Pandora Statistics and User Count (2023)
Last Updated on: October 19th, 2022
Here are a few of the most interesting Pandora statistics and facts I was able to dig up including Pandora user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Pandora Statistics
Pandora User Count
How many people use Pandora?
- 2021: 54.2 million active listeners
- 2019: 63.1 million
- 2018: 68.8 million
- 2017: 74.7 million
- 2016: 81 million
- 2015: 81.1 million
- 2014 81.5 million
- 2013: 76.2 million
- 2012: 47 million
- 2011: 29 million
- 2010: 16 million
- 2009: 7 million
Number of Pandora subscribers:
Last updated 10/13/21
Pandora Revenue Totals
Pandora revenue (annual):
Pandora Annual Revenue Chart 2008-2017 (in billions)
- 2017: $1.467 billion
- 2016: $1.385 billion
- 2015: $1.164 billion
- 2014: $920.8 million
- 2013: $600.2 million
- 2012: $274 million
- 2011: $137 million
- 2010: $55 million
- 2009: $19 million
- 2008: $14 million
Pandora revenue (quarterly):
- Q3 2018: $417.6 million
- Q2 2018: $384.8 million
- Q1 2018: $319.2 million
- Q4 2017: $395.3 million
- Q3 2017: $378.6 million
- Q2 2017: $376.8 million
- Q1 2017: $316 million
- Q4 2016: $392.6 million
- Q3 2016: $351.9 million
- Q2 2016: $343 million
- Q1 2016: $297.3 million
- Q4 2015: $336.2 million
- Q3 2015: $311.6 million
- Q2 2015: $285.6 million
- Q1 2015: $230.8 million
- Q4 2014: $268 million
- Q3 2014: $239.6 million
- Q2 2014: $218.9 million
Additional Pandora Stats
Pandora total listener hours (annual):
Pandora Annual Total Listener Hours Chart 2009-2017 (in billions)
- 2017: 20.61 billion hours
- 2016: 21.96 billion hours
- 2015: 21.11 billion hours
- 2014: 20.03 billion hours
- 2013: 15.31 billion hours
- 2012: 8.2 billion hours
- 2011: 3.8 billion hours
- 2010: 1.8 billion hours
- 2009: 900 million hours
Pandora’s largest age group among users:
Last updated 7/13/16
Pandora’s second largest age group among users:
Last updated 7/13/16
Percentage of Pandora listening that is via mobile:
Last updated 7/28/16
Number of car models that have Pandora built-in:
Last updated 3/24/18
Total amount of Pandora “like data” (thumbs up or down):
Last updated 2/3/18
Number of stations that have been created on Pandora:
Last updated 2/3/18
Number of connected devices Pandora is available on:
Last updated 3/24/18
Number of different audience segments Pandora has:
Last updated 3/24/18
Amount SiriusXM reportedly purchased Pandora for:
Percentage of Pandora listeners that use the free version:
Last updated 7/18/16
Percentage of Pandora users that exercise at least weekly:
Last updated 7/20/16
Percentage of Pandora listeners that consider music a workout motivator:
Last updated 7/20/16
Percentage of Pandora users that turn to music when they are sick to feel better:
Last updated 7/20/16
Percentage of Pandora revenue that comes form advertising:
Last updated 7/23/15
Pandora’s most thumbed-up song of 2015:
Average amount of time each active Pandora user spends on the service:
Last updated 5/8/15
Number of tracks in the Pandora library:
Number of artists represented in the Pandora library:
Number of monthly Pandora listeners in the US:
Last updated 7/18/16
Number of stations that users can create:
Amount Pandora spent to acquire Ticketfly:
Amount Pandora spent to acquire Rdio:
Reported amount that SiriusXM offered to buy Pandora for in July 2016:
Pandora’s most thumbed up song of 2016:
Number of Pandora Thumbprint Radio users:
Last updated 1/28/21
Amount of time Pandora users have spent on Thumbprint Radio:
Last updated 1/28/21
Number of songs played on Thumbprint Radio to date:
Last updated 1/28/21
Thumbprint Radio All-Time Top 10 Artists
- Drake
- Eminem
- Rihanna
- Future
- Chris Brown
- Jason Aldean
- Lil Wayne
- Beyonce
- 2Pac
- The Weeknd
Last updated 1/28/21
Pandora Facts
- Website: Official Website
- Year Founded: 2000
- Headquarters: Oakland, CA
- Founder(s): Will Glaser; Jon Kraft; Tim Westergren
- Current Chief Executive: Roger Lynch
- Parent Company: Sirius XM
- App Download (iOS)
- App Download (Android)
Other Companies and Topics to Check Out:
Please note that some of these numbers are easier to find than others. A few of these Pandora statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.