Podcasting Statistics and Facts (2023)
Last Updated on: February 9th, 2023
Here are a few of the most interesting Podcasting statistics and facts I was able to dig up in my internet travels. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Podcasting has seen a surge in popularity in recent years, with millions of people tuning in to listen to their favorite shows every day. From true crime to politics, there’s a podcast for every interest, and the medium has become a powerful tool for content creators to reach a global audience. In this article, we will examine the latest statistics on podcasting, including the number of podcasts, the demographics of podcast listeners, and the most popular genres. By understanding these statistics, we can gain a better understanding of the rapidly growing world of podcasting and its impact on the audio entertainment industry.
Podcasting Statistics
How many podcasts are there?
There are 1 million podcast shows on Apple Podcasts
Last updated 4/24/20
Total number of podcast episodes:
Last updated 4/22/19
Number of new podcasts by year:
- 2022: 219,000 podcasts
- 2021: 729,000 podcasts
- 2020: 1.109 million podcasts
Growth in number of podcasts from 2010-2020:
Percentage of podcast listeners that listen for one or more hours per week:
Last updated 3/23/18
Estimated number of monthly podcast listeners in the US:
Last updated 10/6/22
Estimated number of weekly podcast listeners in the US:
Last updated 10/6/22
Drop in podcast listening hours during COVID-19 pandemic lockdown (March 1-April 27):
Percentage of podcast ads in 2018 that were native ads:
Percentage of all online audio listening in the US is attributed to podcasts:
Last updated 6/9/19
Podcasting advertising revenue in 2018:
Podcasting advertising revenue in 2021:
Projected podcasting advertising revenue by 2024
Projected growth in podcasting advertising revenue from 2018-2019:
Percentage of podcast listeners that listen on a mobile device:
Last updated 7/24/18
Percentage of podcast listeners that are likely to buy from brands they hear advertised:
Last updated 5/15/19
Number of podcasts in the Apple catalog:
Last updated 7/10/19
Percentage of Americans that have listened to a podcast:
Last updated 8/21/19
Percentage of Americans that listen to podcasts monthly:
Last updated 8/21/19
Top earning podcasts as of February 2020 (source):
- The Joe Rogan Experience ($30 million)
- My Favorite Murder ($15 million)
- The Dave Ramsey Show ($10 million)
- Armchair Expert (Dax Shepard) ($9 million)
- The Bill Simmons Podcast ($7 million)
Photo by William Iven on Unsplash
Other Topics to Check Out:
Please note that some of these numbers are easier to find than others. Most of these fun facts come from internet reports and may not be official tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.