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Amazon Prime is Amazon’s paid membership program that bundles fast shipping with digital benefits like Prime Video, Prime Gaming, Prime Reading, and more. But there’s one important nuance for anyone looking for “Amazon Prime revenue” or “Prime subscriber numbers”:
- Amazon does not publish an official, regularly-updated Prime member count every year the way many streaming platforms do.
- Amazon does publish a financial line item called “Subscription services”, which explicitly includes Amazon Prime membership fees (plus certain other non-AWS subscriptions).
This post focuses on the most verifiable Amazon Prime statistics—membership scale (as Amazon describes it), subscription-services revenue, Prime pricing, and Prime Day performance—while keeping older “by the numbers” milestones clearly labeled by year.
Amazon Prime by the Numbers (2026)
How many people have Amazon Prime? Amazon has publicly described Prime as having over 200 million customers / paid members (company statements). Amazon does not publish a precise current subscriber count every year.
- Subscription services revenue (includes Prime fees): $49.619B (2025)
- Subscription services revenue: $44.374B (2024)
- Subscription services revenue: $40.209B (2023)
- Prime price (U.S.): $14.99/month or $139/year
- Prime Day 2025 dates: July 8–11, 2025 (4 days)
- Prime Day 2025 result (Amazon): “biggest Prime Day ever” with record sales and more items sold
Sources:
Amazon shareholder letter (Prime customers reference) |
Amazon FY2025 Form 10-K (Subscription services includes Prime fees) |
Amazon Prime membership fee (U.S.) |
Prime Day 2025 dates |
Prime Day 2025 recap
Key Metrics Table
| Metric | Most Recent Figure | Year / As-of | Source |
|---|---|---|---|
| Subscription services revenue (includes Prime fees) | $49.619B | FY2025 | Amazon FY2025 Form 10-K |
| Subscription services revenue (comparison) | $44.374B | FY2024 | Amazon FY2025 Form 10-K |
| Subscription services revenue (comparison) | $40.209B | FY2023 | Amazon FY2025 Form 10-K |
| What “Subscription services” includes | Prime fees + certain digital subscriptions | Definition in filing | Amazon FY2025 Form 10-K |
| Prime membership price (U.S.) | $14.99/month or $139/year | Current pricing page | Amazon Help |
| Prime Day 2025 dates | July 8–11 (4 days) | 2025 | About Amazon |
| Prime Day 2025 performance | Amazon called it its biggest Prime Day ever | 2025 recap | About Amazon |
Prime “Subscription Services” Revenue (Includes Prime Fees)
If you want the most reliable “Amazon Prime revenue” proxy, Amazon’s Subscription services category is the best place to look. Amazon explicitly states that this line includes annual and monthly fees associated with Amazon Prime memberships (as well as certain digital subscriptions like video, music, audiobooks, and e-books that are not AWS-related).
- 2025: $49.619B
- 2024: $44.374B
- 2023: $40.209B
Source: Amazon FY2025 Form 10-K (Net sales by product/service groups + definition)
How Many Prime Members Are There?
Amazon does not provide a precise, regularly updated Prime subscriber count in its annual filings. However, Amazon has publicly referenced having over 200 million Prime customers (shareholder-letter language), and Amazon-owned pages continue to describe Prime as serving 200M+ paid members.
- “Over 200 million Prime customers” (referenced in Amazon’s 2021 shareholder letter).
- “More than 200 million paid members” (Amazon-owned recruiting/brand page language).
Sources:
2021 shareholder letter |
Amazon Prime team page (amazon.jobs)
Prime Day Stats (Latest + Historical)
Prime Day 2025
Amazon’s 2025 Prime Day event ran for four days (July 8–11, 2025). Amazon said it was the company’s biggest Prime Day ever with record sales and more items sold during the event (Amazon did not publish an exact item-count total in the recap post).
- Dates: July 8–11, 2025
- Amazon’s recap language: “biggest Prime Day event ever,” “record sales,” and “more items sold”
Sources:
Prime Day 2025 dates |
Prime Day 2025 recap
Prime Day 2019 (Historical)
- Items sold: 175M+ items (reported July 2019)
Prime Day 2018 (Historical)
- Items purchased: 100M+ products (Amazon’s “by the numbers” recap)
Prime Pricing (U.S.)
Amazon lists U.S. Prime pricing as $14.99 per month or $139 per year. Amazon also offers discounted memberships for eligible groups (such as students/young adults) at lower rates on its Prime help pages and program pages.
Source: Amazon Prime membership fee (U.S.)
FAQ
Does Amazon report the number of Prime members?
Not as a standardized, updated metric in its annual 10-K filings. Amazon has referenced having over 200 million Prime customers publicly, but it does not regularly publish a precise current subscriber count like many streaming services do. Source
How much revenue does Amazon Prime generate?
Amazon does not report “Prime revenue” as a standalone line item. Prime membership fees are included in Amazon’s Subscription services net sales, which totaled $49.619B in 2025. Source
What’s included in Amazon “Subscription services” revenue?
Amazon states that Subscription services includes annual and monthly fees associated with Amazon Prime memberships, plus certain digital subscription services (e.g., video, music, audiobooks, e-books) that are not AWS. Source
How much is Amazon Prime?
Amazon lists Prime pricing in the U.S. as $14.99/month or $139/year. Source
When was Prime Day 2025?
Prime Day 2025 ran from July 8–11, 2025 (four days). Source
