Pandora Statistics and User Count for 2024

Last Updated on: January 13th, 2024

Here are a few of the most interesting Pandora statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Pandora Facts

Here is pretty much everything you ever wanted to know about Pandora.

Pandora statistics user count and Facts 2023Pandora Music, commonly known as Pandora, is a popular internet radio and music streaming service that was founded in 2000 by Tim Westergren, Jon Kraft, and Will Glaser. Headquartered in Oakland, California, Pandora was one of the pioneers in personalized online radio, offering a unique listening experience based on users’ music preferences.

The service initially gained recognition for its “Music Genome Project,” a sophisticated music recommendation algorithm that categorizes songs based on various attributes like melody, rhythm, lyrics, and instrumentation. This technology allowed Pandora to create personalized radio stations for users, playing music that matches their chosen artists, songs, or genres, as well as introducing them to new music based on their preferences.

Pandora offers both free and premium subscription options. With a premium subscription, users can enjoy an ad-free experience, offline listening, and more control over their music selections.

In 2019, Pandora was acquired by SiriusXM Holdings, a satellite radio company, forming a larger entity known as SiriusXM and Pandora. This acquisition expanded the reach of both services, offering a broader range of content to music enthusiasts.

While the music streaming landscape has evolved over the years, Pandora remains a well-known brand in the world of online music radio, appreciated for its personalized music discovery and tailored listening experience.

Pandora Statistics

Pandora User Count

How many people use Pandora?

Number of Pandora subscribers:

6.5 million (2021)

Pandora Revenue Totals

Pandora revenue (annual):

Pandora Annual Revenue Chart 2008-2017 (in billions)

Pandora Annual Revenue Chart 2008-2017 (in billions)

Pandora revenue (quarterly):

Additional Statistics

Pandora total listener hours (annual):

Pandora’s largest age group among users:

35-44 years old

Last updated 7/13/16

Pandora’s second largest age group among users:

18-24 years old

Last updated 7/13/16

Percentage of Pandora listening that is via mobile:


Last updated 7/28/16

Number of car models that have Pandora built-in:


Last updated 3/24/18

Total amount of Pandora “like data” (thumbs up or down):

70 billion

Last updated 2/3/18

Number of stations that have been created on Pandora:

10 billion

Last updated 2/3/18

Number of connected devices Pandora is available on:


Last updated 3/24/18

Number of different audience segments Pandora has:


Last updated 3/24/18

Amount SiriusXM reportedly purchased Pandora for:

$3.5 billion

Percentage of Pandora listeners that use the free version:


Last updated 7/18/16

Percentage of Pandora users that exercise at least weekly:


Last updated 7/20/16

Percentage of Pandora listeners that consider music a workout motivator:


Last updated 7/20/16

Percentage of Pandora users that turn to music when they are sick to feel better:


Last updated 7/20/16

Percentage of Pandora revenue that comes form advertising:


Last updated 7/23/15

Pandora’s most thumbed-up song of 2015:

“Earned It” by The Weeknd

Average amount of time each active Pandora user spends on the service:

22.3 hours per month

Last updated 5/8/15

Number of tracks in the Pandora library:

more than 1 million

Number of artists represented in the Pandora library:

more than 100,000

Number of monthly Pandora listeners in the US:

85 million

Last updated 7/18/16

Number of stations that users can create:


Amount Pandora spent to acquire Ticketfly:

$450 million

Amount Pandora spent to acquire Rdio:

$75 million

Reported amount that SiriusXM offered to buy Pandora for in July 2016:

$3.4 billion

Pandora’s most thumbed up song of 2016:

Work (by Rihanna ft Drake)

Number of Pandora Thumbprint Radio users:

50 million users

Last updated 1/28/21

Amount of time Pandora users have spent on Thumbprint Radio:

2 billion hours

Last updated 1/28/21

Number of songs played on Thumbprint Radio to date:

4.5 million songs

Last updated 1/28/21

Thumbprint Radio All-Time Top 10 Artists

  1. Drake
  2. Eminem
  3. Rihanna
  4. Future
  5. Chris Brown
  6. Jason Aldean
  7. Lil Wayne
  8. Beyonce
  9. 2Pac
  10. The Weeknd

Last updated 1/28/21

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Music Streaming Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and