40 BuzzFeed Statistics and Facts (2020) | By the Numbers



BuzzFeed Statistics and Facts

While some traditionalists in journalism cringe at the mention of BuzzFeed, there is no doubt the media disrupter has built up quite the successful conglomerate in a few short years. I am sure you have seen their articles and videos in your social feeds, but have you ever wondered just how many people view and share BuzzFeed's content? I was curious, so I did a little searching recently.

Here are a few of the more interesting BuzzFeed statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

BuzzFeed FactsBuzzFeed Statistics and Facts

  • Buzzfeed website: buzzfeed.com
  • Year Buzzfeed launched: 2006
  • Buzzfeed creators: Jonah Peretti, John Johnson and Kenneth Lerer
  • Buzzfeed headquarters: New York, NY

What is Buzzfeed?

BuzzFeed is the leading independent digital media company delivering news and entertainment to hundreds of millions of people around the world. (source)

BuzzFeed Statistics 

Number of BuzzFeed visitors:

200+ million monthly unique visitors

Last updated 6/29/16


Number of Buzzfeed US readers:

163 million monthly readers

Last updated October 2017


Percentage of US millennials that are reached by Buzzfeed:

60%

Last updated 2/5/20


Buzzfeed's total global audience:

650 million

Last updated 2/5/20


Average number of Buzzfeed monthly content views:

9 billion

Last updated 2/5/20


How many employees does Buzzfeed have?

1,300 Buzzfeed employees

Last updated 3/24/19


Percentage of BuzzFeed  traffic that is mobile:

70%

Last updated 3/7/16


Percentage of Buzzfeed video views that occur on mobile devices:

60%

Last updated 6/29/16


Number of monthly video views on BuzzFeed:

3 billion views per month

Last updated 3/7/16


Percentage of BuzzFeed  traffic that comes from social media:

42%

Last updated 11/30/17


Percentage of BuzzFeed  traffic that comes from search:

22%

Last updated 11/30/17


Average total pieces of content Buzzfeed produces daily:

700+ pieces

Last updated 6/29/16


Average daily unique viewers for Buzzfeed's AM to DM show:

1 million

Last updated 10/4/17


Number of BuzzFeed offices:

18 offices

Last updated 3/24/19


Percentage of BuzzFeed visitors that are between 18-34 years old:

50%

Last updated 6/29/16


Percentage of Buzzfeed's AM to DM show viewers that are under 35 years old:

78%

Last updated 10/4/17


Number of Buzzfeed social media subscribers & followers:

40 million

Last updated 6/29/16


Percentage of Buzzfeed video views that come from outside the US:

40%

Last updated 5/1/15


Percentage of BuzzFeed monthly video views that come from buzzfeed.com:

5%

Last updated 2/17/15


Number of video views for BuzzFeed's YouTube channel:

more than 2 billion views

Last updated 2/17/15


Number of Buzzfeed YouTube subscribers:

19+ million subscribers

Last updated 10/12/15


Number of views for the BuzzFeed post about "The Dress":

38 million views

Last updated 3/18/15


BuzzFeed's mobile sharing rate is 2x greater than its desktop rate.

Last updated November 2014


Number of BuzzFeed monthly visitors that come from outside the US:

90 million 

Last updated 6/29/16


Number of languages that BuzzFeed is available in:

6 languages

Last updated 3/7/16


Percent of Buzzfeed's content views that occur on Snapchat:

21%

Last updated 5/2/16


Percent of Buzzfeed's content views that occur on YouTube:

14%

Last updated 5/2/16


Percent of Buzzfeed's content views that occur on Facebook:

33%

Last updated 5/2/16


Average monthly viewers of BuzzFeed's Tasty food network:

500 million users per month

Last updated 2/14/17


Number of recipe Tasty has created:

2,000 videos

Last updated 10/30/16


Number of Facebook fans for Tasty:

100 million

Last updated 10/30/16


Number of views of Tasty videos to date:

65 billion

Last updated 12/7/17


Average number of times a Tasty video is shared:

165,000

Last updated 10/30/16


Number of Tasty YouTube subscribers:

1.5 million

Last updated 10/30/16


Number of Buzzfeed Motion Pictures subscribers:

19+ million

Last updated 6/29/16


Number of Buzzfeed Motion Pictures views to date:

12.5 billion views

Last updated 6/29/16


Number of social platforms that Buzzfeed publishes content on:

30 platforms

Last updated 6/29/16


Number of Buzzfeed mobile apps:

5

Last updated 6/29/16


Buzzfeed's reported value:

$1.7 billion

Last updated 10/20/16


Amount Buzzfeed sold of "failing pile of garbage" merchandise in January 2017:

$25,000


Amount NBCUniversal has invested in Buzzfeed:

$400

Last updated 10/20/16


Buzzfeed's reported 2015 revenue:

$170 million

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Unicorn Companies Report (Airbnb, Buzzfeed, Pinterest, Slack and WordPress).




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