Netflix Statistics and User Count (2023)
Last Updated on: May 16th, 2023
Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.
Today, Netflix has pushed beyond distribution of third party movies and television and has become a major player in content creation. They stand as one of the powerhouses in global entertainment and, as one can imagine, this gives us many different angles to measure their success and growth by.
Are you curious about the latest Netflix statistics and how they compare to other streaming platforms? From subscriber numbers to viewer demographics, this article will explore the current state of Netflix and its impact on the entertainment industry. We’ll take a look at some of the most interesting Netflix statistics and what they reveal about how we consume television and movies today.
Netflix History
- 1997 – Netflix is launched
- 1999 – Year of digital distribution launch
- 2002 – Year of Netflix IPO
- 2007 – Netflix launches video streaming
- 2010 – Netflix expands outside the US (Canada)
- 2011 – Netflix launches and then kills Qwikster
- 2013 – House of Cards debuts
Netflix Statistics
Here are a few of the most interesting Netflix statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Netflix User Count
How many subscribers does Netflix have?
- 2023: 232.5 million
- 2022: 221 million
- 2021: 222 million
- 2020: 203.66 million
- 2019: 167.09 million
- 2018: 139.259 million
- 2017: 110.644 million
- 2016: 89.090 million
- 2015: 70.839 million
- 2014: 54.476 million
- 2013: 44.350 million
- 2012: 33.267 million
- 2011: 23.529 million
Estimated number of people that Netflix reaches:
Last updated 12/2/19
Number of international Netflix subscribers:
Last updated 1/1/20
Percentage of Netflix users that come from outside the US:
58%
Last updated 1/1/19
Number of Netflix subscribers in U.S.:
Last updated 1/1/20
Number of Netflix ad tier subscribers:
Last updated 3/20/23
Netflix Revenue Totals
Netflix revenue (annual)
- 2021: $29.70 billion
- 2020: $24.99 billion
- 2019: $20.156 billion
- 2018: $15.8 billion
- 2017: $11 billion
- 2016: $8.83 billion
- 2015: $6.779 billion
- 2014: $5.5 billion
- 2013: $4.374 billion
- 2012: $3.609 billion
- 2011: $3.204 billion
- 2010: $2.162 billion
- 2009: $1.670 billion
- 2008: $1.364 billion
- 2007: $1.205 billion
- 2006: $996 million
- 2005: $682 million
- 2004: $500 million
- 2003: $270 million
- 2002: $150 million
- 2001: $74 million
- 2000: $35 million
- 1999: $4.8 million
- 1998: $585,000
Netflix income (annual)
- 2021: $5.116 billion
- 2020: $2.761 billion
- 2019: $1.86 billion
- 2018: $1.211 billion
- 2017: $558 million
- 2016: $186 million
- 2015: $122 million
- 2014: $266 million
- 2013: $112 million
- 2012: $17 million
- 2011: $226 million
- 2010: $160 million
- 2009: $115 million
- 2008: $83 million
- 2007: $66 million
- 2006: $49 million
- 2005: $42 million
- 2004: $21 million
- 2003: $6.5 million
- 2002: $10.6 million loss
- 2001: $38.6 million loss
- 2000: $57.3 million loss
- 1999: $29.8 million loss
- 1998: $11 million loss
Estimated value of the Netflix brand:
Last updated 3/31/19
Additional Netflix Statistics
Estimated number of people that watch Netflix using someone else’s login:
Last updated 2/9/23
Number of Netflix games players:
Last updated 1/25/22
Netflix’ most downloaded game:
Teeter (Up) with 820,000 downloads
Last updated 1/25/22
Most-watched Netflix film of all time:
Red Notice (300 million watch hours)
Last updated 11/30/22
Percentage of US adults that stream Netflix daily:
Last updated 3/13/17
Average amount of video users watch on Netflix per week:
Last updated 4/19/17
Percentage of Netflix users that personally pay for their subscription:
Last updated 4/8/19
Percentage of Netflix users that watch it using a password from someone outside their household:
Last updated 4/8/19
Amount Netflix spent on original content (by year):
- 2022: $16.8 billion
- 2021: $17 billion
- 2020: $17.3 billion
- 2019: $15.3 billion
- 2018: $12 billion
- 2017: $8.9 billion
- 2016: $5 billion
Amount of Netflix original content created (by year):
- 2018: 1,500 hours of content
- 2017: 1,000 hours of content
- 2016: 700 hours of content
- 2015: 450 hours of content
Netflix estimated company value:
Last updated 3/2/18
Percentage of US streaming service viewers Netflix reaches:
Last updated 4/10/17
Amount of time viewers spent watching Tiger King in its first 7 days:
Number of people that watched Tiger King in its first 10 days in the US:
Number of people that watched Tiger King in its first four weeks of release:
Number of Netflix DVD-by-mail members:
Last updated 4/5/19
Number of Netflix DVD-by-mail members in 2011:
Number of DVDs shipped by Netflix all time:
Last updated 8/29/19
Number of countries that Netflix reaches:
Last updated 10/18/22
Percentage of the world’s internet bandwidth that Netflix consumes:
Last updated 10/2/18
Percentage of US internet bandwidth that Netflix consumes:
Last updated 10/2/18
Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:
Netflix share of global video streaming subscriptions:
Last updated 4/16/19
Number of Netflix users in the UK:
Last updated 5/30/19
Number of hours per day that users spend watching Netflix:
Last updated 6/3/19
Total number of titles in the Netflix library:
Last updated 6/3/19
Number of movies in the Netflix library:
Last updated 6/3/19
Number of TV shows in the Netflix library:
Last updated 6/3/19
Amount Netflix paid Shonda Rhimes for content:
Amount Netflix paid Ryan Murphy for content:
Amount Netflix paid Dave Chappelle for content:
Amount Netflix paid Chris Rock for 2 stand-up comedy specials:
Number of people that watched The Witcher, Season 1 in its first month:
Number of people that watched Stranger Things, Season 3 in its first month:
Number of people that watched the movie 6 Underground in its first month:
Number of people that watched the movie The Irishman in its first month:
Number of people that watched the movie Bird Box in its first month:
Amount that Netflix reportedly paid Sony for 5 years of Seinfeld streaming (starting in 2021):
Amount of ‘The Office’ content watch by Netflix users in 2020:
Number of people that have watched at least 2 minutes of the Netflix series “Squid Game”:
Last updated 10/17/21
Best Netflix title performance of 2021:
Squid Game (3.26 billion minutes viewed in first week)
Most hours viewed in a week for any English-language TV series on Netflix:
Wednesday (335 million hours viewed)
Top 10 Netflix original movies (based on viewers in the first 4 weeks):
- Extraction — 99 Million viewers
- Bird Box — 89 Million viewers
- Spenser Confidential — 85 Million viewers
- 6 Underground — 83 Million viewers
- Murder Mystery — 73 Million viewers
- The Old Guard — 72M Million viewers
- The Irishman — 64 Million viewers
- Triple Frontier — 63 Million viewers
- The Wrong Missy — 59 Million viewers
- The Platform — 56 Million viewers
Netflix Facts
- Website: Official Website
- Year Founded: 1997
- Headquarters: Los Gatos, CA
- Founder(s): Reed Hastings and Marc Randolph
- Current Chief Executive: Greg Peters and Ted Sarandos
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Netflix statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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