85 Pandora Statistics and Facts (2020) | By the Numbers



Pandora Statistics and Facts

Here are the most interesting stats I could dig up on the music-streaming service Pandora. As always, if I will be adding to and updating this post periodically as new Pandora statistics and facts surface.

Pandora Statistics and FactsIt seems like a new music streaming service pops up every week. Scratch that, a new music streaming service DOES pop up every week. Pandora was one of the earlier entries to the modern music streaming era and is still one of the largest. Despite the growing number of competitors, their listener stats are still very impressive. Impressive enough for the Satellite Radio service Sirius XM to purchase Pandora recently for more than $3 billion and marry up the two complimentary platforms.

For now, here is what I have for Pandora data...

Pandora Facts

  • Pandora Website: pandora.com
  • Year Pandora was launched: 2000
  • Pandora Headquarters: Oakland, CA
  • Pandora Founders: Will Glaser; Jon Kraft; Tim Westergren
  • Pandora CEO: Roger Lynch
  • Pandora App:  Android | iPhone | Windows | Kindle Fire
  • Pandora Parent Company: Sirius XM

Pandora  Competitors:

YouTube, Tencent Music, iHeartRadio, Tidal, Amazon Prime Music, Saavn, Apple Music, Spotify

Pandora Statistics

How many people listen to Pandora?

Pandora Active Listeners Chart 2009-2018 (in millions)

Pandora Active Listeners Chart 2009-2018 (in millions)


Number of Pandora subscribers:

6.8 million

Last updated 11/5/18


Pandora revenue (annual):

Pandora Annual Revenue Chart 2008-2017 (in billions)

Pandora Annual Revenue Chart 2008-2017 (in billions)


Pandora total listener hours (annual):

Pandora Annual Total Listener Hours Chart 2009-2017 (in billions)

Pandora Annual Total Listener Hours Chart 2009-2017 (in billions)


Pandora's largest age group among users:

35-44 years old

Last updated 7/13/16


Pandora's second largest age group among users:

18-24 years old

Last updated 7/13/16


Percentage of Pandora listening that is via mobile:

91%

Last updated 7/28/16


Number of car models that have Pandora built-in:

190

Last updated 3/24/18


Total amount of Pandora "like data" (thumbs up or down):

70 billion

Last updated 2/3/18


Number of stations that have been created on Pandora:

10 billion

Last updated 2/3/18


Number of connected devices Pandora is available on:

1,800

Last updated 3/24/18


Number of different audience segments Pandora has:

1,300

Last updated 3/24/18


Amount SiriusXM reportedly purchased Pandora for:

$3.5 billion


 

Percentage of Pandora listeners that use the free version:

95%

Last updated 7/18/16


Percentage of Pandora users that exercise at least weekly:

71%

Last updated 7/20/16


Percentage of Pandora listeners that consider music a workout motivator:

88%

Last updated 7/20/16


Percentage of Pandora users that turn to music when they are sick to feel better:

74%

Last updated 7/20/16


Percentage of Pandora revenue that comes form advertising:

81%

Last updated 7/23/15


Pandora's most thumbed-up song of 2015:

"Earned It" by The Weeknd


Average amount of time each active Pandora user spends on the service:

22.3 hours per month

Last updated 5/8/15


Number of tracks in the Pandora library:

more than 1 million


Number of artists represented in the Pandora library:

more than 100,000


Number of monthly Pandora listeners in the US:

85 million

Last updated 7/18/16


Number of stations that users can create:

100


Pandora revenue (quarterly):


Amount Pandora spent to acquire Ticketfly:

$450 million


Amount Pandora spent to acquire Rdio:

$75 million


Reported amount that SiriusXM offered to buy Pandora for in July 2016:

$3.4 billion


Pandora's most thumbed up song of 2016:

Work (by Rihanna ft Drake)

Get the Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Music Streaming Company Report (Apple Music, Amazon Prime, Spotify, iHeartRadio, Pandora and Tidal).

Number of cars Pandora is available in:

5 million

Last updated 4/24/14


Pandora share of worldwide mobile internet ad revenue in 2012:

2.6%

Last updated 3/19/14


Pandora share of worldwide mobile internet ad revenue in 2013:

2.1%

Last updated 3/19/14


Pandora share of worldwide mobile internet ad revenue in 2014 (estimated):

1.7%

Last updated 3/19/14


Number of Pandora premium members:

3 million

Last updated 7/10/14


Total Pandora listening hours for full year 2014:

21.11 total listening hours


Number of monthly active listeners in 2014:

81.5 million


Percentage of total Pandora revenue that is mobile:

76%

Last updated 7/24/14


Pandora Q2 2014 local advertising revenue:

$35.3 million


Number of Pandora users that have activated memberships in cars:

7 million

Last updated 10/15/14


Pandora's 2014 mobile revenue:

$712 million


Pandora's Ad revenue from Q2 2016:

$265.1 million


Pandora's subscription revenue from Q2 2016:

$55.1 million


Pandora's 2014 local advertising revenue:

$152.9 million


Percentage of all song plays that are from indie artists:

44%

Last updated 2/7/14


Number of registered Pandora users in the U.S.:

175 million

Last updated 12/10/13


Number of piece of thumb feedback registered on Pandora:

35 billion

Last updated 1/15/14


Percentage of Pandora users that have used Spotify at least a few times a month:

17%

Last updated 5/14/15


Average amount of time a US adult Pandora user spends on the app daily:

25 minutes

Last updated 1/7/15


Estimated percentage of Pandora active users that are male:

48%

Last updated 5/14/15


Estimated percentage of Pandora active users that are female:

52%

Last updated 5/14/15


Number of Pandora registered users:

250 million 

Last updated 10/15/14


Number of U.S. users that have accessed Pandora via smartphone:

115 million

Last updated 12/10/13


Pandora's share of U.S. radio listening in March 2014:

9.11%




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