Netflix is an amazing digital success story. Starting out more than 17 years ago as a predominantly DVD subscription service, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.
Here are a few interesting statistics and facts about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms…
This report is a digital collection of every Netflix stat I have curated over the years. With close to 100 million users logging in monthly, there is plenty of data to collect and list here. 110 of them to be exact including stats for:
- User Totals
- Demographics
- Viewing Stats
- Network Traffic Stats
- Revenue Stats
- Etc.- all in one place
Report is updated for the end of September 2017. I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
or get it in one of my report bundles:
Bundle 1: Video Streaming Service Report Bundle (Netflix, Amazon Prime, YouTube, Roku, Hulu)
Bundle 2: Digital Disruptor reports (Uber, Zillow, Amazon, Glassdoor, WordPress, Airbnb, Tripadvisor, Tesla and Netflix reports).
Image credit: Shardayyy via flickr
Please note that some of these numbers are easier to find than others. A few of these Netflix statistics come from their own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Netflix Statistics:
Year of Netflix founding:
Year of digital distribution launch:
Year of Netflix IPO:
How many Netflix subscribers:
Last updated 4/17/17
Number of Netflix international subscribers:
Last updated 7/17/17
Percentage of Netflix users that come from outside the US:
Last updated 1/20/17
Number of Netflix subscribers in U.S.:
Last updated 6/12/17
Average amount of video users watch on Netflix per week:
Last updated 4/19/17
Number of hours Netflix users watched in 2015:
Number of hours per month that users spend watching Netflix:
Last updated 12/22/15
Number of hours per day that users spend watching Netflix:
Last updated 4/15/15
Percentage of Netflix users that binge-watch shows:
Last updated 3/26/16
Percentage of Netflix users that share their account credentials:
Last updated 7/22/15
Average number of Netflix viewers per subscriber:
Last updated 7/18/16
Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:
Last updated 7/25/16
Average amount Netflix subscribers pay per hour of content viewed:
Last updated 7/27/16
Estimated amount of ads Netflix users avoid by watching it:
Last updated 5/11/16
Amount of original content Netflix plans to release in 2017:
Last updated 1/31/17
Amount Netflix plans to spend on original content in 2017:
Last updated 1/31/17
Netflix estimated company value:
Last updated 1/20/17
Percentage of US streaming service viewers Netflix reaches:
Last updated 4/10/17
Netflix revenue for Q2 2017:
Projected amount Netflix will pay for content in 2018:
Download the full Netflix Statistic report here
Your link indicates they watched 10 billion hours in a quarter, not a single month
Divide it by three then bonehead
you made me spit out my milk god dammit