Pandora Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Pandora statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Pandora Facts

Pandora User Count

How many people use Pandora?


Number of Pandora subscribers:

6.8 million

Last updated 11/5/18


Pandora Revenue Totals

Pandora revenue (annual):

Pandora Annual Revenue Chart 2008-2017 (in billions)

Pandora Annual Revenue Chart 2008-2017 (in billions)


Pandora revenue (quarterly):


Additional Pandora Statistics

Pandora total listener hours (annual):

Pandora Annual Total Listener Hours Chart 2009-2017 (in billions)

Pandora Annual Total Listener Hours Chart 2009-2017 (in billions)


Pandora’s largest age group among users:

35-44 years old

Last updated 7/13/16


Pandora’s second largest age group among users:

18-24 years old

Last updated 7/13/16


Percentage of Pandora listening that is via mobile:

91%

Last updated 7/28/16


Number of car models that have Pandora built-in:

190

Last updated 3/24/18


Total amount of Pandora “like data” (thumbs up or down):

70 billion

Last updated 2/3/18


Number of stations that have been created on Pandora:

10 billion

Last updated 2/3/18


Number of connected devices Pandora is available on:

1,800

Last updated 3/24/18


Number of different audience segments Pandora has:

1,300

Last updated 3/24/18


Amount SiriusXM reportedly purchased Pandora for:

$3.5 billion


Percentage of Pandora listeners that use the free version:

95%

Last updated 7/18/16


Percentage of Pandora users that exercise at least weekly:

71%

Last updated 7/20/16


Percentage of Pandora listeners that consider music a workout motivator:

88%

Last updated 7/20/16


Percentage of Pandora users that turn to music when they are sick to feel better:

74%

Last updated 7/20/16


Percentage of Pandora revenue that comes form advertising:

81%

Last updated 7/23/15


Pandora’s most thumbed-up song of 2015:

“Earned It” by The Weeknd


Average amount of time each active Pandora user spends on the service:

22.3 hours per month

Last updated 5/8/15


Number of tracks in the Pandora library:

more than 1 million


Number of artists represented in the Pandora library:

more than 100,000


Number of monthly Pandora listeners in the US:

85 million

Last updated 7/18/16


Number of stations that users can create:

100


Amount Pandora spent to acquire Ticketfly:

$450 million


Amount Pandora spent to acquire Rdio:

$75 million


Reported amount that SiriusXM offered to buy Pandora for in July 2016:

$3.4 billion


Pandora’s most thumbed up song of 2016:

Work (by Rihanna ft Drake)


Number of Pandora Thumbprint Radio users:

50 million users

Last updated 1/28/21


Amount of time Pandora users have spent on Thumbprint Radio:

2 billion hours

Last updated 1/28/21


Number of songs played on Thumbprint Radio to date:

4.5 million songs

Last updated 1/28/21


Thumbprint Radio All-Time Top 10 Artists

  1. Drake
  2. Eminem
  3. Rihanna
  4. Future
  5. Chris Brown
  6. Jason Aldean
  7. Lil Wayne
  8. Beyonce
  9. 2Pac
  10. The Weeknd

Last updated 1/28/21


Get the Full Industry Report

dmr industry report company statistics facts

This report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Music Streaming Company Report (Apple Music, Amazon Prime, Spotify, iHeartRadio, Pandora and Tidal).


 

Please note that some of these numbers are easier to find than others. A few of these Pandora stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.