Netflix Statistics, User Counts and Facts (2021)

Additional Netflix Statistics

Percentage of US adults that stream Netflix daily:

23%

Last updated 3/13/17

Average amount of video users watch on Netflix per week:

1 billion hours

Last updated 4/19/17

Percentage of Netflix users that binge-watch shows:

70%

Last updated 3/26/16

Percentage of Netflix users that share their account credentials:

30%

Last updated 7/22/15

Percentage of Netflix users that personally pay for their subscription:

55%

Last updated 4/8/19

Percentage of Netflix users that watch it using a password from someone outside their household:

14%

Last updated 4/8/19

Average number of Netflix viewers per subscriber:

2.5 viewers

Last updated 7/18/16

Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:

57%

Last updated 7/25/16

Average amount Netflix subscribers pay per hour of content viewed:

$0.20

Last updated 7/27/16

Estimated amount of ads Netflix users avoid by watching it:

160 hours of ads per year

Last updated 5/11/16

Amount Netflix spent on original content (by year):

• 2020: $17.3 billion
• 2019: $15.3 billion
• 2018: $12 billion
• 2017: $8.9 billion
• 2016: $5 billion

Amount of Netflix original content created (by year):

• 2018: 1,500 hours of content
• 2017: 1,000 hours of content
• 2016: 700 hours of content
• 2015: 450 hours of content

Netflix estimated company value:

$130 billion

Last updated 3/2/18

Percentage of US streaming service viewers Netflix reaches:

75%

Last updated 4/10/17

Amount of time viewers spent watching Tiger King in its first 7 days:

5.3 billion minutes

Number of people that watched Tiger King in its first 10 days in the US:

34.3 million

Number of people that watched Tiger King in its first four weeks of release:

64 million households

Number of Netflix DVD-by-mail members:

2.7 million

Last updated 4/5/19

Number of Netflix DVD-by-mail members in 2011:

14 million

Number of DVDs shipped by Netflix all time:

5 billion DVDs

Last updated 8/29/19

Number of countries that Netflix reaches:

190 countries

Last updated 1/31/20

Percentage of cord-cutters that have used Netflix:

57%

Last updated 5/2/17

Percentage of Netflix US subscribers that binge-watch content at work:

37%

Last updated 11/16/17

Netflix estimated market cap:

$140 billion

Last updated 4/16/18

Percentage of the world’s internet bandwidth that Netflix consumes:

15%

Last updated 10/2/18

Percentage of US internet bandwidth that Netflix consumes:

19.1%

Last updated 10/2/18

Percentage of US teens that watch Netflix daily:

37%

Last updated 10/14/16

Percentage of US Netflix streaming users that view it on a TV:

81%

Last updated 3/13/17

Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:

$60 million

Netflix share of global video streaming subscriptions:

almost 30%

Last updated 4/16/19

Number of Netflix users in the UK:

10 million

Last updated 5/30/19

Number of hours per day that users spend watching Netflix:

140 million hours

Last updated 6/3/19

Total number of titles in the Netflix library:

5,579 titles

Last updated 6/3/19

Number of movies in the Netflix library:

4,010

Last updated 6/3/19

Number of TV shows in the Netflix library:

1,569

Last updated 6/3/19

Percentage of all Netflix streaming users that view it on a TV:

60%

Last updated 10/26/17

Percentage of all Netflix streaming users that view it on a desktop computer:

15%

Last updated 10/26/17

Percentage of all Netflix streaming users that view it on a mobile device:

20%

Last updated 10/26/17

Percentage of kids in Netflix-only households that don’t know what commercials are:

82%

Last updated 3/14/17

Number of Emmy Nominations for Netflix to date:

128

Last updated 7/19/19

Number of Emmy Wins for Netflix to date:

37

Last updated 7/19/19

Number of Golden Globes Nominations for Netflix to date:

27

Last updated 7/19/19

Number of Golden Globes wins for Netflix to date:

4

Last updated 7/19/19

Number of Grammy Awards Nominations for Netflix to date:

4

Last updated 7/19/19

Number of Academy Award Nominations for Netflix to date:

29

Last updated 7/19/19

Number of Academy Award Wins for Netflix to date:

6

Last updated 7/19/19

Amount Netflix paid Shonda Rhimes for content:

$100 million

Amount Netflix paid Ryan Murphy for content:

$250 million

Amount Netflix paid Dave Chappelle for content:

$60 million

Amount Netflix paid Chris Rock for 2 stand-up comedy specials:

$40 million per episode

Number of people that watched The Witcher, Season 1 in its first month:

76 million viewers

Number of people that watched Stranger Things, Season 3 in its first month:

64 million viewers

Number of people that watched the movie 6 Underground in its first month:

83 million viewers

Number of people that watched the movie The Irishman in its first month:

40 million viewers

Number of people that watched the movie Bird Box in its first month:

80 million viewers

Amount that Netflix reportedly paid Sony for 5 years of Seinfeld streaming (starting in 2021):

more than $500 million

Top 10 Netflix original movies (based on viewers in the first 4 weeks):

1. Extraction — 99 Million viewers
2. Bird Box — 89 Million viewers
3. Spenser Confidential — 85 Million viewers
4. 6 Underground — 83 Million viewers
5. Murder Mystery — 73 Million viewers
6. The Old Guard — 72M Million viewers
7. The Irishman — 64 Million viewers
8. Triple Frontier — 63 Million viewers
9. The Wrong Missy — 59 Million viewers
10. The Platform — 56 Million viewers