Here are some of the more interesting Netflix statistics and facts I’ve been able to dig up recently. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.

Here is what we currently know about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms…

Netflix Facts

• Headquarters: Los Gatos, Ca
• Founders: Reed Hastings and Marc Randolph
• CEO: Reed Hastings
• Number of Netflix Employees:  3,500 employees
• What is Netflix?

Netflix is the world’s leading internet entertainment service. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. (source)

Netflix History

• 1997 – Netflix is launched
• 1999 – Year of digital distribution launch
• 2002 – Year of Netflix IPO
• 2007 – Netflix launches video streaming
• 2010 – Netflix expands outside the US (Canada)
• 2011 – Netflix launches and then kills Qwikster
• 2013 – House of Cards debuts

Netflix Statistics

How many subscribers does Netflix have?

137 million

Last updated 10/16/18

Estimated number of people that Netflix reaches:

300 million

Last updated 10/26/17

Number of international Netflix subscribers:

68.29 million

Last updated 4/16/18

Percentage of Netflix users that come from outside the US:

54.6%

Last updated 4/16/18

Number of Netflix subscribers in U.S.:

56.71 million

Last updated 4/16/18

Netflix revenue in 2017:

$11 billion

Netflix revenue expected for 2018:

$15 billion

Percentage of US adults that stream Netflix daily:

23%

Last updated 3/13/17

Average amount of video users watch on Netflix per week:

1 billion hours

Last updated 4/19/17

Percentage of Netflix users that binge-watch shows:

70% 

Last updated 3/26/16

Percentage of Netflix users that share their account credentials:

30%

Last updated 7/22/15

Average number of Netflix viewers per subscriber:

2.5 viewers

Last updated 7/18/16

Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:

57%

Last updated 7/25/16

Average amount Netflix subscribers pay per hour of content viewed:

$0.20

Last updated 7/27/16

Estimated amount of ads Netflix users avoid by watching it:

160 hours of ads per year

Last updated 5/11/16

Amount Netflix plans to spend on original content in 2018:

$13 billion

Last updated 7/8/18

Netflix estimated company value:

$130 billion

Last updated 3/2/18

Percentage of US streaming service viewers Netflix reaches:

75%

Last updated 4/10/17

Netflix revenue for Q3 2018:

$3.999 billion

Netflix revenue for Q2 2018:

$3.907 billion

Netflix revenue for Q1 2018:

$3.701 billion

Netflix revenue for Q4 2017:

$3.286 billion

Netflix revenue for Q3 2017:

$2.985 billion

Projected amount Netflix will pay for content in 2018:

$7 billion

Number of Netflix DVD-by-mail members:

4.2 million

Last updated 1/4/17

Number of countries that Netflix reaches:

190 countries

Last updated 12/6/18

Percentage of cord-cutters that have used Netflix:

57%

Last updated 5/2/17

Percentage of Netflix US subscribers that binge-watch content at work:

37%

Last updated 11/16/17

Netflix estimated market cap:

$140 billion

Last updated 4/16/18

Percentage of the world’s internet bandwidth that Netflix consumes:

15%

Last updated 10/2/18

Percentage of the US’ internet bandwidth that Netflix consumes:

19.1%

Last updated 10/2/18