160 YouTube Statistics and Facts (2020) | By the Numbers



Youtube statistics and facts

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This YouTube report contains all the stats I have been able to dig up over the years including stats for: User Totals, Demographics, Activity and Video Stats, Mobile Stats, Advertising and Revenue Stats and much more.

Here are all of the YouTube statistics and facts you will ever want to know including number of users, videos, views, revenue, subscriber stats and more.

Youtube statistics factsYouTube is a true American success story. It began as the brainchild of Chad Hurley, Steve Chen and Jawed Karim: three PayPal employees that wanted to create a platform where users could post and share video clips. As a startup, YouTube attracted users and funding fairly quickly and was snatched up by the almighty Google roughly a year and a half after it was launched for $1.65 billion.

When a social network has over a billion users that spend amazing amounts of time on it daily, there is no shortage of aspects of and facts about YouTube that can be measured and reported. I have been collecting YouTube stats and facts for about 10 years now in this curated collection. Below is a lengthy sampling of what I have put together over the years and if you like what you see, you can purchase the entire downloadable report at the bottom of this post. As always, I will be adding to and updating these stats as often as they are made available.

YouTube Facts

YouTube History

  • 2005 - YouTube launched
  • 2006 - Google purchases YouTube for $1.65 billion
  • 2010 - YouTube began streaming cricket matches
  • 2011 - YouTube gets a major site redesign
  • 2015 - YouTube Kids launched
  • 2015 - YouTube Premium launched (as YouTube Red)
  • 2017 - YouTube gets a major site redesign

Top YouTube Competitors

YouTube Statistics

How many people use YouTube?

2 billion logged-in monthly YouTube users

Last updated February 2020


Number of people in the US that watch YouTube and YouTube TV on their TV screen monthly:

100 million people

Last updated 5/19/20


How many videos on YouTube are captioned:

1 billion

Last updated 2/16/17


Percentage of the Earth's population that use YouTube monthly:

about 25%

Last updated 5/7/18


YouTube revenue from ads (annual):


YouTube Q1 2020 revenue:

$4.04 billion


How many people watch YouTube in the US?

180.1 million

Last updated 1/27/17


Number of countries YouTube has users in:

90 countries

Last updated 11/29/17


Amount of content YouTube users watch annually:

46,000 years worth of content

Last updated 10/9/16


Percentage of YouTube traffic from mobile:

70%

Last updated 5/3/19


Estimated YouTube valuation:

$140 billion

Last updated 3/5/19


Number of times the YouTube app has been installed from the Play Store:

5 billion installs

Last updated 12/3/18


YouTube overall reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.


Average amount of YouTube video content watched daily:

1 billion hours per day

Last updated 5/12/18


Average time spent on YouTube per mobile session:

60 minutes

Last updated 5/12/18


How many YouTube videos are uploaded every minute?

500 hours worth

Last updated February 2020


How many videos are uploaded on YouTube every day?

576,000 hours worth

Last updated 11/5/17


Number of YouTube channels with more than 1 million subscribers:

1,500

Last updated 2/3/16


Percentage of US Internet users, aged 13-17 (teens) that use YouTube:

85%

Last updated 5/31/18


Number of subscribers of YouTube Music and Google Play Music combined:

15 million subscribers

Last updated 6/27/19


Percentage of US enterprise companies that use YouTube:

61%

Last updated 7/13/16


Type of YouTube content most preferred by Millennials:

Videos uploaded by people


How many YouTube video views that come from mobile devices:

more than 50%

Last updated 10/3/16


Number of signals YouTube users have created over time:

80 billion

Last updated 6/20/17

YouTube Statistics and Facts

Photo by Christian Wiediger on Unsplash

What is the most-viewed YouTube video ever?

Despacito

Last updated 2/25/19


How many people in India watch YouTube?

245 monthly active users

Last updated 8/28/18


Percentage of US millennials that visit YouTube daily:

54%

Last updated 1/6/17


YouTube makes up over half of people's time watching online video on television.

Last updated 9/1/16


Percentage of US teen boys (aged 13-17) that use YouTube daily:

85%

Last updated May 2017


Percentage of US teen girls (aged 13-17) that use YouTube daily:

70%

Last updated May 2017


Number of weekly active YouTube Kids viewers:

8 million

Last updated 2/13/17


Number of revenue-earning YouTube users in the US:

1.8 million

Last updated 2/1/18


Number of markets that YouTube TV is available in:

100 markets

Last updated 3/12/18


Number of YouTube TV subscribers:

2 million

Last updated 2/3/20


Percentage of US streaming service versifier YouTube reaches:

53%

Last updated 4/10/17


Percentage of US YouTube viewers that don't watch Netflix:

more than 30%

Last updated 4/10/17


Number of people that watch gaming videos and streams on YouTube each day:

200 million

Last updated 9/18/18


Percentage of YouTube gamers that watch YouTube videos to learn how to get better at a game:

74%

Last updated 6/2017


Number of people that watched live-streamed video game content on YouTube in Q2 2019:

735.54 million hours


YouTube's share of the video game live streaming market:

19.5%

Last updated 7/12/19


Number of gaming how-to videos on YouTube:

over 20 million

Last updated 6/2017


Number of countries YouTube Music is available in:

60

Last updated 7/18/19


Top 5 top-earning YouTube stars (based on income):

  1. Ryan Kaji | Ryan ToysReview ($26 million)
  2. Dude Perfect ($20 million)
  3. Anastasia Radinskaya ($18 million)
  4. Rhett and Link ($17.5 million)
  5. Jeffree Star ($17 million)

Last updated 12/18/19 (source)


Average amount of YouTube content that is watched on TV screens daily:

250 million hours

Last updated 5/3/19


Amount of gaming content viewed on YouTube in 2018:

50 billion hours


Video with the most YouTube views in its first 24 hours:

Taylor Swift's "Look What You Made Me Do" (43.2 million views)

Last updated 8/29/17


Number of downloads of YouTube Go:

10 million

Last updated 12/19/17


Number of countries YouTube Go is available in:

130 countries

Last updated 3/1/18


Number of installs of the YouTube for Android TV app:

10 million

Last updated 2/4/18


60% of Americans aged 35-54 visit YouTube for music-related content at least once a week.

Last updated June 2018


29% of Americans aged 55+ visit YouTube for music-related content at least once a week.

Last updated June 2018


Oldest video to get 1 billion YouTube views:

November Rain (Guns N Roses)


YouTube makes up over half of people's time watching online video on television.

Last updated 9/1/16


Top 5 most subscribed-to YouTube channels:

  1. T-Series
  2. YouTube Movies
  3. Music
  4. PewDiePie
  5. Gaming

Last updated 5/27/20 (source)


Mot popular YouTube channel (based on views):

LEGO

Last updated 7/27/20


Number of views in the YouTube Kids app to date:

30 billion views

Last updated 2/13/17


10 Most-viewed YouTube videos of all time (as of 6/18/19):

  1. Despacito (Luis Fonsi)
  2. Shape of You (Ed Sheeran)
  3. See You Again (Wiz Khalifa)
  4. Recipe for Disaster (Marsha and the Bear)
  5. Uptown Funk (Mark Ronson)
  6. Gangnam Style (Psy)
  7. Sorry (Justin Bieber)
  8. Sugar (Maroon 5)
  9. Baby Shark Dance (Pinkfong)
  10. Roar (Katy Perry)

Percentage of YouTube's daily views that come from outside the U.S.:

80%

Last updated 5/12/18


Number of YouTube channels with more than 100,000 subscribers:

170,000 channels

Last updated February 2020


Fastest music video to reach 1 billion views on YouTube:

"Hello" (by Adele)

Last updated 1/21/16


Number of music videos that have reached 1 billion views on YouTube:

17

Last updated 1/21/16


Number of downloads for the YouTube Kids app:

50 million downloads

Last updated 7/8/18


Number of video views for YouTube Kids in its first year:

10 billion views


Number of YouTube channels with at least 250,000 subscribers:

43,770

Last updated 1/7/19


Top 10 YouTube title keywords that get the most views:

  1. Fortnite
  2. ASMR
  3. Slime
  4. Rainbow
  5. Prank
  6. Worst
  7. NFL
  8. Makeup
  9. Moment
  10. Wrong

(source) Last updated 1/7/19


Number of YouTube Music / YouTube Premium paid subscribers:

20 million subscribers

Last updated 2/3/20


Most-watched YouTube creator of 2019:

PewDiePie (4 billion views)


Top 5 most disliked videos on YouTube (as of  8/11/19):

  1. YouTube Rewind 2018 (YouTube)
  2. Baby (Justin Bieber)
  3. It's Everyday Bro (Jake Paul)
  4. Can this video get 1 million dislikes? (PewDiePie)
  5. Despacito (Luis Fonsi)

Percentage of YouTube users that watch it to help make a purchase decision:

68%

Last updated 6/16/20


The top two reasons viewers watch YouTube are:

  1. To relax
  2. To feel entertained

Top YouTube Searches (US users) for 2020:

  1. pewdiepie
  2. asmr
  3. music
  4. markiplier
  5. old town road
  6. pewdiepie vs t series
  7. billie eilish
  8. fortnite
  9. david dobrik
  10. jacksepticeye

(as of July 2020)

Get the Industry Report

dmr industry report company statistics factsThe full YouTube report is available in a few of our annual industry report. Some of the data in industry reports include:

  • User Totals
  • Demographics
  • Activity and Video Stats
  • Mobile Stats
  • Advertising and Revenue Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the YouTube report, click on the button below to purchase it.

Report 1: Google Product Report (Includes: Android, Chrome, Gmail, Google, Google Play, Home, and YouTube).

Report 2: Billion Users Club Report (Includes: Android, Apple, Facebook, Messenger, Google, Instagram, Microsoft, WeChat, WhatsApp, YouTube).

Report 3: Video Streaming Service Report (Includes: Netflix, Amazon Prime, YouTube, Roku, Hulu).

Report 4: Social Media Companies Report (Includes: Facebook, Instagram, LinkedIn, Messenger, Pinterest, Reddit, TikTok, Twitter, WeChat, WhatsApp and YouTube).

Estimated amount that US YouTube creators earned in 2016:

$3.2 billion


Top video on YouTube in 2017:

Until We Will Become Dust – Oyster Masked (ตราบธุลีดิน – หน้ากากหอยนางรม) | THE MASK SINGER 2


Percentage of U.S. Millennials that use YouTube:

81%

Last updated 11/16/15


Percentage of U.S. Gen X that use YouTube:

58%

Last updated 3/5/15


Percentage of U.S. Baby Boomers that use YouTube:

43%

Last updated 3/5/15


Number of days worth of YouTube videos that are viewed on Facebook every minute:

323

Last updated 7/9/14


YouTube viewers spent 37,000 years worth of time watching the top 10 music videos in 2015.


Hours of video watched per month on YouTube:

6 billion

Last updated 4/21/14


Number of hours of VR YouTube video watched on Google Cardboards to date:

350,000 hours

Last updated 1/27/16


YouTube's global net ad revenue in 2015:

$4.28 billion


YouTube's US net ad revenue in 2015:

$1.55 billion


Average number of captioned videos watched on YouTube daily:

15 million

Last updated 2/16/17


How many video views on YouTube per day:

4 billion

Last updated 1/23/12


Average YouTube mobile video views per day:

1 billion

Last updated 10/27/13


Number of daily YouTube views that are from Generation Xers:

1.5 billion views

Last updated January 2017


Most-viewed content on YouTube for Generation Xers:

Nostalgia

Last updated January 2017


Percentage of Generation Xers that watch content on YouTube at least monthly:

75%

Last updated January 2017


Amount that Google paid out to YouTube content owners in 2015:

$1 billion


Percentage of YouTube users that access it via HTTPS:

97%

Last updated 8/3/16


Percentage of gamers that turn to YouTube at least weekly for gaming advice:

90%

Last updated 3/31/16


Percentage of gamers that download a game after seeing an ad for it on YouTube:

64%

Last updated 3/31/16


Amount of gaming unboxing videos watched on YouTube in 2016:

over 40 million hours


Top YouTube channel (based on subscribers and views):

DisneyCollectorBR

Last updated 1/2/15


Average amount of gaming videos watched on YouTube monthly:

144 billion minutes

Last updated 10/15/15


YouTube's top selling movie of 2014:

The Interview


Percentage of online adults (globally, excluding China) that consider themselves regular YouTube visitors:

85%

Last updated 11/24/14


Top YouTube video of 2014 (based on views, shares, comments, likes):

Mutant Giant Spider Dog


Percentage of people that watch political videos on YouTube that are under the age of 35:

69%

Last updated 3/24/16


YouTube's estimated 2014 revenue:

$4 billion


Percentage of U.S. small businesses that use YouTube:

9%

Last updated Spring 2015


YouTube's share of the Swedish digital video market:

34.1%

Last updated 4/25/16


Percentage of Canadians that find YouTube more engaging than TV:

57%

Last updated 1/31/16


Number of subscribers for the top 10 music videos of 2015 on YouTube:

66 million


Top YouTube trending video of 2015:

Silento- Watch me (Whip/Nae Nae) #WatchmeDanceOn


Top YouTube trending Ad of 2015:

Clash of Clans: Revenge (Official Super Bowl TV Commercial)


Top video game on YouTube for 2015:

Call of Duty: Black Ops 3


YouTube viewers that completed a TrueView ad are 23x more likely to visit or subscribe to a brand channel.

Last updated 12/9/15


YouTube viewers that were just exposed to a TrueView ad are 10x more likely to visit or subscribe to a brand channel.

Last updated 12/9/15


Number of countries that YouTube has launched a local version for:

88 countries

Last updated 10/3/16


Average amount of time users in the U.S. spend on the YouTube mobile app monthly:

5 hours per month

Last updated 6/25/15


Top YouTube music video of 2014:

Katy Perry "Dark Horse"


Top movie trailer on YouTube for 2014:

Fifty Shades of Grey


Amount of time YouTube users spent watching the its top 10 ads of 2014:

1 billion minutes


Average length of YouTube's top 10 ads of 2014:

3 minutes


Number of views for ALS Ice Bucket Challenge YouTube videos in 2014:

1 billion views


Number of countries that ALS Ice Bucket Challenge YouTube videos originated from in 2014:

153 countries


Percentage of YouTube video views that are music videos:

38.4%

Last updated 8/28/14


Percentage of Google's overall sales that YouTube contributed in 2014:

6%


YouTube's estimated 2014 U.S. ad revenue:

$1.13 billion


Country with the world's most avid YouTube users:

Saudi Arabia with 90 million views per day

Last updated 5/28/14


Average length of the most-viewed YouTube videos:

31-120 seconds

Last updated 5/30/14


Most-viewed industry on YouTube:

Electronics

Last updated 5/30/14


Most-viewed YouTube channel ever:

RhiannaVevo w/over 5 billion views

Last updated 5/28/14


Number of views per month that the top 100 YouTube channels experience:

8 billion

Last updated 6/14/14


Most searched for topic on YouTube for 2014:

"Music"


2nd-most searched for topic on YouTube in 2014:

"Minecraft"


Percentage of Americans that use YouTube during work hours:

14.4%

Last updated 10/2/13


Average user time spent on Google sites (mostly YouTube) in July 2013:

462 minutes

Last updated 10/17/13


Largest beauty-related topic on YouTube:

Makeup

Last updated April 2015


Top beauty-related content creator of all time on YouTube:

Michelle Phan w/1.167 billion video views

Last updated April 2015


Total number of subscribers to YouTube beauty-related content:

123 million subscribers

Last updated April 2015


Total number of views of beauty-related videos on YouTube:

45.3 billion views

Last updated April 2015


Total number of likes on beauty-related videos on YouTube:

586 million likes

Last updated April 2015


YouTube adoption among U.S. fashion brands:

87%

Last updated 5/21/15


Average posts per week for U.S. fashion brands on YouTube:

0.7 posts per week

Last updated 5/21/15


Percentage increase in watch time on YouTube between Q2 2014 and Q2 2015:

60% YOY Increase


Average number of YouTube channels per Interbrand Top 100 brand:

2.4 channels

Last updated 7/20/15


Frequency in which the Interbrand Top 100 brands collectively post to YouTube:

every 18.5 minutes

Last updated 7/20/15


Most popular day of the week for the Interbrand Top 100 brands to post to YouTube:

Thursday

Last updated 7/20/15


Percentage of 2015 High School Graduates that watch YouTube multiple times a day:

41%

Last updated 7/14/15


Amount of news-related content that is viewed on YouTube daily:

5 million hours

Last updated 7/19/15


Year over year growth in views for "How To" videos on YouTube:

70% increase

Last updated 5/13/15


Amount of "How To" video content viewed in the first 4 months of 2015:

100 million hours


Percentage of millennials that feel they can find a YouTube video on anything they want to learn:

67%

Last updated 5/13/15


Percentage of teens and millennials that say that watching trailers on YouTube influences which movie they watch:

65%

Last updated 7/2015


Number of movie trailers that were viewed on YouTube in the first half of 2015:

35 million+


Percentage of moviegoers that watch movie trailers that do so on YouTube:

81%

Last updated 7/2015


Top YouTube channel partner:

Vevo w/47 million viewers

Last updated 10/17/13


YouTube's percentage of overall time spent on iOS & Android devices:

4%

Last updated 4/1/14


YouTube’s growth in web traffic referrals from 9/12-9/13:

52.86%

Last updated 10/16/13


Most subscribed-to YouTube channel:

Music with 82 million subscribers

Last updated 2/23/14


Percentage of UK teens (11-16 year olds) that use YouTube weekly:

78%

Last updated 3/18/15


Number of monthly unique visitors for YouTube in the UK:

39.6 million

Last updated 8/12/16


YouTube's share of monthly website visits among UK internet users:

2.8%

Last updated 7/14/16


Percentage of web users in Germany that check YouTube several times per day:

11%

Last updated 3/16/15


Percentage of web users in Germany that check YouTube several times per week:

26%

Last updated 3/16/15


Number of daily YouTube users in the Netherlands:

1.2 million users

Last updated 4/1/15


Percentage of internet users in Japan that use YouTube:

70%

Last updated 7/13/15


Percentage year over year growth for the YouTube mobile app:

27%

Last updated 12/19/13


Percentage of YouTube traffic that comes from outside the U.S.:

80%

Last updated 11/24/15


Percentage of total YouTube viewing that takes place on Android devices:

42%

Last updated 6/25/14


Number of YouTube users in China:

60 million

Last updated 11/11/13


Increase in views of parenting videos on YouTube from 2013-2014:

329%

Last updated 5/8/14


Percentage of YouTube US mobile users that access it on a smartphone:

27%

Last updated 7/22/14


Percentage of YouTube US mobile users that access it on a tablet:

73%

Last updated 7/22/14


YouTube's rating on the American Customer Satisfaction Index:

73

Last updated 7/22/14


Number of unique viewers on Google sites (mostly YouTube) in July 2013:

165 million

Last updated 10/17/13


Number of video viewers on Google sites (mostly YouTube) in July 2013:

16.1 billion

Last updated 10/17/13


YouTube's share of total digital display ad impressions in Colombia:

8.3%

Last updated 6/4/14


Percentage of B2B marketers that use YouTube in new product launches:

54%

Last updated 4/30/15


Percentage of B2B marketers in North America that use YouTube to distribute content:

72%

Last updated 2/4/15


Average number of YouTube followers for US females:

25

Last updated 12/23/13


Percentage of UK Moms (18-34 w/children) that use YouTube:

79%

Last updated 9/4/13


Percentage of teens that consider YouTube their favorite website:

50%

Last updated 11/5/13


Percentage of Generation Z that visit YouTube at least monthly:

83%

Last updated 1/29/14


Percentage of millennials that visit YouTube at least monthly:

70%

Last updated 1/29/14


Percentage of US millennials that visit YouTube daily:

54%

Last updated 1/6/17


Percentage of Generation X that visit YouTube at least monthly:

58%

Last updated 1/29/14


Percentage of Younger Baby Boomers that visit YouTube at least monthly:

49%

Last updated 1/29/14


Percentage of Older Baby Boomers that visit YouTube at least monthly:

40%

Last updated 1/29/14


Percentage of the Golden Generation that visit YouTube at least monthly:

30%

Last updated 1/29/14


Number of languages that YouTube is available in:

76 different languages

Last updated 10/3/16


Amount that advertisers spent on YouTube in 2013:

$5.6 billion

Last updated 12/11/13


Amount that YouTube netted in global digital ad revenue in 2013:

$1.96 billion

Last updated 12/11/13


YouTube share of US digital video ad market:

18.9%

Last updated 9/11/14


Percentage of US Hispanic YouTube viewers that watch it in English most of the time:

60%

Last updated August 2016


Percentage of US Hispanic YouTube viewers that watch it in English and Spanish equally:

28%

Last updated August 2016


Percentage of US Hispanic YouTube viewers that watch it in Spanish most of the time:

12%

Last updated August 2016


Percentage of US Hispanic YouTube viewers that go to it first to learn about a product or service:

75%

Last updated August 2016


Percentage of US Hispanic YouTube viewers that have taken an engagement action on a video after watching it:

83%

Last updated August 2016


Percentage of non-Hispanic US Internet users that used YouTube for local shopping in Q3 2013:

10.3%


Percentage of Hispanic US Internet users that used YouTube for local shopping in Q3 2013:

17.7%


Average sales order value for visitors referred by YouTube:

$37.63

Last updated 3/10/14


Revenue per visit from YouTube referrals:

$.70

Last updated 4/24/14


YouTube's percentage of all mobile upstream traffic:

3.7%

Last updated 5/14/14


YouTube's percentage of all mobile downstream traffic:

40%

Last updated 12/7/15


YouTube's percentage of North American downstream mobile web traffic:

20.78%

Last updated 12/7/15


YouTube's percentage of North American downstream web traffic:

17.85%

Last updated 12/7/15


YouTube's mobile app user growth from Dec '13-May '14:

13%


Number of times videos from the top 25 consumer electronics brands were shared in 2013:

134 million


Percentage of YouTube viewers that come from countries whose primary language is not English:

60%

Last updated 5/28/14


YouTube's estimated 2013 revenue:

$3.5 billion


Total YouTube views in 2011:

1 trillion


Percentage of US Charities and Non-Profits that use YouTube:

97%

Last updated 6/24/14


The most shared ad on YouTube for May 2013:

Activia: 'Dare to Feel Good' w/Shakira


Percentage of 2013 Inc 500 Companies that use YouTube:

50%


Number of 2013 Fortune 500 companies that have a corporate YouTube account:

345


Percentage of content marketers in Ireland that consider YouTube the most effective social channel for distributing content:

30%

Last updated 9/18/15


Number of cat videos posted on YouTube in 2014:

2 million


Number of views on cat videos on YouTube in 2014:

26 billion views


Percentage of Social Media users in the Middle East that use YouTube:

54%

Last updated 4/20/15


Top retail advertiser on YouTube in 2015:

Wal-Mart


Increase in time spent on YouTube among 18-49 year olds from 2014-2015:

44%


Percentage of the (high school) class of 2015 that use YouTube daily:

54%


Percentage of marketers that prefer YouTube for digital video campaigns:

55%

Last updated 8/15/16


Percentage of YouTube users that watch it on a mobile device when they are home:

92%

Last updated 9/1/16


Since 2013, viewership of TV content on YouTube is up 230%.

Last updated 9/1/16


Percentage of YouTube users that watch it to relax or unwind:

51%

Last updated 9/1/16


Percentage of YouTube users that watch it to feel entertained:

38%

Last updated 9/1/16


Most viewed Ad on YouTube in 2016:

Mobile Strike's Super Bowl Ad featuring Arnold Schwarzenegger


Most viewed YouTube video in 2016:

Adele Carpool Karaoke


Most viewed music video of 2016 on YouTube:

Fifth Harmony — 'Work from Home' ft. Ty Dolla $ign


Most viewed game trailer on YouTube in 2016:

Battlefield 1 – Official reveal trailer


Amount YouTube paid the music industry from ad revenue in 2016:

over $1 billion


Percentage of YouTube employees that are women:

30%

Last updated 3/16/17


Top ad on YouTube in 2017:

Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService




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