Here are some of the more interesting Netflix statistics and facts I've been able to dig up recently including how many subscribers does Netflix have and much more. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.

Today, Netflix has pushed beyond distribution of third party movies and television and has become a major player in content creation. They stand as one of the powerhouses in global entertainment and, as one can imagine, this gives us many different angles to measure their success and growth by.

Here is what we currently know about the company that made "cord-cutting" and "binge watching" commonplace digital industry terms. I hope you find this data helpful.

Netflix Facts

• Netflix Headquarters: Los Gatos, Ca
• Netflix Founders: Reed Hastings and Marc Randolph
• Netflix CEO: Reed Hastings
• Number of Netflix Employees: 3,500 employees

Netflix History

• 1997 - Netflix is launched
• 1999 - Year of digital distribution launch
• 2002 - Year of Netflix IPO
• 2007 - Netflix launches video streaming
• 2010 - Netflix expands outside the US (Canada)
• 2011 - Netflix launches and then kills Qwikster
• 2013 - House of Cards debuts

Top Netflix Competitors

• Vimeo
• YouTube
• Hulu
• Amazon Prime
• Roku
• iQiyi
• Eros
• Hotstar
• Disney+

Netflix Statistics

How many subscribers does Netflix have?

Netflix Annual Subscribers Chart 2011-2019 (in millions)

• 2020: 182.86 million
• 2019: 167.09 million
• 2018: 139.259 million
• 2017: 110.644 million
• 2016: 89.090 million
• 2015: 70.839 million
• 2014: 54.476 million
• 2013: 44.350 million
• 2012: 33.267 million
• 2011: 23.529 million

Estimated number of people that Netflix reaches:

300 million

Last updated 12/2/19

Number of international Netflix subscribers:

106.05 million

Last updated 1/1/20

Percentage of Netflix users that come from outside the US:

58%

Last updated 1/1/19

Number of Netflix subscribers in U.S.:

61.04 million

Last updated 1/1/20

Netflix revenue (annual)

Netflix Annual Revenue Chart 1998-2018 (in billions)

• 2019: $20.156 billion
• 2018: $15.8 billion
• 2017: $11 billion
• 2016: $8.83 billion
• 2015: $6.779 billion
• 2014: $5.5 billion
• 2013: $4.374 billion
• 2012: $3.609 billion
• 2011: $3.204 billion
• 2010: $2.162 billion
• 2009: $1.670 billion
• 2008: $1.364 billion
• 2007: $1.205 billion
• 2006: $996 million
• 2005: $682 million
• 2004: $500 million
• 2003: $270 million
• 2002: $150 million
• 2001: $74 million
• 2000: $35 million
• 1999: $4.8 million
• 1998: $585,000

Netflix income (annual)

Netflix Annual Income Chart 1998-2018 (in millions)

• 2019: $1.86 billion
• 2018: $1.211 billion
• 2017: $558 million
• 2016: $186 million
• 2015: $122 million
• 2014: $266 million
• 2013: $112 million
• 2012: $17 million
• 2011: $226 million
• 2010: $160 million
• 2009: $115 million
• 2008: $83 million
• 2007: $66 million
• 2006: $49 million
• 2005: $42 million
• 2004: $21 million
• 2003: $6.5 million
• 2002: $10.6 million loss
• 2001: $38.6 million loss
• 2000: $57.3 million loss
• 1999: $29.8 million loss
• 1998: $11 million loss

Estimated value of the Netflix brand:

$21.2 billion

Last updated 3/31/19

Percentage of US adults that stream Netflix daily:

23%

Last updated 3/13/17

Average amount of video users watch on Netflix per week:

1 billion hours

Last updated 4/19/17

Percentage of Netflix users that binge-watch shows:

70%

Last updated 3/26/16

Percentage of Netflix users that share their account credentials:

30%

Last updated 7/22/15

Percentage of Netflix users that personally pay for their subscription:

55%

Last updated 4/8/19

Percentage of Netflix users that watch it using a password from someone outside their household:

14%

Last updated 4/8/19

Average number of Netflix viewers per subscriber:

2.5 viewers

Last updated 7/18/16

Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:

57%

Last updated 7/25/16

Average amount Netflix subscribers pay per hour of content viewed:

$0.20

Last updated 7/27/16

Estimated amount of ads Netflix users avoid by watching it:

160 hours of ads per year

Last updated 5/11/16

Amount Netflix spent on original content (by year):

• 2020: $17.3 billion
• 2019: $15.3 billion
• 2018: $12 billion
• 2017: $8.9 billion
• 2016: $5 billion

Amount of Netflix original content created (by year):

• 2018: 1,500 hours of content
• 2017: 1,000 hours of content
• 2016: 700 hours of content
• 2015: 450 hours of content

Netflix estimated company value:

$130 billion

Last updated 3/2/18

Percentage of US streaming service viewers Netflix reaches:

75%

Last updated 4/10/17

Amount of time viewers spent watching Tiger King in its first 7 days:

5.3 billion minutes

Number of people that watched Tiger King in its first 10 days in the US:

34.3 million

Number of people that watched Tiger King in its first four weeks of release:

64 million households

Number of Netflix DVD-by-mail members:

2.7 million

Last updated 4/5/19

Number of Netflix DVD-by-mail members in 2011:

14 million

Number of DVDs shipped by Netflix all time:

5 billion DVDs

Last updated 8/29/19

Number of countries that Netflix reaches:

190 countries

Last updated 1/31/20

Percentage of cord-cutters that have used Netflix:

57%

Last updated 5/2/17

Percentage of Netflix US subscribers that binge-watch content at work:

37%

Last updated 11/16/17

Netflix estimated market cap:

$140 billion

Last updated 4/16/18

Percentage of the world's internet bandwidth that Netflix consumes:

15%

Last updated 10/2/18

Percentage of US internet bandwidth that Netflix consumes:

19.1%

Last updated 10/2/18

Percentage of US teens that watch Netflix daily:

37%

Last updated 10/14/16

Percentage of US Netflix streaming users that view it on a TV:

81%

Last updated 3/13/17

Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:

$60 million

Netflix share of global video streaming subscriptions:

almost 30%

Last updated 4/16/19

Netflix revenue (quarterly):

• Q4 2013: $1.17 billion
• Q3 2014: $1.223 billion
• Q4 2014: $1.305 billion
• Q4 2014: $65 million
• Q1 2015: $1.4 billion
• Q2 2015: $1.481 billion
• Q3 2015: $1.581 billion
• Q4 2015: $1.83 billion
• Q1 2016: $1.96 billion
• Q2 2016: $2.11 billion
• Q3 2016: $2.29 billion
• Q4 2016: $2.48 billion
• Q1 2017: $2.64 billion
• Q2 2017: $2.79 billion
• Q3 2017: $2.985 billion
• Q4 2017: $3.286 billion
• Q1 2018: $3.701 billion
• Q2 2018: $3.907 billion
• Q3 2018: $3.999 billion
• Q4 2018: $4.187 billion
• Q1 2019: $4.521 billion
• Q2 2019: $4.923 billion
• Q3: 2019: $5.245 billion
• Q4 2019: $5.467 billion
• Q1 2019: $5.77 billion

Number of Netflix users in the UK:

10 million

Last updated 5/30/19

Number of hours per day that users spend watching Netflix:

140 million hours

Last updated 6/3/19

Total number of titles in the Netflix library:

5,579 titles

Last updated 6/3/19

Number of movies in the Netflix library:

4,010

Last updated 6/3/19

Number of TV shows in the Netflix library:

1,569

Last updated 6/3/19

Percentage of all Netflix streaming users that view it on a TV:

60%

Last updated 10/26/17

Percentage of all Netflix streaming users that view it on a desktop computer:

15%

Last updated 10/26/17

Percentage of all Netflix streaming users that view it on a mobile device:

20%

Last updated 10/26/17

Percentage of kids in Netflix-only households that don't know what commercials are:

82%

Last updated 3/14/17

Number of Emmy Nominations for Netflix to date:

128

Last updated 7/19/19

Number of Emmy Wins for Netflix to date:

37

Last updated 7/19/19

Number of Golden Globes Nominations for Netflix to date:

27

Last updated 7/19/19

Number of Golden Globes wins for Netflix to date:

4

Last updated 7/19/19

Number of Grammy Awards Nominations for Netflix to date:

4

Last updated 7/19/19

Number of Academy Award Nominations for Netflix to date:

29

Last updated 7/19/19

Number of Academy Award Wins for Netflix to date:

6

Last updated 7/19/19

Amount Netflix paid Shonda Rhimes for content:

$100 million

Amount Netflix paid Ryan Murphy for content:

$250 million

Amount Netflix paid Dave Chappelle for content:

$60 million

Amount Netflix paid Chris Rock for 2 stand-up comedy specials:

$40 million per episode

Number of people that watched The Witcher, Season 1 in its first month:

76 million viewers

Number of people that watched Stranger Things, Season 3 in its first month:

64 million viewers

Number of people that watched the movie 6 Underground in its first month:

83 million viewers

Number of people that watched the movie The Irishman in its first month:

40 million viewers

Number of people that watched the movie Bird Box in its first month:

80 million viewers

Amount that Netflix reportedly paid Sony for 5 years of Seinfeld streaming (starting in 2021):

more than $500 million