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Bilibili (often nicknamed “B Site”) is a leading video community in China with roots in anime, comics, and gaming culture. Over time it has expanded into broader entertainment, knowledge content, music, lifestyle, and live experiences—while keeping one signature feature: danmu (“bullet comments”) that flow across the video as viewers react in real time.
Because Bilibili is a large-scale platform, the most meaningful public metrics are monthly active users (MAUs), daily active users (DAUs), and financial results published in official filings and investor materials.
Bilibili by the Numbers
- Monthly active users (MAUs): 341M+ (2024)
- Daily active users (DAUs): ~104M average (2024)
- DAUs: 117.3M (Q3 2025)
- Operating cash flow: RMB 6.01B (2024)
Key Bilibili Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Monthly active users (MAUs) | 341M+ (“surpassed 341 million”) | 2024 | Bilibili 2024 Annual Report (PDF) |
| Daily active users (DAUs), average | ~104M | 2024 | Bilibili 2024 Annual Report (PDF) |
| Operating cash flow | RMB 6.01B | 2024 | SEC filing exhibit |
| DAUs | 117.3M | Q3 2025 | Q3 2025 Results (PDF) |
Why Bilibili’s Community Stands Out
- Danmu interaction: commentary becomes part of the viewing experience.
- Creator-driven culture: user-generated content remains central.
- Broader content mix: entertainment plus knowledge, tech, lifestyle, and more.
FAQ
How many users does Bilibili have?
Bilibili reported MAUs surpassing 341 million in 2024, with average DAUs near 104 million that year.
What are “danmu” comments?
They’re real-time comments that overlay the video as it plays, creating a shared viewing experience.
Is Bilibili only for anime and gaming?
No. While those categories are foundational, Bilibili has expanded into many content types, including music, lifestyle, and education.
