Here are a few of the most interesting Youku statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Please note that some of these numbers are easier to find than others. A few of these Youku stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Youku Facts

• Youku Website: www.youku.com
• Year Youku Launched: 2006
• Youku Headquarters: Beijing, China
• Youku Founder: Victor Koo
• Youku Parent Company: Alibaba

Top Youku Competitors

• Vimeo
• Netflix
• Hulu
• Momo
• Amazon Prime
• Roku
• YouTube
• iQiyi
• Eros
• Hotstar
• Twitch
• Disney+

Youku Statistics

How many people use Youku?

580 million users

Last updated8/30/19

Number of daily active Youku Tudou users:

150 million users

Last updated 3/20/15

Number of Youku advertisers:

900 brand advertisers

Last updated 8/30/19

Number of movies in the Youku Tudou library:

4,000 movies

Last updated 9/16/15

Average number of daily Youku Tudou video views:

1.18 billion video views

Last updated 12/13/17

Percentage of Youku traffic that goes to We-media:

50%

Last updated 10/6/16

Amount that Youku spent on original content in 2015:

600 million RMB

Amount that Youku spent on licensed content in 2015:

1.1 billion RMB

Number of mobile daily video views on YoukuTudou:

400 million

Last updated 5/23/14

Youku Tudou revenue in Q2 2014:

$154.5 million

Increase in Youku Tudou revenue from Q2 2013-Q2 2014:

27%

Youku Tudou’s estimated 2015 mobile internet ad revenue:

$271 million

Last updated 4/2/15

Youku Tudou’s estimated 2016 mobile internet ad revenue:

$390 million

Last updated 4/2/15

Percent of Youku Tudou revenue that comes from mobile:

30%

Last updated 5/23/14

Alibaba’s share of ownership in Youku Tudou before they purchased it outright:

18.3%

Last updated 11/16/15

Amount Alibaba paid for the remainder of Youku Tudou ownership:

$3.7 billion

Most Youku Tudou mobile unique viewers in a single week:

80 million in October 2014

Estimated value of Youku Tudou:

$5.4 billion

Last updated 4/5/16

What is Youku?

Youku Tudou Inc. Is China’s leading Internet television company. Our mission is to become the primary source of online video content – from user-generated content and self-produced serials to licensed professional content – for Chinese internet users across all Internet-enabled devices. (source)

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