What is Roku?

Roku is a TV set-top video-streaming device and smart TV manufacturer. Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for 10+ million monthly active accounts. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. (source)

Roku User Count

How many subscribers does Roku have?

• 2021: 60.1 million active users
• 2020: 51.2 million
• 2019: 36.9 million
• 2018: 27.1 million
• 2017: 19.3 million
• 2016: 13.4 million

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Roku Revenue Totals

Roku revenue (annual)

• 2021: $2.764 billion
• 2020: $1.778 billion
• 2019: $1.128 billion
• 2018: $742.5 million
• 2017: $513 million
• 2016: $400 million
• 2015: $319 million

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Roku average revenue per user:

• 2021: $41.03
• 2020: $28.76
• 2019: $23.14
• 2018: $17.95
• 2017: $13.78
• 2016: $9.28

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Additional Roku Statistics

Number of Roku devices in use:

41 million

Last updated 7/12/19

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Average amount of time Roku users spend watching it each day:

3.5 hours per day

Last updated 5/9/19

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Amount of content streamed on Roku (annual):

• 2020: 58.7 billion hours
• 2019: 40.3 billion hours
• 2018: 24 billion hours
• 2017: 14.8 billion hours
• 2016: 9 billion hours
• 2015: 5.5 billion hours

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Number of Roku employees:

1,111 employees

Last updated 1/1/19

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Percentage of all US smart TV sales that Roku accounts for:

15.2%

Last updated 7/2/19

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Amount that streaming on Roku grew during the 2020 Coronavirus pandemic:

50% increase

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Recent Roku News

• Roku snags Martha Stewart, Emeril and others for its original programming push, 05/16/2022
• Roku Releases First Quarter 2022 Financial Results, 04/29/2022
• Roku’s Active User Growth Slows as It Warns of Disruptions Ahead, 04/28/2022
• Roku announces multiyear extension with Amazon for Prime Video and IMDb TV, 04/05/2022
• Roku OS 11 takes on Apple TV with Photo Streams, voice-enabled keyboard, more, 03/29/2022
• Chinese Streamer iQIYI Launches on Roku in the U.S. and Canada, 03/29/2022
• Roku Joins Sound Hub Denmark, 02/24/2022

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Please note that some of these numbers are easier to find than others. A few of these Roku stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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