Here are the most interesting Alibaba statistics and facts I have dug up over the years. As always, I’ll be adding and updating as new statistics pop up along the way.
The Western expansion of the Chinese digital mega-companies is underway. One of these gigantic companies is the Chinese digital shopping conglomerate Alibaba who recently had its own American IPO. Alibaba is often referred to as the Chinese Amazon (without the fulfillment element). With stats like the ones below, one can understand the general comparison.
Alibaba Facts
- Alibaba Website: alibaba.com
- Alibaba Launch Year: 1999
- Alibaba Headquarters: Hangzhou, China
- Alibaba Creator: Jack Ma
- Alibaba Mobile App: iOS App |Android App
- Key Alibaba Subsidiaries: Taobao, Tmall, Alipay, Juhuasuan, AliExpress, Alibaba.com, 1688.com, eTao, Aliyun, China Yahoo!, Laiwang, Yu’E Bao, AutoNavi, Lazada, Cainiao, Chinavision, Alimama, SM.cn, Ele.me, Koubei and 11 Main
- Other Alibaba Properties: Alibaba also has sizable interests in a number of other large digital companies including: Weibo, Youku Tudou, Shoprunner, Tango, Singapore Post and UCWeb
Key Alibaba Competitors:
Alibaba Statistics
How many people shop on Alibaba?
Alibaba Annual Active Customers Chart 2013-2018 (in millions)
- 2019: 674 million annual active customers (as of 6/30/19)
- 2018: 636 million annual active customers
- 2017: 515 million annual active customers
- 2016: 443 million annual active customers
- 2015: 407 million annual active customers
- 2014: 334 million annual active customers
- 2013: 231 million annual active customers
Number of Alibaba monthly active mobile users:
Alibaba Annual Mobile MAUs Chart 2013-2018 (in millions)
- 2019: 755 million mobile MAUs (as of 6/30/19)
- 2018: 699 million mobile MAUs
- 2017: 580 million mobile MAUs
- 2016: 493 million mobile MAUs
- 2015: 393 million mobile MAUs
- 2014: 265 million mobile MAUs
Alibaba’s share of the Chinese ecommerce market:
Last updated 8/13/18
Number of Alibaba employees:
Last updated 8/23/18
How many people use Xiami?
Last updated June 2017
Number of Alibaba cloud customers:
Last updated 8/17/17
Alibaba Cloud’s share of the global IaaS market:
Last updated 8/2/19
Year Ant Financial was spun off from Alibaba:
2011
Ant Financial’s reported market value:
Last updated 4/11/18
Number of people that Ant Financial reaches:
Last updated 4/11/18
Number of small businesses in China that Ant Financial helps:
Last updated 5/7/18
Year Shenma was launched:
2013
Shenma’s mobile search market share in China:
Last updated 11/10/16
Number of Alibaba Passport users:
Last updated 11/10/16
Number of Fliggy (formerly Alitrip) members:
Last updated 11/7/16
Average number of Fliggy (formerly Alitrip) daily visitors:
Last updated 11/7/16
Number of YunOS users:
Last updated 7/30/16
YunOS’ share of smartphone shipments in China:
Last updated 6/30/16
Year Koubei was launched:
2015
Number of offline merchants Koubei has partnered with:
Last updated 1/25/17
Average daily orders recorded on Koubei:
Last updated 1/25/17
Percentage of Alibaba revenue that is generated from Alimama:
Last updated 6/9/17
Number of Alibaba Cloud data centers:
Last updated 3/17/19
Alibaba’s share of global public cloud service revenue:
Last updated 12/20/17
Alibaba’s share of global total cloud service revenue:
Last updated 12/20/17
Average packages delivered daily on Alibaba’s Cainiao Network:
Last updated 1/24/17
Alibaba’s share of China’s Infrastructure as a Service market:
Last updated 4/25/19
Alibaba’s share of the global Infrastructure as a Service market:
Last updated 4/25/19
Number of annual orders in Alibaba’s marketplace:
Last updated 6/17/14
Number of annual active Alibaba sellers:
Last updated 8/28/14
Average number of annual orders per active Alibaba buyer:
Last updated 8/28/14
Alibaba’s share of China’s mobile shopping market in 2014:
Number of packages delivered from Alibaba China retail marketplace transactions:
Last updated 5/6/14
Number of packages delivered globally via UPS from Alibaba marketplace transactions:
Last updated 5/6/14
Number of countries that contain Alibaba buyers:
Last updated 5/6/14
Yahoo’s ownership stake in Alibaba:
Last updated 5/6/14
Alibaba’s ownership stake in Weibo:
Last updated 4/17/14
Alibaba’s ownership stake in YoukuTuduo (China’s YouTube):
Last updated 4/28/14
Amount Alibaba paid for the remaining 72% (they already owned 28%) of AutoNavi:
Number of Autonavi users:
Last updated2/27/14
Autonavi’s share of China’s mobile navigation app market:
Last updated 10/10/15
SM.cn’s share of the Chinese mobile search market:
Last updated 8/13/14
Reported net worth of Alibaba founder and chairman, Jack Ma:
Last updated 8/28/14
Percentage of Alibaba that Jack Ma still owns:
Last updated 8/27/14
Alibaba’s ownership stake in Shoprunner:
Last updated 5/6/14
Number of Shoprunner users:
Last updated 6/4/14
Juhuasuan’s share of the Chinese daily deals market:
Last updated 3/19/14
Number of wifi hotspots in China available through Alibaba’s Tao Wifi app:
Last updated 1/27/15
Number of sellers that Alibaba has penalized for counterfeiting products:
Last updated 9/30/14
2016 gross merchandise volume for Koubei:
Alibaba’s revenue per annual active buyer in China:
Last updated 12/31/16
Alibaba’s revenue per Mobile MAU in China:
Last updated 12/31/16
Percentage of Alibaba’s revenue that comes from online shopping:
Last updated 1/24/17
Mobile GMV percentage of Alibaba total GMV:
Last updated 8/12/16
Alibaba revenue (annual):
Alibaba Annual Revenue Chart 2011-2019 (in billion RMB)
- FY 2019: RMB 376.8 billion
- FY 2018: RMB 250.2 billion
- FY 2017: RMB 158.2 billion
- FY 2016: RMB 101.1 billion
- FY 2015: RMB 76.2 billion
- FY 2014: RMB 52.5 billion
- FY 2013: RMB 34.5 billion
- FY 2012: RMB 20 billion
- FY 2011: RMB 11.9 billion
Alibaba net income (annual):
Alibaba Annual Net Income Chart 2011-2019 (in billion RMB)
- FY 2019: RMB 80.2 billion
- FY 2018: RMB 61.4 billion
- FY 2017: RMB 41.2 billion
- FY 2016: RMB 71.2 billion
- FY 2015: RMB 24.3 billion
- FY 2014: RMB 23.4 billion
- FY 2013: RMB 8.6 billion
- FY 2012: RMB 4.6 billion
- FY 2011: RMB 1.6 billion
Alibaba GMV:
- FY 2019: RMB 5.7 trillion
- FY 2018: RMB 4.8 trillion
- FY 2017: RMB 3.7 trillion
Alibaba revenue (quarterly):
- Q2 2019: $16.741 billion
- Q1 2019: $13.932 billion
- Q3 2018: $12.398 billion
- Q2 2018: $12.229 billion
- Q1 2018: $9.873 billion
- Q4 2017: $12.761 billion
- Q3 2017: $8.285 billion
- Q2 2017: $7.4 billion
- Q1 2017: $5.6 billion
- Q4 2016: $7.67 billion
- Q3 2016: $5.12 billion
- Q2 2016: $4.8 billion
- Q1 2016: $3.75 billion
- Q4 2015: RMB34.53 billion
- Q3 2015: RMB22.1 billion
- Q2 2015: RMB20.245 billion
- Q1 2015: RMB17.4 billion
- Q3 2104: $2.7 billion
Alibaba gross merchandise volume transacted (quarterly):
- Q2 2016: $126 billion
- Q1 2016: $115 billion
- Q4 2015: RMB964 billion
- Q3 2015: RMB713 billion
- Q2 2015: RMB673 billion
- Q1 2015: RMB600 billion
Alibaba FY 2018 core commerce revenue:
Alibaba FY 2018 cloud computing revenue:
Alibaba FY 2018 digital media and entertainment revenue:
Alibaba FY 2018 innovation initiative revenue:
Mobile gross merchandise value of Alibaba’s retail marketplace:
Last updated 6/17/14
Percentage of Alibaba gross merchandise value that is from mobile:
Last updated 3/31/15
Alibaba Advertising Stats
Alibaba’s estimated 2015 mobile internet ad revenue:
Last updated 4/2/15
Alibaba’s estimated 2016 mobile internet ad revenue:
Last updated 4/2/15
Alibaba’s estimated share of 2015 mobile internet ad revenue:
Last updated 4/2/15
Alibaba’s estimated net digital ad revenue for 2015:
Last updated 4/2/15
Alibaba’s estimated net digital ad revenue for 2016:
Last updated 4/2/15
Alibaba’s share of China digital ad revenue:
Last updated 6/9/17
Alibaba’s share of the global digital ad market:
Last updated 6/9/17
Alibaba’s share of the global mobile digital ad market:
Last updated 10/20/16
Alibaba Singles Day Stats
Alibaba’s GMV for 2018 11.11:
Alibaba’s GMV for 2017 11.11:
163.8 billion RMB ($25.3 billion)
Number of transactions handled by Alibaba on Singles Day 2017:
Percentage of Alibaba sales that were made via mobileon Singles Day 2017:
Tmall’s GMV for 2016 11.11:
RMB120.7 billion (US$17.4 billion)
Percentage of Tmall 2016 11.11 sales from mobile:
Peak Tmall orders per second on 2016 11.11:
Average number of transactions Alibaba processed on Singles Day 2015:
Number of buyers that Alibaba’s marketplaces saw on Singles Day 2015:
Number of mobile buyers that Alibaba’s marketplaces saw on Singles Day 2015:
Amount spent by users on Tmall on Singles Day 2015:
Percentage of Alibaba sales on Singles Day 2015 that came from mobile:
Number of delivery orders on Alibaba on Singles Day 2015:
Number of delivery orders on Alibaba from Singles Day 2014:
Number of packages Alibaba delivered in the 3 days following Singles Day 2014:
Amount spent by users on Tmall and Taobao on Singles Day 2014:
Amount spent by users on Tmall and Taobao in the first hour ofSingles Day 2014:
Percentage of Alibaba sales on Singles Day 2014 that came from mobile:
This report is available in an annual industry report. Some of the data in industry reports include:
- Customers
- Demographics
- Revenue
- Income
- Growth
- Etc.-all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Alibaba Properties Report(Alibaba, Alipay, Tmall and Taobao).
Report 2: China DigitalCompanies Report (Alibaba, Alipay, Baidu, Ctrip, JD.com, QQ, YY, Tmall, Taobao, WeChat and Weibo).
Report 3: eCommerce Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal, Paytm, Walmart and Square).
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