Here are a bunch of amazing Facebook user statistics that illustrate just how vast their digital empire is. Updated for February 2018.
The story of Facebook is legendary; A group of Harvard University, led by Mark Zuckerberg, got together in 2004 to create a social network to create a social network within the Harvard community. It quickly proved to be a success and spread to other colleges across the northeast and then from coast to coast. Finally, in 2006, Facebook was opened up to the world and its unprecedented, exponential growth began, continuing to this day.
Facebook is now unquestionably the largest social network in the world with over two billion monthly active users and over a billion daily active users. With a platform as feature-rich and widely visited as Facebook’s there are countless stats that can be collected and tracked.
I have spent the past seven years identifying every measurable aspect of and facts about Facebook, starting with basic info like how many people are on Facebook and then expanding and listing out each Facebook stat as I find them in an organized series of posts. You will find everything from average number of Facebook friends per user to Facebook users per country and everything in between. I hope you find some of these tallies as interesting and amazing as I do.
- Facebook URL: facebook.com
- Launch Year: 2004
- Headquarters:Menlo Park, Ca
- Mobile App: iOS
- Mobile App: Android
- Company Advertising Page: Facebook Advertising Info
- Number of Facebook Employees: 25,105
What is Facebook?
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. (source)
How many people use Facebook (MAU):
As of their Q4 2017 earnings report (1/31/18), there were 2.13 billion monthly active Facebook users.
How many Facebook daily active users (DAU):
As of their Q4 2017 earnings report (1/31/18), Facebook has 1.40 billion daily active users.
How many Facebook users that use it daily:
As of their Q4 2017 earnings report (1/31/18), 65.7% of Facebook monthly users were reported to use it daily.
Average number of Facebook friends for females:
The Telegraph reported in January 2016 that women on Facebook had an average of 166 friends they were connected to on it.
Average number of Facebook friends for males:
The Telegraph reported in January 2016 that men on Facebook had an average of 145 friends they were connected to on it.
65% of US Internet users, aged 14-17 (teens) use Facebook as of January 2017
Estimated number of Facebook users in the U.S. by 2018:
By 2018, Facebook will have an estimated 169.2 million users in the US.
Degrees of separation between every Facebook user:
Facebook research shows there are only 3.57 degrees of separation between each of their close to 2 billion users.
Percentage of Facebook friends that users consider to be close friends:
Facebook users consider only 28% of their Facebook friends to be actual close friends.
Number of Facebook friends that the average user has:
As of January 2016, the Average Facebook user had 155 friends on the social network.
Total number of Facebook likes since launch:
There have been 1.13 trillion likes pressed on Facebook since the feature was added.
Number of daily video views on Facebook:
As of November 2015, there were an average of 8 billion views daily of videos on Facebook.
Amount of videos viewed daily on Facebook:
As of January 2016, an average of 100 million hours of video was watched on Facebook daily.
How many likes on Facebook:
As of June 2017, Facebook saw over 800 million people like something on it daily.
How many love reactions on Facebook:
As of 6June 2017, Facebook saw over 175 million people love something on it daily.
Top type of video content viewed on Facebook:
Content from friends and family is the top type of video content that users watch on Facebook as of June 2016.
Daily active Facebook users in the US & Canada:
As of January 2018, there were 184 million daily active users in the US and Canada.
Daily active Facebook users in Asia:
As of January 2018, there were 499 million daily active users in Asia.
Daily active Facebook users in Europe:
As of January 2018, there were 277 million daily active users in Europe.
Monthly active Facebook users in the US & Canada:
As of January 2018, there were 239 million daily active users in the US and Canada.
Monthly active Facebook users in Asia:
As of January 2018, there were 828 million daily active users in Asia.
Monthly active Facebook users in Europe:
As of January 2018, there were 370 million daily active users in Europe.
Number of Facebook monthly active users in India:
As of July 2017, there were 201 million monthly active Facebook users in India.
Facebook User Activity Stats
Number of Facebook posts (all time):
As of July 2016, Facebook users have created 2 trillion posts on the social network.
Number of emojis sent on Facebook:
As of July 2017, there were over 60 million emojis sent daily between users on Facebook
Number of posts Facebook deletes monthly due to hate speech:
As of June 2017, Facebook deletes roughly 288,000 posts monthly due to hate speech content
Percentage of Facebook news feed stories that are read daily:
As of September 2016, 10% of stories in Facebook news feeds are actually read daily.
Number of Facebook Events users:
As of October 2016, there were 650 million Facebook Events users
Number of Facebook Events daily users:
As of October 2016, 100 million people used Facebook events daily.
Number of daily searches on Facebook:
As of July 2016, Facebook saw an average of 2 billion searches on its platform daily
Percentage of Facebook users that say it is a source of news for them:
Average amount of posts that are eligible to appear in a Facebook user’s feed each day:
As of September 2016, an average of 2,000 posts were eligible to appear in a Facebook user’s news feed daily.
Time spent on Facebook per user per day:
BusinessInsider reported on 7/8/15 that the average Facebook user spent 20+ minutes per day on it.
Percentage of parents that are friends with their teenager on Facebook:
It was reported in April 2015, that 83% of parents were friends with their teenage on Facebook.
Percentage of millennials (15-34 year olds) that use Facebook:
As of 9/16/15, a reported 91% of millennials used Facebook.
Percentage of drivers that admit to checking Facebook while operating their vehicle:
A reported 27% of drivers admit to checking Facebook while behind the wheel (even though it is illegal in many places and stupid to do everywhere. SMH)
- Facebook Messenger Statistics
- Facebook Mobile & App Statistics
- Facebook Revenue and Advertising Statistics
- Facebook Page Statistics
- Instagram Statistics
- WhatsApp Statistics
Please note that some of these numbers are easier to find than others. Many of these Facebook statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.