In this “By the Numbers” statistic post, we take a look at some statistics and facts about LinkedIn, the world’s largest professional network.
LinkedIn is one of the older social networks, surviving changes in technology, a tough demographic and a number of challengers along the way. It began in 2003, by Reid Hoffman and a team of developers and took a few years to really catch on and even longer to achieve profitability. Throughout all of this, they stuck to their original concept, which has proven to be a winner. LinkedIn stands today as a public company; going stronger than ever with a firm grip on the business professional social network market.
Here are a bunch of interesting LinkedIn statistics and facts that I was able to dig up. As with all of these stats post, I intend to update this semi-regularly, so be sure to bookmark it and come back periodically for updates.
Please note that some of these numbers are easier to find than others. A few of these stats come from LinkedIn’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
LinkedIn Facts
LinkedIn is the world’s largest professional network. LinkedIn launched in 2003 and currently counts executives from all Fortune 500 companies as members. (source)
LinkedIn Statistics (Users and Demographics)
How many people use LinkedIn?
Last updated 3/24/18
Number of LinkedIn users in the U.S.:
Last updated 3/7/18
Number of monthly unique visiting LinkedIn members:
Last updated 4/28/16
Geographical reach of LinkedIn:
Last updated 3/24/18
LinkedIn profiles with professional headshots get 14 times more profile views.
Last updated 1/4/17
Adding a photo to your profile makes you 36 times more likely to receive a message on LinkedIn.
Last updated 8/3/16
Linked In profiles with photos get 21 times more profile views.
Last updated 1/4/17
LinkedIn profiles with photos get 36 times more messages.
Last updated 1/4/17
Number of LinkedIn users that share content on it weekly:
Last updated 2/8/17
Total number of LinkedIn endorsements:
Last updated 10/19/16
Listing 5 or more skills in your LinkedIn profile will get you up to 17 times more profile views
Last updated 1/9/18
Percentage of LinkedIn members that consider professional networking important to their career success:
Last updated 4/13/17
Number of LinkedIn users in India:
Last updated 3/22/18
Average number of articles published on LinkedIn weekly:
Last updated 4/24/17
Average number of connections per LinkedIn user:
Last updated 4/24/17
Number of LinkedIn users in China:
Last updated 11/22/17
Number of standard skills listed on LinkedIn:
Last updated 3/7/18
This report is a digital collection of every LinkedIn statistic I have curated over the years as of March 2018. Over 200 of them including stats for:
- LinkedIn Users
- LinkedIn Demographics
- LinkedIn Company pages
- LinkedIn Groups
- LinkedIn Advertising
- LinkedIn Jobs
- LinkedIn Mobile
- LinkedIn Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
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Bundle 1: Social Media Report Bundle (Facebook, Twitter, Pinterest, LinkedIn,Reddit, YouTube)