Baidu Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Baidu statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Baidu Facts

  • Website: Official Website
  • Year Founded: 2000
  • Headquarters: Beijing, China
  • Founder(s): Robin Li, Eric Xu
  • Current Chief Executive: Robin Li
  • Subsidiary: Baidu Maps, Baidu Cloud, Baidu Tieba, Baidu Space, Baidu Baike, Baidu Browser, Baidu Yi, Qunar, Duer

What is Baidu?

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing people with the best way to find information and connect users with services. (source)

Baidu User Count

Number of monthly active Baidu mobile search users:

665 million MAU

Last updated 2/24/17

Number of mobile devices Baidu reaches:

1.1 billion

Last updated 5/16/19

Number of Baidu App daily users:

200 million DAU

Last updated 8/16/19

Number of Baidu Haokan users:

22 million daily active users

Last updated 5/16/19

Baidu Revenue Totals

Baidu annual revenue:

Baidu quarterly revenue:

Additional Baidu Statistics

Number of publishers on the Baijiahao content platform:

2.4 million publishers

Last updated 11/7/19

Number of programs on the Baidu mini program platform:

150,000 programs

Last updated 8/16/19

Number of Baidu mini program platform users:

316 million monthly active users

Last updated 1/1/20

Baidu’s share of the China mobile search market:


Last updated 6/10/19

Baidu’s share of the China desktop search market:


Last updated 6/10/19

Number of Baidu online marketing customers:

486,000 customers

Last updated 10/28/17

Baidu’s share of China’s search market:


Last updated 6/10/19

Number of daily active mobile Baidu search users:

70 million 

Last updated 7/25/14

Percentage of Baidu revenue that comes from mobile:


Last updated 7/31/18

Percentage of total Baidu traffic that comes from mobile devices:

over half

Last updated 10/29/14

Percentage of Baidu’s revenue that comes from advertising:


Last updated 6/18/15

Baidu’s share of the global search engine market:


Last updated 12/22/16

Number of Baidu Music Users:

150 million monthly active users

Last updated 12/2/15

Number of Maidu Maps developers:

1.8 million 

Last updated 1/1/20

Number of monthly active mobile Baidu maps users:

341 million mobile MAU

Last updated 2/24/17

Mist searched-for keyword on Baidu in 2016:

“The Rio Olympic Games”

Number of Baidu Maps users that have used its voice feature:

280 million users

Last updated 11/7/19

Number of activated Baidu Wallet accounts:

100 million

Last updated 2/24/17

Number of Baidu DU Ad Platform (DAP) developers:

2,400 developers

Last updated 12/5/17

Number of monthly active users Baidu’s DAP covers:

800 million MAU

Last updated 12/5/17

How many people use Baidu’s DU Recorder app?

35 million people

Last updated 12/20/17

Average daily number of videos recorded on Du Recorder:

2 million videos

Last updated 12/20/17

Baidu’s share of the global smart speaker market:


Last updated 8/26/19

Number of DuerOS developers:


Last updated 1/1/20

Number of DuerOS skills:


Last updated 1/1/21

Monthly DuerOS voice queries:

6.2 billion

Last updated 1/1/21

Number of DuerOS installed devices:

400 million

Last updated 7/2/19

Monthly DuerOS voice queries:

2.37 billion

Last updated 5/16/19

Amount that Baidu autonomous cars have driven:

1.2 million miles

Last updated 7/2/19

Number of autonomous miles driven by vehicles with Baidu’s Apollo platform in 2018:

140,000 kilometers

Number of iQIYI paid subscribers:

87.4 million

Last updated 2/9/19

How many people use iQIYI?

481 million monthly active users

Last updated 2/21/17

Amount of user time spent on iQIYI monthly:

5.579 billion hours

Last updated 2/21/17

Number of iQIYI paid subscribers:

20 million 

Last updated June 2016

Number of mobile devices iQIYI is running on:

600 million unique installs on mobile devices

Last updated 2/6/18

Get the Full Industry Report

dmr industry report company statistics facts

This report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: China Digital Company Report (Alibaba, Alipay, Baidu, Ctrip, JD, QQ, Taobao, Tmall, WeChat Weibo and YY).

Report 2: Search Engine Company Report (Amazon, Baidu, Google, Microsoft, Yandex).


Please note that some of these numbers are easier to find than others. A few of these Baidu stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and