Here are some of the more interesting Netflix statistics and facts I’ve been able to dig up recently including how many subscribers does Netflix have and much more. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.

Today, Netflix has pushed beyond distribution of third party movies and television and has become a major player in content creation. They stand as one of the powerhouses in global entertainment and, as one can imagine, this gives us many different angles to measure their success and growth by.

Here is what we currently know about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms. I hope you find this data helpful.

Netflix Facts

Netflix Headquarters: Los Gatos, Ca
Netflix Founders: Reed Hastings and Marc Randolph
Netflix CEO: Reed Hastings
Number of Netflix Employees: 3,500 employees

Netflix History

1997 – Netflix is launched
1999 – Year of digital distribution launch
2002 – Year of Netflix IPO
2007 – Netflix launches video streaming
2010 – Netflix expands outside the US (Canada)
2011 – Netflix launches and then kills Qwikster
2013 – House of Cards debuts

Top Netflix Competitors

Netflix Statistics

How many subscribers does Netflix have?

Netflix Annual Subscribers Chart 2011-2019 (in millions)

Estimated number of people that Netflix reaches:

300 million

Last updated 10/26/17

Number of international Netflix subscribers:

91.46 million

Last updated 7/17/19

Percentage of Netflix users that come from outside the US:

58%

Last updated 1/1/19

Number of Netflix subscribers in U.S.:

60.1 million

Last updated 7/17/19

Netflix revenue (annual)

Netflix Annual Revenue Chart 1998-2018 (in billions)

2018: $15.8 billion
2017: $11 billion
2016: $8.83 billion
2015: $6.779 billion
2014: $5.5 billion
2013: $4.374 billion
2012: $3.609 billion
2011: $3.204 billion
2010: $2.162 billion
2009: $1.670 billion
2008: $1.364 billion
2007: $1.205 billion
2006: $996 million
2005: $682 million
2004: $500 million
2003: $270 million
2002: $150 million
2001: $74 million
2000: $35 million
1999: $4.8 million
1998: $585,000

Netflix income (annual)

Netflix Annual Income Chart 1998-2018 (in millions)

Estimated value of the Netflix brand:

$21.2 billion

Last updated 3/31/19

Percentage of US adults that stream Netflix daily:

23%

Last updated 3/13/17

Average amount of video users watch on Netflix per week:

1 billion hours

Last updated 4/19/17

Percentage of Netflix users that binge-watch shows:

70%

Last updated 3/26/16

Percentage of Netflix users that share their account credentials:

30%

Last updated 7/22/15

Percentage of Netflix users that personally pay for their subscription:

55%

Last updated 4/8/19

Percentage of Netflix users that watch it using a password from someone outside their household:

14%

Last updated 4/8/19

Average number of Netflix viewers per subscriber:

2.5 viewers

Last updated 7/18/16

Percentage of Netflix subscribers in the US that cite the original programming as their reason for subscribing:

57%

Last updated 7/25/16

Average amount Netflix subscribers pay per hour of content viewed:

$0.20

Last updated 7/27/16

Estimated amount of ads Netflix users avoid by watching it:

160 hours of ads per year

Last updated 5/11/16

Amount Netflix spent on original content (by year):

Amount of Netflix original content created (by year):

Netflix estimated company value:

$130 billion

Last updated 3/2/18

Percentage of US streaming service viewers Netflix reaches:

75%

Last updated 4/10/17

Number of Netflix DVD-by-mail members:

2.7 million

Last updated 4/5/19

Number of countries that Netflix reaches:

190 countries

Last updated 4/21/19

Percentage of cord-cutters that have used Netflix:

57%

Last updated 5/2/17

Percentage of Netflix US subscribers that binge-watch content at work:

37%

Last updated 11/16/17

Netflix estimated market cap:

$140 billion

Last updated 4/16/18

Percentage of the world’s internet bandwidth that Netflix consumes:

15%

Last updated 10/2/18

Percentage of US internet bandwidth that Netflix consumes:

19.1%

Last updated 10/2/18

Percentage of US teens that watch Netflix daily:

37%

Last updated 10/14/16

Percentage of US Netflix streaming users that view it on a TV:

81%

Last updated 3/13/17

Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:

$60 million

Netflix share of global video streaming subscriptions:

almost 30%

Last updated 4/16/19

Netflix revenue (quarterly):

Q4 2013: $1.17 billion
Q3 2014: $1.223 billion
Q4 2014: $1.305 billion
Q4 2014: $65 million
Q1 2015: $1.4 billion
Q2 2015: $1.481 billion
Q3 2015: $1.581 billion
Q4 2015: $1.83 billion
Q1 2016: $1.96 billion
Q2 2016: $2.11 billion
Q3 2016: $2.29 billion
Q4 2016: $2.48 billion
Q1 2017: $2.64 billion
Q2 2017: $2.79 billion
Q3 2017: $2.985 billion
Q4 2017: $3.286 billion
Q1 2018: $3.701 billion
Q2 2018: $3.907 billion
Q3 2018: $3.999 billion
Q4 2018: $4.187 billion
Q1 2019: $4.521 billion
Q2 2019: $4.923 billion

Number of Netflix users in the UK:

10 million

Last updated 5/30/19

Number of hours per day that users spend watching Netflix:

140 million hours

Last updated 6/3/19

Total number of titles in the Netflix library:

5,579 titles

Last updated 6/3/19

Number of movies in the Netflix library:

4,010

Last updated 6/3/19

Number of TV shows in the Netflix library:

1,569

Last updated 6/3/19

Percentage of all Netflix streaming users that view it on a TV:

60%

Last updated 10/26/17

Percentage of all Netflix streaming users that view it on a desktop computer:

15%

Last updated 10/26/17

Percentage of all Netflix streaming users that view it on a mobile device:

20%

Last updated 10/26/17

Percentage of kids in Netflix-only households that don’t know what commercials are:

82%

Last updated 3/14/17

Number of Emmy Nominations for Netflix to date:

128

Last updated 7/19/19

Number of Emmy Wins for Netflix to date:

Last updated 7/19/19

Number of Golden Globes Nominations for Netflix to date:

Last updated 7/19/19

Number of Golden Globes wins for Netflix to date:

Last updated 7/19/19

Number of Grammy Awards Nominations for Netflix to date:

Last updated 7/19/19

Number of Academy Award Nominations for Netflix to date:

Last updated 7/19/19

Number of Academy Award Wins for Netflix to date:

Last updated 7/19/19

Amount Netflix paid Shonda Rhimes for content:

$100 million

Amount Netflix paid Ryan Murphy for content:

$250 million

Amount Netflix paid Dave Chappelle for content:

$60 million

Amount Netflix paid Chris rock for 2 stand-up comedy specials:

$40 million per episode

Number of hours Netflix users watched in 2015:

42.5 billion streaming hours

More US TV households have access to Netflix than a DVR (54%-53%)

Last updated 3/13/17

Percentage of Netflix subscribers that believe it will replace TV:

76%

Last updated 5/4/16

Average amount of Netflix content that is watched per day per subscriber:

1.8 hours per day

Last updated 1/11/16

Average amount of data that is consumed by Netflix subscribers monthly:

45gb

Last updated 12/15/15

Percentage of US Netflix subscribers that would pay to avoid ads on it:

90%

Last updated 7/5/16

Percentage of Netflix users that would download content, if the option was available:

73%

Last updated 7/5/16

Percentage of US homes that subscribe to Netflix:

36%

Last updated 3/12/15

Percentage of 2015 High School Graduates that watch Netflix multiple times a day:

27.9%

Last updated 7/14/15

Percentage of Netflix users that have engaged with Netflix original content:

90%

Last updated 7/16/15

Percentage of U.S. Millennials that use Netflix:

79%

Last updated 11/16/15

Percentage of U.S. Gen X that use Netflix:

38%

Last updated 3/5/15

Percentage of U.S. Baby Boomers that use Netflix:

26%

Last updated 3/5/15

Estimated about of commercials that Netflix subscribers arent watching because they arent watching broadcast TV:

130 hours of commercials per year

Last updated 8/20/15

Percentage of Canadian Netflix users that pretend to be from the US (for more content):

29%

Last updated 2/18/15

Number of original series that Netflix produced in 2015:

Amount of money Netflix estimates their personalization features are worth:

$1 billion

Last updated 7/14/16

Percentage of Netflix video views that come from on-site recommendations:

80%

Last updated 7/14/16

Number of titles in the Netflix library in 2014:

8,103 titles

Amount of data that Netflix pushed in 2015:

329,400,000,000gb

Last updated 12/15/15

Percentage of US Netflix users that original content had no influence over their decision to subscribe:

51%

Last updated 12/14/15

Top reason why US Netflix users subscribe to the service:

Convenience of on-demand streaming programming

Last updated 1/16/15

Number of Primetime Emmy Awards won by House of Cards in 2013:

Amount of new content Netflix plans to release in 2017:

1,000 hours

Last updated 10/24/16

Netflix 2017 goal for percentage of their content that is original:

50%

Last updated 10/24/16

Number of Netflix Subscribers in France:

100,000

Last updated 10/2/14

Percentage of Netflix subscribers that also paid for TV in 2010:

88%

Last updated 6/6/14

Percentage of Netflix subscribers that also paid for TV in 2014:

80%

Last updated 6/6/14

Number of database servers Netflix lost when AWS rebooted (and it still stayed online):

218 database servers

Amount that Netflix reportedly paid for the “Marvel Defenders project”:

$200 million

Last updated 2/27/14

Percentage of Netflix subscribers that are “extremely satisfied” or “very satisfied” with service:

63%

Last updated 9/7/13

Amount that Netflix reportedly paid for 2 seasons of House of Cards:

$100 million

Last updated 2/27/14

How much content is on Netflix?

more than a petabyte

Last updated 5/22/14

Number of times Netflix content was illegally downloaded (pirated) in Q2 2014:

62.6 million times

Netflix reported most expensive original show:

The Get Down ($10 million per episode)

Last updated 10/24/16

Percentage of UK internet users that use Netflix:

42%

Last updated August 2016

Country with ISPs that have the best Netflix connectivity:

The Netherlands

Last updated 1/13/14

ISP in U.S. with the best Netflix connectivity:

Google Fiber

Last updated 1/13/14

Amount of storage that Netflix needs:

100 to 150 terabytes per server

Last updated 9/18/13

Number of hours of Netflix content that was watched in Q2 2014:

5.1 billion hours

Number of Dutch Netflix subscribers:

1 million

Last updated 8/19/14

Percentage of Dutch consumers that are Netflix subscribers:

Last updated 8/19/14

Percentage of Dutch Netflix users that watch it mostly on a laptop:

40%

Last updated 8/19/14

Percentage of Dutch Netflix users that watch it on a TV:

37%

Last updated 8/19/14

Percentage of Americans that have streamed Netflix videos between November 2014- November 2015:

51%

Last updated 11/20/15

Amount Netflix paid to stream Disney films:

$300 million

Number of Netflix subscribers in the U.K.:

close to 4.5 million

Last updated 7/24/14

Number of Netflix subscribers in Canada:

close to 3 million

Last updated 7/21/14

Number of Netflix subscribers in Latin America:

5 million Latin American subscribers

Last updated 1/20/15

Number of Netflix subscribers in Australia:

2.5 million

Last updated 11/17/15

Number of households that subscribe to Netflix in Australia:

408,000 households

Last updated 7/10/15

Percentage of US and Canada broadband traffic that is consumed by Netflix:

37%

Last updated 12/7/15

Number of languages Netflix is available in:

22 languages

Last updated 10/17/16

Amount it cost Netflix to operate in 2016:

$6 billion

Estimated amount it will cost for Netflix to operate in 2017:

$8 billion

Amount Netflix plans to spend on marketing in 2017:

$1 billion

Last updated 1/31/17

Amount Netflix plans to spend on technology and product development in 2017:

$1 billion

Last updated 1/31/17

Amount Netflix spent on technology and product development in 2016:

$800 million

Percentage of internet users in Brazil that use Netflix:

71%

Last updated 8/26/16

Percentage of internet users in the Philippines that subscribe to Netflix:

60%

Last updated 3/17/17

Percentage of internet users in India that subscribe to Netflix:

12%

Last updated 3/17/17

Percentage of internet users in Singapore that subscribe to Netflix:

47%

Last updated 3/17/17

Number of Emmy Awards nominations for Netflix in 2017:

Amount Netflix paid for content in 2017:

$6 billion

Number of hours per month that users spend watching Netflix:

10 billion hours

Last updated 12/22/15

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

User Totals
Demographics
Viewing Stats
Network Traffic Stats
Revenue Stats
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Video Streaming Services Report (Netflix, Amazon Prime, YouTube, Roku and Hulu).

Report 2: Digital Disruptors Report (Airbnb, Amazon, Glassdoor, Netflix, Tesla, TripAdvisor, Uber, WordPress, Zillow).

Report 3: FAANG Report (Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix).

Craig Smith

https://expandedramblings.com/index.php/about-dmr/

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.

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