LinkedIn Statistics, User Counts and Facts (2021)

Additional LinkedIn Statistics

Number of LinkedIn Service Marketplace users:

2 million users

Last updated 10/27/21

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Geographical reach of LinkedIn:

200 countries

Last updated 10/26/21

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LinkedIn profiles with professional headshots get 14 times more profile views.

(Tweet this stat)

Last updated 1/4/17

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Adding a photo to your profile makes you 36 times more likely to receive a message on LinkedIn.

Last updated 8/3/16

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Linked In profiles with photos get 21 times more profile views.

Last updated 1/4/17

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LinkedIn profiles with photos get 36 times more messages.

Last updated 1/4/17

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Number of LinkedIn users that share content on it weekly:

3 million

Last updated 2/8/17

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Total number of LinkedIn endorsements:

10 billion

Last updated 10/19/16

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Listing 5 or more skills in your LinkedIn profile will get you up to 17 times more profile views

Last updated 1/9/18

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Percentage of LinkedIn members that consider professional networking important to their career success:

80%

Last updated 4/13/17

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Number of LinkedIn users in India:

25 million

Last updated 8/12/18

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Number of LinkedIn users in the UK:

9 million

Last updated 8/12/18

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Average number of articles published on LinkedIn weekly:

100,000

Last updated 4/24/17

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Average number of connections per LinkedIn user:

400

Last updated 4/24/17

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Number of LinkedIn users in China:

47 million

Last updated 6/5/19

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Number of standard skills listed on LinkedIn:

36,000

Last updated 9/30/20

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Number of LinkedIn Employees:

12,676

Last updated 1/2/18

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Number of articles created on LinkedIn each week:

130,000

Last updated 2/8/19

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Number of LinkedIn users that are senior level influencers:

61 million

Last updated 2/8/19

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Number of LinkedIn users that are in decision-making positions:

40 million

Last updated 2/8/19

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Number of LinkedIn users in Russia before it was banned:

6 million

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Number of LinkedIn users in France:

16 million

Last updated 8/12/18

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Number of LinkedIn users in Brazil:

34 million

Last updated 8/12/18

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Number of LinkedIn users in Canada:

15 million

Last updated 8/12/18

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Number of LinkedIn users in Mexico:

12 million

Last updated 8/12/18

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Number of LinkedIn users in Australia:

9 million

Last updated 8/12/18

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Percentage of Australia’s 18+ population that are on LinkedIn:

60%

Last updated 10/22/21

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Number of LinkedIn users in the UAE:

3 million

Last updated 8/12/18

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Number of LinkedIn users in Saudi Arabia:

3 million

Last updated 8/12/18

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Number of LinkedIn users in Egypt:

3 million

Last updated 8/12/18

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Number of LinkedIn users in Morocco:

1 million

Last updated 8/12/18

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Number of LinkedIn users in Algeria:

1.3 million

Last updated 2/7/17

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Most connected country on LinkedIn:

United Arab Emirates

Last updated 4/24/17

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Most connected place on LinkedIn:

London, United Kingdom

Last updated 4/24/17

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Most connected Industry on LinkedIn:

Staffing and Recruiting

Last updated 4/24/17

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Most connected job function on LinkedIn:

Marketing

Last updated 4/24/17

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Percentage of LinkedIn posts that were about COVID-19 in March-April 2020:

roughly 25%

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Increase in engagement on LinkedIn posts about COVID-19 in April 2020 (over non-COVID posts):

30% more engagement

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Number of people that attended an event on LinkedIn in 2020:

21 million people

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Increase in LinkedIn members since Microsoft purchased them:

50%

Last updated 7/23/19

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Amount that Microsoft bought LinkedIn for:

$26.2 billion

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