Roku Statistics and User Count (2023)

Roku is a popular brand of digital media players and smart TVs that allows users to stream a wide range of content directly to their television sets. It was first introduced in 2008 by Roku Inc., an American company based in California.

Roku devices are designed to connect to a television and provide access to various streaming services, including popular platforms like Netflix, Hulu, Amazon Prime Video, and many others. They offer a user-friendly interface and remote control, allowing users to browse and select content from different streaming channels or apps.

Roku devices come in different models and versions, ranging from compact streaming sticks to set-top boxes and smart TVs with Roku’s operating system built-in. These devices connect to the internet through Wi-Fi or wired Ethernet, allowing users to access streaming services and other online content.

In addition to streaming services, Roku offers its own channel, called the Roku Channel, which provides a collection of free, ad-supported movies, TV shows, and live channels. Roku users can also access other channels and apps from various content providers, including news, sports, music, and gaming channels.

Roku supports a wide range of video and audio formats, including high-definition (HD), 4K Ultra HD, and HDR (High Dynamic Range) content. Some Roku devices also have additional features such as voice search, private listening through headphones, and the ability to cast media from mobile devices.

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Roku Statistics

Here are a few of the most interesting Roku statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Roku User Count

How many subscribers does Roku have?

• 2023: 71.6 million active users
• 2022: 70 million
• 2021: 60.1 million
• 2020: 51.2 million
• 2019: 36.9 million
• 2018: 27.1 million
• 2017: 19.3 million
• 2016: 13.4 million

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Roku Revenue Totals

Roku revenue (annual)

• 2021: $2.764 billion
• 2020: $1.778 billion
• 2019: $1.128 billion
• 2018: $742.5 million
• 2017: $513 million
• 2016: $400 million
• 2015: $319 million

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Roku average revenue per user:

• 2021: $41.03
• 2020: $28.76
• 2019: $23.14
• 2018: $17.95
• 2017: $13.78
• 2016: $9.28

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Additional Roku Statistics

Number of Roku devices in use:

41 million

Last updated 7/12/19

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Average amount of time Roku users spend watching it each day:

3.5 hours per day

Last updated 5/9/19

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Amount of content streamed on Roku (annual):

• 2020: 58.7 billion hours
• 2019: 40.3 billion hours
• 2018: 24 billion hours
• 2017: 14.8 billion hours
• 2016: 9 billion hours
• 2015: 5.5 billion hours

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Number of Roku employees:

1,111 employees

Last updated 1/1/19

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Percentage of all US smart TV sales that Roku accounts for:

15.2%

Last updated 7/2/19

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Amount that streaming on Roku grew during the 2020 Coronavirus pandemic:

50% increase

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