Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.
Here are a few interesting statistics and facts about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms…
This report is a digital collection of every Netflix stat I have curated over the years. With more than 100 million users logging in monthly, there is plenty of data to collect and list here. 110 of them to be exact including stats for:
- User Totals
- Demographics
- Viewing Stats
- Network Traffic Stats
- Revenue Stats
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
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Image credit: Shardayyy via flickr
Netflix Facts
- Launch Year: 1997
- Headquarters: Los Gatos, Ca
- Founders: Reed Hastings and Marc Randolph
- CEO: Reed Hastings
- Number of Netflix Employees: 3,500 employees
- What is Netflix?
Netflix is the world’s leading internet entertainment service. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. (source)
Netflix Statistics
Year of digital distribution launch:
1999
Year of Netflix IPO:
2002
How many subscribers does Netflix have?
Last updated 7/16/18
Estimated number of people that Netflix reaches:
Last updated 10/26/17
Number of Netflix international subscribers:
Last updated 4/16/18
Percentage of Netflix users that come from outside the US:
54.6%
Last updated 4/16/18
Number of Netflix subscribers in U.S.:
Last updated 4/16/18
Netflix revenue in 2017:
Netflix revenue expected for 2018:
Percentage of US adults that stream Netflix daily:
Last updated 3/13/17
Average amount of video users watch on Netflix per week:
Last updated 4/19/17
Percentage of Netflix users that binge-watch shows:
Last updated 3/26/16
Percentage of Netflix users that share their account credentials:
Last updated 7/22/15
Average number of Netflix viewers per subscriber:
Last updated 7/18/16
Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:
Last updated 7/25/16
Average amount Netflix subscribers pay per hour of content viewed:
Last updated 7/27/16
Estimated amount of ads Netflix users avoid by watching it:
Last updated 5/11/16
Amount Netflix plans to spend on original content in 2018:
Last updated 7/8/18
Netflix estimated company value:
Last updated 3/2/18
Percentage of US streaming service viewers Netflix reaches:
Last updated 4/10/17
Netflix revenue for Q2 2018:
Netflix revenue for Q1 2018:
Netflix revenue for Q4 2017:
Netflix revenue for Q3 2017:
Projected amount Netflix will pay for content in 2018:
Number of Netflix DVD-by-mail members:
Last updated 1/4/17
Number of countries that Netflix reaches:
Last updated 3/10/17
Percentage of cord-cutters that have used Netflix:
Last updated 5/2/17
Percentage of Netflix US subscribers that binge-watch content at work:
Last updated 11/16/17
Netflix estimated market cap:
Last updated 4/16/18
Please note that some of these numbers are easier to find than others. A few of these Netflix statistics come from their own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.