Alibaba Statistics and User Count for 2025

Alibaba Group is a multinational conglomerate based in China and one of the world’s largest e-commerce and technology companies. It was founded in 1999 by Jack Ma and is headquartered in Hangzhou, China.

Alibaba operates a diverse range of businesses and platforms, with its primary focus on e-commerce. The company’s main platforms include:

1. Alibaba.com: A leading global wholesale platform that connects businesses and suppliers, allowing them to trade and conduct transactions.
2. Taobao: An online shopping platform primarily targeting consumers in China, offering a wide range of products from various sellers.
3. Tmall: A business-to-consumer (B2C) platform that enables established brands and retailers to sell their products directly to Chinese consumers.
4. AliExpress: An international online retail platform that allows businesses and individuals to sell products to customers worldwide.

In addition to its e-commerce platforms, Alibaba has expanded into various other sectors and industries. Some of its notable businesses and services include:

• Ant Group: A financial technology company that operates Alipay, one of China’s largest digital payment platforms.
• Alibaba Cloud: A cloud computing and data intelligence service provider.
• Cainiao Network: A logistics platform that supports Alibaba’s e-commerce operations and offers supply chain management and fulfillment services.
• Alibaba Pictures: A film and entertainment company involved in movie production, distribution, and promotion.
• AliHealth: A healthcare-focused platform that offers online medical services, pharmaceutical distribution, and healthcare products.

Alibaba has a significant presence in China and has expanded its operations globally, establishing partnerships and investments in various countries. The company’s success and growth have made it a prominent player in the global e-commerce and technology landscape.

Alibaba Statistics

Alibaba User Count

How many people shop on Alibaba?

• 2023: 1.31 billion annual active customers
• 2020: 779 million annual active customers
• 2019: 757 million annual active customers
• 2018: 636 million annual active customers
• 2017: 515 million annual active customers
• 2016: 443 million annual active customers
• 2015: 407 million annual active customers
• 2014: 334 million annual active customers
• 2013: 231 million annual active customers

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Number of Alibaba monthly active mobile users:

• 2020: 902 million mobile MAUs
• 2019: 881 million mobile MAUs
• 2018: 699 million mobile MAUs
• 2017: 580 million mobile MAUs
• 2016: 493 million mobile MAUs
• 2015: 393 million mobile MAUs
• 2014: 265 million mobile MAUs

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Alibaba Revenue Totals

Alibaba revenue (annual):

• FY 2023: RMB 868.69 billion
• FY 2022: RMB 853 billion
• FY 2021: RMB 717.3 billion
• FY 2020: RMB 509.7 billion
• FY 2019: RMB 376.8 billion
• FY 2018: RMB 250.2 billion
• FY 2017: RMB 158.2 billion
• FY 2016: RMB 101.1 billion
• FY 2015: RMB 76.2 billion
• FY 2014: RMB 52.5 billion
• FY 2013: RMB 34.5 billion
• FY 2012: RMB 20 billion
• FY 2011: RMB 11.9 billion

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Alibaba net income (annual):

• FY 2023: RMB 65.58 billion
• FY 2022: RMB 47.07 billion
• FY 2021: RMB 143.3 billion
• FY 2020: RMB 149.2 billion
• FY 2019: RMB 80.2 billion
• FY 2018: RMB 61.4 billion
• FY 2017: RMB 41.2 billion
• FY 2016: RMB 71.2 billion
• FY 2015: RMB 24.3 billion
• FY 2014: RMB 23.4 billion
• FY 2013: RMB 8.6 billion
• FY 2012: RMB 4.6 billion
• FY 2011: RMB 1.6 billion

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Alibaba GMV:

• FY 2023: RMB 8.3 trillion
• FY 2022: RMB 8.3 trillion
• FY 2020: RMB: 7 trillion
• FY 2019: RMB 5.7 trillion
• FY 2018: RMB 4.8 trillion
• FY  2017: RMB 3.7 trillion

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Additional Statistics

Alibaba’s share of the Chinese ecommerce market:

60% (2018)

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Number of Alibaba employees:

86,833 Alibaba employees (2018)

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Number of businesses on Alibaba’s Ling Shou Tong platform:

1.3 million (2019)

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How many people use Xiami?

14.4 million active users (2017)

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Number of Alibaba cloud customers:

1 million (2017)

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Alibaba Cloud’s share of the global IaaS market:

15.5% (2019)

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Year Ant Financial was spun off from Alibaba:

2011

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Ant Financial’s reported market value:

$100 billion (2018)

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Number of people that Ant Financial reaches:

520 million (2018)

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Number of small businesses in China that Ant Financial helps:

15 million (2018)

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Year Shenma was launched:

2013

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Shenma’s mobile search market share in China:

20.8% (2016)

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Number of Alibaba Passport users:

100,000 (2016)

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Number of Fliggy (formerly Alitrip) members:

200 million (2016)

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Average number of Fliggy (formerly Alitrip) daily visitors:

10 million (2016)

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Number of YunOS users:

70 million (2016)

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YunOS’ share of smartphone shipments in China:

16% (2016)

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Year Koubei was launched:

2015

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Number of offline merchants Koubei has partnered with:

1.5 million (2017)

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Average daily orders recorded on Koubei:

15 million (2017)

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Percentage of Alibaba revenue that is generated from Alimama:

60% (2017)

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Number of Alibaba Cloud data centers:

19 (2019)

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Alibaba’s share of global public cloud service revenue:

5% (2017)

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Alibaba’s share of global total cloud service revenue:

3% (2017)

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Average packages delivered daily on Alibaba’s Cainiao Network:

57 million packages per day (2017)

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Alibaba’s share of China’s Infrastructure as a Service market:

19.6% (2019)

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Alibaba’s share of the global Infrastructure as a Service market:

5% (2019)

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Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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