The Target corporation is an interesting company to study and measure. They are currently the number two discount store in the US (behind Walmart), but their roots go back much further than many of you might think.

Target actually trace back to 1902, when it began as Goodfellow Dry Goods. It then evolved to Dayton’s Dry Goods to Dayton Company to Dayton-Hudson Corporation and then the Target Corporation in 2000.

Photo by JeepersMedia

Target’s footprint in the US is vast with more than  1,800 domestic stores and close to 350,000 employees. They are a force to recon with in the brick and mortar retail market, as well as the digital retail world as they adopted digital early on and have invested considerably in digital integration throughout this decade, setting them up to be able to remain competitive as digital monsters like Amazon swallow up retailers that were late to the digital game.

So with such a long history and so many stores, it made sense to me that there was plenty that could be studied about Target and measured. Here are the more interesting Target statistics I was able to dig up including sales and revenue numbers and store information. As always, I will be adding more and updating these periodically as I find new stuff. Be sure to check back regularly.

Please note that some of these numbers are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don’t guarantee anything.

Target Facts

• Target website: Target.com
• Year Target was founded: 1902 (as Goodfellow Dry Goods); 1962 (as Target)
• Target Headquarters: Minneapolis, MN
• Target Founder: George Dayton
• Target CEO: Brian Cornell

Target Statistics

Location of first Target store:

Roseville, Minnesota

Year that Bullseye (the dog) became the Target mascot:

1999

Number of stores Target has in the US:

1,846 stores

Last updated 10/27/18

Number of Target employees:

350,000 employees

Last updated 10/27/18

Number of Target distribution centers in the US:

39

Last updated 10/27/18

Number of Target Cartwheel mobile app users:

27 million users

Last updated 1/24/17

Amount that Cartwheel users have saved using the app:

$600 million

Last updated 1/24/17

Average number of daily visitors to Target.com:

1.2 million daily visitors

Last updated 3/29/16

Average number of pages per visit to Target.com:

6.7 pages per visit

Last updated 3/29/16

Average time spent per visit on Target.com:

4 minutes per visit

Last updated 3/29/16

Median age of a Target customer:

40 years old

Last updated 10/27/18

Percentage of Target.com visitors that are female:

63%

Last updated 3/29/16

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