Here are a few of the most interesting Roku statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Roku Facts
- Official website: roku.com
- Launch date: 2002
- Headquarters: Los Gatos, CA
- Creator: Anthony Wood
- What is Roku?
Roku is a TV set-top video-streaming device and smart TV manufacturer. Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for 10+ million monthly active accounts. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. (source)
Roku Statistics
How many people use Roku?
27 million monthly active accounts
Last updated 2/21/19
Average amount of time Roku users spend watching it:
Last updated 1/2/17
Amount of content streamed on Roku in 2018:
Amount of content streamed on Roku in 2017:
Amount of content streamed on Roku in 2016:
Amount of content streamed on Roku in 2015:
Roku’s share of the US over the top device video market:
Last updated 6/16/16
Amount of content streaming Roku users do weekly:
Last updated 9/16/14
Percentage of U.S. households that own, or have owned a Roku device:
Last updated 9/16/14
Number of smart TVs Roku has sold in the US:
Last updated 1/4/16
Reported value of Roku:
Last updated 9/28/17
Roku revenue for 2018:
Roku revenue for 2017:
Roku average revenue per user:
Last updated 11/7/18
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Video Streaming Service Report (Netflix, Amazon Prime, YouTube, Roku, Hulu)
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