Roku Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Roku statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.


Roku Facts

  • Website: Official Website
  • Year Founded: 2002
  • Headquarters: Los Gatos, CA
  • Founder(s): Anthony Wood
  • Current Chief Executive: Anthony Wood
  • Subsidiary: Dynastrom

What is Roku?

Roku is a TV set-top video-streaming device and smart TV manufacturer. Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for 10+ million monthly active accounts. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. (source)

Roku User Count

How many subscribers does Roku have?


Roku Revenue Totals

Roku revenue (annual)


Roku revenue (quarterly):


Roku average revenue per user:


Additional Roku Statistics

Number of Roku devices in use:

41 million

Last updated 7/12/19


Average amount of time Roku users spend watching it monthly:

50 hours per month

Last updated 1/2/17


Average amount of time Roku users spend watching it each day:

3.5 hours per day

Last updated 5/9/19


Roku’s share of the US over the top device video market:

49%

Last updated 6/16/16


Amount of content streaming Roku users do weekly:

37 million hours per week

Last updated 9/16/14


Percentage of U.S. households that own, or have owned a Roku device:

8.6%

Last updated 9/16/14


Amount of content streamed on Roku (annual):


Amount of content streamed on Roku:


Number of smart TVs Roku has sold in the US:

1 million

Last updated 1/4/16


Reported value of Roku:

$1.3 billion

Last updated 9/28/17


Number of countries Roku is available in:

10 countries

Last updated 12/21/16


Estimated amount of funding Roku has raised:

$200 million

Last updated 1/29/16


Top searched-for actress of 2016 on Roku:

Sandra Bullock


Top searched-for actor of 2016 on Roku:

Tom Hanks


Top searched-for TV show of 2016 on Roku:

The Walking Dead


Top searched-for TV movie of 2016 on Roku:

The Martian


Number of Roku employees:

1,111 employees

Last updated 1/1/19


Number of Roku TV models available in North America:

100

Last updated 1/3/17


Percentage of all US smart TV sales that Roku accounts for:

15.2%

Last updated 7/2/19


1 out of every 8 smart TV sold in the US runs Roku OS.

Last updated 1/3/17


Number of movies available on Roku TV:

450,000+

Last updated 1/3/17


Number of streaming channels available on Roku TV:

4,500 channels

Last updated 1/3/17


Amount of content Roku users streamed in December 2016:

1 billion hours of video and music


Amount that streaming on Roku grew during the 2020 Coronavirus pandemic:

50% increase


Get the Full Industry Report

dmr industry report company statistics facts

This report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Video Streaming Service Report (Netflix, Amazon Prime, YouTube, Roku, Hulu).

Please note that some of these numbers are easier to find than others. A few of these Roku stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.