Amazon Prime Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Amazon Prime statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Amazon Prime Facts

Amazon Prime User Count

How many people have Amazon Prime globally?

150 million users

Last updated 1/31/20

How many Amazon Prime members in the US?

142 million users in the US

Last updated 1/20/21

Amazon Prime Revenue Totals

Amazon Prime revenue for 2016:

$6.4 billion

Amazon Prime revenue for 2015:

$4.47 billion

Additional Amazon Prime Statistics

Estimated percentage of all Amazon customers that are Prime members:


Last updated 10/19/17

Number of Amazon Prime items eligible for one-day delivery:

10 million

Last updated 6/3/19

Percentage of US households that have Amazon Prime:


Last updated 2017

Number of products Amazon sold during Prime Day 2019:

175 million

Number of deals on Amazon Prime Day 2019:

more than 1 million

Increase in spending per buyer on Amazon Prime Day from 2017-2018:


Increase in mobile visitation to Amazon on Prime Day 2018 versus 2017:


Number of products purchased on Prime Day 2018:

100 million

Number of items shipped via Amazon Prime in 2017:

more than 5 billion

Estimated amount small and medium-sized businesses sold on Prime Day 2018:

$1 billion

Number of Amazon Prime video users:

96.5 million subscribers

Last updated July 2019

Number of products eligible for Amazon Prime:

40 million

Last updated 7/31/17

Average amount an Amazon Prime user spends on Amazon annually:


Last updated 10/12/16

Estimated amount Amazon’s Prime customer base in the US is worth:

$143 billion

Last updated 10/5/16

Average amount that a non-Prime member spends on Amazon:


Last updated 10/12/16

Estimated percentage of Amazon Prime members that spend over $1000 a year on Amazon:


Last updated 2/13/17

It is estimated that Prime members spend 4.6x more on Amazon than non-Prime users.

Last updated 2/13/17

Number of countries Amazon Prime Video is available in:

more than 200

Last updated 2/2/17

Growth in Amazon Prime revenue year-over-year:


Last updated 4/27/17

Number of Amazon Music subscribers:

55 million

Last updated 1/23/20

Percentage of Amazon Music subscribers that are aged 55+:


Last updated 7/12/19

Number of songs in the Amazon Prime Music basic library:

2 million

Last updated 1/22/20

Number of songs in the Amazon Prime Music unlimited library:

50 million

Last updated 1/22/20

Number of people that pay for Amazon Music Unlimited:

tens of millions

Last updated 4/3/18

Number of songs available on Amazon Music Unlimited:

45 million songs

Last updated 1/17/18

Total Amazon Music Unlimited revenue on iOS:

$50 million

Last updated 3/29/19

Number of products ordered from Amazon Prime with one day delivery in 2018:

2 billion

Last updated 12/1/18

Most purchased item using Amazon Prime in 2018:

Fire TV Stick

Number of countries Amazon Prime is available in:


Last updated 12/14/16

Amount Amazon paid for streaming video content in 2017:

$4.5 billion

Number of items available for free 2-day shipping through Amazon Prime:

100 million items

Last updated 1/2/18

Number of cities Prime Now is available in:

30 cities

Last updated 1/2/18

Number of Amazon Prime delivery trailers:


Last updated 1/2/18

Number of Amazon Prime Amazon Air delivery planes:


Last updated 1/2/18

Percentage of Amazon Prime members in the UK that view Amazon Prime Video monthly:


Last updated 6/2/16

Percentage of Amazon Prime members in the US that view Amazon Prime Video monthly:


Last updated 6/2/16

Percentage of Amazon Payments users that are Amazon Prime users:


Last updated 2/7/17

Percentage of US households that earn over $112,000/yr that are Amazon Prime members:


Last updated 10/14/16

Most purchased product category by Amazon Prime users:

Electronics <$50

Last updated 5/12/16

Percentage of U.S. millennials that watch streaming video on Amazon Prime:


Last updated 11/16/15

Top reason why US Amazon Prime users pay for the service:

Free 2-Day Shipping (78%)

Last updated 11/5/15

Percentage of U.S. Millennials that use Amazon Prime:


Last updated 3/5/15

Percentage of U.S. Gen X  that use Amazon Prime:


Last updated 3/5/15

Percentage of U.S. Baby Boomers  that use Amazon Prime:


Last updated 3/5/15

Top product categories that Amazon Prime user make purchases from:


Last updated 3/15/16

Increase in Amazon Prime users during the 2014 holiday season:

10 million new users

Number of items purchased on Amazon on Prime Day 2015:

34.4 million items

Average number of items purchased per second on Amazon on Prime Day 2015:

398 million items per second

Number of Amazon app users on Prime Day 2016:

12 million users

Increase in Amazon sales on Prime Day 2016:


Number of TVs purchased on Amazon Prime Day 2016:

90,000 TVs

Number of visits to Amazon on Prime Day 2015:

86.3 million

Number of visits to Amazon on Prime Day 2016:

81.6 million

Number of Amazon Prime users in the UK:

approximately 8 million

Last updated March 2017

Percentage of Amazon UK purchasers that are Prime members:


Last updated 4/12/17

Percentage of Amazon Prime users that pay monthly for the service:


Last updated 4/26/17

Estimated growth in Amazon Prime users year-over-year:


Last updated 4/26/17

Increase in Amazon sales from Prime Day 2016- Prime Day 2017:


Average number of orders on Amazon Prime Day 2017:

6,000 deals ordered per minute

Number of products offered to Amazon Prime users in China:

6 million

Last updated 5/24/17

Most binge-watched Amazon Prime show in 2018:

Jack Ryan

Most streamed artist on Amazon Prime in 2018:

Justin Timberlake

Get the Full Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Activity
  • Sales
  • Music and Video
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1:  Amazon Properties Report (Includes: Amazon, Amazon Prime, Amazon Web Services, Alexa, Whole Foods and Twitch).

Report 2:  eCommerce  Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart,, Tmall, Taobao, PayPal, Paytm, Walmart and Square).

Report 3: Music Streaming Company Report (Apple Music, Amazon Prime, Spotify, iHeartRadio, Pandora and Tidal).

Report 4: Video Streaming Service Report (Netflix, Amazon Prime, YouTube, Roku and Hulu).


Please note that some of these numbers are easier to find than others. A few of these Amazon Prime stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and