Here are a few of the most interesting Baidu statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
When I originally set out over a year ago to monitor and post social media user stats, I really only thought that the list would be following about 10 social networks. Prior to creating the post, my focus had always been on the major networks and the hot upstarts that got all the publicity in the United States.
Well, that user stat post now covers over 1,000 social networks, services and apps from across the globe and I am sure there will be plenty more to add in the future. What has surprised me in all of this is how many very large social networks and tools there are that are extremely popular around the world, but get very little publicity in the US.
Thus, my latest stats post series. Periodically, I am going to take a look at some of these networks and tools that are popular outside the States and some of their amazing user and engagement totals.
First up in this series is the Chinese digital platform Baidu (the Google of China). One thing to keep in mind is that, in addition to their search features,Baidu has:a number of spin-off products including: Baidu Maps, Baidu Space (social network), Baidu Cloud (cloud storage), Baidu Tieba (forums), Baidu Youa (ecommerce), Baidu Wallet (online payments), and many others.
Baidu also has sizable interests in a number of other large digital companies including: 91wireless (Android app store), Nuomi (group buying), iQiyi (video service), Qunar (online travel), PPS.tv (streaming video) and others.
Baidu Facts
- Year Baidu Launched: 2000
- Baidu Founders: Robin Li, Eric Xu
- Baidu Headquarters: Beijing, China
- Baidu CEO: Robin Li
Top Baidu Competitors:
Baidu Statistics
Number of monthly active Baidu mobile search users:
Last updated 2/24/17
Number of mobile devices Baidu reaches:
Last updated 5/16/19
Number of Baidu App daily users:
Last updated 8/16/19
Number of Baidu Haokan users:
Last updated 5/16/19
Number of publishers on the Baijiahao content platform:
Last updated 11/7/19
Number of programs on the Baidu mini program platform:
Last updated 8/16/19
Number of Baidu mini program platform users:
316 million monthly active users
Last updated 1/1/20
Baidu's share of the China mobile search market:
Last updated 6/10/19
Baidu's share of the China desktop search market:
Last updated 6/10/19
Number of Baidu online marketing customers:
Last updated 10/28/17
Baidu's share of China's search market:
Last updated 6/10/19
Number of daily active mobile Baidu search users:
Last updated 7/25/14
Percentage of Baidu revenue that comes from mobile:
Last updated 7/31/18
Percentage of total Baidu traffic that comes from mobile devices:
Last updated 10/29/14
Percentage of Baidu's revenue that comes from advertising:
Last updated 6/18/15
Baidu's share of the global search engine market:
Last updated 12/22/16
Number of Baidu Music Users:
150 million monthly active users
Last updated 12/2/15
Number of Maidu Maps developers:
Last updated 1/1/20
Number of monthly active mobile Baidu maps users:
Last updated 2/24/17
Mist searched-for keyword on Baidu in 2016:
Baidu revenue statistics
Baidu annual revenue:
- 2020: $16.41 billion
- 2019: $15.43 billion
- 2018: $14.88 billion
- 2017: $13.03 billion
- 2016: $10.161 billion
- 2015: $10.248 billion
Baidu quarterly revenue:
- Q1 2015: $2.05 billion
- Q2 2015: $2.673 billion
- Q3 2015: $2.892 billion
- Q4 2015: $2.887 billion
- Q1 2016: $2.454 billion
- Q2 2016: $2.748 billion
- Q3 2016: $2.737 billion
- Q4 2016: $2.623 billion
- Q1 2017: $2.454 billion
- Q2 2017: $3.079 billion
- Q3 2017: $3.53 billion
- Q4 2017: $3.62 billion
- Q1 2018: $3.33 billion
- Q2 2018: $3.93 billion
- Q3 2018: $4.11 billion
- Q4 2018: $3.96 billion
- Q1 2019: $3.594 billion
- Q2 2019: $3.7 billion
- Q3 2019: $3.93 billion
- Q4 2019: $4.15 billion
- Q1 2020: $3.18 billion
- Q2 2020: $3.69 billion
- Q3 2020: $4.16 billion
- Q4 2020: $4.64 billion
Number of Baidu Maps users that have used its voice feature:
Last updated 11/7/19
Number of activated Baidu Wallet accounts:
Last updated 2/24/17
Number of Baidu DU Ad Platform (DAP) developers:
Last updated 12/5/17
Number of monthly active users Baidu's DAP covers:
Last updated 12/5/17
How many people use Baidu's DU Recorder app?
Last updated 12/20/17
Average daily number of videos recorded on Du Recorder:
Last updated 12/20/17
Baidu's share of the global smart speaker market:
Last updated 8/26/19
Number of DuerOS developers:
Last updated 1/1/20
Number of DuerOS skills:
Last updated 1/1/21
Monthly DuerOS voice queries:
Last updated 1/1/21
Number of DuerOS installed devices:
Last updated 7/2/19
Monthly DuerOS voice queries:
Last updated 5/16/19
Amount that Baidu autonomous cars have driven:
Last updated 7/2/19
Number of autonomous miles driven by vehicles with Baidu's Apollo platform in 2018:
Number of iQIYI paid subscribers:
Last updated 2/9/19
How many people use iQIYI?
481 million monthly active users
Last updated 2/21/17
Amount of user time spent on iQIYI monthly:
Last updated 2/21/17
Number of iQIYI paid subscribers:
Last updated June 2016
Number of mobile devices iQIYI is running on:
600 million unique installs on mobile devices
Last updated 2/6/18
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: China Digital Company Report (Alibaba, Alipay, Baidu, Ctrip, JD, QQ, Taobao, Tmall, WeChat Weibo and YY).
Report 2: Search Engine Company Report (Amazon, Baidu, Google, Microsoft, Yandex).