Here are a few of the most interesting Target statistics and facts I was able to dig up including store count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Target Facts
- Website: Official Website
- Year Founded: 1903
- Headquarters: Minneapolis, MN
- Founder(s): George Dayton
- Current Chief Executive: Brian Cornell
- Subsidiaries / Brands: Shipt
- App Download (iOS)
- App Download (Android)
What is Target?
The Target corporation is an interesting company to study and measure. They are currently the number two discount store in the US (behind Walmart), but their roots go back much further than many of you might think.
Target actually trace back to 1902, when it began as Goodfellow Dry Goods. It then evolved to Dayton’s Dry Goods to Dayton Company to Dayton-Hudson Corporation and then the Target Corporation in 2000.
Target’s footprint in the US is vast with more than 1,800 domestic stores and close to 350,000 employees. They are a force to recon with in the brick and mortar retail market, as well as the digital retail world as they adopted digital early on and have invested considerably in digital integration throughout this decade, setting them up to be able to remain competitive as digital monsters like Amazon swallow up retailers that were late to the digital game.
Target History
- 1903 – Goodfellows Department Store is purchased by George Dayton and renamed Dayton Dry Goods
- 1962 – The Dayton Company opens the first Target
- 1966 – B.Dalton Bookseller opens as another subsidiary of the Dayton Company
- 1986 – B Dalton is sold to Barnes & Noble
- 1995 – The first SuperTarget opens
- 1999 – Bullseye (the dog) became the Target mascot
- 2000 – Dayton-Hudson Corp changes its name to Target Corporation
- 2011 – Target expands into Canada
- 2013 – Target is victim to a major data breach
- 2015 – Target exits Canada
- 2019 – Target launches their Good & Gather brand
Target Store Count
How many Targets in the US?
Last updated 1/1/21
Target Store Counts by State (as of 2/2/19):
- Alabama: 22
- Alaska: 3
- Arizona: 47
- Arkansas: 9
- California: 287
- Colorado: 42
- Connecticut: 20
- Delaware: 3
- District of Columbia: 1
- Florida: 123
- Georgia: 50
- Hawaii: 7
- Idaho: 6
- Illinois: 94
- Indiana: 31
- Iowa: 20
- Kansas: 17
- Kentucky: 13
- Louisiana: 15
- Maine: 5
- Maryland: 39
- Massachusetts: 46
- Michigan: 53
- Minnesota: 73
- Mississippi: 6
- Missouri: 35
- Montana: 7
- Nebraska: 14
- Nevada: 17
- New Hampshire: 9
- New Jersey: 47
- New Mexico: 10
- New York: 82
- North Carolina: 51
- North Dakota: 4
- Ohio: 63
- Oklahoma: 15
- Oregon: 20
- Pennsylvania: 75
- Rhode Island: 4
- South Carolina: 19
- South Dakota: 5
- Tennessee: 30
- Texas: 150
- Utah: 14
- Vermont: 1
- Virginia: 59
- Washington: 37
- West Virginia: 36
- Wyoming: 2
Target Revenue Totals
Target annual revenue:
- FY 2020: $92.4 billion
- FY 2019: $77.13 billion
- FY 2018: $75.3 billion
- FY 2017: $72.7 billion
- FY 2016: $70.2 billion
- FY 2015: $73.7 billion
- FY 2014: $72.6 billion
- FY 2013: $71.2 billion
- FY 2012: $71.9 billion
- FY 2011: $68.4 billion
- FY 2010: $65.7 billion
- FY 2009: $65.3 billion
- FY 2008: $64.9 billion
- FY 2007: $63.3 billion
- FY 2006: $59.4 billion
- FY 2005: $52.6 billion
Percentage of Target’s 2018 revenue that came from sales of beauty & household essentials:
Percentage of Target’s 2018 revenue that came from sales of food & beverage:
Percentage of Target’s 2018 revenue that came from sales of apparel & accessories:
Percentage of Target’s 2018 revenue that came from sales of hardlines:
Percentage of Target’s 2018 revenue that came from sales of home furnishings & decor:
Target Statistics
Number of Target distribution centers in the US:
Last updated 10/27/18
Number of Target Cartwheel mobile app users:
Last updated 1/24/17
Amount that Cartwheel users have saved using the app:
Last updated 1/24/17
Average number of daily visitors to Target.com:
Last updated 3/29/16
Average number of pages per visit to Target.com:
Last updated 3/29/16
Average time spent per visit on Target.com:
Last updated 3/29/16
Median age of a Target customer:
Last updated 10/27/18
Percentage of Target.com visitors that are female:
Last updated 3/29/16
Percentage of Target.com visitors that are male:
Last updated 3/29/16
Median household income of Target shoppers:
Last updated 10/27/18
Percentage of Target customers that have children:
Last updated 10/27/18
Percentage of Target customers that have completed college:
Last updated 10/27/18
Number of countries Intl.Target.com has shipped to:
Last updated 12/17/16
Number of Good & Gather products available at launch in September 2019:
Last updated 8/19/19
Average number of cookies that are handed out weekly to Children at SuperTarget stores:
Number of pharmacies in Target stores:
Last updated 2/3/16
Number of clinics in Target stores:
Last updated 2/3/16
Number of Target-owned brands that bring in $1 billion+ in annual sales:
Last updated 2/3/16
Number of items Target makes under the Market Pantry brand:
Last updated 2/3/16
Amount CVS Health purchased Target’s pharmacy and clinic businesses for:
Percentage of Target’s sales that comes from eCommerce:
Last updated 11/17/16
Amount Target plans to spend on remodeling its stores 2017-2019:
This full report is available in an annual industry report. Some of the data in industry reports include:
- Important Company Facts and History
- Store Counts
- Employees
- Earnings
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.