Here are some of the more interesting Netflix statistics and facts I’ve been able to dig up recently. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.

Here is what we currently know about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms…

Netflix Facts

• Headquarters: Los Gatos, Ca
• Founders: Reed Hastings and Marc Randolph
• CEO: Reed Hastings
• Number of Netflix Employees:  3,500 employees
• What is Netflix?

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Netflix History

• 1997 – Netflix is launched
• 1999 – Year of digital distribution launch
• 2002 – Year of Netflix IPO
• 2007 – Netflix launches video streaming
• 2010 – Netflix expands outside the US (Canada)
• 2011 – Netflix launches and then kills Qwikster
• 2013 – House of Cards debuts

Netflix Statistics

How many subscribers does Netflix have?

139 million

Last updated 1/1/19

Estimated number of people that Netflix reaches:

300 million

Last updated 10/26/17

Number of international Netflix subscribers:

80.77 million

Last updated 1/1/19

Percentage of Netflix users that come from outside the US:

58%

Last updated 1/1/19

Number of Netflix subscribers in U.S.:

58.49 million

Last updated 1/1/19

Netflix revenue in 2017:

$11 billion

Netflix revenue in 2018:

$15.8 billion

Estimated value of the Netflix brand:

$21.2 billion

Last updated 3/31/19

Percentage of US adults that stream Netflix daily:

23%

Last updated 3/13/17

Average amount of video users watch on Netflix per week:

1 billion hours

Last updated 4/19/17

Percentage of Netflix users that binge-watch shows:

70% 

Last updated 3/26/16

Percentage of Netflix users that share their account credentials:

30%

Last updated 7/22/15

Percentage of Netflix users that personally pay for their subscription:

55%

Last updated 4/8/19

Percentage of Netflix users that watch it using a password from someone outside their household:

14%

Last updated 4/8/19

Average number of Netflix viewers per subscriber:

2.5 viewers

Last updated 7/18/16

Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:

57%

Last updated 7/25/16

Average amount Netflix subscribers pay per hour of content viewed:

$0.20

Last updated 7/27/16

Estimated amount of ads Netflix users avoid by watching it:

160 hours of ads per year

Last updated 5/11/16

Amount Netflix spent on original content in 2018:

$12 billion

Netflix estimated company value:

$130 billion

Last updated 3/2/18

Percentage of US streaming service viewers Netflix reaches:

75%

Last updated 4/10/17

Number of Netflix DVD-by-mail members:

2.7 million

Last updated 4/5/19

Number of countries that Netflix reaches:

190 countries

Last updated 12/6/18

Percentage of cord-cutters that have used Netflix:

57%

Last updated 5/2/17

Percentage of Netflix US subscribers that binge-watch content at work:

37%

Last updated 11/16/17

Netflix estimated market cap:

$140 billion

Last updated 4/16/18

Percentage of the world’s internet bandwidth that Netflix consumes:

15%

Last updated 10/2/18

Percentage of the US’ internet bandwidth that Netflix consumes:

19.1%

Last updated 10/2/18