Here are a few of the most interesting Roku statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Roku Facts
Official website: roku.com- Launch date: 2002
- Headquarters: Los Gatos, CA
- Creator: Anthony Wood
What is Roku?
Roku is a TV set-top video-streaming device and smart TV manufacturer. Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for 10+ million monthly active accounts. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. (source)
Top Roku Competitors
Roku Statistics
How many subscribers does Roku have?
- 2020: 51.2 million active accounts
- 2019: 36.9 million
- 2018: 27.1 million
- 2017: 19.3 million
- 2016: 13.4 million
Number of Roku devices in use:
Last updated 7/12/19
Average amount of time Roku users spend watching it monthly:
Last updated 1/2/17
Average amount of time Roku users spend watching it each day:
Last updated 5/9/19
Roku's share of the US over the top device video market:
Last updated 6/16/16
Amount of content streaming Roku users do weekly:
Last updated 9/16/14
Percentage of U.S. households that own, or have owned a Roku device:
Last updated 9/16/14
Amount of content streamed on Roku (annual):
- 2020: 58.7 billion hours
- 2019: 40.3 billion hours
- 2018: 24 billion hours
- 2017: 14.8 billion hours
- 2016: 9 billion hours
- 2015: 5.5 billion hours
Amount of content streamed on Roku:
- Q4 2020: 17 billion hours
- Q3 2020: 14.8 billion hours
- Q2 2020: 14.6 billion hours
- Q1 2020: 12.3 billion hours
- Q4 2019: 11.7 billion hours
- Q3 2019: 10.3 billion hours
- Q2 2019: 9.4 billion hours
- Q1 2019: 8.9 billion hours
- Q4 2018: 7.3 billion hours
- Q3 2018: 6.2 billion hours
- Q2 2018: 5.5 billion hours
- Q1 2018: 5.1 billion hours
- Q4 2017: 4.3 billion hours
- Q3 2017: 3.8 billion hours
- Q2 2017: 3.5 billion hours
- Q1 2017: 3.3 billion hours
Number of smart TVs Roku has sold in the US:
Last updated 1/4/16
Reported value of Roku:
Last updated 9/28/17
Number of countries Roku is available in:
Last updated 12/21/16
Estimated amount of funding Roku has raised:
Last updated 1/29/16
Top searched-for actress of 2016 on Roku:
Top searched-for actor of 2016 on Roku:
Top searched-for TV show of 2016 on Roku:
Top searched-for TV movie of 2016 on Roku:
Number of Roku employees:
Last updated 1/1/19
Number of Roku TV models available in North America:
Last updated 1/3/17
Percentage of all US smart TV sales that Roku accounts for:
Last updated 7/2/19
1 out of every 8 smart TV sold in the US runs Roku OS.
Last updated 1/3/17
Number of movies available on Roku TV:
Last updated 1/3/17
Number of streaming channels available on Roku TV:
Last updated 1/3/17
Amount of content Roku users streamed in December 2016:
1 billion hours of video and music
Amount that streaming on Roku grew during the 2020 Coronavirus pandemic:
Roku Revenue Statistics:
Roku revenue (annual)
- 2020: $1.778 billion
- 2019: $1.128 billion
- 2018: $742.5 million
- 2017: $513 million
- 2016: $400 million
- 2015: $319 million
Roku revenue (quarterly):
- Q4 2020: $649.9 million
- Q3 2020: $451.7 million
- Q2 2020: $356.1 million
- Q1 2020: $320.8 million
- Q4 2019: $411.2 million
- Q3 2019: $260.9 million
- Q2 2019: $250.1 million
- Q1 2019: $206.7 million
- Q4 2018: $275.5 million
- Q3 2018: $173.4 million
- Q2 2018: $156.8 million
- Q1 2018: $136.6 million
- Q4 2017: $188 million
Roku average revenue per user:
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Video Streaming Service Report (Netflix, Amazon Prime, YouTube, Roku, Hulu).