When I originally set out over a year ago to monitor and post social media user stats, I really only thought that the list would be following about 10 social networks. Prior to creating the post, my focus had always been on the major networks and the hot upstarts that got all the publicity in the United States.

Well, that user stat post now covers over 1,000 social networks, services and apps from across the globe and I am sure there will be plenty more to add in the future. What has surprised me in all of this is how many very large social networks and tools there are that are extremely popular around the world, but get very little publicity in the US.

Thus, my latest stats post series. Periodically, I am going to take a look at some of these networks and tools that are popular outside the States and some of their amazing user and engagement totals.

First up in this series is the Chinese digital platform Baidu (the Google of China). One thing to keep in mind is that, in addition to their search features,Baidu has:a number of spin-off products including: Baidu Maps, Baidu Space (social network), Baidu Cloud (cloud storage), Baidu Tieba (forums), Baidu Youa (ecommerce), Baidu Wallet (online payments), and many others.

Baidu also has sizable interests in a number of other large digital companies including: 91wireless (Android app store), Nuomi (group buying), iQiyi (video service), Qunar (online travel), PPS.tv (streaming video) and others.

Here are a few interesting Baidu statistics and facts that I was able to dig up…

Baidu Facts

• Year launched: 2000
• Founders: Robin Li, Eric Xu
• Headquarters: Beijing, China
• CEO: Robin Li

Baidu Statistics

Number of monthly active Baidu mobile search users:

665 million MAU

Last updated 2/24/17

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Number of mobile devices Baidu reaches:

1.1 billion

Last updated 5/16/19

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Number of Baidu App daily users:

174 million DAU

Last updated 5/16/19

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Number of Baidu Haokan users:

22 million daily active users

Last updated 5/16/19

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Baidu’s share of the China mobile search market:

78.63%

Last updated 6/10/19

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Baidu’s share of the China desktop search market:

42.98%

Last updated 6/10/19

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Number of Baidu online marketing customers:

486,000 customers

Last updated 10/28/17

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Baidu’s share of China’s search market:

64.55%

Last updated 6/10/19

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Number of daily active mobile Baidu search users:

70 million 

Last updated 7/25/14

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Percentage of Baidu revenue that comes from mobile:

77%

Last updated 7/31/18

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Percentage of total Baidu traffic that comes from mobile devices:

over half

Last updated 10/29/14

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Percentage of Baidu’s revenue that comes from advertising:

50%

Last updated 6/18/15

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Baidu’s share of the global search engine market:

7.54%

Last updated 12/22/16

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Number of Baidu Music Users:

150 million monthly active users

Last updated 12/2/15

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Number of monthly active mobile Baidu maps users:

341 million mobile MAU

Last updated 2/24/17

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Mist searched-for keyword on Baidu in 2016:

“The Rio Olympic Games”

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Baidu Revenue:

• 2018: $14.88 billion
• 2017: $13.03 billion
• 2016: $10.161 billion

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Number of activated Baidu Wallet accounts:

100 million

Last updated 2/24/17

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Number of Baidu DU Ad Platform (DAP) developers:

2,400 developers

Last updated 12/5/17

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Number of monthly active users Baidu’s DAP covers:

800 million MAU

Last updated 12/5/17

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How many people use Baidu’s DU Recorder app?

35 million people

Last updated 12/20/17

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Average daily number of videos recorded on Du Recorder:

2 million videos

Last updated 12/20/17

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Number of DuerOS developers:

27,000

Last updated 2/9/19

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Monthly DuerOS voice queries:

400 million

Last updated 7/31/18

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Number of DuerOS installed devices:

275 million

Last updated 5/16/19

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Monthly DuerOS voice queries:

2.37 billion

Last updated 5/16/19

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Number of autonomous miles driven by vehicles with Baidu’s Apollo platform in 2018:

140,000 kilometers

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