Here is another installment of “By the Numbers” and this may be one of my most ambitious statistics posts yet. Today, we look at Google search statistics and much more…

Google’s influence on the digital marketing world is immeasurable and their influence touches just about every channel that we marketers work with on a daily basis.

Although Google has been doing some housekeeping over the past few years and have shed quite a few of their less successful products, they still have a bunch of products and there are endless stats that could be added to this list. I will be updating and adding to this list periodically, so if there is a Google stat you are looking for that you don’t see here, let me know in the comments below!

Google Facts

Google Release Date: 1998
Google Parent Company: Alphabet
Google Headquarters: Mountain View, Ca
Google Founders: Larry Page and Sergey Brin
Google CEO: Sundar Pichai
Key Google Subsidiaries: YouTube, Android, DoubleClick, Waze, Nest, Fitbit

Important Dates in Google History

The first Google algorithm, named BackRub, is developed: 1996
Google.com domain registered: September 15, 1997
Google AdWords launches: October 23, 2000
Google News launches: 2002
Google AdSense launches: June 18, 2003
Google goes public: 2004
Google.org is formed: 2004
Gmail launches: April 1, 2004 (beta)
Google purchases the Android OS: July 2005
Google Maps launches: 2005
Google purchases YouTube: November 13, 2006
Google purchases DoubleClick: April 13, 2007
Google Chrome launches: September 2, 2008
The first Android-based phone is released: September 2008
Google purchases Admob: May 27, 2010
Google+ launches: June 28, 2011 (beta)
Google purchases Motorola Mobility: August 15, 2011
Google purchases Waze: June 2013
Google launches Chromecast: July 2013
Google reorganizes and creates the Alphabet holding company: August 2015
Google+ shut down: April 2019
Google launches Stadia: November 19, 2019
Google purchases Fitbit: November 2019

Top Google Search Competitors:

Google Search Statistics

How many Google searches per year?

2 trillion

Last updated 5/24/16

How many Google searches per month?

over 100 billion searches

(Tweet this stat)

Last updated 10/12/15

Average number of Google searches per second:

2.3 million

Last updated 3/27/16

How many people use Google?

1.17 billion

(Tweet this stat)

Last updated 2/11/13

Percentage of Google searches that return a featured snippet:

Desktop: 86.6%
Mobile: 73.3%

Last updated 10/23/19

Percentage of Google searches that return a ‘people also ask’ box:

43%

Last updated 7/25/18

Percentage of mobile Google searches that return a direct answer box:

10%

Last updated 4/17/18

Percentage of mobile Google searches that return at least 1 AMP result on the first page:

23%

Last updated 4/17/18

Number of languages Google search is available in:

150

Last updated 9/24/18

Number of countries Google search is available in:

190

Last updated 9/24/18

Total monthly Google US desktop searches:

11.095 billion searches

Last updated 1/22/16

Percentage of Google searches that come from mobile devices:

more than half

(Tweet this stat)

Last updated 10/12/15

Google’s market share for U.S. search:

93%

Last updated 4/25/19

Google’s search market share for US desktops:

63.8%

Last updated 1/22/16

Google share of U.S. mobile organic search market:

96%

Last updated 4/25/19

Number of web pages indexed on Google:

130 trillion

Last updated 11/14/16

Google’s share of China search engine market:

10.89%

Last updated July 2015

Estimated monthly Google desktop searches in the US:

15.2 billion

Last updated 8/31/16

Estimated monthly Google mobile searches in the US:

18.7 billion

Last updated 8/31/16

Estimated monthly total Google searches in the US:

34 billion

Last updated 8/31/16

Alphabet’s (Google’s parent company) market capitalization:

$851.3 billion

Last updated 8/3/18

Percentage of Google searches that are unique:

15%

Last updated 5/14/18

Number of websites with Google AMP:

31 billion

Last updated 2/15/18

Average number of AMP pages added weekly:

35 million

Last updated 3/7/17

Number of right to be forgotten requests that Google has received to date:

2.4 million requests

Last updated 2/27/18

Number of links Google has removed because right to be forgotten requests:

1 million links

Last updated 2/27/18

Percentage of links that Google has been requested to remove that they have removed:

43%

Last updated 2/27/18

Percentage of all website referral traffic that comes from Google:

44%

Last updated 12/21/17

Percentage of US organic search visits that are from Google:

92%

Last updated 10/24/18

Percentage of all Google searches that are no-click:

50.3%

Last updated 8/14/19

Top states for searching “local shops” in 2019:

West Virginia
New Hampshire
Pennsylvania
Rhode Island
South Carolina

(source)

Number of people that use Google Discover:

800 million monthly active users

Last updated 7/31/19

Number of changes Google made to search in 2018:

3,200

Number of experiments Google performed on search in 2018:

654,680

Number of manual action notices Google sent to webmasters in 2017:

6 million

Number of manual action notices Google sent to webmasters in 2016:

9 million

Number of Google Cardboard VR headsets shipped all time:

10 million

Lat updated 2/28/17

Number of Google Cardboard app downloads all time:

160 million

Lat updated 2/28/17

Number of books in Google Books:

40 million books

Last updated 10/17/19

Average amount of time that the average Project Loon balloon can stay in the air for:

100 days

Number of Google Employees:

118,899 employees

Last updated 1/1/20

Google Bug Bounty program payouts (annual):

2019: $6.5 million
2018: $3.4 million
2017: $2.9 million
2016: $3 million
2015: $2 million

Amount Google spends on lobbying (annual)

Amount Google reportedly paid Apple in 2014 to become the default search engine on the iPhone:

$1 billion

Alphabet / Google Revenue Data:

Alphabet Q4 2019 Revenue:

$46.08 billion

Alphabet Revenue (annual):

Alphabet net income (annual):

Google Search revenue (annual):

Google Cloud revenue (annual):

Amount Google paid for Fitbit:

Between $2.1 billion

Amount Google paid for Bump:

Between $30-60 million

Amount Google paid for Nest:

$3.2 billion

Amount Google reportedly purchased Motorola Mobility for in 2011:

$12.5 billion

Amount Google reportedly sold Motorola Mobility for to Lenovo in 2014:

$2.91 billion

Top overall global Google search:

Top global Google searched news story:

Top global Google searched person:

Top global Google searched actor:

Top global Google searched athlete:

Top global Google searched movie:

2019: Avengers: Endgame
2018: Black Panther
2017: IT
2016: Deadpool
2015: Jurassic World

Top global Google searched TV show:

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

Google Search Stats
Search/Display Advertising Stats
Chromecast Stats
Chromebook Stats
Chrome and other Google App/Services Stats
Gmail Stats
Google+ Stats
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Google Product Report (Includes: Android, Chrome, Gmail, Google, Google Play, Home, and YouTube).

Report 2: Billion Users Club Report (Includes: Android, Apple, Facebook, Messenger, Google, Instagram, Microsoft, WeChat, WhatsApp, YouTube).

Report 3: Search Engine Company report bundle (Includes: Amazon, Baidu, Bing, Google and Yandex).

Report 4: Digital Titans Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Google, Microsoft).

Report 5: FAANG Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix).

Be sure to check out my other Google Stat Posts:

Craig Smith

https://expandedramblings.com/index.php/about-dmr/

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.

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