Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Video streaming has moved from a fast-growing alternative to the center of home entertainment. A modern streaming category page should focus on current viewing share, usage behavior, and category structure rather than old 2017–2019 subscription stats.
Quick Answer (2026): Nielsen says streaming accounted for 44.8% of total TV usage in May 2025, its highest share on record at the time. That was also the first time streaming exceeded the combined share of broadcast and cable TV.
| Metric | Figure | Year |
|---|---|---|
| Streaming share of TV viewing | 44.8% | May 2025 |
| Broadcast share | 20.1% | May 2025 |
| Cable share | 24.1% | May 2025 |
| U.S. daily entertainment time | 6 hours | 2025 survey |
Nielsen says streaming reached 44.8% of total TV viewership in May 2025. Broadcast accounted for 20.1% and cable for 24.1%, which means streaming exceeded the combined share of both for the first time.
This is the strongest possible update for a 2026 streaming overview page because it shows streaming is no longer just a rising category. It is now the leading mode of TV consumption in the U.S.
Deloitte’s 2025 media and entertainment outlook said U.S. consumers have about six hours of entertainment time each day. That time is increasingly contested by subscription streaming, ad-supported streaming, short-form video, gaming, and creator content.
Nielsen said streaming represented 44.8% of total TV viewing in May 2025.
Yes. Nielsen said streaming’s 44.8% share topped the combined 44.2% share of broadcast and cable.
Updated Amazon Prime stats for 2026: Prime membership scale (official statements), Amazon “Subscription services” revenue (includes Prime fees), pricing, Prime Day dates and results, key metrics table, and FAQs.
Updated Baidu stats (FY 2024 audited): total revenue RMB133.1B ($18.24B), net income attributable RMB23.76B, Baidu App MAU 679M, Baidu Core cloud revenue RMB21.9B, and 35,900 employees.
BBC iPlayer statistics for 2026, including weekly active accounts, viewing time, device mix, and key facts from BBC annual reporting.
BIGO LIVE statistics for 2026, including registered users, monthly active users, countries, ownership and key live-streaming facts.
Bilibili is a major Chinese video and entertainment platform known for “danmu” comments and youth culture. See updated Bilibili stats on MAUs, DAUs, creators, and revenue.
How big is Chingari in 2026? Explore verified Chingari statistics, including Google Play downloads, daily/monthly active users (DAU/MAU), and a year-by-year growth timeline with sources.
Updated Comcast stats for 2026: full-year revenue and net income, broadband/video/wireless subscriber counts, total customer relationships, Peacock paid subscribers and revenue, and Xfinity WiFi hotspot totals—plus FAQs.
2026 refresh: Crunchyroll stats on 17M+ paid subscribers (2025), 120M+ registered users, free-tier sunset (Dec 2025) and Feb 2026 pricing updates—plus FAQs.
2026 refresh: Dailymotion stats—400M+ monthly users, 4B+ video views, global availability and company facts—plus FAQs and sources.
Updated DAZN stats for 2026: registered premium users, monthly users, estimated paying subscribers, countries/markets, employees, live sports volume, FanZone engagement, and a key metrics table + FAQs.
DISH Network statistics for 2026, including pay-TV subscribers, Sling TV totals, revenue, wireless subscribers, and historical business facts.
Updated FreeCast (SelectTV) stats for 2026: subscribers, revenue by stream, employee count, net loss, and direct listing timeline—plus a key metrics table, answer box, and FAQ.
Updated fuboTV stats for 2026: subscriber totals, revenue and net loss trends (2022–2024), employee count, app downloads, and the Hulu + Live TV business combination—plus a key metrics table, timeline, and FAQ.
Here is everything you need to know about Twitch including stats on viewers, broadcasters, games, demographics and more.
Updated Google Play stats for 2026: monthly users, countries served, total apps available, annual installs and spending estimates, Play Protect scanning volume, and app safety enforcement—plus FAQs.
