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The media industry now stretches across digital publishing, television, streaming, audio, advertising, gaming, creator platforms, and connected devices. A current media category page should be built around present-day revenue, ad growth, and digital share rather than general statements about disruption.
Quick Answer (2026): PwC says global entertainment and media revenue reached $2.9 trillion in 2024 and is forecast to rise to $3.5 trillion by 2029. PwC also says digital ad formats accounted for 72% of total ad revenue in 2024.
| Metric | Figure | Year |
|---|---|---|
| Global entertainment and media revenue | $2.9 trillion | 2024 |
| Projected global revenue | $3.5 trillion | 2029 |
| Digital ad share | 72% | 2024 |
| U.S. advertising market | $258.6 billion | 2024 |
PwC says the global entertainment and media industry generated $2.9 trillion in revenue in 2024. That makes media one of the largest sectors tied to advertising, consumer subscriptions, and attention.
One of the clearest 2026 takeaways is how central advertising has become to media growth. PwC says digital ad formats made up 72% of total ad revenue in 2024 and are expected to rise further by 2029.
PwC’s U.S. edition says the U.S. advertising market reached $258.6 billion in 2024. That helps explain why platform economics, connected TV, mobile video, and retail media now matter so much across the media landscape.
PwC says global entertainment and media revenue reached $2.9 trillion in 2024.
PwC says the U.S. advertising market reached $258.6 billion in 2024.
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