Here are a bunch of amazing Facebook statistics, facts and demographics that illustrate just how vast their digital empire is. Updated for May 2018.
The story of Facebook is legendary; A group of Harvard University students, led by Mark Zuckerberg, got together in 2004 to create a social network to create a social network within the Harvard community. It quickly proved to be a success and spread to other colleges across the northeast and then from coast to coast. Finally, in 2006, it was opened up to the world and its unprecedented, exponential growth began, continuing to this day.
Facebook is now unquestionably the largest social network in the world with over two billion monthly active users and over a billion daily active users. With a platform as feature-rich and widely visited as Facebook’s there are countless stats that can be collected and tracked.
I have spent the past seven years identifying every measurable aspect of and facts about Facebook, starting with basic info like how many people are on the platform and then expanding and listing out each Facebook stat as I find them in an organized series of posts. You will find everything from average number of friends per user to users per country and everything in between. I hope you find some of these tallies as interesting and amazing as I do.
Photo by marcopako
Facebook Facts
- When was Facebook founded: 2004
- Where was Facebook created: Cambridge, MA
- Who created Facebook: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
- Where is Facebook headquarters: Menlo Park, Ca
- Facebook Mobile Apps: iOS | Android
- Number of Facebook Employees: 25,105
Facebook User Statistics and Demographics
- How many people use Facebook (MAU): 2.196 billion users Last updated 4/25/18
- How many Facebook daily active users (DAU): 1.449 billion Last updated 4/25/18
- Percentage of Facebook users that use it daily: 66% Last updated 4/25/18
- Average number of Facebook friends for females: 166 Last updated January 2016
- Average number of Facebook friends for males: 145 Last updated January 2016
- Share of US Internet users, aged 14-17 (teens) that use Facebook: 65% Last updated January 2017
- Percentage of millennials (15-34 year olds) that use Facebook: 91% Last updated 9/16/15
- Degrees of separation between every Facebook user: 3.57 degrees of separation
- Percentage of Facebook friends that users consider to be close friends: only 28%
- Number of friends that the average user has: 155 Last updated January 2016
- Number of daily video views on Facebook: 8 billion views daily Last updated November 2015
- Amount of videos viewed daily on Facebook: 100 million hours Last updated January 2016
- Average amount of time a user spends viewing a news feed video: 16.7 seconds Last updated 3/12/18
- Average amount of time a user spends viewing a Facebook Watch video: 23 seconds Last updated 3/12/18
- How many total Facebook likes since launch: 1.13 trillion
- How many love reactions on Facebook: 175 million people Last updated June 2017
- Top type of video content viewed: Content from friends and family Last updated June 2016
- Daily active users in the US & Canada: 185 million users Last updated 4/25/18
- Daily active users in Asia: 529 million users Last updated 4/25/18
- Daily active users in Europe: 282 million users Last updated 4/25/18
- Monthly active users in Africa: 170 million Last updated 4/6/17
- Monthly active users in the US & Canada: 241 million users Last updated 4/25/18
- Monthly active users in Asia: 873 million users Last updated 4/25/18
- Monthly active users in Europe: 377 million users Last updated 4/25/18
- Monthly active users in India: 201 million Last updated July 2017
- Monthly active users in Germany: 30 million monthly active users Last updated 6/1/17
Facebook User Activity Stats
- Number of Facebook posts (all time): 2 trillion posts Last updated July 2016
- Number of emojis sent (all time): 60 million emojis Last updated July 2017
- Number of posts Facebook deletes monthly due to hate speech: 288,000 posts Last updated June 2017
- Percentage of Facebook news feed stories that are read daily: 10% Last updated September 2016
- Number of Facebook Events users: 650 million Last updated October 2016
- Number of Facebook Events daily users: 100 million Last updated October 2016
- Number of daily searches on Facebook: 2 billion searches Last updated June 2016
- Percentage of users that say it is a source of news for them: 67% Last updated June 2016
- Average amount of posts that are eligible to appear in a user’s feed each day: 2,000 posts Last updated September 2016
- Time spent on Facebook per user per day: 20+ minutes Last updated 7/8/15
- Percentage of parents that are friends with their teenager on Facebook: 83% Last updated April 2015
- Percentage of drivers that admit to checking Facebook while operating their vehicle: 27%
- Total number of Facebook group users: 1 billion monthly users Last updated 6/27/17
- Number of people that play games on Facebook: 800 million gamers Last updated 4/18/17
Here is a digital collection of every Facebook fact and statistic I have curated over the years as of May 2018. Over 400 of them including stats on:
- Users
- Demographic info
- Advertising stats
- Business and Brand Page Stats
- Activity and Engagement Stats
- Mobile Stats
- Revenue Totals
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source.
To get your copy of the full report, click on the button below to purchase it.
or get it in one of my discounted report bundles:
Bundle 1: Facebook properties report bundle (Facebook, Messenger, Instagram, WhatsApp).
Bundle 2: Billion users club digital report bundle (Android, Apple, Facebook, Messenger, Google, Instagram, Microsoft, Whatsapp, YouTube).
Bundle 3: Digital Titans report bundle (Amazon, Apple, Facebook, Google, Microsoft).
Bundle 4: Social Media Report Bundle (Facebook, Twitter, Pinterest, LinkedIn, Reddit YouTube)
Please note that some of these stats are easier to find than others. Many of these Facebook statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
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