In this “By the Numbers” statistic post, we take a look at Instagram Statistics and facts, the world’s largest photo sharing social network. Find out below how many people use Instagram, user activity, revenue totals and much more.
Instagram was started in 2010 when Kevin Systrom and Mike Krieger pivoted their location-based check-in platform, Burbn, because of the success of competitor foursquare in the space. Their re-focus centered on mobile photo-sharing, which became what we now know as Instagram. It was originally launched as an iOS-only app and remained so until 2012.
2012 proved to be a huge year for Instagram. Not only did they launch their highly anticipated Android app, but they also were acquired by Facebook scoring the founders and investors of Instagram a monster haul.
Instagram has quickly gone from a trendy iOS-only app, to a massive social network with Android and web presence. It hasn’t shown any sign of slowing down, and has grown exponentially since the Facebook deal. They have truly flourished as a Facebook property but have managed to retain their own independent identity, branding and following over the years. Here is every Instagram Statistic you need to know.
Instagram Facts:
- Instagram Website: Instagram.com
- Instagram Release date: October 6, 2010
- Instagram Founders: Kevin Systrom and Mike Krieger
- Instagram Headquarters: Menlo Park, CA
- Instagram Owner: Facebook
What is Instagram?
Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram—it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world. (source)
Instagram History
- 2010 – Instagram launches
- 2011 – Hashtag functionality is added
- 2012 – Instagram launches on Android; Facebook acquires Instagram
- 2013 – Video sharing functionality is added; Sponsored posts debut; Direct launches
- 2015 – Boomerang launches
- 2016 – Instagram gets an app and feed redesign; Stories launch; Instagram desktop launches; Live video functionality launches
- 2018 – IGTV launches
Top Instagram Competitors:
Instagram Statistics:
How many people use Instagram?
1 Billion Monthly Active Users
Source
Last updated 3/23/19
How many Instagram users are on it daily?
500 million Daily Active Users
Source
Last updated 3/23/19
How many people use Instagram Stories?
500 million daily users
Source
Last updated 3/11/19
Average amount of a Instagram users feed that they miss:
Last updated 6/2/16
Average engagement rate for all Instagram posts:
Last updated 7/2/19
Percentage of Instagram users that are from outside the U.S.:
Last updated 6/22/17
Percentage of business on Instagram that have produced a story:
Last updated 8/4/17
Number of business profiles on Instagram:
Last updated 3/31/17
Number of Instagram advertisers:
Last updated 9/25/17
Percentage of Facebook ad accounts that advertise on Instagram:
43%
Last updated 7/17/18
Engagement rate for Instagram sponsored posts in Q1 2019:
Engagement rate for Instagram organic posts in Q1 2019:
How many Instagram accounts can you have?
Users may have up to 5 Instagram accounts
Last updated 9/10/17
How many seconds can an Instagram video be?
Instagram videos can be between 2-60 seconds long
Last updated 9/10/17
How many people are you allowed to follow on Instagram?
Instagram limits the amount of people any user can follow to 7,500
Last updated 9/10/17
How many people can you group message on Instagram Direct?
Last updated 9/10/17
Percentage of US millennials that use Instagram daily:
Last updated 8/10/17
Percentage of US Internet users, aged 13-17 (teens) that use Instagram daily:
Last updated 1/18/17
Percentage of Instagram users that have purchased a product they saw on it:
Last updated 10/3/17
Percentage of global smartphone users that use Instagram:
Last updated 12/14/17
Best Days to Post on Instagram for Engagement:
Monday, Wednesday and Thursday
Best time of the week to post on Instagram:
Amount Facebook Paid for Instagram:
Total Number of Instagram Employees at Time of Facebook Purchase:
Number of Instagram employees:
Last updated 11/14/16
Number of Languages Instagram supports natively:
Last updated 10/31/17
Percentage of Instagram users that log in at least once a day:
Last updated 1/10/18
Percentage of users that check Instagram multiple times a day:
Last updated 1/10/18
64% of college students consider Instagram the most narcissistic social media service.
Percentage of Facebook’s 2017 revenue that Instagram contributed:
Average amount of time per day that American’s spend on Instagram:
Last updated 5/28/19
Average amount of time Instagram users spend in the Android app daily:
Last updated 6/25/18
Percentage of US adults that use Instagram:
Last updated 4/16/18
Number of Instagram users that tap on product tags monthly”
Last updated 3/19/19
Video posts on receive 2x the engagement of other posts on Instagram.
Most liked Instagram photo ever:
This post of an egg (seriously)
Updated 1/14/19
Most followed woman on Instagram:
Last updated 2/27/19
Most followed man on Instagram:
Last updated 2/27/19
Estimated amount of revenue that Instgram’s checkout feature should bring by 2021:
Last updated 4/3/19
Number of Instagram users that look at product tags on it each month:
Last updated 3/19/19
Instagram record for the account that reached 1 million followers the fastest:
Prince Harry and Meghan, the Duchess of Sussex (under 6 hours)
Last updated 4/4/19
Number of people that use IGTV:
4.2 million app installs to date
Last updated 5/20/19
Average number of new IGTV installs per day:
Last updated 5/20/19
Percentage of US teens that use Instagram monthly:
Last updated 4/10/18
Percentage of US teens that consider Instagram their favorite social network:
Last update 10/11/17
Percentage of Instagram users, aged 12-20, that have been bullied on it:
Last updated 7/20/17
Number of times the heart emoji was used in an Instagram comment in 2018:
Percentage of US millennials that use Instagram:
Last updated 4/27/17
Percentage of US college-aged mobile phone users that use Instagram:
Last updated 4/27/17
Number of business profiles on Instagram:
Last updated 11/30/17
Number of Instagram advertisers:
Last updated 11/30/17
Percentage of Instagram users that follow a business on it:
Last 3/22/18
Percentage of Instagram users that follow brands on it:
Last updated 3/22/17
Percentage of Instagram members that use it because it enables them to interact with brands:
Last updated 4/18/19
Percentage of Instagram users that would follow a brand because the content resonates with them:
Last updated 4/18/19
Estimated amount Kylie Jenner earns per sponsored Instagram post:
Last updated 7/23/19
Top 10 Instagram users (by how much they earn per sponsored post):
- Kylie Jenner
- Ariana Grande
- Cristiano Ronaldo
- Kim Kardashian
- Selena Gomez
- Dwayne Johnson
- Beyonce Knowles
- Taylor Swift
- Neymar da Silva Santos Jr
- Justin Bieber
(source) Last updated 7/23/19
Number of Likes Per Day on Instagram:
Last updated 6/13/16
Number of Likes Per Second on Instagram:
Number of Comments Per Second on Instagram:
Most popular Instagram filter:
Last updated 2/25/16
Number of Instagram users in Japan:
Last updated 10/5/17
Percentage of smartphone users in Japan that use Instagram:
Last updated 1/6/17
Number of Instagram users in the Middle East/North Africa (MENA) region:
Last updated 10/31/17
Number of Instagram users in Saudi Arabia:
Last updated 2/7/17
Number of Instagram users in the UAE:
Last updated 2/7/17
Number of Instagram users in Egypt:
Last updated 2/7/17
Number of Instagram users in France:
Last updated 5/23/17
Percentage of internet users in France that use Instagram regularly:
Last updated 5/23/17
Number of Instagram users in Germany:
Last updated 8/4/17
Number of Instagram users in Indonesia:
Last updated 7/27/17
Average time spent per day on Instagram by users 25 and older:
Last updated 8/3/17
Average time spent per day on Instagram by users younger than 25:
Last updated 8/3/17
Number of Instagram users that actively use its direct picture messaging feature:
Last updated 4/11/17
Percentage of total Instagram users that actively use its direct picture messaging feature:
Last updated 4/11/17
Most Instagrammed winter city:
Last updated 11/17/17
Percentage of Instagrammers that have saved at least 1 post:
Last updated 4/17/17
Increase in Instagram brand post engagement for posts with hashtags:
Last updated 11/1/17
The full Instagram report is available in a few of our annual industry reports. Some of the Instagram data in industry reports include:
- Instagram users
- Demographical Info
- Brand Stats
- Stories Stats
- Selfie Data
- Video Stats
- Mobile Stats
- Revenue Totals
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the Instagram report, click on a bundle below to purchase it.
Report 1: Social Media Companies Report (Includes: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Twitter, WeChat)
Report 2: Billion Users Club Report (Includes: Android, Apple, Facebook, Messenger, Google, Instagram, Microsoft, WeChat, WhatsApp, YouTube).
Report 3: Facebook Products Report (Includes: Facebook, Messenger, Instagram, WhatsApp)
Report 4: Photo Sharing Company Report (Includes: Flickr, Imgur, Instagram, Pinterest and Snapchat).
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