Here are a few of the most interesting Baidu statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
What is Baidu?
Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing people with the best way to find information and connect users with services. (source)
Baidu User Count
Number of monthly active Baidu mobile search users:
Last updated 2/24/17
Number of mobile devices Baidu reaches:
Last updated 5/16/19
Number of Baidu App daily users:
Last updated 8/16/19
Number of Baidu Haokan users:
Last updated 5/16/19
Baidu Revenue Totals
Baidu annual revenue:
- 2021: $19.54 billion
- 2020: $16.41 billion
- 2019: $15.43 billion
- 2018: $14.88 billion
- 2017: $13.03 billion
- 2016: $10.161 billion
- 2015: $10.248 billion
Additional Baidu Statistics
Number of publishers on the Baijiahao content platform:
Last updated 11/7/19
Number of programs on the Baidu mini program platform:
Last updated 8/16/19
Number of Baidu mini program platform users:
316 million monthly active users
Last updated 1/1/20
Baidu’s share of the China mobile search market:
Last updated 6/10/19
Baidu’s share of the China desktop search market:
Last updated 6/10/19
Number of Baidu online marketing customers:
Last updated 10/28/17
Baidu’s share of China’s search market:
Last updated 6/10/19
Number of daily active mobile Baidu search users:
Last updated 7/25/14
Percentage of Baidu revenue that comes from mobile:
Last updated 7/31/18
Percentage of total Baidu traffic that comes from mobile devices:
Last updated 10/29/14
Percentage of Baidu’s revenue that comes from advertising:
Last updated 6/18/15
Baidu’s share of the global search engine market:
Last updated 12/22/16
Number of Baidu Music Users:
150 million monthly active users
Last updated 12/2/15
Number of Maidu Maps developers:
Last updated 1/1/20
Number of monthly active mobile Baidu maps users:
Last updated 2/24/17
Mist searched-for keyword on Baidu in 2016:
Number of Baidu Maps users that have used its voice feature:
Last updated 11/7/19
Number of activated Baidu Wallet accounts:
Last updated 2/24/17
Number of Baidu DU Ad Platform (DAP) developers:
Last updated 12/5/17
Number of monthly active users Baidu’s DAP covers:
Last updated 12/5/17
How many people use Baidu’s DU Recorder app?
Last updated 12/20/17
Average daily number of videos recorded on Du Recorder:
Last updated 12/20/17
Baidu’s share of the global smart speaker market:
Last updated 8/26/19
Number of DuerOS developers:
Last updated 1/1/20
Number of DuerOS skills:
Last updated 1/1/21
Monthly DuerOS voice queries:
Last updated 1/1/21
Number of DuerOS installed devices:
Last updated 7/2/19
Monthly DuerOS voice queries:
Last updated 5/16/19
Amount that Baidu autonomous cars have driven:
Last updated 7/2/19
Number of autonomous miles driven by vehicles with Baidu’s Apollo platform in 2018:
Number of iQIYI paid subscribers:
Last updated 2/9/19
How many people use iQIYI?
481 million monthly active users
Last updated 2/21/17
Amount of user time spent on iQIYI monthly:
Last updated 2/21/17
Number of iQIYI paid subscribers:
Last updated June 2016
Number of mobile devices iQIYI is running on:
600 million unique installs on mobile devices
Last updated 2/6/18
Baidu Facts
Here is pretty much everything you ever wanted to know about Baidu.
- Website: Official Website
- Year Founded: 2000
- Headquarters: Beijing, China
- Founder(s): Robin Li, Eric Xu
- Current Chief Executive: Robin Li
- Subsidiaries / Brands: Baidu Maps, Baidu Cloud, Baidu Tieba, Baidu Space, Baidu Baike, Baidu Browser, Baidu Yi, Qunar, Duer
Please note that some of these numbers are easier to find than others. A few of these Baidu statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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