Here are a few of the most interesting Baidu statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

When I originally set out over a year ago to monitor and post social media user stats, I really only thought that the list would be following about 10 social networks. Prior to creating the post, my focus had always been on the major networks and the hot upstarts that got all the publicity in the United States.

Well, that user stat post now covers over 1,000 social networks, services and apps from across the globe and I am sure there will be plenty more to add in the future. What has surprised me in all of this is how many very large social networks and tools there are that are extremely popular around the world, but get very little publicity in the US.

Thus, my latest stats post series. Periodically, I am going to take a look at some of these networks and tools that are popular outside the States and some of their amazing user and engagement totals.

First up in this series is the Chinese digital platform Baidu (the Google of China). One thing to keep in mind is that, in addition to their search features,Baidu has:a number of spin-off products including: Baidu Maps, Baidu Space (social network), Baidu Cloud (cloud storage), Baidu Tieba (forums), Baidu Youa (ecommerce), Baidu Wallet (online payments), and many others.

Baidu also has sizable interests in a number of other large digital companies including: 91wireless (Android app store), Nuomi (group buying), iQiyi (video service), Qunar (online travel), PPS.tv (streaming video) and others.

Baidu Facts

Year launched: 2000
Founders: Robin Li, Eric Xu
Headquarters: Beijing, China
CEO: Robin Li

Top Baidu Competitors:

Baidu Statistics

Number of monthly active Baidu mobile search users:

665 million MAU

Last updated 2/24/17

Number of mobile devices Baidu reaches:

1.1 billion

Last updated 5/16/19

Number of Baidu App daily users:

200 million DAU

Last updated 8/16/19

Number of Baidu Haokan users:

22 million daily active users

Last updated 5/16/19

Number of publishers on the Baijiahao content platform:

2 million publishers

Last updated 8/16/19

Number of programs on the Baidu mini program platform:

150,000 programs

Last updated 8/16/19

Number of Baidu mini program platform users:

270 million monthly active users

Last updated 8/16/19

Baidu’s share of the China mobile search market:

78.63%

Last updated 6/10/19

Baidu’s share of the China desktop search market:

42.98%

Last updated 6/10/19

Number of Baidu online marketing customers:

486,000 customers

Last updated 10/28/17

Baidu’s share of China’s search market:

64.55%

Last updated 6/10/19

Number of daily active mobile Baidu search users:

70 million

Last updated 7/25/14

Percentage of Baidu revenue that comes from mobile:

77%

Last updated 7/31/18

Percentage of total Baidu traffic that comes from mobile devices:

over half

Last updated 10/29/14

Percentage of Baidu’s revenue that comes from advertising:

50%

Last updated 6/18/15

Baidu’s share of the global search engine market:

7.54%

Last updated 12/22/16

Number of Baidu Music Users:

150 million monthly active users

Last updated 12/2/15

Number of monthly active mobile Baidu maps users:

341 million mobile MAU

Last updated 2/24/17

Mist searched-for keyword on Baidu in 2016:

“The Rio Olympic Games”

Baidu Revenue (annual):

Baidu revenue (quarterly):

Q1 2015: $2.05 billion
Q2 2015: $2.673 billion
Q3 2015: $2.892 billion
Q4 2015: $2.887 billion
Q1 2016: $2.454 billion
Q2 2016: $2.748 billion
Q3 2016: $2.737 billion
Q4 2016: $2.623 billion
Q1 2017: $2.454 billion
Q2 2017: $3.079 billion
Q3 2017: $3.53 billion
Q4 2017: $3.62 billion
Q1 2018: $3.33 billion
Q2 2018: $3.93 billion
Q3 2018: $4.11 billion
Q4 2018: $3.96 billion
Q1 2019: $3.594 billion

Number of activated Baidu Wallet accounts:

100 million

Last updated 2/24/17

Number of Baidu DU Ad Platform (DAP) developers:

2,400 developers

Last updated 12/5/17

Number of monthly active users Baidu’s DAP covers:

800 million MAU

Last updated 12/5/17

How many people use Baidu’s DU Recorder app?

35 million people

Last updated 12/20/17

Average daily number of videos recorded on Du Recorder:

2 million videos

Last updated 12/20/17

Number of DuerOS developers:

32,000

Last updated 7/2/19

Number of DuerOS skills:

2,000

Last updated 7/2/19

Monthly DuerOS voice queries:

400 million

Last updated 7/31/18

Number of DuerOS installed devices:

400 million

Last updated 7/2/19

Monthly DuerOS voice queries:

2.37 billion

Last updated 5/16/19

Amount that Baidu autonomous cars have driven:

1.2 million miles

Last updated 7/2/19

Number of autonomous miles driven by vehicles with Baidu’s Apollo platform in 2018:

140,000 kilometers

Most searched-for mobile app on Baidu in 2016:

Baidu’s share of Chinese desktop PC pageviews from a search engine:

59.6%

Last updated 7/25/14

Baidu’s percentage of the China app distribution market in Q4 2014:

42%

Baidu’s share of the Chinese search engine market (by revenue):

79.48%

Last updated 1/1/15

Baidu’s share of China’s online advertising market (by revenue):

32.2%

Last updated 4/28/14

Baidu’s top searched-for content in 2013:

Film & TV

Amount of search traffic that Baidu refers to its own properties:

27%

(Tweet this stat)

Last updated 3/28/13

Baidu’s share of all Chinese mobile internet revenue:

23%

Last updated 2/12/15

Baidu’s share of all digital ad revenue in China in 2014:

28.9%

Baidu’s share of all digital ad revenue in China in 2015:

28%

Baidu’s share of all digital ad revenue in China in 2016:

21.3%

Baidu’s share of mobile digital ad revenue in China in 2015:

26.7%

Baidu’s share of mobile digital ad revenue in China in 2016:

19.7%

Baidu’s estimated net digital ad revenue for 2015:

$9.43 billion

Last updated 4/2/15

Baidu’s estimated net digital ad revenue for 2016:

$12.63 billion

Last updated 4/2/15

Baidu’s estimated 2015 mobile internet ad revenue:

$4.5 billion

Last updated 4/2/15

Baidu’s estimated 2016 mobile internet ad revenue:

$6.7 billion

Last updated 4/2/15

Baidu’s estimated share of 2015 mobile internet ad revenue:

32.4%

Last updated 4/2/15

Estimated net search ad revenue for Baidu in 2015:

$7.18 billion

Last updated 4/7/15

Net search ad revenue for Baidu in 2014:

$5.35 billion

Last updated 4/7/15

Percentage of Chinese internet search users that have used Baidu to search for something:

92%

Last updated 1/1/15

Percentage of Baidu’s revenue that comes from operations in China:

99.5%

Last updated 1/1/15

Number of Baidu users in India:

45 million monthly active users

Last updated 9/11/15

Number of MoboMarket users:

4.5 million users

Last updated 9/11/15

Number of ES File Explorer users:

10 million users

Last updated 9/11/15

Amount Baidu paid for video service PPS:

$370 million

(Tweet this fact)

Last updated 5/7/13

Total PPS Net TV subscribers:

280 million

(Tweet this stat)

Last updated 5/7/13

Monthly hours spent on PPS Net TV by users:

711 million hours

(Tweet this stat)

Last updated 5/7/13

Number of iQIYI paid subscribers:

87.4 million

Last updated 2/9/19

How many people use iQIYI?

481 million monthly active users

Last updated 2/21/17

Amount of user time spent on iQIYI monthly:

5.579 billion hours

Last updated 2/21/17

Number of iQIYI paid subscribers:

20 million

Last updated June 2016

Number of mobile devices iQIYI is running on:

600 million unique installs on mobile devices

Last updated 2/6/18

Percentage of iQIYI traffic that comes from mobile:

63%

Last updated December 2014

Number of Qunar users:

218 million monthly unique users

(Tweet this stat)

Last updated 10/1/13

Number of Nuomi users:

260 million monthly users

Last updated 6/26/16

Number of countries and regions Baidu maps is available in:

209

Last updated 11/30/16

Baidu’s share of the mobile map market in China:

70%

Last updated 9/9/15

Number of monthly active mobile Baidu Tieba users:

1 billion users; 300 million monthly active users

Last updated 7/21/14

Number of Baidu Tieba user boards:

8.2 million user boards

Last updated 7/21/14

Percentage of Baidu Tieba users that are 24-under:

70%

Last updated 7/21/14

Number of registered Baidu Cloud users:

200 million users

Last updated 11/28/14

Number of active monthly Baidu Cloud users:

80 million MAUs

Last updated 11/28/14

Baidu’s share of the global digital advertising market:

4.68%

Last updated 12/15/14

Baidu’s share of the global mobile digital advertising market:

5.1%

Last updated 12/15/14

Number of users in Baidu app distribution platforms:

600 million users

Last updated 10/31/14

Number of active users in Indonesia for Baidu’s Mobomarket (Android app store):

2.88 million

Last updated 1/23/15

Number of app downloads in Indonesia in Q4 2014 for Baidu’s Mobomarket (Android app store):

265 million

Last updated 1/23/15

Baidu’s “computer cluster” is rumored to be 100x larger than Google’s

Last updated 9/5/14

Number of Baidu employees:

46,391

Last updated 1/1/15

Most searched-for Technology Keywords on Baidu in 2016:

Most searched-for International Events on Baidu in 2016:

South China Sea Arbitration

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

Users
Demographics
Revenue
Growth
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: China Digital Company Report (Alibaba, Alipay, Baidu, Ctrip, JD, QQ, Taobao, Tmall, WeChat Weibo and YY).

Report 2: Search Engine Company Report (Amazon, Baidu, Google, Microsoft, Yandex).

Craig Smith

https://expandedramblings.com/index.php/about-dmr/

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.

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