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Rumble is a video-sharing platform that lets creators upload, distribute, and monetize videos across news, commentary, entertainment, and lifestyle topics. Founded in 2013, it’s often positioned as an alternative to YouTube, emphasizing creator independence and broad viewpoint tolerance while still maintaining platform rules for illegal content and other policy violations.
Because Rumble’s audience tends to rise and fall with major news cycles, the most useful way to understand its size is to look at time-stamped metrics (quarter/year) rather than a single “user count.” This post breaks out the latest reported KPIs and preserves older, high-signal historical benchmarks with clear year labels.
Answer (quick snapshot)
The most recent figure Rumble reported publicly is 47 million monthly active users (MAUs) in Q3 2025. In that same quarter, Rumble reported $24.8 million revenue and $0.45 average revenue per user (ARPU).
Rumble key metrics
| Metric | Figure | Year / Period | Source |
|---|---|---|---|
| Monthly active users (MAUs) | 47 million | Q3 2025 | Rumble press release |
| Quarterly revenue | $24.8 million | Q3 2025 | Rumble press release |
| Average revenue per user (ARPU) | $0.45 | Q3 2025 | Rumble press release |
| Annual revenue | $95.49 million | FY 2024 | SEC (Form 10-K) |
| Annual revenue | $80.96 million | FY 2023 | SEC (Form 10-K) |
| Monthly active users (MAUs) | 80 million | Q4 2022 | GlobeNewswire (Rumble release) |
| Minutes watched per month (MWPM) | 11.1 billion minutes | Q4 2022 | GlobeNewswire (Rumble release) |
| Video uploaded per day | 10,373 hours | Q4 2022 | GlobeNewswire (Rumble release) |
| Annual revenue | $39.4 million | FY 2022 | GlobeNewswire (Rumble release) |
| Annual revenue | $9.5 million | FY 2021 | GlobeNewswire (Rumble release) |
What is Rumble?
At its core, Rumble is a creator video platform: users watch videos on web, mobile apps, and connected TV devices, while creators upload content and earn money through advertising and other monetization features. Rumble also operates adjacent products and infrastructure that support creators and publishing.
Why Rumble’s audience numbers move around
Rumble has repeatedly noted that major news moments can pull more users into the platform, especially in content categories like news and political commentary. As a result, it’s common to see audience metrics peak during high-attention periods and then normalize afterward. That’s why this post includes both the latest reported MAUs and a clear historical benchmark from Q4 2022.
A note on MAU methodology (important)
Rumble reports MAUs using data from Google’s analytics systems. The company has also stated that Google’s transition from Universal Analytics to Google Analytics 4 (GA4) (starting Q3 2023 for its reporting) may affect comparability between older MAU figures and newer ones. In other words: treat long-range comparisons as directional unless the company provides reconciliations.
Rumble history (high-level)
- 2013: Rumble launches (founded by Chris Pavlovski).
- 2021: Rumble acquires Locals.
- 2022: Rumble completes its business combination with CF Acquisition Corp. VI and becomes Rumble Inc.
FAQ
How many monthly active users does Rumble have?
Rumble reported 47 million MAUs in Q3 2025. Older periods can be higher or lower depending on the news cycle (for example, the company reported 80 million average MAUs in Q4 2022).
How much content is watched on Rumble?
One widely cited benchmark from Rumble’s own reporting is 11.1 billion minutes watched per month in Q4 2022. Rumble calculates this KPI using bandwidth consumption estimates.
How much video is uploaded to Rumble each day?
Rumble reported 10,373 hours of video uploaded per day in Q4 2022.
How much revenue does Rumble make?
Rumble reported $95.49 million in total revenue for FY 2024 and $80.96 million for FY 2023, per its annual report (Form 10-K). For historical context, Rumble previously reported $39.4 million in revenue in FY 2022.
When did Rumble go public?
Rumble completed its business combination with CF Acquisition Corp. VI on September 16, 2022, and the combined company operates as Rumble Inc.
Sources
- Rumble – Third Quarter 2025 results (MAUs, revenue, ARPU, KPI notes)
- SEC – Rumble Inc. Form 10-K (FY 2024 total revenue; FY 2023 comparison)
- GlobeNewswire – Rumble FY 2022 results (Q4 2022 MAUs, MWPM, uploads/day; FY 2022 and FY 2021 revenue)
- PR Newswire – Rumble acquisition of Locals (Oct 2021)
- SEC – Completion of business combination with CF Acquisition Corp. VI (Sept 16, 2022)
