Here are a few of the most interesting Netflix statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
What is Netflix?
Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.
Today, Netflix has pushed beyond distribution of third party movies and television and has become a major player in content creation. They stand as one of the powerhouses in global entertainment and, as one can imagine, this gives us many different angles to measure their success and growth by.
Here is what we currently know about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms. I hope you find this data helpful.
Netflix History
- 1997 – Netflix is launched
- 1999 – Year of digital distribution launch
- 2002 – Year of Netflix IPO
- 2007 – Netflix launches video streaming
- 2010 – Netflix expands outside the US (Canada)
- 2011 – Netflix launches and then kills Qwikster
- 2013 – House of Cards debuts
Netflix User Count
How many subscribers does Netflix have?
Netflix Annual Subscribers Chart 2011-2020 (in millions)
- 2021: 222 million
- 2020: 203.66 million
- 2019: 167.09 million
- 2018: 139.259 million
- 2017: 110.644 million
- 2016: 89.090 million
- 2015: 70.839 million
- 2014: 54.476 million
- 2013: 44.350 million
- 2012: 33.267 million
- 2011: 23.529 million
Estimated number of people that Netflix reaches:
Last updated 12/2/19
Number of international Netflix subscribers:
Last updated 1/1/20
Percentage of Netflix users that come from outside the US:
58%
Last updated 1/1/19
Number of Netflix subscribers in U.S.:
Last updated 1/1/20
Number of Netflix games players:
Last updated 1/25/22
Netflix Revenue Totals
Netflix revenue (annual)
Netflix Annual Revenue Chart 1998-2020 (in billions)
- 2021: $29.70 billion
- 2020: $24.99 billion
- 2019: $20.156 billion
- 2018: $15.8 billion
- 2017: $11 billion
- 2016: $8.83 billion
- 2015: $6.779 billion
- 2014: $5.5 billion
- 2013: $4.374 billion
- 2012: $3.609 billion
- 2011: $3.204 billion
- 2010: $2.162 billion
- 2009: $1.670 billion
- 2008: $1.364 billion
- 2007: $1.205 billion
- 2006: $996 million
- 2005: $682 million
- 2004: $500 million
- 2003: $270 million
- 2002: $150 million
- 2001: $74 million
- 2000: $35 million
- 1999: $4.8 million
- 1998: $585,000
Netflix income (annual)
Netflix Annual Income Chart 1998-2020 (in millions)
- 2021: $5.116 billion
- 2020: $2.761 billion
- 2019: $1.86 billion
- 2018: $1.211 billion
- 2017: $558 million
- 2016: $186 million
- 2015: $122 million
- 2014: $266 million
- 2013: $112 million
- 2012: $17 million
- 2011: $226 million
- 2010: $160 million
- 2009: $115 million
- 2008: $83 million
- 2007: $66 million
- 2006: $49 million
- 2005: $42 million
- 2004: $21 million
- 2003: $6.5 million
- 2002: $10.6 million loss
- 2001: $38.6 million loss
- 2000: $57.3 million loss
- 1999: $29.8 million loss
- 1998: $11 million loss
Estimated value of the Netflix brand:
Last updated 3/31/19
Additional Netflix Statistics
Netflix’ most downloaded game:
Teeter (Up) with 820,000 downloads
Last updated 1/25/22
Most-watched Netflix film of all time:
Red Notice (300 million watch hours)
Last updated 11/30/22
Percentage of US adults that stream Netflix daily:
Last updated 3/13/17
Average amount of video users watch on Netflix per week:
Last updated 4/19/17
Percentage of Netflix users that binge-watch shows:
Last updated 3/26/16
Percentage of Netflix users that personally pay for their subscription:
Last updated 4/8/19
Percentage of Netflix users that watch it using a password from someone outside their household:
Last updated 4/8/19
Amount Netflix spent on original content (by year):
- 2021: $17 billion
- 2020: $17.3 billion
- 2019: $15.3 billion
- 2018: $12 billion
- 2017: $8.9 billion
- 2016: $5 billion
Amount of Netflix original content created (by year):
- 2018: 1,500 hours of content
- 2017: 1,000 hours of content
- 2016: 700 hours of content
- 2015: 450 hours of content
Netflix estimated company value:
Last updated 3/2/18
Percentage of US streaming service viewers Netflix reaches:
Last updated 4/10/17
Amount of time viewers spent watching Tiger King in its first 7 days:
Number of people that watched Tiger King in its first 10 days in the US:
Number of people that watched Tiger King in its first four weeks of release:
Number of Netflix DVD-by-mail members:
Last updated 4/5/19
Number of Netflix DVD-by-mail members in 2011:
Number of DVDs shipped by Netflix all time:
Last updated 8/29/19
Number of countries that Netflix reaches:
Last updated 1/31/20
Percentage of cord-cutters that have used Netflix:
Last updated 5/2/17
Percentage of Netflix US subscribers that binge-watch content at work:
Last updated 11/16/17
Netflix estimated market cap:
Last updated 4/16/18
Percentage of the world’s internet bandwidth that Netflix consumes:
Last updated 10/2/18
Percentage of US internet bandwidth that Netflix consumes:
Last updated 10/2/18
Percentage of US Netflix streaming users that view it on a TV:
Last updated 3/13/17
Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:
Netflix share of global video streaming subscriptions:
Last updated 4/16/19
Number of Netflix users in the UK:
Last updated 5/30/19
Number of hours per day that users spend watching Netflix:
Last updated 6/3/19
Total number of titles in the Netflix library:
Last updated 6/3/19
Number of movies in the Netflix library:
Last updated 6/3/19
Number of TV shows in the Netflix library:
Last updated 6/3/19
Percentage of all Netflix streaming users that view it on a TV:
Last updated 10/26/17
Percentage of all Netflix streaming users that view it on a desktop computer:
Last updated 10/26/17
Percentage of all Netflix streaming users that view it on a mobile device:
Last updated 10/26/17
Percentage of kids in Netflix-only households that don’t know what commercials are:
Last updated 3/14/17
Number of Emmy Nominations for Netflix to date:
128
Last updated 7/19/19
Number of Emmy Wins for Netflix to date:
37
Last updated 7/19/19
Number of Golden Globes Nominations for Netflix to date:
27
Last updated 7/19/19
Number of Golden Globes wins for Netflix to date:
4
Last updated 7/19/19
Number of Grammy Awards Nominations for Netflix to date:
4
Last updated 7/19/19
Number of Academy Award Nominations for Netflix to date:
29
Last updated 7/19/19
Number of Academy Award Wins for Netflix to date:
6
Last updated 7/19/19
Amount Netflix paid Shonda Rhimes for content:
Amount Netflix paid Ryan Murphy for content:
Amount Netflix paid Dave Chappelle for content:
Amount Netflix paid Chris Rock for 2 stand-up comedy specials:
Number of people that watched The Witcher, Season 1 in its first month:
Number of people that watched Stranger Things, Season 3 in its first month:
Number of people that watched the movie 6 Underground in its first month:
Number of people that watched the movie The Irishman in its first month:
Number of people that watched the movie Bird Box in its first month:
Amount that Netflix reportedly paid Sony for 5 years of Seinfeld streaming (starting in 2021):
Amount of ‘The Office’ content watch by Netflix users in 2020:
Number of people that have watched at least 2 minutes of the Netflix series “Squid Game”:
Last updated 10/17/21
Estimated amount of revenue Squid Game will generate for Netflix:
Best Netflix title performance of 2021:
Squid Game (3.26 billion minutes viewed in first week)
Top 10 Netflix original movies (based on viewers in the first 4 weeks):
- Extraction — 99 Million viewers
- Bird Box — 89 Million viewers
- Spenser Confidential — 85 Million viewers
- 6 Underground — 83 Million viewers
- Murder Mystery — 73 Million viewers
- The Old Guard — 72M Million viewers
- The Irishman — 64 Million viewers
- Triple Frontier — 63 Million viewers
- The Wrong Missy — 59 Million viewers
- The Platform — 56 Million viewers
Netflix Facts
Here is pretty much everything you ever wanted to know about Netflix.
- Website: Official Website
- Year Founded: 1997
- Headquarters: Los Gatos, CA
- Founder(s): Reed Hastings and Marc Randolph
- Current Chief Executive: Reed Hastings
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Netflix statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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