In my latest installment of social media statistics, I am taking a look at the photo-sharing social network Instagram.
Instagram has quickly gone from a trendy iOS-only app, to a massive social network with Android and web presence. Instagram hasn’t shown any sign of slowing down, and with Facebook’s pocketbook behind it now, its growth will surly continue.
Here are a few of the more interesting Instagram statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
- Instagram users
- Demographical Info
- Brand Stats
- Selfie Data
- Video Stats
- Mobile Stats
- Revenue Totals
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this Instagram statistic report, click on the button below to purchase it.
or get it in one of my discounted report bundles:
Bundle 1: Facebook properties report bundle (Facebook, Facebook Messenger, Instagram, WhatsApp).
Bundle 2: Photo-sharing reports (Snapchat, Imgur, flickr and Instagram).
Please note that some of these numbers are easier to find than others. A few of these stats come from Instagram’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Instagram Statistics and Facts
How many people use Instagram?
800 Million Monthly Active Users
Last updated 9/26/17
Number of daily active Instagram users:
500 million Daily Active Users
Last updated 9/26/17
Number of daily active Instagram stories users:
Last updated 6/20/17
Percentage of Internet Users That Use Instagram:
Last updated 9/26/14
Percentage of teenage girls that claim to have been bullied on Instagram:
Last updated 8/5/14
Number of monthly active Instagram users in the US in 2016:
Estimated number of Instagram users in the U.S. in 2015:
Last updated 3/19/15
Percentage of drivers that admit to checking Instagram while operating their vehicle:
Last updated 5/19/15
Average monthly follower growth for Instagram users:
Last updated 3/15/16
Average amount of a Instagram users feed that they miss:
Last updated 6/2/16
Percentage of Instagram users that are from outside the U.S.:
Last updated 6/22/17
Number of Instagram installs on the Google Play Store:
Last updated 8/22/16
Average engagement rate for all Instagram posts:
Last updated 4/13/16
Percentage of Instagram posts that are photos:
Last updated 3/16/16
Reported percentage of Instagram accounts that are fake spam bots:
Last updated 7/2/15
Percentage of business on Instagram that have produced a story:
Last updated 8/4/17
Most followed Instagram user:
Selena Gomez (113 million followers)
Last updated 3/16/17
Number of business profiles on Instagram:
Last updated 3/31/17
Number of Instagram advertisers:
Last updated 9/25/17
How many Instagram accounts can you have?
Users may have up to 5 Instagram accounts
Last updated 9/10/17
How many seconds can an Instagram video be?
Instagram videos can be between 2-60 seconds long
Last updated 9/10/17
How many people are you allowed to follow on Instagram?
Instagram limits the amount of people any user can follow to 7,500
Last updated 9/10/17
How many people can you group message on Instagram Direct?
Last updated 9/10/17