Here are some of the more interesting Netflix statistics and facts I’ve been able to dig up recently. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.

Today, Netflix has pushed beyond distribution of third party movies and television and has become a major player in content creation. They stand as one of the powerhouses in global entertainment and, as one can imagine, this gives us many different angles to measure their success and growth by.

Here is what we currently know about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms. I hope you find this data helpful.

Netflix Facts

• Netflix Headquarters: Los Gatos, Ca
• Netflix Founders: Reed Hastings and Marc Randolph
• Netflix CEO: Reed Hastings
• Number of Netflix Employees: 3,500 employees

Netflix History

• 1997 – Netflix is launched
• 1999 – Year of digital distribution launch
• 2002 – Year of Netflix IPO
• 2007 – Netflix launches video streaming
• 2010 – Netflix expands outside the US (Canada)
• 2011 – Netflix launches and then kills Qwikster
• 2013 – House of Cards debuts

Netflix Statistics

How many subscribers does Netflix have?

148.86 million

Last updated 4/16/19

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Estimated number of people that Netflix reaches:

300 million

Last updated 10/26/17

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Number of international Netflix subscribers:

80.77 million

Last updated 1/1/19

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Percentage of Netflix users that come from outside the US:

58%

Last updated 1/1/19

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Number of Netflix subscribers in U.S.:

58.49 million

Last updated 1/1/19

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Netflix revenue in 2017:

$11 billion

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Netflix revenue in 2018:

$15.8 billion

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Estimated value of the Netflix brand:

$21.2 billion

Last updated 3/31/19

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Percentage of US adults that stream Netflix daily:

23%

Last updated 3/13/17

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Average amount of video users watch on Netflix per week:

1 billion hours

Last updated 4/19/17

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Percentage of Netflix users that binge-watch shows:

70%

Last updated 3/26/16

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Percentage of Netflix users that share their account credentials:

30%

Last updated 7/22/15

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Percentage of Netflix users that personally pay for their subscription:

55%

Last updated 4/8/19

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Percentage of Netflix users that watch it using a password from someone outside their household:

14%

Last updated 4/8/19

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Average number of Netflix viewers per subscriber:

2.5 viewers

Last updated 7/18/16

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Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:

57%

Last updated 7/25/16

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Average amount Netflix subscribers pay per hour of content viewed:

$0.20

Last updated 7/27/16

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Estimated amount of ads Netflix users avoid by watching it:

160 hours of ads per year

Last updated 5/11/16

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Amount Netflix spent on original content in 2018:

$12 billion

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Netflix estimated company value:

$130 billion

Last updated 3/2/18

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Percentage of US streaming service viewers Netflix reaches:

75%

Last updated 4/10/17

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Number of Netflix DVD-by-mail members:

2.7 million

Last updated 4/5/19

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Number of countries that Netflix reaches:

190 countries

Last updated 4/21/19

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Percentage of cord-cutters that have used Netflix:

57%

Last updated 5/2/17

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Percentage of Netflix US subscribers that binge-watch content at work:

37%

Last updated 11/16/17

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Netflix estimated market cap:

$140 billion

Last updated 4/16/18

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Percentage of the world’s internet bandwidth that Netflix consumes:

15%

Last updated 10/2/18

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Percentage of US internet bandwidth that Netflix consumes:

19.1%

Last updated 10/2/18

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Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:

$60 million

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Netflix share of global video streaming subscriptions:

almost 30%

Last updated 4/16/19

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