What is LinkedIn?

LinkedIn is the world’s largest professional network. LinkedIn launched in 2003 and currently counts executives from all Fortune 500 companies as members. (source)

LinkedIn History

• 2002 – LinkedIn is founded
• 2003 – LinkedIn officially launches
• 2005 – LinkedIn launches a premium subscription tier
• 2008 – LinkedIn mobile launches
• 2008 – LinkedIn advertising launches
• 2011 – LinkedIn goes public
• 2012 – LinkedIn purchases SlideShare
• 2012 – LinkedIn adds endorsements feature and launches influencers program
• 2015 – LinkedIn purchases Lynda.com
• 2016 – Microsoft purchases LinkedIn
• 2020 – LinkedIn sells SlideShare to Scribd

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LinkedIn User Count

LinkedIn user count:

800 million users

Last updated 11/9/21

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Number of LinkedIn users after its first month:

4500

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Percentage of LinkedIn users that visit it daily:

40%

Last updated 2/8/19

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Number of LinkedIn users in the U.S.:

146 million

Last updated 3/7/18

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Additional LinkedIn Statistics

Number of LinkedIn Service Marketplace users:

2 million users

Last updated 10/27/21

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Geographical reach of LinkedIn:

200 countries

Last updated 10/26/21

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LinkedIn profiles with professional headshots get 14 times more profile views.

(Tweet this stat)

Last updated 1/4/17

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Adding a photo to your profile makes you 36 times more likely to receive a message on LinkedIn.

Last updated 8/3/16

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Linked In profiles with photos get 21 times more profile views.

Last updated 1/4/17

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LinkedIn profiles with photos get 36 times more messages.

Last updated 1/4/17

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Number of LinkedIn users that share content on it weekly:

3 million

Last updated 2/8/17

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Total number of LinkedIn endorsements:

10 billion

Last updated 10/19/16

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Listing 5 or more skills in your LinkedIn profile will get you up to 17 times more profile views

Last updated 1/9/18

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Percentage of LinkedIn members that consider professional networking important to their career success:

80%

Last updated 4/13/17

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Number of LinkedIn users in India:

25 million

Last updated 8/12/18

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Number of LinkedIn users in the UK:

9 million

Last updated 8/12/18

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Average number of articles published on LinkedIn weekly:

100,000

Last updated 4/24/17

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Average number of connections per LinkedIn user:

400

Last updated 4/24/17

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Number of LinkedIn users in China:

47 million

Last updated 6/5/19

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Number of standard skills listed on LinkedIn:

36,000

Last updated 9/30/20

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Number of LinkedIn Employees:

12,676

Last updated 1/2/18

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Number of articles created on LinkedIn each week:

130,000

Last updated 2/8/19

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Number of LinkedIn users that are senior level influencers:

61 million

Last updated 2/8/19

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Number of LinkedIn users that are in decision-making positions:

40 million

Last updated 2/8/19

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Number of LinkedIn users in Russia before it was banned:

6 million

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Number of LinkedIn users in France:

16 million

Last updated 8/12/18

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Number of LinkedIn users in Brazil:

34 million

Last updated 8/12/18

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Number of LinkedIn users in Canada:

15 million

Last updated 8/12/18

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Number of LinkedIn users in Mexico:

12 million

Last updated 8/12/18

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Number of LinkedIn users in Australia:

9 million

Last updated 8/12/18

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Percentage of Australia’s 18+ population that are on LinkedIn:

60%

Last updated 10/22/21

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Number of LinkedIn users in the UAE:

3 million

Last updated 8/12/18

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Number of LinkedIn users in Saudi Arabia:

3 million

Last updated 8/12/18

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Number of LinkedIn users in Egypt:

3 million

Last updated 8/12/18

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Number of LinkedIn users in Morocco:

1 million

Last updated 8/12/18

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Number of LinkedIn users in Algeria:

1.3 million

Last updated 2/7/17

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Most connected country on LinkedIn:

United Arab Emirates

Last updated 4/24/17

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Most connected place on LinkedIn:

London, United Kingdom

Last updated 4/24/17

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Most connected Industry on LinkedIn:

Staffing and Recruiting

Last updated 4/24/17

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Most connected job function on LinkedIn:

Marketing

Last updated 4/24/17

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Percentage of LinkedIn posts that were about COVID-19 in March-April 2020:

roughly 25%

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Increase in engagement on LinkedIn posts about COVID-19 in April 2020 (over non-COVID posts):

30% more engagement

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Number of people that attended an event on LinkedIn in 2020:

21 million people

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Increase in LinkedIn members since Microsoft purchased them:

50%

Last updated 7/23/19

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Amount that Microsoft bought LinkedIn for:

$26.2 billion

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otal number of LinkedIn company pages:

55 million company pages

Last updated 9/30/20

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Top 5 most-followed LinkedIn pages (source):

1. TED Conferences
2. Google
3. Amazon
4. LinkedIn
5. Microsoft

Last updated 8/27/19

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Number of School and University profiles on LinkedIn:

90,000 schools

Last updated 9/30/20

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Total number of LinkedIn groups:

over 2 million

Last updated 8/15/18

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Number of LinkedIn members that belong to at least one group on it:

more than half

Last updated 8/15/18

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Number of active job listings on LinkedIn:

11 million jobs

Last updated 9/30/20

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Number of LinkedIn users that have added ‘Open to Work’ to their profile photo:

2.5 million

Last updated 9/24/20

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Average number of job applications submitted on LinkedIn monthly:

100 million

Last updated 2/28/19

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Number of US companies that use LinkedIn to recruit:

20,000

Last updated 3/7/18

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Recent LinkedIn News

• Here’s why your LinkedIn feed looks so different these days, 03/23/2022
• LinkedIn debuts its own podcast network, 02/24/2022
• LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technology, 03/03/2022
• LinkedIn’s new feature offers people 13 ways to explain their career gap — including full-time parent, gap year or personal project, 03/03/2022
• LinkedIn launches new app in China without social feed after shutting main service, 12/17/2021
• LinkedIn to Shut Down Service in China, Citing ‘Challenging’ Environment, 10/14/2021
• LinkedIn gives up on Stories, 08/31/2021

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Please note that some of these numbers are easier to find than others. A few of these LinkedIn statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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