Here are the most interesting Alibaba statistics and facts I have dug up over the years. As always, I’ll be adding and updating as new statistics pop up along the way.

The Western expansion of the Chinese digital mega-companies is underway. One of these gigantic companies is the Chinese digital shopping conglomerate Alibaba who recently had its own American IPO. Alibaba is often referred to as the Chinese Amazon (without the fulfillment element). With stats like the ones below, one can understand the general comparison.

Alibaba Facts

Alibaba Website: alibaba.com
Alibaba Launch Year: 1999
Alibaba Headquarters: Hangzhou, China
Alibaba Creator: Jack Ma
Alibaba Mobile App: iOS App |Android App
Key Alibaba Subsidiaries: Taobao, Tmall, Alipay, Juhuasuan, AliExpress, Alibaba.com, 1688.com, eTao, Aliyun, China Yahoo!, Laiwang, Yu’E Bao, AutoNavi, Lazada, Cainiao, Chinavision, Alimama, SM.cn, Ele.me, Koubei and 11 Main
Other Alibaba Properties: Alibaba also has sizable interests in a number of other large digital companies including: Weibo, Youku Tudou, Shoprunner, Tango, Singapore Post and UCWeb

Key Alibaba Competitors:

Alibaba Statistics

How many people shop on Alibaba?

Alibaba Annual Active Customers Chart 2013-2018 (in millions)

2019: 654 million annual active customers (as of 3/31/19)
2018: 636 million annual active customers
2017: 515 million annual active customers
2016: 443 million annual active customers
2015: 407 million annual active customers
2014: 334 million annual active customers
2013: 231 million annual active customers

Number of Alibaba monthly active mobile users:

Alibaba Annual Mobile MAUs Chart 2013-2018 (in millions)

2019: 721 million mobile MAUs (as of 3/31/19)
2018: 699 million mobile MAUs
2017: 580 million mobile MAUs
2016: 493 million mobile MAUs
2015: 393 million mobile MAUs
2014: 265 million mobile MAUs

Alibaba’s share of the Chinese ecommerce market:

60%

Last updated 8/13/18

Number of Alibaba employees:

86,833 Alibaba employees

Last updated 8/23/18

How many people use Xiami?

14.4 million active users

Last updated June 2017

Number of Alibaba cloud customers:

1 million

Last updated 8/17/17

Year Ant Financial was spun off from Alibaba:

2011

Ant Financial’s reported market value:

$100 billion

Last updated 4/11/18

Number of people that Ant Financial reaches:

520 million

Last updated 4/11/18

Number of small businesses in China that Ant Financial helps:

15 million

Last updated 5/7/18

Year Shenma was launched:

2013

Shenma’s mobile search market share in China:

20.8%

Last updated 11/10/16

Number of Alibaba Passport users:

100,000

Last updated 11/10/16

Number of Fliggy (formerly Alitrip) members:

200 million

Last updated 11/7/16

Average number of Fliggy (formerly Alitrip) daily visitors:

10 million

Last updated 11/7/16

Number of YunOS users:

70 million

Last updated 7/30/16

YunOS’ share of smartphone shipments in China:

16%

Last updated 6/30/16

Year Koubei was launched:

2015

Number of offline merchants Koubei has partnered with:

1.5 million

Last updated 1/25/17

Average daily orders recorded on Koubei:

15 million

Last updated 1/25/17

Percentage of Alibaba revenue that is generated from Alimama:

60%

Last updated 6/9/17

Number of Alibaba Cloud data centers:

Last updated 3/17/19

Alibaba’s share of global public cloud service revenue:

Last updated 12/20/17

Alibaba’s share of global total cloud service revenue:

Last updated 12/20/17

Average packages delivered daily on Alibaba’s Cainiao Network:

57 million packages per day

Last updated 1/24/17

Alibaba’s share of China’s Infrastructure as a Service market:

19.6%

Last updated 4/25/19

Alibaba’s share of the global Infrastructure as a Service market:

Last updated 4/25/19

Number of annual orders in Alibaba’s marketplace:

12.7 billion

Last updated 6/17/14

Number of annual active Alibaba sellers:

8.5 million

Last updated 8/28/14

Average number of annual orders per active Alibaba buyer:

Last updated 8/28/14

Alibaba’s share of China’s mobile shopping market in 2014:

86.2%

Number of packages delivered from Alibaba China retail marketplace transactions:

5 billion

Last updated 5/6/14

Number of packages delivered globally via UPS from Alibaba marketplace transactions:

4.3 billion

Last updated 5/6/14

Number of countries that contain Alibaba buyers:

190

Last updated 5/6/14

Yahoo’s ownership stake in Alibaba:

22.6%

Last updated 5/6/14

Alibaba’s ownership stake in Weibo:

32%

Last updated 4/17/14

Alibaba’s ownership stake in YoukuTuduo (China’s YouTube):

18.5%

Last updated 4/28/14

Amount Alibaba paid for the remaining 72% (they already owned 28%) of AutoNavi:

$1.5 billion

Number of Autonavi users:

171 million users

Last updated2/27/14

Autonavi’s share of China’s mobile navigation app market:

11.5%

Last updated 10/10/15

SM.cn’s share of the Chinese mobile search market:

9.73%

Last updated 8/13/14

Reported net worth of Alibaba founder and chairman, Jack Ma:

$21.8 billion

Last updated 8/28/14

Percentage of Alibaba that Jack Ma still owns:

8.8%

Last updated 8/27/14

Alibaba’s ownership stake in Shoprunner:

39%

Last updated 5/6/14

Number of Shoprunner users:

more than 1 million users

Last updated 6/4/14

Juhuasuan’s share of the Chinese daily deals market:

33%

Last updated 3/19/14

Number of wifi hotspots in China available through Alibaba’s Tao Wifi app:

6 million

Last updated 1/27/15

Number of sellers that Alibaba has penalized for counterfeiting products:

131,000 sellers

Last updated 9/30/14

2016 gross merchandise volume for Koubei:

173.1 billion RMB

Alibaba’s revenue per annual active buyer in China:

RMB241 (US$35)

Last updated 12/31/16

Alibaba’s revenue per Mobile MAU in China:

RMB166 (US$24)

Last updated 12/31/16

Percentage of Alibaba’s revenue that comes from online shopping:

87.5%

Last updated 1/24/17

Mobile GMV percentage of Alibaba total GMV:

75%

Last updated 8/12/16

Alibaba revenue (annual):

Alibaba Annual Revenue Chart 2011-2019 (in billion RMB)

Alibaba net income (annual):

Alibaba Annual Net Income Chart 2011-2019 (in billion RMB)

Alibaba GMV:

Alibaba revenue (quarterly):

Q1 2019: $13.932 billion
Q3 2018: $12.398 billion
Q2 2018: $12.229 billion
Q1 2018: $9.873 billion
Q4 2017: $12.761 billion
Q3 2017: $8.285 billion
Q2 2017: $7.4 billion
Q1 2017: $5.6 billion
Q4 2016: $7.67 billion
Q3 2016: $5.12 billion
Q2 2016: $4.8 billion
Q1 2016: $3.75 billion
Q4 2015: RMB34.53 billion
Q3 2015: RMB22.1 billion
Q2 2015: RMB20.245 billion
Q1 2015: RMB17.4 billion
Q3 2104: $2.7 billion

Alibaba gross merchandise volume transacted (quarterly):

Q2 2016: $126 billion
Q1 2016: $115 billion
Q4 2015: RMB964 billion
Q3 2015: RMB713 billion
Q2 2015: RMB673 billion
Q1 2015: RMB600 billion

Alibaba FY 2018 core commerce revenue:

$8.1 billion

Alibaba FY 2018 cloud computing revenue:

$699 million

Alibaba FY 2018 digital media and entertainment revenue:

$840 million

Alibaba FY 2018 innovation initiative revenue:

$158 million

Mobile gross merchandise value of Alibaba’s retail marketplace:

$51 million

Last updated 6/17/14

Percentage of Alibaba gross merchandise value that is from mobile:

51%

Last updated 3/31/15

Photo by charles chan *

Alibaba Advertising Stats

Alibaba’s estimated 2015 mobile internet ad revenue:

$4.75 billion

Last updated 4/2/15

Alibaba’s estimated 2016 mobile internet ad revenue:

$7.3 billion

Last updated 4/2/15

Alibaba’s estimated share of 2015 mobile internet ad revenue:

34%

Last updated 4/2/15

Alibaba’s estimated net digital ad revenue for 2015:

$7.59 billion

Last updated 4/2/15

Alibaba’s estimated net digital ad revenue for 2016:

$9.61 billion

Last updated 4/2/15

Alibaba’s share of China digital ad revenue:

31.9%

Last updated 6/9/17

Alibaba’s share of the global digital ad market:

7.8%

Last updated 6/9/17

Alibaba’s share of the global mobile digital ad market:

10.9%

Last updated 10/20/16

Alibaba Singles Day Stats

Alibaba’s GMV for 2018 11.11:

$30.8 billion

Alibaba’s GMV for 2017 11.11:

163.8 billion RMB ($25.3 billion)

Number of transactions handled by Alibaba on Singles Day 2017:

1.48 billion transactions

Percentage of Alibaba sales that were made via mobileon Singles Day 2017:

90%

Tmall’s GMV for 2016 11.11:

RMB120.7 billion (US$17.4 billion)

Percentage of Tmall 2016 11.11 sales from mobile:

82%

Peak Tmall orders per second on 2016 11.11:

175,000 orders

Average number of transactions Alibaba processed on Singles Day 2015:

85,900 per second

Number of buyers that Alibaba’s marketplaces saw on Singles Day 2015:

115 million buyers

Number of mobile buyers that Alibaba’s marketplaces saw on Singles Day 2015:

95 million buyers

Amount spent by users on Tmall on Singles Day 2015:

$14.34 billion

Percentage of Alibaba sales on Singles Day 2015 that came from mobile:

68.67%

Number of delivery orders on Alibaba on Singles Day 2015:

467 million

Number of delivery orders on Alibaba from Singles Day 2014:

278 million

Number of packages Alibaba delivered in the 3 days following Singles Day 2014:

40 million packages

Amount spent by users on Tmall and Taobao on Singles Day 2014:

$9.3 billion

Amount spent by users on Tmall and Taobao in the first hour ofSingles Day 2014:

$2 billion

Percentage of Alibaba sales on Singles Day 2014 that came from mobile:

42.6%

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

Customers
Demographics
Revenue
Income
Growth
Etc.-all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Alibaba Properties Report(Alibaba, Alipay, Tmall and Taobao).

Report 2: China DigitalCompanies Report (Alibaba, Alipay, Baidu, Ctrip, JD.com, QQ, YY, Tmall, Taobao, WeChat and Weibo).

Report 3: eCommerce Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal, Paytm, Walmart and Square).

Craig Smith

https://expandedramblings.com/index.php/about-dmr/

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.

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