17 AOL Statistics and Facts (2020) | By the Numbers

Here are a few of the most interesting AOL statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

AOL statistics factsAOL Statistics and Facts

Year of AOL launch:


Total number of AOL users:

174 million unique monthly visitors

Last updated 11/20/15

How many people used AOL Instant Messenger when the service shut down:

500,000 users

Peak number of people that used AOL to connect to the internet:

over 35 million

AOL’s share of the US desktop search market:


Last updated 1/22/16

Total monthly AOL US desktop searches:

178 million searches

Last updated 1/22/16

Number of publishers on the AOL ad network:


Last updated 1/25/16

Percentage of AOL traffic that comes from mobile:


Last updated 11/11/15

AOL’s monthly audience:

396.4 million

Last updated March 2015

Amount Verizon paid for AOL:

$4.4 billion

Amount AOL was valued at in 1999:

$222 billion

Number of Americans that still use AOL’s dial up internet service:

2.1 million

Last updated 5/9/15

Annual amount of video delivered by AOL:

16 million hours

Last updated 7/17/16

Number of partner shows distributed via AOL:

25,000 shows

Last updated 7/17/16

Amount AOL paid for Millennial Media:

$250 million

Last updated 10/23/15

AOL 2015 revenue:

$625.1 million

AOL 2015 revenue that came from display advertising:

$130.5 million

AOL 2015 revenue that came from search advertising:

$116.4 million