Podcasting Statistics, History and Facts (2021)



Here are a few of the most interesting Podcasting statistics and facts I was able to dig up in my internet travels. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

podcasting statistics and factsHow many podcasts are there?

There are 1 million podcast shows on Apple Podcasts

Last updated 4/24/20


Total number of podcast episodes:

29 million

Last updated 4/22/19


Growth in number of podcasts from 2010-2020:

129,000%


Percentage of podcast listeners that listen for one or more hours per week:

86%

Last updated 3/23/18


Estimated number of monthly podcast listeners in the US:

90 million

Last updated 4/22/19


Drop in podcast listening hours during COVID-19 pandemic lockdown (March 1-April 27):

14% drop


Percentage of podcast ads in 2018 that were native ads:

63%


Percentage of all online audio listening in the US is attributed to podcasts:

64%

Last updated 6/9/19


Estimated podcasting advertising revenue in 2018:

$479 million


Growth in podcasting advertising revenue from 2017-2018:

53%


Projected podcasting advertising revenue in 2019:

$679 million


Projected growth in podcasting advertising revenue from 2018-2019:

42%


Projected podcast revenue from advertising by 2021:

$1 billion

Last updated 6/4/19


Percentage of podcast listeners that listen on a mobile device:

90%

Last updated 7/24/18


Percentage of podcast listeners that are likely to buy from brands they hear advertised:

54%

Last updated 5/15/19


Number of podcasts in the Apple catalog:

700,000

Last updated 7/10/19


Percentage of Americans that have listened to a podcast:

more than half

Last updated 8/21/19


Percentage of Americans that listen to podcasts monthly:

32%

Last updated 8/21/19


Top earning podcasts as of February 2020 (source):

  1. The Joe Rogan Experience ($30 million)
  2. My Favorite Murder ($15 million)
  3. The Dave Ramsey Show ($10 million)
  4. Armchair Expert (Dax Shepard) ($9 million)
  5. The Bill Simmons Podcast ($7 million)

Photo by William Iven on Unsplash

Please note that some of these numbers are easier to find than others. These Podcasting stats are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.