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Hallmark is best known for greeting cards, but the company also spans gifts, entertainment (Hallmark Media), and Crayola. Because Hallmark is privately held, the most reliable public stats typically come from Hallmark’s own corporate pages (for workforce and company profile) and reputable business profiles (for revenue estimates). This 2026 update compiles the most verifiable Hallmark numbers and keeps each figure tied to its original source.
Quick Answers (2026)
Hallmark states its businesses employ more than 20,000 people worldwide. A widely cited private-company profile figure lists Hallmark annual revenue at $3.8 billion (profile/estimate). Hallmark was founded in 1910 and is headquartered in Kansas City, Missouri.
Key Metrics (Summary Table)
| Metric | Value | Year / Context | Source type |
|---|---|---|---|
| Employees | 20,000+ people | Company statement (current) | Hallmark corporate page |
| Annual revenue | $3.8B | Profile figure (recent listing) | Forbes/FactSet profile |
| Founded | 1910 | Company history | Hallmark corporate page |
| Headquarters | Kansas City, MO | Company profile | Hallmark corporate page |
Hallmark Company Facts
- Website: hallmark.com
- Founded: 1910
- Founder: J.C. Hall
- Headquarters: Kansas City, Missouri
- Ownership: Private company (family members on the board)
Hallmark Workforce
- Employees: Hallmark states its businesses employ 20,000+ people worldwide.
Hallmark Revenue
Because Hallmark is privately held, revenue figures are often presented as reputable profile estimates rather than SEC filings.
- Annual revenue (profile figure): $3.8B (Forbes/FactSet listing)
Hallmark Businesses (High-Level)
Hallmark describes a portfolio that includes Hallmark, Hallmark Media, Crayola, and other businesses.
FAQ
How many employees does Hallmark have?
Hallmark states its businesses employ more than 20,000 people worldwide.
How much revenue does Hallmark generate?
A commonly cited private-company profile figure lists Hallmark revenue at $3.8B.
Is Hallmark a public company?
No. Hallmark is privately held.
Sources / References
- Hallmark corporate: About Hallmark (employees, founding, HQ)
- Forbes company profile (revenue profile figure)
Note: This page is for informational/reference purposes only. Private-company revenue figures are often presented as estimates or profile totals and may differ by source.
