BuzzFeed Statistics and User Count (2023)

BuzzFeed is a digital media company that produces and distributes a wide range of content, including news, entertainment, and lifestyle articles, videos, quizzes, and podcasts. It was founded in 2006 by Jonah Peretti and John Johnson and is headquartered in New York City, United States.

BuzzFeed’s content is often known for its lighthearted, humorous tone and its ability to appeal to a younger demographic. The company has become well-known for its listicles, quizzes, and viral videos, as well as its coverage of breaking news and social issues.

In addition to its website, BuzzFeed has a strong social media presence and produces content for platforms such as Facebook, Twitter, and YouTube. The company has also expanded into e-commerce, with a line of products including home goods, beauty products, and books.

BuzzFeed has been recognized for its innovative approach to digital media and its ability to engage younger audiences. The company has won numerous awards for its journalism, including a Pulitzer Prize in 2018 for its reporting on the “Russian troll factory” that interfered in the 2016 U.S. presidential election. BuzzFeed has also faced criticism for its reliance on clickbait headlines and for its handling of sensitive topics.

BuzzFeed Statistics

Here are a few of the most interesting BuzzFeed statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

BuzzFeed User Count

Number of BuzzFeed visitors:

200+ million monthly unique visitors

Last updated 6/29/16

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Number of Buzzfeed US readers:

163 million monthly readers

Last updated October 2017

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BuzzFeed Revenue Totals

Buzzfeed annual revenue:

• 2022: $436 million
• 2021: $397 million
• 2020: $123 million

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Buzzfeed annual net income:

• 2022: $488,000
• 2021: $41.516 million
• 2021: $41.572 million
• 2020: $32.297 million

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Additional Statistics

Percentage of US millennials that are reached by Buzzfeed:

60%

Last updated 2/5/20

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Buzzfeed’s total global audience:

650 million

Last updated 2/5/20

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Average number of Buzzfeed monthly content views:

3.2 billion

Last updated 10/26/21

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How many employees does Buzzfeed have?

1,300 Buzzfeed employees

Last updated 3/24/19

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Percentage of BuzzFeed  traffic that is mobile:

70%

Last updated 3/7/16

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Percentage of Buzzfeed video views that occur on mobile devices:

60%

Last updated 6/29/16

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Number of monthly video views on BuzzFeed:

3 billion views per month

Last updated 3/7/16

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Percentage of BuzzFeed  traffic that comes from social media:

42%

Last updated 11/30/17

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Percentage of BuzzFeed  traffic that comes from search:

22%

Last updated 11/30/17

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Average total pieces of content Buzzfeed produces daily:

700+ pieces

Last updated 6/29/16

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Average daily unique viewers for Buzzfeed’s AM to DM show:

1 million

Last updated 10/4/17

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Number of BuzzFeed offices:

18 offices

Last updated 3/24/19

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Percentage of BuzzFeed visitors that are between 18-34 years old:

50%

Last updated 6/29/16

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Percentage of Buzzfeed’s AM to DM show viewers that are under 35 years old:

78%

Last updated 10/4/17

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Number of Buzzfeed social media subscribers & followers:

40 million

Last updated 6/29/16

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Percentage of Buzzfeed video views that come from outside the US:

40%

Last updated 5/1/15

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Percentage of BuzzFeed monthly video views that come from buzzfeed.com:

5%

Last updated 2/17/15

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Number of video views for BuzzFeed’s YouTube channel:

more than 2 billion views

Last updated 2/17/15

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Number of Buzzfeed YouTube subscribers:

19+ million subscribers

Last updated 10/12/15

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Number of views for the BuzzFeed post about “The Dress”:

38 million views

Last updated 3/18/15

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BuzzFeed’s mobile sharing rate is 2x greater than its desktop rate.

Last updated November 2014

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Number of BuzzFeed monthly visitors that come from outside the US:

90 million 

Last updated 6/29/16

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Number of languages that BuzzFeed is available in:

6 languages

Last updated 3/7/16

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Percent of Buzzfeed’s content views that occur on Snapchat:

21%

Last updated 5/2/16

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Percent of Buzzfeed’s content views that occur on YouTube:

14%

Last updated 5/2/16

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Percent of Buzzfeed’s content views that occur on Facebook:

33%

Last updated 5/2/16

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Average monthly viewers of BuzzFeed’s Tasty food network:

500 million users per month

Last updated 2/14/17

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Number of recipe Tasty has created:

2,000 videos

Last updated 10/30/16

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Number of Facebook fans for Tasty:

100 million

Last updated 10/30/16

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Number of views of Tasty videos to date:

65 billion

Last updated 12/7/17

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Average number of times a Tasty video is shared:

165,000

Last updated 10/30/16

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Number of Tasty YouTube subscribers:

1.5 million

Last updated 10/30/16

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Number of Buzzfeed Motion Pictures subscribers:

19+ million

Last updated 6/29/16

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Number of Buzzfeed Motion Pictures views to date:

12.5 billion views

Last updated 6/29/16

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Number of social platforms that Buzzfeed publishes content on:

30 platforms

Last updated 6/29/16

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Number of Buzzfeed mobile apps:

5

Last updated 6/29/16

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Buzzfeed’s reported value:

$1.7 billion

Last updated 10/20/16

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Amount Buzzfeed sold of “failing pile of garbage” merchandise in January 2017:

$25,000

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Amount NBCUniversal has invested in Buzzfeed:

$400

Last updated 10/20/16

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Buzzfeed’s reported 2015 revenue:

$170 million

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