15 Podcasting Stats and Facts (2020) | By the Numbers



podcasting stats and facts

Here are the more interesting podcasting stats I was able to dig up recently. As always, I will be adding more and updating these periodically as I find new stuff. Be sure to check back regularly.

podcasting stats and factsPlease note that some of these podcasting stats are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don't guarantee anything.

Podcasting Stats and Facts

How many podcasts are there?

There are 1 million podcast shows on Apple Podcasts

Last updated 4/24/20


Total number of podcast episodes:

29 million

Last updated 4/22/19


Growth in number of podcasts from 2010-2020:

129,000%


Percentage of podcast listeners that listen for one or more hours per week:

86%

Last updated 3/23/18


Estimated number of monthly podcast listeners in the US:

90 million

Last updated 4/22/19


Drop in podcast listening hours during COVID-19 pandemic lockdown (March 1-April 27):

14% drop


Percentage of podcast ads in 2018 that were native ads:

63%


Percentage of all online audio listening in the US is attributed to podcasts:

64%

Last updated 6/9/19


Estimated podcasting advertising revenue in 2018:

$479 million


Growth in podcasting advertising revenue from 2017-2018:

53%


Projected podcasting advertising revenue in 2019:

$679 million


Projected growth in podcasting advertising revenue from 2018-2019:

42%


Projected podcast revenue from advertising by 2021:

$1 billion

Last updated 6/4/19


Percentage of podcast listeners that listen on a mobile device:

90%

Last updated 7/24/18


Percentage of podcast listeners that are likely to buy from brands they hear advertised:

54%

Last updated 5/15/19


Number of podcasts in the Apple catalog:

700,000

Last updated 7/10/19


Percentage of Americans that have listened to a podcast:

more than half

Last updated 8/21/19


Percentage of Americans that listen to podcasts monthly:

32%

Last updated 8/21/19


Top earning podcasts as of February 2020 (source):

  1. The Joe Rogan Experience ($30 million)
  2. My Favorite Murder ($15 million)
  3. The Dave Ramsey Show ($10 million)
  4. Armchair Expert (Dax Shepard) ($9 million)
  5. The Bill Simmons Podcast ($7 million)

Photo by William Iven on Unsplash

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