Netflix Statistics and User Count (2023)

Last Updated on: May 16th, 2023

Netflix Statistics user count revenue totals facts 2023Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.

Today, Netflix has pushed beyond distribution of third party movies and television and has become a major player in content creation. They stand as one of the powerhouses in global entertainment and, as one can imagine, this gives us many different angles to measure their success and growth by.

Are you curious about the latest Netflix statistics and how they compare to other streaming platforms? From subscriber numbers to viewer demographics, this article will explore the current state of Netflix and its impact on the entertainment industry. We’ll take a look at some of the most interesting Netflix statistics and what they reveal about how we consume television and movies today.

Netflix History

  • 1997 – Netflix is launched
  • 1999 – Year of digital distribution launch
  • 2002 – Year of Netflix IPO
  • 2007 – Netflix launches video streaming
  • 2010 – Netflix expands outside the US (Canada)
  • 2011 – Netflix launches and then kills Qwikster
  • 2013 – House of Cards debuts

Netflix Statistics

Here are a few of the most interesting Netflix statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Netflix User Count

How many subscribers does Netflix have?

Estimated number of people that Netflix reaches:

300 million

Last updated 12/2/19

Number of international Netflix subscribers:

106.05 million

Last updated 1/1/20

Percentage of Netflix users that come from outside the US:


Last updated 1/1/19

Number of Netflix subscribers in U.S.:

61.04 million

Last updated 1/1/20

Number of Netflix ad tier subscribers:

1 million subscribers

Last updated 3/20/23

Netflix Revenue Totals

Netflix revenue (annual)

Netflix income (annual)

Estimated value of the Netflix brand:

$21.2 billion

Last updated 3/31/19

Additional Netflix Statistics

Estimated number of people that watch Netflix using someone else’s login:

100 million

Last updated 2/9/23

Number of Netflix games players:

8 million downloads

Last updated 1/25/22

Netflix’ most downloaded game:

Teeter (Up) with 820,000 downloads

Last updated 1/25/22

Most-watched Netflix film of all time:

Red Notice (300 million watch hours)

Last updated 11/30/22

Percentage of US adults that stream Netflix daily:


Last updated 3/13/17

Average amount of video users watch on Netflix per week:

1 billion hours

Last updated 4/19/17

Percentage of Netflix users that personally pay for their subscription:


Last updated 4/8/19

Percentage of Netflix users that watch it using a password from someone outside their household:


Last updated 4/8/19

Amount Netflix spent on original content (by year):

Amount of Netflix original content created (by year):

Netflix estimated company value:

$130 billion

Last updated 3/2/18

Percentage of US streaming service viewers Netflix reaches:


Last updated 4/10/17

Amount of time viewers spent watching Tiger King in its first 7 days:

5.3 billion minutes

Number of people that watched Tiger King in its first 10 days in the US:

34.3 million

Number of people that watched Tiger King in its first four weeks of release:

64 million households

Number of Netflix DVD-by-mail members:

2.7 million

Last updated 4/5/19

Number of Netflix DVD-by-mail members in 2011:

14 million

Number of DVDs shipped by Netflix all time:

5 billion DVDs

Last updated 8/29/19

Number of countries that Netflix reaches:

190 countries

Last updated 10/18/22

Percentage of the world’s internet bandwidth that Netflix consumes:


Last updated 10/2/18

Percentage of US internet bandwidth that Netflix consumes:


Last updated 10/2/18

Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:

$60 million

Netflix share of global video streaming subscriptions:

almost 30%

Last updated 4/16/19

Number of Netflix users in the UK:

10 million

Last updated 5/30/19

Number of hours per day that users spend watching Netflix:

140 million hours

Last updated 6/3/19

Total number of titles in the Netflix library:

5,579 titles

Last updated 6/3/19

Number of movies in the Netflix library:


Last updated 6/3/19

Number of TV shows in the Netflix library:


Last updated 6/3/19

Amount Netflix paid Shonda Rhimes for content:

$100 million

Amount Netflix paid Ryan Murphy for content:

$250 million

Amount Netflix paid Dave Chappelle for content:

$60 million

Amount Netflix paid Chris Rock for 2 stand-up comedy specials:

$40 million per episode

Number of people that watched The Witcher, Season 1 in its first month:

76 million viewers

Number of people that watched Stranger Things, Season 3 in its first month:

64 million viewers

Number of people that watched the movie 6 Underground in its first month:

83 million viewers

Number of people that watched the movie The Irishman in its first month:

40 million viewers

Number of people that watched the movie Bird Box in its first month:

80 million viewers

Amount that Netflix reportedly paid Sony for 5 years of Seinfeld streaming (starting in 2021):

more than $500 million

Amount of ‘The Office’ content watch by Netflix users in 2020:

57 billion minutes

Number of people that have watched at least 2 minutes of the Netflix series “Squid Game”:

132 million people

Last updated 10/17/21

Best Netflix title performance of 2021:

Squid Game (3.26 billion minutes viewed in first week)

Most hours viewed in a week for any English-language TV series on Netflix:

Wednesday (335 million hours viewed)

Top 10 Netflix original movies (based on viewers in the first 4 weeks):

  1. Extraction — 99 Million viewers
  2. Bird Box — 89 Million viewers
  3. Spenser Confidential — 85 Million viewers
  4. 6 Underground — 83 Million viewers
  5. Murder Mystery — 73 Million viewers
  6. The Old Guard — 72M Million viewers
  7. The Irishman — 64 Million viewers
  8. Triple Frontier — 63 Million viewers
  9. The Wrong Missy — 59 Million viewers
  10. The Platform — 56 Million viewers

Netflix Facts

Please note that some of these numbers are easier to find than others. A few of these Netflix statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Media Statistics, Most Popular Posts, OTT Statistics, Video Streaming Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and