While some traditionalists in journalism cringe at the mention of BuzzFeed, there is no doubt the media disrupter has built up quite the successful conglomerate in a few short years. I am sure you have seen their articles and videos in your social feeds, but have you ever wondered just how many people view and share BuzzFeed’s content? I was curious, so I did a little searching recently.
Here are a few of the more interesting BuzzFeed statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
BuzzFeed Facts
- Buzzfeed website: buzzfeed.com
- Year Buzzfeed launched: 2006
- Buzzfeed creators: Jonah Peretti, John Johnson and Kenneth Lerer
- Buzzfeed headquarters: New York, NY
What is Buzzfeed?
BuzzFeed is the leading independent digital media company delivering news and entertainment to hundreds of millions of people around the world. (source)
BuzzFeed Statistics
Number of BuzzFeed visitors:
200+ million monthly unique visitors
Last updated 6/29/16
Number of Buzzfeed US readers:
Last updated October 2017
Percentage of US millennials that are reached by Buzzfeed:
Last updated 2/5/20
Buzzfeed’s total global audience:
Last updated 2/5/20
Average number of Buzzfeed monthly content views:
Last updated 2/5/20
How many employees does Buzzfeed have?
Last updated 3/24/19
Percentage of BuzzFeed traffic that is mobile:
Last updated 3/7/16
Percentage of Buzzfeed video views that occur on mobile devices:
Last updated 6/29/16
Number of monthly video views on BuzzFeed:
Last updated 3/7/16
Percentage of BuzzFeed traffic that comes from social media:
Last updated 11/30/17
Percentage of BuzzFeed traffic that comes from search:
Last updated 11/30/17
Average total pieces of content Buzzfeed produces daily:
Last updated 6/29/16
Average daily unique viewers for Buzzfeed’s AM to DM show:
Last updated 10/4/17
Number of BuzzFeed offices:
Last updated 3/24/19
Percentage of BuzzFeed visitors that are between 18-34 years old:
Last updated 6/29/16
Percentage of Buzzfeed’s AM to DM show viewers that are under 35 years old:
Last updated 10/4/17
Number of Buzzfeed social media subscribers & followers:
Last updated 6/29/16
Percentage of Buzzfeed video views that come from outside the US:
Last updated 5/1/15
Percentage of BuzzFeed monthly video views that come from buzzfeed.com:
Last updated 2/17/15
Number of video views for BuzzFeed’s YouTube channel:
Last updated 2/17/15
Number of Buzzfeed YouTube subscribers:
Last updated 10/12/15
Number of views for the BuzzFeed post about “The Dress”:
Last updated 3/18/15
BuzzFeed’s mobile sharing rate is 2x greater than its desktop rate.
Last updated November 2014
Number of BuzzFeed monthly visitors that come from outside the US:
Last updated 6/29/16
Number of languages that BuzzFeed is available in:
Last updated 3/7/16
Percent of Buzzfeed’s content views that occur on Snapchat:
Last updated 5/2/16
Percent of Buzzfeed’s content views that occur on YouTube:
Last updated 5/2/16
Percent of Buzzfeed’s content views that occur on Facebook:
Last updated 5/2/16
Average monthly viewers of BuzzFeed’s Tasty food network:
Last updated 2/14/17
Number of recipe Tasty has created:
Last updated 10/30/16
Number of Facebook fans for Tasty:
Last updated 10/30/16
Number of views of Tasty videos to date:
Last updated 12/7/17
Average number of times a Tasty video is shared:
Last updated 10/30/16
Number of Tasty YouTube subscribers:
Last updated 10/30/16
Number of Buzzfeed Motion Pictures subscribers:
Last updated 6/29/16
Number of Buzzfeed Motion Pictures views to date:
Last updated 6/29/16
Number of social platforms that Buzzfeed publishes content on:
Last updated 6/29/16
Number of Buzzfeed mobile apps:
Last updated 6/29/16
Buzzfeed’s reported value:
Last updated 10/20/16
Amount Buzzfeed sold of “failing pile of garbage” merchandise in January 2017:
Amount NBCUniversal has invested in Buzzfeed:
Last updated 10/20/16
Buzzfeed’s reported 2015 revenue:
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Unicorn Companies Report (Airbnb, Buzzfeed, Pinterest, Slack and WordPress).