YouTube Statistics and User Count for 2025

YouTube is a video-sharing platform that allows users to upload, view, and share videos. It was created in 2005 and is now one of the most popular websites in the world, with 2.7 billion monthly active users.

YouTube is a true American success story. It began as the brainchild of Chad Hurley, Steve Chen and Jawed Karim: three PayPal employees that wanted to create a platform where users could post and share video clips. As a startup, YouTube attracted users and funding fairly quickly and was snatched up by the almighty Google roughly a year and a half after it was launched for $1.65 billion.

YouTube users can upload videos on a wide range of topics, from music and entertainment to educational content and personal vlogs. The platform also features a powerful search engine that allows users to find videos on any topic they’re interested in. Users can subscribe to channels to receive notifications when new videos are uploaded, as well as like, share, and comment on videos they enjoy.

In addition to its user-generated content, YouTube also hosts a range of professional and commercial content, such as music videos, movie trailers, and TV shows. The platform offers advertising options for businesses and content creators, as well as tools for creators to monetize their content through sponsorships, merchandise sales, and membership programs.

YouTube has become a powerful tool for social and cultural expression, with creators using the platform to share their voices, promote their businesses, and build communities around shared interests.

When a video social network has over a billion users that spend amazing amounts of time on it daily, there is no shortage of aspects of and facts about YouTube that can be measured and reported. I have been collecting YouTube stats and facts for about 10 years now in this curated collection.

YouTube History

• 2005 – YouTube launched
• 2006 – Google purchases YouTube for $1.65 billion
• 2010 – YouTube began streaming cricket matches
• 2011 – YouTube gets a major site redesign
• 2015 – YouTube Kids launched
• 2015 – YouTube Premium launched (as YouTube Red)
• 2017 – YouTube gets a major site redesign
• 2017 – YouTube introduced Super Chat
• 2017 – YouTube TV was launched
• 2018 – YouTube introduced Channel Memberships
• 2018 – The Premieres feature was launched
• 2020 – YouTube introduced Chapters
• 2020 – YouTube Shorts was launched
• 2021 – The public dislike count was removed from videos
• 2022 – YouTube introduced Handles
• 2023 – Susan Wojcicki stepped down as CEO of YouTube on February 16, with Neal Mohan succeeding her
• 2023 – YouTube Shorts surpassed 50 billion daily views

YouTube Statistics

YouTube User Count

How many people use YouTube?

As of November 2024, YouTube continues to expand its global presence and user engagement across various services. Here’s the most recent data:

• Global YouTube Users: YouTube has surpassed 2.7 billion monthly active users worldwide, solidifying its position as one of the most widely used online platforms.
• US YouTube Audience: In the United States, YouTube’s audience has grown to approximately 238 million users, reflecting its significant popularity within the country.
• India YouTube Audience: YouTube has approximately 476 million users in India as of July 2024.
• Worldwide Reach: YouTube’s services are available in over 100 countries, demonstrating its extensive international presence and ability to cater to diverse audiences.
• YouTube Music and Premium Subscribers: As of January 2024, YouTube Music and YouTube Premium have collectively reached over 100 million subscribers, including trial memberships.
• YouTube TV Subscribers: YouTube TV, a service offering live TV streaming, has attracted 5 million subscribers as of 2022. This growing user base reflects the increasing demand for flexible and personalized viewing options, as viewers transition from traditional cable to digital streaming solutions.

Sources: GMI, Statista, YouTube

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YouTube Revenue Totals

YouTube revenue from ads (annual):

• FY 2023: $31.70 billion
• FY 2022: $29.24 billion
• FY 2021: $28.84 billion
• FY 2020: $19.77 billion
• FY 2019: $15.1 billion
• FY 2018: $11.15 billion
• FY 2017: $8.15 billion

Additional Statistics

How many YouTube videos are uploaded every minute?
Over 500 hours of video content are uploaded to YouTube every minute.  (2020)

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Total amount of content watched on YouTube per month: 2.7 billion live content hours  (2022)

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Total amount of live content watched on YouTube per year: Users watch over 35 billion hours of live content on YouTube annually

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Average daily views of YouTube Shorts: 70 billion daily views  (2024)

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Total number of views of YouTube Shorts since launch: 5 trillion views  (2022)

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Number of YouTube Content ID Claims processed in 2021: 1.5 billion  (2022)

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Number of people in the US that watch YouTube and YouTube TV on their TV screen monthly: 120 million people  (2021)

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How many videos on YouTube are captioned: 1 billion  (2017)

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Percentage of the Earth’s population that use YouTube monthly: about 34%  (2024)

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Percentage of YouTube traffic from mobile: 70%  (2021)

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Estimated YouTube valuation: $140 billion (2019)

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Number of times the YouTube app has been installed from the Play Store: 5 billion installs  (2018)

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YouTube overall reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

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Average amount of YouTube video content watched daily: 1 billion hours per day  (2018)

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Average time spent on YouTube per mobile session: 60 minutes  (2018)

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How many videos are uploaded on YouTube every day? 576,000 hours worth  (2017)

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Percentage of US Internet users, aged 13-17 (teens) that use YouTube:85%  (2018)

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Type of YouTube content most preferred by Millennials: Videos uploaded by people

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What is the most-viewed YouTube video ever?“Baby Shark Dance” by Pinkfong, with over 14 billion views as of 2024

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Number of revenue-earning YouTube users in the US: 1.8 million  (2018)

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Number of markets that YouTube TV is available in: 100 markets  (2018)

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Number of people that watch gaming videos and streams on YouTube each day: 200 million  (2018)

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YouTube’s share of the video game live streaming market: 19.5% (2019)

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Total monthly video game content watched on YouTube: 434 million hours  (2022)

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Number of countries YouTube Music is available in: 60 (2019)

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Top 5 top-earning YouTube stars (based on income):

1. 1. Ryan Kaji | Ryan ToysReview ($26 million)
   2. Dude Perfect ($20 million)
   3. Anastasia Radinskaya ($18 million)
   4. Rhett and Link ($17.5 million)
   5. Jeffree Star ($17 million)

(12/18/19 source)

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Average amount of YouTube content that is watched on TV screens daily: 250 million hours (2019)

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Amount of gaming content viewed on YouTube in 2018: 100 billion hours

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Amount of gaming content viewed on YouTube in 2018: 50 billion hours

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Video with the most YouTube views in its first 24 hours:Taylor Swift’s “Look What You Made Me Do” (43.2 million views)  (8/29/17)

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Number of installs of the YouTube for Android TV app: 10 million  (2018)

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60% of Americans aged 35-54 visit YouTube for music-related content at least once a week. (2018)

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29% of Americans aged 55+ visit YouTube for music-related content at least once a week. (2018)

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Number of YouTube music videos that have more than 1 billion views: 300 videos  (2022)

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Oldest video to get 1 billion YouTube views: November Rain (Guns N Roses)

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Top 5 most subscribed-to YouTube channels:

1. 1. MrBeast: 329 million subscribers
   2. T-Series: 278 million subscribers
   3. Cocomelon – Nursery Rhymes: 185 million subscribers
   4. YouTube Movies: 184 million subscribers
   5. SET India: 179 million subscribers

(Source 2024)

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Most popular YouTube channel (based on views): As of November 2024, the most-viewed YouTube channel is T-Series, an Indian music and film production company, with over 271 billion views.

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10 Most-viewed YouTube videos of all time (as of November 2024):

1. 1. “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories – Over 15 billion views.
   2. “Despacito” by Luis Fonsi featuring Daddy Yankee – Over 8.4 billion views.
   3. “Johny Johny Yes Papa” by LooLoo Kids – Over 6.5 billion views.
   4. “Bath Song” by Cocomelon – Nursery Rhymes – Over 6.2 billion views.
   5. “Shape of You” by Ed Sheeran – Over 6 billion views.
   6. “See You Again” by Wiz Khalifa featuring Charlie Puth – Over 6.4 billion views.
   7. “Phonics Song with Two Words” by ChuChu TV – Over 5.2 billion views.
   8. “Uptown Funk” by Mark Ronson featuring Bruno Mars – Over 5.1 billion views.
   9. “Learning Colors – Colorful Eggs on a Farm” by Miroshka TV – Over 4.9 billion views.
   10. “Gangnam Style” by Psy – Over 4.6 billion views.

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Percentage of YouTube’s daily views that come from outside the U.S.: 80% (5/12/18)

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Number of YouTube channels with more than 100,000 subscribers: 170,000 channels (2020)

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Number of downloads for the YouTube Kids app: 50 million downloads  (2018)

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Number of video views for YouTube Kids in its first year: 10 billion views

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Number of YouTube channels with at least 250,000 subscribers: 43,770 (2019)

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Top 10 YouTube title keywords that get the most views:

1. 1. Fortnite
   2. ASMR
   3. Slime
   4. Rainbow
   5. Prank
   6. Worst
   7. NFL
   8. Makeup
   9. Moment
   10. Wrong

(source 2019)

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Top 5 most disliked videos on YouTube (as of  8/11/19):

1. 1. YouTube Rewind 2018 (YouTube)
   2. Baby (Justin Bieber)
   3. It’s Everyday Bro (Jake Paul)
   4. Can this video get 1 million dislikes? (PewDiePie)
   5. Despacito (Luis Fonsi)

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Percentage of YouTube users that watch it to help make a purchase decision: 68% (2020)

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Number of videos removed by YouTube in H1 2021 for violating community guidelines: 15.9 million videos

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Number of sexually explicit videos removed by YouTube in H1 2021: 120,000 videos

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The top two reasons viewers watch YouTube are:

1. 1. To relax
   2. To feel entertained

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Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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