LinkedIn Statistics and Facts (2021) | By the Numbers



   Last updated: March 16th, 2021
LinkedIn statistics facts

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In this "By the Numbers" statistic post, we take a look a bunch of LinkedIn statistics and facts, Here is what I've been able to dig up about the world's largest professional network.LinkedIn statistics facts

LinkedIn is one of the older social networks, surviving changes in technology, a tough demographic and a number of challengers along the way. It began in 2003, by Reid Hoffman and a team of developers and took a few years to really catch on and even longer to achieve profitability. Throughout all of this, they stuck to their original concept, which has proven to be a winner.

LinkedIn stands today as a public company; going stronger than ever with a firm grip on the business professional social network market.

Here are a bunch of interesting LinkedIn statistics and facts that I've collected over the years. As with all of these stats post, I intend to update this semi-regularly, so be sure to bookmark it and come back periodically for updates.

LinkedIn Facts

  • Website: linkedin.com
  • Launch Year: 2003
  • Founders: Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Valiant
  • Headquarters: Sunnyvale, CA
  • CEO: Jeff Weiner
  • Parent Company: Microsoft
  • Key Subsidiaries: Lynda.com

What is LinkedIn?

LinkedIn is the world’s largest professional network. LinkedIn launched in 2003 and currently counts executives from all Fortune 500 companies as members. (source)

LinkedIn History

  • 2002 - LinkedIn is founded
  • 2003 - LinkedIn officially launches
  • 2005 - LinkedIn launches a premium subscription tier
  • 2008 - LinkedIn mobile launches
  • 2008 - LinkedIn advertising launches
  • 2011 - LinkedIn goes public
  • 2012 - LinkedIn purchases SlideShare
  • 2012 - LinkedIn adds endorsements feature and launches influencers program
  • 2015 - LinkedIn purchases Lynda.com
  • 2016 - Microsoft purchases LinkedIn
  • 2020 - LinkedIn sells SlideShare to Scribd

Top LinkedIn Competitors:

LinkedIn Statistics

Number of LinkedIn users:

722 million users

Last updated 10/29/20

Number of LinkedIn users after its first month:

4500

Percentage of LinkedIn users that visit it daily:

40%

Last updated 2/8/19

Number of LinkedIn users in the U.S.:

146 million

Last updated 3/7/18

Number of monthly unique visiting LinkedIn members:

106 million

Last updated 4/28/16

Geographical reach of LinkedIn:

200 countries

Last updated 6/9/20

LinkedIn profiles with professional headshots get 14 times more profile views.

(Tweet this stat)

Last updated 1/4/17

Adding a photo to your profile makes you 36 times more likely to receive a message on LinkedIn.

Last updated 8/3/16

Linked In profiles with photos get 21 times more profile views.

Last updated 1/4/17

LinkedIn profiles with photos get 36 times more messages.

Last updated 1/4/17

Number of LinkedIn users that share content on it weekly:

3 million

Last updated 2/8/17

Total number of LinkedIn endorsements:

10 billion

Last updated 10/19/16

Listing 5 or more skills in your LinkedIn profile will get you up to 17 times more profile views

Last updated 1/9/18

Percentage of LinkedIn members that consider professional networking important to their career success:

80%

Last updated 4/13/17

Number of LinkedIn users in India:

25 million

Last updated 8/12/18

Number of LinkedIn users in the UK:

9 million

Last updated 8/12/18

Average number of articles published on LinkedIn weekly:

100,000

Last updated 4/24/17

Average number of connections per LinkedIn user:

400

Last updated 4/24/17

Number of LinkedIn users in China:

47 million

Last updated 6/5/19

Number of standard skills listed on LinkedIn:

36,000

Last updated 9/30/20

Number of LinkedIn Employees:

12,676

Last updated 1/2/18

Number of articles created on LinkedIn each week:

130,000

Last updated 2/8/19

Number of InMail messages that have been exchanged to date:

500 million messages

Last updated 9/22/16

Number of LinkedIn users that are senior level influencers:

61 million

Last updated 2/8/19

Number of LinkedIn users that are in decision-making positions:

40 million

Last updated 2/8/19

Number of LinkedIn users in Russia before it was banned:

6 million

Number of LinkedIn users in France:

16 million

Last updated 8/12/18

Number of LinkedIn users in Brazil:

34 million

Last updated 8/12/18

Number of LinkedIn users in Canada:

15 million

Last updated 8/12/18

Number of LinkedIn users in Mexico:

12 million

Last updated 8/12/18

Number of LinkedIn users in Australia:

9 million

Last updated 8/12/18

Number of LinkedIn users in the Middle East:

18 million

Last updated 4/30/16

Number of LinkedIn users in Asia:

109 million

Last updated 4/30/16

Number of LinkedIn users in Europe:

104 million

Last updated 4/30/16

Number of LinkedIn users in the UAE:

3 million

Last updated 8/12/18

Number of LinkedIn users in Saudi Arabia:

3 million

Last updated 8/12/18

Number of LinkedIn users in Egypt:

3 million

Last updated 8/12/18

Number of LinkedIn users in Morocco:

1 million

Last updated 8/12/18

Number of LinkedIn users in Algeria:

1.3 million

Last updated 2/7/17

Most connected country on LinkedIn:

United Arab Emirates

Last updated 4/24/17

Most connected place on LinkedIn:

London, United Kingdom

Last updated 4/24/17

Most connected Industry on LinkedIn:

Staffing and Recruiting

Last updated 4/24/17

Most connected job function on LinkedIn:

Marketing

Last updated 4/24/17

Percentage of LinkedIn posts that were about COVID-19 in March-April 2020:

roughly 25%

Increase in engagement on LinkedIn posts about COVID-19 in April 2020 (over non-COVID posts):

30% more engagement

Increase in LinkedIn members since Microsoft purchased them:

50%

Last updated 7/23/19

Amount that Microsoft bought LinkedIn for:

$26.2 billion

Get the Full Report

dmr industry report company statistics factsThis LinkedIn report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Company pages
  • Groups
  • Advertising
  • Jobs
  • Mobile
  • Revenue
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

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Percentage of LinkedIn users outside U.S.: 70% Last updated 2/5/15
LinkedIn's reported user total goal: 3 billion Last updated 10/23/13
Number of LinkedIn users that list the word "fetish" in their skills: 3,223 Last updated 7/10/16
Number of LinkedIn users that list the word "hugs" in their skills: 1,471 Last updated 7/10/16
Number of LinkedIn users that list the word "rapping" in their skills: 24 Last updated 7/10/16
Percentage of LinkedIn users that consider themselves 'news junkies': 67% Last updated 2/25/16
Number of new LinkedIn members per second: 2 Last updated 5/1/14
Average number of jobs listed on a LinkedIn profile that professionals think look good: 3 jobs
Number of LinkedIn users that have added the Volunteer Experience and Causes section to their profiles: 10 million users Last updated 2/10/15
Percentage of millennials (15-34 year olds) that use LinkedIn: 13% Last updated 9/27/13
Most-used adjective in LinkedIn profiles in 2013: Responsible Last updated 12/11/13
Most-used adjective in LinkedIn profiles in 2012: Creative Last updated 12/11/13
Most-used adjective in LinkedIn profiles in 2011: Creative Last updated 12/12/13
Percentage of Australian social media users that use LinkedIn: 28% Last updated 6/5/15
Percentage of Washington DC Insiders that use LinkedIn: 79% Last updated 5/22/15
Percentage of Male LinkedIn users: 56% Last updated 4/18/14
Percentage of Female LinkedIn users: 44% Last updated 4/18/14
LinkedIn's reach of the total U.S. digital population: 37% Last updated 4/2/15
Number of skills that LinkedIn members have added to their profiles: 380 million skills Last updated 10/16/14
Average time a user spends monthly on LinkedIn: 17 minutes Last updated 11/28/12
The average number of LinkedIn connections that CEO's have: 930 connections Last updated 9/15/14
Most overused LinkedIn profile word of 2014: Motivated
Percentage of Americans that use LinkedIn during work hours: 8.33% Last updated 10/2/13
Hottest skill on LinkedIn in 2014 that got people hired: Statistical Analysis and Data Mining
Increase in profile views for LinkedIn members that list skills on their profiles: 13x Last updated 10/16/14
Average number of LinkedIn connections for US females: 101 Last updated 12/23/13
Percentage of LinkedIn members who have never worked at a company with more than 200 employees: 59% Last updated 10/28/13
Percentage of LinkedIn users that use it at least once a day: 13% Last updated 12/30/13
LinkedIn's percentage of total global social sharing: 4% Last updated 12/11/13
LinkedIn's percentage of total North American social sharing: 5% Last updated 12/11/13
LinkedIn's percentage of total European social sharing: 2% Last updated 12/11/13
LinkedIn's percentage of total Asian social sharing: 1% Last updated 12/11/13
Number of LinkedIn member pageviews in Q4 2015: 37 billion
Number of LinkedIn member pageviews in Q1 2016: 45 billion
Number of students and recent grads that are on LinkedIn: over 39 million Last updated 11/9/14
Number of LinkedIn users that have added volunteer experience to their profiles since 2011: 3 million Last updated 1/15/14
LinkedIn's percentage of social media site visits in Finland: 2% Last updated 9/11/14
Percentage of Internet users in Ireland that use LinkedIn: 24% Last updated 9/1/14
Percentage of internet users in Japan that use LinkedIn: 2.8% Last updated 7/13/15
Percent of U.S. internet users that shared blog posts they enjoyed to LinkedIn: .4% Last updated 5/12/14
Percentage of internet users in Norway that use LinkedIn: 26% Last updated 7/8/14
Percentage of people in Finland that use LinkedIn: 9% Last updated 1/20/15
Number of LinkedIn member pageviews in Q3 2014: 28 billion
Number of LinkedIn member pageviews in Q4 2014: 30 million Last updated 2/5/15
Percentage of internet users in the Middle East/North Africa region that use LinkedIn: 6% Last updated 4/25/14
Country with the strongest LinkedIn penetration in the Middle East/North Africa region: UAE Last updated 4/25/14
Percentage of the Class of 2014 (high school) that don't use LinkedIn: 92% Last updated 6/18/14
Number of professional post publishers on LinkedIn: 1 million Last updated 10/29/15
Total number of long form posts written on LinkedIn to date: 3 million Last updated 6/11/15
Number of long-form posts that are generated weekly on LinkedIn: 160,000 posts per week Last updated 9/22/16
Number of SlideShares uploaded to LinkedIn: 19.7 million Last updated 10/29/15
Percentage of LinkedIn users that do not have a Facebook account: 13% Last updated 7/10/14
Percentage of LinkedIn users that don't use Pinterest: 83% Last updated 7/10/14
Percentage of LinkedIn users that don't visit Twitter: 59% Last updated 7/10/14
Percentage of LinkedIn users that make household decisions: 90% Last updated 7/15/14
The top destination city for recent graduate LinkedIn users: Paris Last updated 6/4/14
Percentage of online US adults that use LinkedIn: 28% Last updated September 2014
Percentage of all US adult LinkedIn users that use it daily: 13% Last updated September 2014
Percentage of US online adult women that use LinkedIn: 28% Last updated September 2014
Percentage of US online adult men that use LinkedIn: 27% Last updated September 2014
Percentage of US Internet users, aged 14-17 (teens) that use LinkedIn: 1.5% Last updated 10/21/14
Percentage of all US social media users that use LinkedIn: 29% Last updated 1/9/15
Percentage of Canadian social network users that use LinkedIn daily: 19% Last updated 2/4/15
Percentage of Canadian social network users that use LinkedIn monthly: 76% Last updated 2/4/15
Percentage of Canadian female social media users that have a LinkedIn account: 25% Last updated 2/5/15
Percentage of Canadian male social media users that have a LinkedIn account: 37% Last updated 2/5/15
Number of languages LinkedIn is available in: 20 Last updated 10/23/13
Percentage of users that check LinkedIn daily: 40% Last updated 7/2/13
Average number of connections for LinkedIn users that have published at least one long-form article: 1049 connections Last updated 8/14/14
Average number of followers for LinkedIn users that have published at least one long-form article: 42 followers Last updated 8/14/14
Percentage of millionaires that use LinkedIn: 41% Last updated 7/18/14
Top industry for LinkedIn members that freelance: Arts & Design Last updated 10/21/15
Average number of gigs freelancers on LinkedIn juggle at the same time: 2.1 gigs Last updated 10/21/15
Number of LinkedIn corporate customers: 33, 271 Last updated 1/1/15
Percentage of LinkedIn revenue that comes from outside the US: 38% Last updated 7/30/15
LinkedIn 2014 revenue: $2.219 billion
Percentage of LinkedIn revenue from Talent Solutions: 60% Last updated 7/31/14
Percentage of LinkedIn revenue from Marketing Solutions (ads): 20% Last updated 7/31/14
Percentage of LinkedIn revenue from Premium Subscriptions: 20% Last updated 7/31/14
Percentage of LinkedIn revenue from the U.S.: 61% Last updated 2/6/14
Wall Street's estimated value of each LinkedIn user: $84 Last updated 2/7/14
Percentage of LinkedIn employees that are female: 42% Last updated 10/18/16
Percentage of LinkedIn employees that are male: 58% Last updated 10/18/16
Amount LinkedIn spent on Pulse in April 2013: $90 million
Number of LinkedIn default privacy settings: 18 Last updated 12/4/13
Amount that LinkedIn purchase Bright for: Approx $120 million
Number of publishers that feed LinkedIn Pulse: 1.5 million Last updated 3/14/14
Number of Pulse Influencers in LinkedIn: 500+ Last updated 9/22/16
Percentage of the UK's student and working population that use LinkedIn: 60% Last updated 1/19/16
Number of LinkedIn users in the UK that changed employers in 2015: 1.2 million
Number of new connections made on LinkedIn in the UK in 2015: 338.7 million
Number of LinkedIn users in the UK that received promotions in 2015: 330,061
Most represented industry on LinkedIn among UK users: IT & Services Last updated 1/19/16
Most represented profession on LinkedIn among UK users: Engineers Last updated 1/19/16
Most popular topic for LinkedIn long-form posts: Career Management posts Last updated 3/9/15
Number of US military and veteran LinkedIn members: 2 million Last updated 1/7/16