In this “By the Numbers” statistic post, we take a gander at LinkedIn, the world’s largest professional network.
LinkedIn is one of the older social networks, surviving changes in technology, a tough demographic and a number of challengers along the way. They stand today as a public company; going stronger than ever with a firm grip on the business professional social network market.
Here are a bunch of interesting LinkedIn statistics that I was able to dig up. As with all of these stats post, I intend to update this semi-regularly, so be sure to bookmark it and come back periodically for updates.
Please note that some of these numbers are easier to find than others. A few of these stats come from LinkedIn’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
LinkedIn Statistics (Users and Demographics)
How many people use LinkedIn?
Last updated 4/24/17
LinkedIn’s reported user total goal:
Last updated 10/23/13
Number of LinkedIn users in the U.S.:
Last updated 4/30/16
Number of monthly unique visiting LinkedIn members:
Last updated 4/28/16
Geographical reach of LinkedIn:
Last updated 7/26/17
Percentage of LinkedIn users outside U.S.:
Last updated 2/5/15
LinkedIn profiles with professional headshots get 14 times more profile views.
Last updated 1/4/17
Adding a photo to your profile makes you 36 times more likely to receive a message on LinkedIn.
Last updated 8/3/16
LinkedIn profiles with photos get 21 times more profile views.
Last updated 1/4/17
LinkedIn profiles with photos get 36 times more messages.
Last updated 1/4/17
Number of LinkedIn users that share content on it weekly:
Last updated 2/8/17
Total number of LinkedIn endorsements:
Last updated 10/19/16
LinkedIn users with at least five skills listed on their profile receive up to 17 times more profile views.
Percentage of LinkedIn members that consider professional networking important to their career success:
Last updated 4/13/17
Number of LinkedIn users in India:
Last updated 8/3/17
Average number of articles published on LinkedIn weekly:
Last updated 4/24/17
Average number of connections per LinkedIn user:
Last updated 4/24/17
This report is a digital collection of every LinkedIn statistic I have curated over the years as of September 2017. Over 200 of them including stats for:
- Users
- Demographics
- Company pages
- Groups
- Advertising
- Jobs
- Mobile
- Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
or get it in one of my report bundles:
Bundle 1: Social Media Report Bundle (Facebook, Twitter, Pinterest, LinkedIn,Reddit, YouTube)
LinkedIn Statistics Translations:
Note: This is done so non-English searchers will find these helpful LinkedIn statistics. I use Google for translations and apologize in advance for any unintended errors:
- Arabic: ينكدين الاحصائيات
- Chinese (Traditional): LinkedIn統計
- German: LinkedIn-Statistiken
- Hindi: लिंक्डइन सांख्यिकी
- Italian: Statistiche di LinkedIn
- Japanese: LinkedInの統計
- Russian: Статистика LinkedIn
- Spanish: Estadísticas de LinkedIn
Craig
Thank you for this, there is one stat that I am trying to find that you may be able to help me with; do you know how many connections the average linkedin user has?
190 🙂
excellent post! Do you have any stats on the most popular features in LinkedIn by any chance? I know it’s probably internal analysis but any clue?
Great stats and to know I am #40 most connected of over 259 million members is pretty cool.
http://booleanblackbelt.com/2013/05/the-top-100-most-connected-people-on-linkedin/
Hey Craig, great post!
Do you know how company engagement was measured to lead to Mashable? I’d love to have a look at what they’re doing right for our business 🙂
Thanks Milo!
A great compilation even if not 100% accurate.
It depends on whose site data you look at or believe, the 17 minute stat is Alexa if my memory serves me right, but not 100% and replying on the road.
Best wishes,
James
Thanks, informative stats. Question- There are approx. 410k US companies with 10-10000+ employees on LinkedIN with profiles, about 20% of the 1.9MM companies in this cohort. BUT, do you know how many companies are represented when ALL individual US based LinkedIN users are tabulated. ie. many people are on LinkedIN, list their current employer but their current employers (companies) are not on LinkedIN. I guesstimate 1MM, thanks, StuartA, Canada.
Thank you for the great information! Just wanted to make a note that above it says “Percentage of Male LinkedIn Users: 44%”. This should actually be “Female”, I believe.
Hi David. Thanks for the heads up. Good eye! Just fixed it.
There’s a conflicting stat on the percentage who check LinkedIn daily (40%) and the percentage who use LinkedIn daily (13%). Just FYI. Not sure that “check” and “use” are the same thing, but I’m inclined to think they are.
Hey, Richard. I’m an avid Linkedin user and early adopter. I often “use” Linkedin by reviewing a potential client’s profile prior to a meeting. I may not “check” my In-mail, notifications, or connection requests at that time but I am still using Linkedin. Hope this helps!
Craig, you’re a Boston Biggy Ziggy for sharing all these figures.
This is very useful information. I’d be interested in stats for users displaying causes they care about and organizations they support, from a philanthropic and corporate responsibility standpoint. The volunteer position listing stat is interesting.
Great, Craig. I would “kill” to see stats on The Help Center, LinkedIn’s member-driven Q&A forum. Any chance?
Craig great post, love ur content,
I was wondering how many businesses are in the linked in network though
What is the size of the average LinkedIn group?
Thank you Craig! Very useful data!
Hi Craig,
Do you know how long the average user takes to update their profile once they have left a company?
That is impossible for Craig to know. He doesn’t know when a certain person leaves a company. Part from the person and the company, we only know once he updates his linkedin.
Linkedin is the best, great leadership, and vision. I hope they stay that way.
It’s interesting and beneficial to see the growth and presence of Linkedin.