Google Search Statistics and Facts (2021) | By the Numbers



   Last updated: March 12th, 2021
Google Search Statistics

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Here is another installment of "By the Numbers" and this may be one of my most ambitious statistics posts yet. Today, we look at Google search statistics and much more...

Google Search StatisticsGoogle's influence on the digital marketing world is immeasurable and their influence touches just about every channel that we marketers work with on a daily basis.

Although Google has been doing some housekeeping over the past few years and have shed quite a few of their less successful products, they still have a bunch of products and there are endless stats that could be added to this list. I will be updating and adding to this list periodically, so if there is a Google stat you are looking for that you don't see here, let me know in the comments below!

Google Facts

  • Release Date: 1998
  • Parent Company: Alphabet
  • Headquarters: Mountain View, Ca
  • Founders: Larry Page and Sergey Brin
  • CEO: Sundar Pichai
  • Key Subsidiaries: YouTube, Android, DoubleClick, Waze, Nest, Fitbit, Snapseed

Important Dates in Google History

  • The first Google algorithm, named BackRub, is developed: 1996
  • Google.com domain registered: September 15, 1997
  • Google AdWords launches: October 23, 2000
  • Google News launches: 2002
  • Google AdSense launches: June 18, 2003
  • Google goes public: 2004
  • Google.org is formed: 2004
  • Gmail launches: April 1, 2004 (beta)
  • Google purchases the Android OS: July 2005
  • Google Maps launches: 2005
  • Google purchases YouTube: November 13, 2006
  • Google purchases DoubleClick: April 13, 2007
  • Google Chrome launches: September 2, 2008
  • The first Android-based phone is released: September 2008
  • Google purchases Admob: May 27, 2010
  • Google+ launches: June 28, 2011 (beta)
  • Google purchases Motorola Mobility: August 15, 2011
  • Google purchases Waze: June 2013
  • Google launches Chromecast: July 2013
  • Google reorganizes and creates the Alphabet holding company: August 2015
  • Google+ shut down: April 2019
  • Google launches Stadia: November 19, 2019
  • Google purchases Fitbit: November 2019
  • Google purchases Looker: February 2020

Top Google Search Competitors:

Google Search Statistics

How many Google searches per year?

2 trillion

Last updated 5/24/16

How many Google searches per month?

over 100 billion searches

(Tweet this stat)

Last updated 10/12/15

Average number of Google searches per second:

2.3 million

Last updated 3/27/16

How many people use Google?

1.17 billion

(Tweet this stat)

Last updated 2/11/13

Percentage of Google searchers that click on the first search result:

28.5%

Last updated 7/14/20

Google search results clickthrough rate for first 10 results:

    • First position: 28.5%
    • Second position: 15.7%
    • Third position: 11%
    • Fourth position: 8%
    • Fifth position: 7.2%
    • Sixth position: 5.1%
    • Seventh position: 4%
    • Eight position: 3.2%
    • Ninth position: 2.8%
    • Tenth position: 2.5%

Last updated 7/14/21 (source)

Percentage of Google searches that return a featured snippet:

Last updated 10/23/19

Percentage of Google searches that return a 'people also ask' box:

43%

Last updated 7/25/18

Percentage of mobile Google searches that return a direct answer box:

10%

Last updated 4/17/18

Percentage of mobile Google searches that return at least 1 AMP result on the first page:

23%

Last updated 4/17/18

Number of languages Google search is available in:

150

Last updated 9/24/18

Number of countries Google search is available in:

190

Last updated 9/24/18

Total monthly Google US desktop searches:

11.095 billion searches

Last updated 1/22/16

Percentage of Google searches that come from mobile devices:

more than half

(Tweet this stat)

Last updated 10/12/15

Google's market share for U.S. search:

92%

Last updated 4/28/20

Google's search market share for US desktops:

63.8%

Last updated 1/22/16

Google share of U.S. mobile organic search market:

96%

Last updated 4/25/19

Number of web pages indexed on Google:

130 trillion

Last updated 11/14/16

Google's share of China search engine market:

10.89%

Last updated July 2015

Estimated monthly Google desktop searches in the US:

15.2 billion

Last updated 8/31/16

Estimated monthly Google mobile searches in the US:

18.7 billion

Last updated 8/31/16

Estimated monthly total Google searches in the US:

34 billion

Last updated 8/31/16

Alphabet's (Google's parent company) market capitalization:

$851.3 billion

Last updated 8/3/18

Percentage of Google searches that are unique (new):

15%

Last updated 8/28/20

Number of websites Google refers traffic to daily:

over 100 million different websites

Last updated 12/3/20

Number of websites with Google AMP:

31 billion

Last updated 2/15/18

Average number of AMP pages added weekly:

35 million

Last updated 3/7/17

Number of right to be forgotten requests that Google has received to date:

2.4 million requests

Last updated 2/27/18

Number of links Google has removed because right to be forgotten requests:

1 million links

Last updated 2/27/18

Percentage of links that Google has been requested to remove that they have removed:

43%

Last updated 2/27/18

Percentage of all website referral traffic that comes from Google:

44%

Last updated 12/21/17

Percentage of US organic search visits that are from Google:

92%

Last updated 10/24/18

Percentage of all Google searches that are no-click:

50.3%

Last updated 8/14/19

Number of places in Google Local that the "Popular Times" feature is available on:

20 million places

Last updated 12/3/20

Number of connections Google makes between customers and businesses each month:

4 billion connections

Last updated 12/4/20

Top states for searching "local shops" in 2019:

  1. West Virginia
  2. New Hampshire
  3. Pennsylvania
  4. Rhode Island
  5. South Carolina

(source)

Number of people that use Google Discover:

800 million monthly active users

Last updated 7/31/19

Number of changes Google made to search in 2018:

3,200

Number of experiments Google performed on search in 2018:

654,680

Number of manual action notices Google sent to webmasters in 2017:

6 million

Number of manual action notices Google sent to webmasters in 2016:

9 million

Number of Google Cardboard VR headsets shipped all time:

10 million

Lat updated 2/28/17

Number of Google Cardboard app downloads all time:

160 million

Lat updated 2/28/17

Number of books in Google Books:

40 million books

Last updated 10/17/19

Average amount of time that the average Project Loon balloon can stay in the air for:

100 days

Number of Google Employees: 

118,899 employees

Last updated 1/1/20

Google Bug Bounty program payouts (annual):

Amount Google spends on lobbying (annual)

Amount Google reportedly paid Apple in 2014 to become the default search engine on the iPhone:

$1 billion

Alphabet / Google Revenue Data:

Alphabet Q1 2020 Revenue:

$41.16 billion

Alphabet Q4 2019 Revenue:

$46.08 billion

Alphabet Revenue (annual):

Alphabet net income (annual):

Google Search revenue (annual):

Google Cloud revenue (annual):

Amount Google paid for Fitbit:

Around $2.1 billion

Amount Google paid for Bump:

Between $30-60 million

Amount Google paid for Nest:

$3.2 billion

Amount Google reportedly purchased Motorola Mobility for in 2011:

$12.5 billion 

Amount Google reportedly sold Motorola Mobility for to Lenovo in 2014:

$2.91 billion

Top overall global Google search:

Top global Google searched news story:

Top global Google searched person:

Top global Google searched actor:

Top global Google searched athlete:

Top global Google searched movie:

Top global Google searched TV show:

Get the Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • Google Search Stats
  • Search/Display Advertising Stats
  • Chromecast Stats
  • Chromebook Stats
  • Chrome and other Google App/Services Stats
  • Gmail Stats
  • Google+ Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

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Total number of lines of code for all of Google's internet services: 2 billion lines Last updated 9/16/15
Percentage of Google searches that return a knowledge graph answer or box: 25% (Tweet this stat) Last updated 1/16/15
Percentage of mobile Google searches that are voice searches: 20% Last updated 5/18/16
Number of developers that have engaged with Google AMP: 7,700 developers Last updated 10/6/16
Number of Google AMP pull requests all time: 2,100 Last updated 10/6/16
Number of documents that have been indexed in Google AMP: 125 million Last updated 10/6/16
Size of Google's search index data: 100 million gigabytes Last updated 3/27/16
Number reconsideration requests Google receives: 5,000 per week (Tweet this stat) Last updated 8/28/13
Percentage of Google searches that are secure searches: Approx 50% (Tweet this stat) Last updated 8/28/13
Number of Twitter pages indexed in Google: 6.2 billion Last updated 7/10/14
Amount that global web traffic dipped when Google suffered a 5 minute outage: 40%
Percentage of Internet users that Google themselves: 56% Last updated 9/30/13
Top country for health-related Google searches: Cook Islands Last updated 7/24/15
Country with the least amount of health-related Google searches: Italy Last updated 7/24/15
Top health-related Google search term globally: How to eat healthy Last updated 7/24/15
Number of URLs that Google was requested to remove from search in September 2013: 21.5 million
Number of Monthly Unique Visitors to Google Sites: 187 million (Tweet this stat) Last updated 3/25/14
Number of Digital Millennium Copyright Act (DMCA) notices that Google received in 2014: 345 million
State that uses Google the most: Utah Last updated 1/8/14
State that uses Google the least: Mississippi Last updated 1/8/14
Percentage of keywords for Google organic traffic to major news sites that is "[not provided]": 87% Last updated 10/16/13
Percentage of referral traffic to major news sites that is from search: 46% Last updated 10/16/13
Percentage of U.S. mobile users that visited a Google site in 2013: 87%
New and expecting parents perform 2.7x more Google searches than non-parents Last updated 5/8/14
Percentage of maternity-related Google searches that take place on a mobile device: 56% Last updated 5/8/14
Google China's share of the Chinese search engine market (by revenue): 11.91% Last updated 1/1/15
Amount of economic activity Google's search and advertising tools generated in 2013: $111 billion
Number of businesses that generated revenue from Google's search and advertising tools in 2013: 1.5 million businesses
Percentage of Google keyword searches that return videos in the results: 65% Last updated 6/18/14
Percentage of Google keyword searches that return images in the results: 40% Last updated 6/18/14
Percentage of Google keyword searches that return news in the results: 16% Last updated 6/18/14
Percentage of Google keyword searches that return shopping in the results: 6% Last updated 6/18/14
Percentage of Google keyword searches that return maps in the results: 1% Last updated 6/18/14
Estimated percentage of web traffic that comes from organic search: 64% Last updated 6/11/14
Estimated percentage of web traffic that comes from paid search: 6% Last updated 6/11/14
Percentage of Google's workforce that is male: 70% Last updated 5/29/14
Percentage of Google's workforce that is female: 30% Last updated 5/29/14
Reported amount interns at Google earn: $5,969 per month Last updated 2/28/14
Amount Google spent on R&D in 2012: $9.8 billion Last updated 10/30/13
Number of miles driven by Google's autonomous cars: 2 million Last updated 10/5/16
Number of autonomous cars made by Google so far: nearly 60 Last updated 10/5/16
Number of Google Fiber subscribers: 200,000 Last updated 10/6/16
Number of Chromebooks shipped in 2014: 5.7 million
North America's share of all Chromebook sales: 78% Last updated 10/23/14
Estimated number of Chromebooks shipped in 2013: 2.1 million
Chromebook's share of all devices in U.S. classrooms: more than half Last updated 12/3/15
Chromebook's estimated percentage of the U.S. commercial PC market: 20% Last updated 12/23/13
Chromebook's share of all computer sales to businesses in 2013: 10%
Chromebook's percentage of US back-to-school PC market: 3% Last updated 10/2/13
Number of Chromebooks sold to schools in Q2 2014: 1 million
Amount of North American web traffic driven by Chrome OS: 0.2% Last updated 2/20/14
Number of Google Cardboards shipped to date: 5 million Last updated 1/27/16
Number of installations of Google Cardboard apps to date: 25 million Last updated 1/27/16
Number of hours of VR YouTube video watched on Google Cardboards to date: 350,000 hours Last updated 1/27/16
Number of photos taken to date with the Google VR camera app: 750,000 photos Last updated 1/27/16
Number of countries that Google Cardboard is available in: 100 countries Last updated 10/12/15
Number of languages Google Cardboard is available in: 39 different languages Last updated 10/12/15
Number of Google engineers: 25,000 Last updated 9/16/15
Number of code changes Google's engineers make daily: 45,000 changes Last updated 9/16/15
Percentage of Americans that won't wear Google Glass due to privacy concerns: 72% Last updated 4/7/14
Lines of code generated from the Google Summer of Code program: 50 million lines Last updated 10/8/13
Amount that Google spent on data centers during Q2 2014: $2.65 billion
Number of applications the Google Cloud Platform runs: 4 million Last updated 2/1/16