LinkedIn Stats, User Count and Facts (2021)

Here are a few of the most interesting LinkedIn statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

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LinkedIn Facts

Website: Official Website
Year Founded: 2003
Headquarters: Sunnyvale, CA
Founder(s): Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Valiant
Current Chief Executive: Jeff Weiner
Parent Company: Microsoft
Subsidiary: Lynda.com
App Download (iOS)
App Download (Android)

What is LinkedIn?

LinkedIn is the world’s largest professional network. LinkedIn launched in 2003 and currently counts executives from all Fortune 500 companies as members. (source)

LinkedIn History

2002 – LinkedIn is founded
2003 – LinkedIn officially launches
2005 – LinkedIn launches a premium subscription tier
2008 – LinkedIn mobile launches
2008 – LinkedIn advertising launches
2011 – LinkedIn goes public
2012 – LinkedIn purchases SlideShare
2012 – LinkedIn adds endorsements feature and launches influencers program
2015 – LinkedIn purchases Lynda.com
2016 – Microsoft purchases LinkedIn
2020 – LinkedIn sells SlideShare to Scribd

LinkedIn User Count

LinkedIn user count:

722 million users

Last updated 10/29/20

Number of LinkedIn users after its first month:

4500

Percentage of LinkedIn users that visit it daily:

40%

Last updated 2/8/19

Number of LinkedIn users in the U.S.:

146 million

Last updated 3/7/18

Number of monthly unique visiting LinkedIn members:

106 million

Last updated 4/28/16

Additional LinkedIn Statistics

Geographical reach of LinkedIn:

200 countries

Last updated 6/9/20

LinkedIn profiles with professional headshots get 14 times more profile views.

(Tweet this stat)

Last updated 1/4/17

Adding a photo to your profile makes you 36 times more likely to receive a message on LinkedIn.

Last updated 8/3/16

Linked In profiles with photos get 21 times more profile views.

Last updated 1/4/17

LinkedIn profiles with photos get 36 times more messages.

Last updated 1/4/17

Number of LinkedIn users that share content on it weekly:

3 million

Last updated 2/8/17

Total number of LinkedIn endorsements:

10 billion

Last updated 10/19/16

Listing 5 or more skills in your LinkedIn profile will get you up to 17 times more profile views

Last updated 1/9/18

Percentage of LinkedIn members that consider professional networking important to their career success:

80%

Last updated 4/13/17

Number of LinkedIn users in India:

25 million

Last updated 8/12/18

Number of LinkedIn users in the UK:

9 million

Last updated 8/12/18

Average number of articles published on LinkedIn weekly:

100,000

Last updated 4/24/17

Average number of connections per LinkedIn user:

400

Last updated 4/24/17

Number of LinkedIn users in China:

47 million

Last updated 6/5/19

Number of standard skills listed on LinkedIn:

36,000

Last updated 9/30/20

Number of LinkedIn Employees:

12,676

Last updated 1/2/18

Number of articles created on LinkedIn each week:

130,000

Last updated 2/8/19

Number of InMail messages that have been exchanged to date:

500 million messages

Last updated 9/22/16

Number of LinkedIn users that are senior level influencers:

61 million

Last updated 2/8/19

Number of LinkedIn users that are in decision-making positions:

40 million

Last updated 2/8/19

Number of LinkedIn users in Russia before it was banned:

6 million

Number of LinkedIn users in France:

16 million

Last updated 8/12/18

Number of LinkedIn users in Brazil:

34 million

Last updated 8/12/18

Number of LinkedIn users in Canada:

15 million

Last updated 8/12/18

Number of LinkedIn users in Mexico:

12 million

Last updated 8/12/18

Number of LinkedIn users in Australia:

9 million

Last updated 8/12/18

Number of LinkedIn users in the Middle East:

18 million

Last updated 4/30/16

Number of LinkedIn users in Asia:

109 million

Last updated 4/30/16

Number of LinkedIn users in Europe:

104 million

Last updated 4/30/16

Number of LinkedIn users in the UAE:

3 million

Last updated 8/12/18

Number of LinkedIn users in Saudi Arabia:

3 million

Last updated 8/12/18

Number of LinkedIn users in Egypt:

3 million

Last updated 8/12/18

Number of LinkedIn users in Morocco:

1 million

Last updated 8/12/18

Number of LinkedIn users in Algeria:

1.3 million

Last updated 2/7/17

Most connected country on LinkedIn:

United Arab Emirates

Last updated 4/24/17

Most connected place on LinkedIn:

London, United Kingdom

Last updated 4/24/17

Most connected Industry on LinkedIn:

Staffing and Recruiting

Last updated 4/24/17

Most connected job function on LinkedIn:

Marketing

Last updated 4/24/17

Percentage of LinkedIn posts that were about COVID-19 in March-April 2020:

roughly 25%

Increase in engagement on LinkedIn posts about COVID-19 in April 2020 (over non-COVID posts):

30% more engagement

Increase in LinkedIn members since Microsoft purchased them:

50%

Last updated 7/23/19

Amount that Microsoft bought LinkedIn for:

$26.2 billion

Get the Full LinkedIn Stats Report

This LinkedIn report is available in an annual industry report. Some of the data in industry reports include:

Users
Demographics
Company pages
Groups
Advertising
Jobs
Mobile
Revenue
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this LinkedIn report, click on the button below to purchase it.

Report 1: Social Media Companies Report (Includes: Facebook, Instagram, LinkedIn, Messenger, Pinterest, Reddit, TikTok, Twitter, WeChat, WhatsApp and YouTube).

Please note that some of these numbers are easier to find than others. A few of these LinkedIn stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.