What is Baidu?

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing people with the best way to find information and connect users with services. (source)

Baidu User Count

Number of monthly active Baidu mobile search users:

665 million MAU

Last updated 2/24/17

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Number of mobile devices Baidu reaches:

1.1 billion

Last updated 5/16/19

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Number of Baidu App daily users:

200 million DAU

Last updated 8/16/19

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Number of Baidu Haokan users:

22 million daily active users

Last updated 5/16/19

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Baidu Revenue Totals

Baidu annual revenue:

• 2021: $19.54 billion
• 2020: $16.41 billion
• 2019: $15.43 billion
• 2018: $14.88 billion
• 2017: $13.03 billion
• 2016: $10.161 billion
• 2015: $10.248 billion

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Additional Baidu Statistics

Number of publishers on the Baijiahao content platform:

2.4 million publishers

Last updated 11/7/19

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Number of programs on the Baidu mini program platform:

150,000 programs

Last updated 8/16/19

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Number of Baidu mini program platform users:

316 million monthly active users

Last updated 1/1/20

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Baidu’s share of the China mobile search market:

78.63%

Last updated 6/10/19

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Baidu’s share of the China desktop search market:

42.98%

Last updated 6/10/19

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Number of Baidu online marketing customers:

486,000 customers

Last updated 10/28/17

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Baidu’s share of China’s search market:

64.55%

Last updated 6/10/19

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Number of daily active mobile Baidu search users:

70 million 

Last updated 7/25/14

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Percentage of Baidu revenue that comes from mobile:

77%

Last updated 7/31/18

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Percentage of total Baidu traffic that comes from mobile devices:

over half

Last updated 10/29/14

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Percentage of Baidu’s revenue that comes from advertising:

50%

Last updated 6/18/15

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Baidu’s share of the global search engine market:

7.54%

Last updated 12/22/16

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Number of Baidu Music Users:

150 million monthly active users

Last updated 12/2/15

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Number of Maidu Maps developers:

1.8 million 

Last updated 1/1/20

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Number of monthly active mobile Baidu maps users:

341 million mobile MAU

Last updated 2/24/17

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Mist searched-for keyword on Baidu in 2016:

“The Rio Olympic Games”

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Number of Baidu Maps users that have used its voice feature:

280 million users

Last updated 11/7/19

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Number of activated Baidu Wallet accounts:

100 million

Last updated 2/24/17

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Number of Baidu DU Ad Platform (DAP) developers:

2,400 developers

Last updated 12/5/17

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Number of monthly active users Baidu’s DAP covers:

800 million MAU

Last updated 12/5/17

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How many people use Baidu’s DU Recorder app?

35 million people

Last updated 12/20/17

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Average daily number of videos recorded on Du Recorder:

2 million videos

Last updated 12/20/17

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Baidu’s share of the global smart speaker market:

17.3%

Last updated 8/26/19

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Number of DuerOS developers:

38,000

Last updated 1/1/20

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Number of DuerOS skills:

4,400

Last updated 1/1/21

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Monthly DuerOS voice queries:

6.2 billion

Last updated 1/1/21

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Number of DuerOS installed devices:

400 million

Last updated 7/2/19

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Monthly DuerOS voice queries:

2.37 billion

Last updated 5/16/19

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Amount that Baidu autonomous cars have driven:

1.2 million miles

Last updated 7/2/19

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Number of autonomous miles driven by vehicles with Baidu’s Apollo platform in 2018:

140,000 kilometers

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Number of iQIYI paid subscribers:

87.4 million

Last updated 2/9/19

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How many people use iQIYI?

481 million monthly active users

Last updated 2/21/17

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Amount of user time spent on iQIYI monthly:

5.579 billion hours

Last updated 2/21/17

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Number of iQIYI paid subscribers:

20 million 

Last updated June 2016

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Number of mobile devices iQIYI is running on:

600 million unique installs on mobile devices

Last updated 2/6/18

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Recent Baidu News

• Baidu posts 9% jump in quarterly revenue, 03/03/2022
• Baidu is bringing its autonomous ride-hailing service to Shenzhen, 02/21/2022
• Chinese tech giant Baidu says it could be 6 years before it can fully deliver its metaverse, 12/24/2021
• Baidu launched its metaverse app XiRang, 12/29/2021
• Baidu’s Jidu Auto To Mass Produce Its ‘Robot’ Electric Vehicles in 2023, 12/28/2021
• Baidu to expand metaverse offerings and hold virtual conference via revamped VR app, 12/14/2021
• Baidu’s EV project Jidu secures $400 million in Series A, 01/28/2022

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Please note that some of these numbers are easier to find than others. A few of these Baidu statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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