Baidu Statistics, User Count, Revenue Totals and Facts (2021)

Here are a few of the most interesting Baidu statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Baidu Facts

Website: Official Website
Year Founded: 2000
Headquarters: Beijing, China
Founder(s): Robin Li, Eric Xu
Current Chief Executive: Robin Li
Subsidiary: Baidu Maps, Baidu Cloud, Baidu Tieba, Baidu Space, Baidu Baike, Baidu Browser, Baidu Yi, Qunar, Duer

What is Baidu?

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing people with the best way to find information and connect users with services. (source)

Baidu User Count

Number of monthly active Baidu mobile search users:

665 million MAU

Last updated 2/24/17

Number of mobile devices Baidu reaches:

1.1 billion

Last updated 5/16/19

Number of Baidu App daily users:

200 million DAU

Last updated 8/16/19

Number of Baidu Haokan users:

22 million daily active users

Last updated 5/16/19

Baidu Revenue Totals

Baidu annual revenue:

Baidu quarterly revenue:

Q1 2015: $2.05 billion
Q2 2015: $2.673 billion
Q3 2015: $2.892 billion
Q4 2015: $2.887 billion
Q1 2016: $2.454 billion
Q2 2016: $2.748 billion
Q3 2016: $2.737 billion
Q4 2016: $2.623 billion
Q1 2017: $2.454 billion
Q2 2017: $3.079 billion
Q3 2017: $3.53 billion
Q4 2017: $3.62 billion
Q1 2018: $3.33 billion
Q2 2018: $3.93 billion
Q3 2018: $4.11 billion
Q4 2018: $3.96 billion
Q1 2019: $3.594 billion
Q2 2019: $3.7 billion
Q3 2019: $3.93 billion
Q4 2019: $4.15 billion
Q1 2020: $3.18 billion
Q2 2020: $3.69 billion
Q3 2020: $4.16 billion
Q4 2020: $4.64 billion

Additional Baidu Statistics

Number of publishers on the Baijiahao content platform:

2.4 million publishers

Last updated 11/7/19

Number of programs on the Baidu mini program platform:

150,000 programs

Last updated 8/16/19

Number of Baidu mini program platform users:

316 million monthly active users

Last updated 1/1/20

Baidu’s share of the China mobile search market:

78.63%

Last updated 6/10/19

Baidu’s share of the China desktop search market:

42.98%

Last updated 6/10/19

Number of Baidu online marketing customers:

486,000 customers

Last updated 10/28/17

Baidu’s share of China’s search market:

64.55%

Last updated 6/10/19

Number of daily active mobile Baidu search users:

70 million

Last updated 7/25/14

Percentage of Baidu revenue that comes from mobile:

77%

Last updated 7/31/18

Percentage of total Baidu traffic that comes from mobile devices:

over half

Last updated 10/29/14

Percentage of Baidu’s revenue that comes from advertising:

50%

Last updated 6/18/15

Baidu’s share of the global search engine market:

7.54%

Last updated 12/22/16

Number of Baidu Music Users:

150 million monthly active users

Last updated 12/2/15

Number of Maidu Maps developers:

1.8 million

Last updated 1/1/20

Number of monthly active mobile Baidu maps users:

341 million mobile MAU

Last updated 2/24/17

Mist searched-for keyword on Baidu in 2016:

“The Rio Olympic Games”

Number of Baidu Maps users that have used its voice feature:

280 million users

Last updated 11/7/19

Number of activated Baidu Wallet accounts:

100 million

Last updated 2/24/17

Number of Baidu DU Ad Platform (DAP) developers:

2,400 developers

Last updated 12/5/17

Number of monthly active users Baidu’s DAP covers:

800 million MAU

Last updated 12/5/17

How many people use Baidu’s DU Recorder app?

35 million people

Last updated 12/20/17

Average daily number of videos recorded on Du Recorder:

2 million videos

Last updated 12/20/17

Baidu’s share of the global smart speaker market:

17.3%

Last updated 8/26/19

Number of DuerOS developers:

38,000

Last updated 1/1/20

Number of DuerOS skills:

4,400

Last updated 1/1/21

Monthly DuerOS voice queries:

6.2 billion

Last updated 1/1/21

Number of DuerOS installed devices:

400 million

Last updated 7/2/19

Monthly DuerOS voice queries:

2.37 billion

Last updated 5/16/19

Amount that Baidu autonomous cars have driven:

1.2 million miles

Last updated 7/2/19

Number of autonomous miles driven by vehicles with Baidu’s Apollo platform in 2018:

140,000 kilometers

Number of iQIYI paid subscribers:

87.4 million

Last updated 2/9/19

How many people use iQIYI?

481 million monthly active users

Last updated 2/21/17

Amount of user time spent on iQIYI monthly:

5.579 billion hours

Last updated 2/21/17

Number of iQIYI paid subscribers:

20 million

Last updated June 2016

Number of mobile devices iQIYI is running on:

600 million unique installs on mobile devices

Last updated 2/6/18

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

Users
Demographics
Revenue
Growth
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: China Digital Company Report (Alibaba, Alipay, Baidu, Ctrip, JD, QQ, Taobao, Tmall, WeChat Weibo and YY).

Report 2: Search Engine Company Report (Amazon, Baidu, Google, Microsoft, Yandex).

Please note that some of these numbers are easier to find than others. A few of these Baidu stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.