Here are a few of the most interesting Alibaba statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Alibaba Facts
- Website: Official Website
- Year Founded: 1999
- Headquarters: Hangzhou, China
- Founder(s): Jack Ma
- Current Chief Executive: Daniel Zhang
- Subsidiary: Taobao, Tmall, Alipay, Juhuasuan, AliExpress, Alibaba.com, 1688.com, eTao, Aliyun, China Yahoo!, Laiwang, Yu'E Bao, AutoNavi, Lazada, Cainiao, Chinavision, Alimama, SM.cn, Ele.me, Koubei, DingTalk and 11 Main
- App Download (iOS)
- App Download (Android)
What is Alibaba?
The Western expansion of the Chinese digital mega-companies is underway. One of these gigantic companies is the Chinese digital shopping conglomerate Alibaba who recently had its own American IPO. Alibaba is often referred to as the Chinese Amazon (without the fulfillment element). With stats like the ones below, one can understand the general comparison.
Alibaba User Count
How many people shop on Alibaba?
- 2020: 779 million annual active customers
- 2019: 757 million annual active customers
- 2018: 636 million annual active customers
- 2017: 515 million annual active customers
- 2016: 443 million annual active customers
- 2015: 407 million annual active customers
- 2014: 334 million annual active customers
- 2013: 231 million annual active customers
Number of Alibaba monthly active mobile users:
- 2020: 902 million mobile MAUs
- 2019: 881 million mobile MAUs
- 2018: 699 million mobile MAUs
- 2017: 580 million mobile MAUs
- 2016: 493 million mobile MAUs
- 2015: 393 million mobile MAUs
- 2014: 265 million mobile MAUs
Alibaba Revenue Totals
Alibaba revenue (annual):
- FY 2020: RMB: 509.7 billion
- FY 2019: RMB 376.8 billion
- FY 2018: RMB 250.2 billion
- FY 2017: RMB 158.2 billion
- FY 2016: RMB 101.1 billion
- FY 2015: RMB 76.2 billion
- FY 2014: RMB 52.5 billion
- FY 2013: RMB 34.5 billion
- FY 2012: RMB 20 billion
- FY 2011: RMB 11.9 billion
Alibaba net income (annual):
- FY 2020: RMB 149.2 billion
- FY 2019: RMB 80.2 billion
- FY 2018: RMB 61.4 billion
- FY 2017: RMB 41.2 billion
- FY 2016: RMB 71.2 billion
- FY 2015: RMB 24.3 billion
- FY 2014: RMB 23.4 billion
- FY 2013: RMB 8.6 billion
- FY 2012: RMB 4.6 billion
- FY 2011: RMB 1.6 billion
Alibaba GMV:
- FY 2020: RMB: 7 trillion
- FY 2019: RMB 5.7 trillion
- FY 2018: RMB 4.8 trillion
- FY 2017: RMB 3.7 trillion
Alibaba FY 2018 core commerce revenue:
Alibaba FY 2018 cloud computing revenue:
Alibaba FY 2018 digital media and entertainment revenue:
Alibaba FY 2018 innovation initiative revenue:
Alibaba Advertising Stats
Alibaba’s estimated 2015 mobile internet ad revenue:
Last updated 4/2/15
Alibaba’s estimated 2016 mobile internet ad revenue:
Last updated 4/2/15
Alibaba’s estimated share of 2015 mobile internet ad revenue:
Last updated 4/2/15
Alibaba’s estimated net digital ad revenue for 2015:
Last updated 4/2/15
Alibaba’s estimated net digital ad revenue for 2016:
Last updated 4/2/15
Alibaba’s share of China digital ad revenue:
Last updated 6/9/17
Alibaba’s share of the global digital ad market:
Last updated 6/9/17
Alibaba’s share of the global mobile digital ad market:
Last updated 10/20/16
Singles Day Statistics
Alibaba’s GMV for 2019 11.11:
Alibaba’s GMV for 2018 11.11:
Alibaba’s GMV for 2017 11.11:
163.8 billion RMB ($25.3 billion)
Number of transactions handled by Alibaba on Singles Day 2017:
Percentage of Alibaba sales that were made via mobile on Singles Day 2017:
Tmall’s GMV for 2016 11.11:
RMB120.7 billion (US$17.4 billion)
Percentage of Tmall 2016 11.11 sales from mobile:
Peak Tmall orders per second on 2016 11.11:
Average number of transactions Alibaba processed on Singles Day 2015:
Number of buyers that Alibaba’s marketplaces saw on Singles Day 2015:
Number of mobile buyers that Alibaba’s marketplaces saw on Singles Day 2015:
Amount spent by users on Tmall on Singles Day 2015:
Percentage of Alibaba sales on Singles Day 2015 that came from mobile:
Number of delivery orders on Alibaba on Singles Day 2015:
Number of delivery orders on Alibaba from Singles Day 2014:
Number of packages Alibaba delivered in the 3 days following Singles Day 2014:
Amount spent by users on Tmall and Taobao on Singles Day 2014:
Amount spent by users on Tmall and Taobao in the first hour of Singles Day 2014:
Percentage of Alibaba sales on Singles Day 2014 that came from mobile:
Additional Alibaba Statistics
Alibaba’s share of the Chinese ecommerce market:
Last updated 8/13/18
Number of Alibaba employees:
Last updated 8/23/18
Number of businesses on Alibaba’s Ling Shou Tong platform:
Last updated 9/4/19
How many people use Xiami?
Last updated June 2017
Number of Alibaba cloud customers:
Last updated 8/17/17
Alibaba Cloud’s share of the global IaaS market:
Last updated 8/2/19
Year Ant Financial was spun off from Alibaba:
2011
Ant Financial’s reported market value:
Last updated 4/11/18
Number of people that Ant Financial reaches:
Last updated 4/11/18
Number of small businesses in China that Ant Financial helps:
Last updated 5/7/18
Year Shenma was launched:
2013
Shenma’s mobile search market share in China:
Last updated 11/10/16
Number of Alibaba Passport users:
Last updated 11/10/16
Number of Fliggy (formerly Alitrip) members:
Last updated 11/7/16
Average number of Fliggy (formerly Alitrip) daily visitors:
Last updated 11/7/16
Number of YunOS users:
Last updated 7/30/16
YunOS’ share of smartphone shipments in China:
Last updated 6/30/16
Year Koubei was launched:
2015
Number of offline merchants Koubei has partnered with:
Last updated 1/25/17
Average daily orders recorded on Koubei:
Last updated 1/25/17
Percentage of Alibaba revenue that is generated from Alimama:
Last updated 6/9/17
Number of Alibaba Cloud data centers:
Last updated 3/17/19
Alibaba’s share of global public cloud service revenue:
Last updated 12/20/17
Alibaba’s share of global total cloud service revenue:
Last updated 12/20/17
Average packages delivered daily on Alibaba’s Cainiao Network:
Last updated 1/24/17
Alibaba’s share of China’s Infrastructure as a Service market:
Last updated 4/25/19
Alibaba’s share of the global Infrastructure as a Service market:
Last updated 4/25/19
This report is available in an annual industry report. Some of the data in industry reports include:
- Customers
- Demographics
- Revenue
- Income
- Growth
- Etc.-all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Alibaba Properties Report(Alibaba, Alipay, Tmall and Taobao).