LinkedIn Statistics and User Count for 2024

Last Updated on: January 6th, 2024



Here are a few of the most interesting LinkedIn statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.



LinkedIn Facts

Here is pretty much everything you ever wanted to know about LinkedIn.

  • Website: Official Website
  • Year Founded: 2003
  • Headquarters: Sunnyvale, CA
  • Founder(s): Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Valiant
  • Current Chief Executive: Jeff Weiner
  • Parent Company: Microsoft
  • Subsidiaries / Brands: Lynda.com
  • App Download (iOS)
  • App Download (Android)

LinkedIn statistics, user count and facts 2023

LinkedIn is a business-oriented social media platform that connects professionals from around the world. Launched in 2003, LinkedIn has become the largest online professional network, with over 900 million members globally. Whether you’re looking to find a new job, connect with potential clients and customers, or simply expand your professional network, LinkedIn provides a unique and valuable platform for achieving your goals.

Beyond just being a platform for connecting with other professionals, LinkedIn has also become an essential tool for personal and professional development. With its vast array of features, including the ability to showcase your work history, skills, and achievements, LinkedIn provides a valuable resource for advancing your career and building your professional reputation. Whether you’re a job seeker, business owner, or simply looking to stay informed about the latest industry news and trends, LinkedIn offers a wealth of opportunities for growth and success. In this post, we will explore what LinkedIn is, how it works, and how you can use it to achieve your goals.


LinkedIn History

  • 2002 – LinkedIn is founded
  • 2003 – LinkedIn officially launches
  • 2005 – LinkedIn launches a premium subscription tier
  • 2008 – LinkedIn mobile launches
  • 2008 – LinkedIn advertising launches
  • 2011 – LinkedIn goes public
  • 2012 – LinkedIn purchases SlideShare
  • 2012 – LinkedIn adds endorsements feature and launches influencers program
  • 2015 – LinkedIn purchases Lynda.com
  • 2016 – Microsoft purchases LinkedIn
  • 2020 – LinkedIn sells SlideShare to Scribd

LinkedIn Statistics

LinkedIn User Count

LinkedIn user count:

930 million users (2023)


Number of LinkedIn users after its first month:

4500


Percentage of LinkedIn users that visit it daily:

40% (2019)


Number of LinkedIn users in the U.S.:

202 million users (2023)


Number of LinkedIn users by country:


LinkedIn Users by Country (map)

linkedin statistics

 

LinkedIn Revenue Totals

Size of LinkedIn’s advertising business:

$5 billion annually (2023)


Additional Statistics

Number of LinkedIn Service Marketplace users:

2 million users (2021)


Number of languages supported by LinkedIn:

25 languages (2021)


Geographical reach of LinkedIn:

200 countries (2022)


LinkedIn profiles with professional headshots get 14 times more profile views. (2017)


Adding a photo to your profile makes you 36 times more likely to receive a message on LinkedIn. (2016)


Linked In profiles with photos get 21 times more profile views. (2017)


LinkedIn profiles with photos get 36 times more messages. (2017)


Number of LinkedIn users that share content on it weekly:

3 million (2017)


Total number of LinkedIn endorsements:

10 billion (2016)


Listing 5 or more skills in your LinkedIn profile will get you up to 17 times more profile views (2018)


Percentage of LinkedIn members that consider professional networking important to their career success:

80% (2017)


Average number of articles published on LinkedIn weekly:

100,000 (2017)


Average number of connections per LinkedIn user:

400 (2017)


Number of standard skills listed on LinkedIn:

36,000 (2020)


Number of LinkedIn Employees:

12,676 (2018)


Number of articles created on LinkedIn each week:

130,000 (2019)


Number of LinkedIn users that are senior level influencers:

61 million (2019)


Number of LinkedIn users that are in decision-making positions:

40 million (2019)


Number of LinkedIn users in Russia before it was banned:

6 million


Percentage of Australia’s 18+ population that are on LinkedIn:

60% (2021)


Most connected country on LinkedIn:

United Arab Emirates (2017)


Most connected place on LinkedIn:

London, United Kingdom (2017)


Most connected Industry on LinkedIn:

Staffing and Recruiting (2017)


Most connected job function on LinkedIn:

Marketing (2017)


Percentage of LinkedIn posts that were about COVID-19 in March-April 2020:

roughly 25%


Increase in engagement on LinkedIn posts about COVID-19 in April 2020 (over non-COVID posts):

30% more engagement


Number of people that attended an event on LinkedIn in 2020:

21 million people


Increase in LinkedIn members since Microsoft purchased them:

50% (2019)


Amount that Microsoft bought LinkedIn for:

$26.2 billion


Total number of LinkedIn company pages:

55 million company pages (2020)


Top 5 most-followed LinkedIn pages (source 2019):

  1. TED Conferences
  2. Google
  3. Amazon
  4. LinkedIn
  5. Microsoft

Number of School and University profiles on LinkedIn:

90,000 schools (2020)


Total number of LinkedIn groups:

over 2 million (2018)


Number of LinkedIn members that belong to at least one group on it:

more than half (2018)


Number of active job listings on LinkedIn:

11 million jobs (2020)


Number of LinkedIn users that have added ‘Open to Work’ to their profile photo:

2.5 million (2020)


Average number of job applications submitted on LinkedIn monthly:

100 million (2019)


Number of US companies that use LinkedIn to recruit:

20,000 (2018)


Number of Gen Z LinkedIn users:

78 million users (2021)

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.


Related Categories:

Categories
Business Services Statistics, Business Statistics, Employment Statistics, Most Popular Posts, Social Media Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.