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HBO Max is Warner Bros. Discovery’s flagship streaming service, home to HBO originals and a deep library from Warner Bros. and other WBD brands. The service launched in 2020, rebranded to Max in 2023, and then returned to the HBO Max name in 2025.
If you’re searching for “HBO Max user count,” the most important metric is subscribers. Since WBD reports subscriber totals for its streaming segment (which includes products beyond the HBO Max app name), it’s important to label each stat by year and source.
Answer (quick snapshot)
Warner Bros. Discovery reported its streaming business ended 2025 with nearly 132 million subscribers (commonly reported as 131.6M) after adding nearly 15 million subscribers in 2025. WBD also said it expects to exceed 140M subscribers by the end of Q1 2026 and aims for 150M+ by year-end 2026.
HBO Max key metrics
| Metric | Figure | Year / Date | Source |
|---|---|---|---|
| Global streaming subscribers (WBD streaming segment) | 131.6M (reported as “nearly 132M”) | End of 2025 (reported Feb 26, 2026) |
Deadline | WBD Shareholder Letter (PDF) |
| Net subscriber adds | Nearly 15M added | 2025 (reported Feb 26, 2026) | WBD Shareholder Letter (PDF) |
| Subscriber target (near-term) | 140M+ | End of Q1 2026 (company expectation) | WBD Shareholder Letter (PDF) |
| Subscriber target (year-end) | 150M+ | End of 2026 (company expectation) | WBD Shareholder Letter (PDF) |
| Reporting change | WBD said Q4 2025 is the last quarter it will report subscribers and ARPU | Feb 26, 2026 | WBD Shareholder Letter (PDF) |
| Rebrand: Max → HBO Max | Name returned to HBO Max | July 9, 2025 |
The Hollywood Reporter | WBD Press Release |
| Subscribers (historical) | 76.8M global; 48.6M U.S. | 2022 | Deadline |
| Launch-day downloads (estimated) | 87,000 | May 2020 | TechCrunch (Sensor Tower) |
| Downloads in first two weeks (estimated) | ~2 million | May–June 2020 | Sensor Tower |
| Launch library size (hours of content) | ~10,000 hours | 2020 (launch) | GameSpot |
What is HBO Max?
HBO Max is a subscription streaming service that bundles HBO originals with a broader catalog from Warner Bros. and other Warner Bros. Discovery content brands. The service is available across major streaming devices and supports features like profiles, recommendations, parental controls, and offline downloads.
HBO Max vs. Max: what changed?
In 2023, HBO Max rebranded to Max as Warner Bros. Discovery combined HBO and Discovery content under one app brand. In 2025, WBD announced and executed a return to the HBO Max name, positioning HBO’s brand equity as a clearer signal of premium programming.
HBO Max timeline (high-level)
- May 2020: HBO Max launches; early tracking estimated 87K downloads on launch day and ~2M downloads in the first two weeks.
- 2022: Reported at 76.8M global subscribers (48.6M in the U.S.) during the HBO Max era.
- 2023: HBO Max rebrands to Max.
- July 2025: Max rebrands back to HBO Max.
- End of 2025: WBD reports nearly 132M streaming subscribers and says it will stop reporting subscriber counts after Q4 2025.
FAQ
How many subscribers does HBO Max have?
Warner Bros. Discovery reported its streaming business ended 2025 with nearly 132 million subscribers (commonly reported as 131.6M). This metric is reported at the company’s streaming segment level and can include multiple products depending on how WBD defines its subscriber reporting.
Is HBO Max owned by AT&T?
No. HBO Max is part of Warner Bros. Discovery. (WarnerMedia was previously owned by AT&T before the WarnerMedia/Discovery combination that formed WBD.)
Why did Max change its name back to HBO Max?
Warner Bros. Discovery announced the change at its upfront and implemented it in July 2025, positioning the HBO brand as a stronger signal of premium programming and differentiation.
Will WBD keep reporting HBO Max subscriber numbers?
WBD said that Q4 2025 would be the last quarter it reports subscribers and ARPU for streaming in its regular reporting.
How many downloads did HBO Max get at launch?
Launch tracking estimated 87,000 downloads on the first day and ~2 million downloads in the first two weeks (estimates from Sensor Tower via TechCrunch and Sensor Tower reporting).
Sources
- WBD Q4 2025 Shareholder Letter (Feb 26, 2026)
- Deadline (Feb 2026: 131.6M subscribers figure)
- Warner Bros. Discovery earnings release page (Q4 2025)
- WBD press release (May 14, 2025: Max → HBO Max)
- The Hollywood Reporter (July 2025: rebrand goes live)
- Deadline (2022: U.S. and global subscribers)
- TechCrunch (May 2020: launch-day downloads estimate)
- Sensor Tower (2020: first two weeks downloads estimate)
- GameSpot (2020: launch catalog hours)
