Snapchat Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Snapchat statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Snapchat Facts

What is Snapchat?

Snapchat opens right to the camera, so you can send a Snap in seconds! Just take a photo or video, add a caption, and send it to your best friends and family. Express yourself with Filters, Lenses, Bitmojis, and all kinds of fun effects. (source)

Snapchat History

  • 2011 – Snapchat launches
  • 2012 – Snapchat launches on Android; video sharing launches
  • 2013 – Snapchat Stories launch
  • 2014 – Text chat and video calling features are added; advertising features launch
  • 2015 – Discover launches
  • 2016 – Snapchat acquires Bitstrips; stickers are added; Memories launches; Company name is changed to Snap Inc;
  • 2017 – Snapchat goes public; Snap Map launches
  • 2019 – Snapchat Games launches

Snapchat User Count

How many people use Snapchat?

265 million Snapchat daily active users (source)

Last updated 1/1/21


Snapchat daily active users (quarterly):


Snapchat daily active users in North America (quarterly):


Snapchat daily active users in Europe (quarterly):


How many people use Snapchat (monthly)?

301 million monthly active users (source)

Last updated 11/23/16


Monthly Snapchat downloads:

41 million downloads (source)

Last updated May 2019


Snapchat’s monthly active users in the US:

77.5 million MAU (source)

Last updated 4/10/19


Snapchat’s monthly active users in the UK:

14.5 million MAU (source)

Last updated 4/4/19


Projected Snapchat new user growth in the US between 2019-2023:

600,000 new users in the US (source)

Last updated 4/10/19


Snapchat Revenue Totals

Snapchat average revenue per user (quarterly):


Snap revenue (annual):


Snap revenue (quarterly):


Snap net losses (annual):


Additional Snapchat Statistics

How many people use Snapchat Lenses?

170 million daily active users (source)

Last updated 6/11/20


Number of times Lens filters from the Lens Studio have been seen:

3.5 billion times (source)

Last updated 8/7/18


Number of people in the US that Snapchat Discover reaches monthly:

60 million people (source)

Last updated 6/17/19


Average number of snaps per day:

3.5 billion snaps per day (source)

Last updated 11/29/17


How many days for a Snapchat Streak?

2 users have to snap each other within 24 hours for more than 3 consecutive days


Longest Snapchat streak ever: The longest Snap streak to date is:

629 consecutive days (source)

Last updated 1/12/17


Number of snaps in 2019:

1.3 trillion snaps (source)

Last updated 2/4/20


Number of Snapchat Android downloads:

1 billion downloads (source)

Last updated 7/18/19


Number of Snapchat daily active users in the North America:

75 million DAU (source)

Last updated 8/11/17


Percentage of Snapchat daily active users that are in North America:

43%

Last updated 8/11/17


Number of Snapchat daily active users in the Europe:

57 million DAU (source)

Last updated 8/11/17


Percentage of Snapchat daily active users that are in Europe:

33%

Last updated 8/11/17


Percentage of Snapchat daily users that contribute content:

60% (source)

Last updated 2/2/17


Percentage of U.S. millennials that use Snapchat daily:

28% (source)

Last updated 8/10/17


Percentage of Snapchat users that use it because their content disappears:

35% (source)

Last updated 4/15/16


Percentage of Snapchat users that use it because their parents don’t use it:

30% (source)

Last updated 4/15/16


Average amount of in-app time spent daily per Snapchat user:

33 minutes per day (source)

Last updated 6/19/18


Average number of times per day Snapchat daily users visit the app:

18 times per day (source)

Last updated 2/2/17


Number of Snapchat stories that have been shared publicly:

1 million stories (source)

Last updated 3/31/17


Percentage of US teens that consider Snapchat their most important social network:

47% (source)

Last updated 10/14/17


Average number of daily active Snapchat users that post to their stories every day:

25% (source)

Last updated 2/2/17


Number of Snap Map users:

200 million monthly active users (source)

Last updated 6/11/20


Number of pairs of Spectacles that Snap has sold all time:

150,000 pairs (source)

Last updated 10/4/17


How many employees work for Snapchat?

2,884 employees (source)

Last updated 1/1/19


Percentage of US 13-24 year olds that use Snapchat:

90% (source)

Last updated 4/23/19


Percentage of US 13-34 year olds that use Snapchat:

75% (source)

Last updated 4/23/19


Percentage of drivers that admit to checking Snapchat while operating their vehicle:

11% (source)

Last updated 5/19/15


Number of snaps made from Snapchat Spectacles all time:

5 million (source)

Last updated 6/5/17


Amount that Snapchat paid to its publishing partners in 2017:

more than $100 million (source)


Percentage of Snapchat users in the US that use it once a day:

14% (source)

Last updated 4/16/18


Percentage of Snapchat users in the US that use it more than once a day:

49% (source)

Last updated 4/16/18


Number of Snapchat users in India:

4 million users (source)

Last updated 5/30/17


Percentage of Snapchat Ads that are watch with Audio on:

60% (source)

Last updated 2/2/17


Percentage of marketers that use Snapchat:

7% (source)

Last updated 6/14/17


Amount that NBC Universal has invested in Snapchat:

$500 million (source)

Last updated 3/3/17


Amount that Snapchat will spend on AWS from January 2017-December 2021:

$1 billion (source)


Percentage of Snapchat that Evan Spiegel controls:

44.3% (source)

Last updated 2/2/17


Number of Snapchat snaps viewed per day:

4 billion snaps per day (source)

Last updated 11/1/16


Percentage of Snapchat users by age range:

  • 18-24 years old: 28.5%
  • 25-34 years old: 24.9%
  • 35-44 years old: 16.6%
  • 45-54 years old: 13.5%
  • 55-64 years old: 12.4%
  • 65+ years old: 4.1%

(source)

Last updated December 2016


Number of Snapchat employees in the UK:

29 employees (source)

Last updated 12/15/17


Number of times the Snapchat dancing hot dog filter has been viewed:

1.5 billion times (source)

Last updated 10/18/17


Tencent’s stake in Snap:

12% (source)

Last updated 11/8/17


Number of lens filters submitted since launch of Lens Studio:

1 million filters (source)

Last updated 6/11/20


Number of Snap users that made themselves a Bitmoji:

147 million users (source)

Last updated 1/30/20


Number of people that have watched a Bitmoji Story:

130 million people (source)

Last updated 1/30/20


Number of people that have viewed Snapchat’s Dead of the Night show:

15 million viewers (source)

Last updated 6/11/20


Number of people that have viewed Snapchat’s Nikita Unfiltered show:

22 million viewers (source)

Last updated 6/11/20


Number of people that have viewed Snapchat’s Will From Home show:

35 million viewers (source)

Last updated 6/11/20


Number of people that have played Snapchat games:

100 million people (source)

Last updated 6/11/20


Average amount of time spent playing Sanp’s Bitmoji Party game:

20 minutes per day (source)

Last updated 6/11/20


Number of people that play Mojiworks’ Ready, Chef, Go! game:

25 million unique players (source)

Last updated 6/11/20


Number of developers that have integrated with Snap Kit:

800 developers (source)

Last updated 6/12/20


Number of Snapchat users that access Snap Kit integrations monthly:

150 million users (source)

Last updated 6/12/20


Get the Full Report:

Report 1: Messaging App Company Report (Includes: Apple, Facebook Messenger, Kik, LINE, QQ, Skype, Snapchat, Viber, WeChat and WhatsApp).

Report 2: Photo Sharing Company Report (Includes: Flickr, Imgur, Instagram, Pinterest and Snapchat).

Please note that some of these numbers are easier to find than others. A few of these Snapchat stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.