tallies as interesting and amazing as I do.

Photo by marcopako 

Facebook Facts

• When was Facebook founded: 2004
• Where was Facebook created: Cambridge, MA
• Who created Facebook: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
• Where is Facebook headquarters: Menlo Park, Ca
• Facebook Mobile Apps: iOS | Android
• Number of Facebook Employees: 25,105 (Source: Facebook 4/25/18)

Facebook Statistics | Users and Demographics

How many users does Facebook have?

Facebook monthly active users (MAU): 

2.234 billion users

(Source: Facebook)

Facebook daily active users (DAU):

1.471 billion

(Source: Facebook)

• Percentage of Facebook users that use it daily: 66% (Source: Facebook)
• Average number of Facebook friends for women: 166 (Source: The Telegraph January 2016)
• Average number of Facebook friends for men: 145  (Source: The Telegraph January 2016)
• Percentage of all US adults over the age of 50 that use Facebook: 50% (Source: USA Today 4/21/18)
• Percentage of all US adults aged 25-49 that use Facebook: 80% (Source Business Insider 3/5/18)
• Share of US Internet users, aged 14-17 (teens) that use Facebook: 65%  (Source eMarketer January 2017)
• Percentage of millennials (15-34 year olds) that use Facebook: 91% (Source: American Press Institute 9/16/15)
• Percentage of online US adults that use Facebook: 68% (Source: Pew 3/1/18)
• Percentage of all digital time that is spent on Facebook each day: 3% (Source: Bloomberg 4/11/18)
• Degrees of separation between every Facebook user: 3.57 degrees of separation (Source: Facebook 2/4/16)
• Percentage of Facebook friends that users consider to be close friends: only 28% (Source: The Telegraph 1/20/16)
• Percentage of internet users, age 16-64, that log onto Facebook more than once a day: 23% (Source: Pew 3/1/18)
• Number of friends that the average user has: 155 (Source: The Telegraph 1/20/16)
• Daily active users in the US & Canada:  185 million users (Source: Facebook)
• Daily active users in Asia: 546 million users (Source: Facebook)
• Daily active users in Europe: 279 million users (Source: Facebook)
• Monthly active users in Africa: 170 million (Source: AllAfrica 4/6/17)
• Monthly active users in the US & Canada: 241 million users (Source: Facebook)
• Monthly active users in Asia: 894 million users (Source: Facebook)
• Monthly active  users in Europe: 376 million users (Source: Facebook)
• Monthly active users in India: 250 million (Source: Times of India 4/5/18)
• Monthly active users in Germany: 30 million monthly active users (Source: Telecompaper 6/1/17)
• City with the largest number of Facebook users in the world: Bangkok (35 million users)

Facebook User Activity Statistics

• Number of Facebook posts (all time): 2 trillion posts (Source: Techcrunch July 2016)
• Number of emojis sent (all time): 60 million emojis (Source: Mashable July 2017)
• Number of posts Facebook deletes monthly due to hate speech: 288,000 posts (Source: Digital Trends June 2017)
• Percentage of Facebook news feed stories that are read daily: 10% (Source: Venturebeat September 2016)
• Number of Facebook Events users: 650 million (Source: Techcrunch October 2016)
• Number of Facebook Events daily users: 100 million (Source: Techcrunch October 2016)
• Number of daily searches on Facebook: 2 billion searches (Source: Techcrunch June 2016)
• Percentage of users that say it is a source of news for them: 68% (Source: Journalism.org 9/7/17)
• Number of daily video views on Facebook: 8 billion views daily (Source: The Verge November 2015)
• Amount of videos viewed daily on Facebook: 100 million hours (Source: Techcrunch January 2016)
• Average amount of time a user spends viewing a news feed video: 16.7 seconds (Source: Business Insider 3/12/18)
• Average amount of time a user spends viewing a Facebook Watch video: 23 seconds (Source: Business Insider 3/12/18)
• How many total Facebook likes since launch: 1.13 trillion (Source: Facebook)
• How many love reactions on Facebook: 175 million people (Source: Facebook June 2017)
• Top type of video content viewed: Content from friends and family (Source: eMarketer June 2016)
• Average amount of posts that are eligible to appear in a user’s feed each day: 2,000 posts (Source: Venturebeat September 2016)
• Time spent on Facebook per user per day: 20+ minutes (Source: BusinessInsider 7/8/15)
• Percentage of parents that are friends with their teenager on Facebook: 83% (Source: Pew Research April 2015)
• Percentage of drivers that admit to checking Facebook while operating their vehicle:  27% (Source: Digital Trends)
• Total number of Facebook group users: 1 billion monthly users (Source: Facebook 6/27/17)
• Number of people that play games on Facebook: 800 million gamers (Source: Venturebeat 4/18/17)
• Percentage of active Facebook users that visit it multiple times a day: 51% (Source: Pew 3/1/18)

Facebook Mobile Statistics

• Number of Facebook mobile monthly active users: 1.74 billion mobile monthly active users (Source: Facebook 2/1/17)
• Number of Facebook mobile daily active users: 1.15 billion mobile daily active users  (Source: Facebook 2/1/17)
• Number of mobile-only Facebook monthly active users: 1.055 billion users (Source: Facebook 11/2/16)
• Percentage of Facebook users that ONLY login from a mobile device: 56.5% (Source: Venture Beat 7/27/16)
• Percentage of Facebook advertising revenue that comes from mobile ads: 89% (Source: Facebook 1/31/18)
• Number of monthly active users for Facebook Lite: 200 million monthly active users (Source: Mashable 2/8/17)
• Number of countries FB Lite is available in: more than 100 countries (Source: Mashable 2/8/17)

Facebook Page Statistics

• Most liked Facebook page: Facebook for Every Phone with (Source: Facebook 7/29/18)
• Number of Facebook Business Pages: 80 million (Source: Facebook  5/3/18)
• Number of people that visit Facebook pages monthly: more than 1 billion (Source: Facebook 10/19/16)
• Percentage of US Facebook users that use Facebook Watch weekly: 40% (Source: Variety 1/19/18)
• 40% of people using Facebook Watch daily are aged 16-34. (Source: Variety 1/19/18)
• Average number of daily posts by brands on Facebook: 1.48 posts (Source: AdWeek 10/15/15)
• Percentage of U.S. small businesses that use Facebook: 41% (Source: eMarketer Spring 2015)
• Percentage of posts to Facebook pages that go unanswered: 87% (Source: Locowise June 2015)
• Organic reach for a Facebook page post: 2% (Source: Social Bakers 6/2/15)
• Average total reach of a Facebook page post: 10.71% (Source: AdWeek 6/1/16)
• Percentage of brands that promote their Facebook posts: 75% (Source: Social Bakers 6/2/15)
• Percentage of US companies (with 100+ employees) that use Facebook: 84.7% (Source: eMarketer 10/20/15)
• Average number of people that buy and sell things on Facebook each month: 450 million people (Source: Business Insider 10/3/16)
• Number of organizations that use Facebook Workplace: over 14,000 (Source: Facebook 9/22/17)
• Increase in Facebook interactions when a video posted is live: 600% (Source: Search Engine Journal 1/22/18)
• Percentage of businesses on Facebook that use live video on it: 31%  (Source: Search Engine Journal 1/22/18)

Facebook Advertising Statistics

• Total number of active Facebook advertisers: 4 million (Source: Facebook 2/10/17)
• Facebook’s share of the global digital advertising market: 19.7% (Source: AdAge 3/28/18)
• Percentage of all Facebook pages that advertise on Facebook: 6% (Source: Forbes 3/9/16)
• Average Facebook Ad clickthrough rate (CTR): 0.9% (Source: AdWeek 10/31/15)
• Average Facebook Ad cost per click (CPC): $0.64 (Source: AdWeek 10/31/15)
• Average Facebook Ad cost per thousand impressions (CPM): $7.29 (Source: Marketing Charts 6/20/16)
• Average Facebook Ad cost per app install (CPI): $3.85 (Source: Marketing Charts 6/20/16)
• Percentage of in-stream Facebook video ads that are viewed to completion: 70 (Source: Facebook 9/25/17)
• Estimated number of people in the US that saw Russian ads during the 2016 election: 10 million (Source: Facebook)

Facebook Revenue Statistics

Facebook Quarterly Revenue:

Facebook Annual Revenue:

Please note that some of these stats are easier to find than others. Many of these Facebook statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Related Posts:

• Facebook Messenger Statistics
• Instagram Statistics
• WhatsApp Statistics