Netflix Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Netflix statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.


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Netflix Facts

What is Netflix?

Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.

Today, Netflix has pushed beyond distribution of third party movies and television and has become a major player in content creation. They stand as one of the powerhouses in global entertainment and, as one can imagine, this gives us many different angles to measure their success and growth by.

Here is what we currently know about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms. I hope you find this data helpful.

Netflix History

  • 1997 – Netflix is launched
  • 1999 – Year of digital distribution launch
  • 2002 – Year of Netflix IPO
  • 2007 – Netflix launches video streaming
  • 2010 – Netflix expands outside the US (Canada)
  • 2011 – Netflix launches and then kills Qwikster
  • 2013 – House of Cards debuts

Netflix User Count

How many subscribers does Netflix have?

How many subscribers does Netflix have?

Netflix Annual Subscribers Chart 2011-2020 (in millions)


Estimated number of people that Netflix reaches:

300 million

Last updated 12/2/19


Number of international Netflix subscribers:

106.05 million

Last updated 1/1/20


Percentage of Netflix users that come from outside the US:

58%

Last updated 1/1/19


Number of Netflix subscribers in U.S.:

61.04 million

Last updated 1/1/20


Netflix Revenue Totals

Netflix revenue (annual)

Netflix Annual Revenue Chart 1998-2020 (in billions)

Netflix Annual Revenue Chart 1998-2020 (in billions)


Netflix income (annual)

Netflix Annual Income Chart 1998-2018 (in millions)

Netflix Annual Income Chart 1998-2020 (in millions)


Estimated value of the Netflix brand:

$21.2 billion

Last updated 3/31/19


Netflix revenue (quarterly):


Additional Netflix Statistics

Percentage of US adults that stream Netflix daily:

23%

Last updated 3/13/17


Average amount of video users watch on Netflix per week:

1 billion hours

Last updated 4/19/17


Percentage of Netflix users that binge-watch shows:

70%

Last updated 3/26/16


Percentage of Netflix users that share their account credentials:

30%

Last updated 7/22/15


Percentage of Netflix users that personally pay for their subscription:

55%

Last updated 4/8/19


Percentage of Netflix users that watch it using a password from someone outside their household:

14%

Last updated 4/8/19


Average number of Netflix viewers per subscriber:

2.5 viewers

Last updated 7/18/16


Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:

57%

Last updated 7/25/16


Average amount Netflix subscribers pay per hour of content viewed:

$0.20

Last updated 7/27/16


Estimated amount of ads Netflix users avoid by watching it:

160 hours of ads per year

Last updated 5/11/16


Amount Netflix spent on original content (by year):


Amount of Netflix original content created (by year):


Netflix estimated company value:

$130 billion

Last updated 3/2/18


Percentage of US streaming service viewers Netflix reaches:

75%

Last updated 4/10/17


Amount of time viewers spent watching Tiger King in its first 7 days:

5.3 billion minutes


Number of people that watched Tiger King in its first 10 days in the US:

34.3 million


Number of people that watched Tiger King in its first four weeks of release:

64 million households


Number of Netflix DVD-by-mail members:

2.7 million

Last updated 4/5/19


Number of Netflix DVD-by-mail members in 2011:

14 million


Number of DVDs shipped by Netflix all time:

5 billion DVDs

Last updated 8/29/19


Number of countries that Netflix reaches:

190 countries

Last updated 1/31/20


Percentage of cord-cutters that have used Netflix:

57%

Last updated 5/2/17


Percentage of Netflix US subscribers that binge-watch content at work:

37%

Last updated 11/16/17


Netflix estimated market cap:

$140 billion

Last updated 4/16/18


Percentage of the world’s internet bandwidth that Netflix consumes:

15%

Last updated 10/2/18


Percentage of US internet bandwidth that Netflix consumes:

19.1%

Last updated 10/2/18


Percentage of US teens that watch Netflix daily:

37%

Last updated 10/14/16


Percentage of US Netflix streaming users that view it on a TV:

81%

Last updated 3/13/17


Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:

$60 million


Netflix share of global video streaming subscriptions:

almost 30%

Last updated 4/16/19


Number of Netflix users in the UK:

10 million

Last updated 5/30/19


Number of hours per day that users spend watching Netflix:

140 million hours

Last updated 6/3/19


Total number of titles in the Netflix library:

5,579 titles

Last updated 6/3/19


Number of movies in the Netflix library:

4,010

Last updated 6/3/19


Number of TV shows in the Netflix library:

1,569

Last updated 6/3/19


Percentage of all Netflix streaming users that view it on a TV:

60%

Last updated 10/26/17


Percentage of all Netflix streaming users that view it on a desktop computer:

15%

Last updated 10/26/17


Percentage of all Netflix streaming users that view it on a mobile device:

20%

Last updated 10/26/17


Percentage of kids in Netflix-only households that don’t know what commercials are:

82%

Last updated 3/14/17


Number of Emmy Nominations for Netflix to date:

128

Last updated 7/19/19


Number of Emmy Wins for Netflix to date:

37

Last updated 7/19/19


Number of Golden Globes Nominations for Netflix to date:

27

Last updated 7/19/19


Number of Golden Globes wins for Netflix to date:

4

Last updated 7/19/19


Number of Grammy Awards Nominations for Netflix to date:

4

Last updated 7/19/19


Number of Academy Award Nominations for Netflix to date:

29

Last updated 7/19/19


Number of Academy Award Wins for Netflix to date:

6

Last updated 7/19/19


Amount Netflix paid Shonda Rhimes for content:

$100 million


Amount Netflix paid Ryan Murphy for content:

$250 million


Amount Netflix paid Dave Chappelle for content:

$60 million


Amount Netflix paid Chris Rock for 2 stand-up comedy specials:

$40 million per episode


Number of people that watched The Witcher, Season 1 in its first month:

76 million viewers


Number of people that watched Stranger Things, Season 3 in its first month:

64 million viewers


Number of people that watched the movie 6 Underground in its first month:

83 million viewers


Number of people that watched the movie The Irishman in its first month:

40 million viewers


Number of people that watched the movie Bird Box in its first month:

80 million viewers


Amount that Netflix reportedly paid Sony for 5 years of Seinfeld streaming (starting in 2021):

more than $500 million


Top 10 Netflix original movies (based on viewers in the first 4 weeks):

  1. Extraction — 99 Million viewers
  2. Bird Box — 89 Million viewers
  3. Spenser Confidential — 85 Million viewers
  4. 6 Underground — 83 Million viewers
  5. Murder Mystery — 73 Million viewers
  6. The Old Guard — 72M Million viewers
  7. The Irishman — 64 Million viewers
  8. Triple Frontier — 63 Million viewers
  9. The Wrong Missy — 59 Million viewers
  10. The Platform — 56 Million viewers

Get the Full Industry Report

dmr industry report company statistics factsThis Netflix report is available in a few of our industry reports. Some of the data in industry reports include:

  • User Totals
  • Demographics
  • Viewing Stats
  • Network Traffic Stats
  • Revenue Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the Netflix report, click on the button below to purchase it.

Report 1: Video Streaming Services Report (Netflix, Amazon Prime, YouTube, Roku and Hulu).

Report 2: Digital Disruptors Report (Airbnb, Amazon, Glassdoor, Netflix, Tesla, TripAdvisor, Uber, WordPress, Zillow).

Report 3: FAANG Report (Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix).


 

Please note that some of these numbers are easier to find than others. A few of these Netflix stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.