250 Instagram Statistics and Facts for 2020 | By the Numbers



instagram Statistics and facts how many people use Instagram

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In this "By the Numbers" statistic post, we take a look at Instagram statistics and facts, the world's largest photo sharing social network. Find out below how many people use Instagram, user activity, revenue totals and much more.

instagram Statistics and facts how many people use Instagram

Instagram was started in 2010 when Kevin Systrom and Mike Krieger pivoted their location-based check-in platform, Burbn, because of the success of competitor foursquare in the space. Their re-focus centered on mobile photo-sharing, which became what we now know as Instagram. It was originally launched as an iOS-only app and remained so until 2012.

2012 proved to be a huge year for Instagram. Not only did they launch their highly anticipated Android app, but they also were acquired by Facebook scoring the founders and investors of Instagram a monster haul.

Instagram has quickly gone from a trendy iOS-only app, to a massive social network with Android and web presence. It hasn't shown any sign of slowing down, and has grown exponentially since the Facebook deal. They have truly flourished as a Facebook property but have managed to retain their own independent identity, branding and following over the years.

Here is every Instagram Statistic you need to know.

Instagram Facts:

  • Instagram Website: Instagram.com
  • Instagram Release date: October 6, 2010
  • Instagram Founders: Kevin Systrom and Mike Krieger
  • Instagram Headquarters: Menlo Park, CA
  • Instagram Owner: Facebook

What is Instagram?

Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram—it's that easy. You can even share to Facebook, Twitter, Tumblr and more. It's a new way to see the world. (source)

Instagram History

  • 2010 - Instagram launches
  • 2011 - Hashtag functionality is added
  • 2012 - Instagram launches on Android; Facebook acquires Instagram
  • 2013 - Video sharing functionality is added; Sponsored posts debut; Direct launches
  • 2015 - Boomerang launches
  • 2016 - Instagram gets an app and feed redesign; Stories launch; Instagram desktop launches; Live video functionality launches
  • 2018 - IGTV launches

Top Instagram Competitors:

Instagram Statistics:

Total number of Instagram users:

1 Billion Monthly Active Users
Source
Last updated 3/23/19


How many Instagram users are on it daily?

500 million Daily Active Users
Source
Last updated 3/23/19


How many people use Instagram Stories?

500 million daily users
Source
Last updated 3/11/19


Estimated Instagram revenue for 2019:

$20 billion


Average amount of a Instagram users feed that they miss:

70%

Last updated 6/2/16


Average engagement rate for all Instagram posts:

0.9%

Last updated 7/2/19


Percentage of Instagram users that are from outside the U.S.:

80%

Last updated 6/22/17


Percentage of business on Instagram that have produced a story:

over 50%

Last updated 8/4/17


Number of business profiles on Instagram:

25 million businesses

Last updated 11/30/17


Number of Instagram advertisers:

2 million monthly advertisers

Last updated 9/25/17


Percentage of Facebook ad accounts that advertise on Instagram:

43%
Last updated 7/17/18


Engagement rate for Instagram sponsored posts in Q1 2019:

2.4%


Engagement rate for Instagram organic posts in Q1 2019:

1.9%


How many Instagram accounts can you have?

Users may have up to 5 Instagram accounts

Last updated 9/10/17


How many seconds can an Instagram video be?

Instagram videos can be between 2-60 seconds long

Last updated 9/10/17


How many people are you allowed to follow on Instagram?

Instagram limits the amount of people any user can follow to 7,500

Last updated 9/10/17


How many people can you group message on Instagram Direct?

up to 15 people

Last updated 9/10/17


Percentage of US millennials that use Instagram daily:

34%

Last updated 8/10/17


Percentage of US Internet users, aged 13-17 (teens) that use Instagram daily:

63%

Last updated 1/18/17


Percentage of Instagram users that have purchased a product they saw on it:

72%

Last updated 10/3/17


Percentage of global smartphone users that use Instagram:

25%

Last updated 12/14/17


Best Days to Post on Instagram for Engagement:

Monday, Wednesday and Thursday


Best time of the week to post on Instagram:

Tuesday at 2pm


Amount Facebook Paid for Instagram:

$715 million


Total Number of Instagram Employees at Time of Facebook Purchase:

13


Number of Instagram employees:

400

Last updated 11/14/16


Number of Languages Instagram supports natively:

39

Last updated 10/31/17


Percentage of Instagram users that log in at least once a day:

22%

Last updated 1/10/18


Percentage of users that check Instagram multiple times a day:

38%

Last updated 1/10/18


64% of college students consider Instagram the most narcissistic social media service.


Percentage of Facebook's 2017 revenue that Instagram contributed:

10.6%


Average amount of time per day that American's spend on Instagram:

38 minutes per day

Last updated 5/28/19


Average amount of time Instagram users spend in the Android app daily:

27 minutes per day

Last updated 6/25/18


Percentage of US adults that use Instagram:

35%

Last updated 4/16/18


Number of Instagram users that tap on product tags monthly"

130 million

Last updated 3/19/19


Video posts on receive 2x the engagement of other posts on Instagram.


Most liked Instagram photo ever:

This post of an egg (seriously)

Updated 1/14/19


Most followed woman on Instagram:

Ariana Grande

Last updated 2/27/19


Most followed man on Instagram:

Cristiano Ronaldo

Last updated 2/27/19


Estimated amount of revenue that Instgram's checkout feature should bring by 2021:

$10 billion

Last updated 4/3/19


Number of Instagram users that look at product tags on it each month:

130 million

Last updated 3/19/19


Instagram record for the account that reached 1 million followers the fastest:

Prince Harry and Meghan, the Duchess of Sussex (under 6 hours)

Last updated 4/4/19


Number of people that use IGTV:

7 million app installs

Last updated 1/18/20


Average number of new IGTV installs per day:

7,700

Last updated 5/20/19


Percentage of US teens that use Instagram monthly:

82%

Last updated 4/10/18


Percentage of US teens that consider Instagram their favorite social network:

24%

Last update 10/11/17


Percentage of Instagram users, aged 12-20, that have been bullied on it:

42%

Last updated 7/20/17


Number of times the heart emoji was used in an Instagram comment in 2018:

14 billion times


Percentage of US millennials that use Instagram:

59%

Last updated 4/27/17


Percentage of US college-aged mobile phone users that use Instagram:

39%

Last updated 4/27/17


Number of business profiles on Instagram:

25 million

Last updated 11/30/17


Number of Instagram advertisers:

2 million

Last updated 11/30/17


Percentage of Instagram users that follow a business on it:

80%

Last 3/22/18


Percentage of Instagram users that follow brands on it:

80%

Last updated 3/22/17


Percentage of Instagram members that use it because it enables them to interact with brands:

66%

Last updated 4/18/19


Percentage of Instagram users that would follow a brand because the content resonates with them:

53%

Last updated 4/18/19


Estimated amount Kylie Jenner earns per sponsored Instagram post:

$1.27 million

Last updated 7/23/19


Percentage of brand content on Instagram that is regrammed:

8%

Last updated 1/4/18


Increase in interactions for content that is regrammed by brands:

6.5% more interactions

Last updated 1/4/18


Top 10 Instagram users (by how much they earn per sponsored post):

  1. Kylie Jenner
  2. Ariana Grande
  3. Cristiano Ronaldo
  4. Kim Kardashian
  5. Selena Gomez
  6. Dwayne Johnson
  7. Beyonce Knowles
  8. Taylor Swift
  9. Neymar da Silva Santos Jr
  10. Justin Bieber

(source) Last updated 7/23/19


Number of Likes Per Day on Instagram:

3.5 billion likes per day

Last updated 6/13/16


Number of Likes Per Second on Instagram:

8500


Number of Comments Per Second on Instagram:

1000


Most popular Instagram filter:

Clarendon

Last updated 2/25/16


Number of Instagram users in Japan:

17.1 million

Last updated 10/5/17


Percentage of smartphone users in Japan that use Instagram:

19.3%

Last updated 1/6/17


Number of Instagram users in the Middle East/North Africa (MENA) region:

over 60 million

Last updated 10/31/17


Number of Instagram users in Saudi Arabia:

2.1 million

Last updated 2/7/17


Number of Instagram users in the UAE:

1.2 million

Last updated 2/7/17


Number of Instagram users in Egypt:

800,000

Last updated 2/7/17


Number of Instagram users in France:

10.4 million

Last updated 5/23/17


Percentage of internet users in France that use Instagram regularly:

19.8%

Last updated 5/23/17


Number of Instagram users in Germany:

15 million users

Last updated 8/4/17


Number of Instagram users in Indonesia:

45 million mau

Last updated 7/27/17


Average time spent per day on Instagram by users 25 and older:

24 minutes per day

Last updated 8/3/17


Average time spent per day on Instagram by users younger than 25:

32 minutes per day

Last updated 8/3/17


Number of Instagram users that actively use its direct picture messaging feature:

375 million people

Last updated 4/11/17


Percentage of total Instagram users that actively use its direct picture messaging feature:

63%

Last updated 4/11/17


Most Instagrammed winter city:

Bern Switzerland

Last updated 11/17/17


Percentage of Instagrammers that have saved at least 1 post:

46%

Last updated 4/17/17


Increase in Instagram brand post engagement for posts with hashtags:

13% more engagement

Last updated 11/1/17


Percentage of Instagram users, aged 18-24, that turn to it as a source of news:

67%

Last updated 6/17/20


Percentage of all Instagram users that turn to it as a source of news:

11%

Last updated 6/17/20


Number of Instagram advertisers that use Story Ads:

4 million

Last updated 7/1/20

Get the Industry Report

dmr industry report company statistics factsThe full Instagram report is available in a few of our annual industry reports. Some of the Instagram data in industry reports include:

  • Instagram users
  • Demographical Info
  • Brand Stats
  • Stories Stats
  • Selfie Data
  • Video Stats
  • Mobile Stats
  • Revenue Totals
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the Instagram report, click on a bundle below to purchase it.

Report 1: Social Media Companies Report (Includes: Facebook, Instagram, LinkedIn, Messenger, Pinterest, Reddit, TikTok, Twitter, WeChat, WhatsApp and YouTube).

Report 2: Billion Users Club Report (Includes: Android, Apple, Facebook, Messenger, Google, Instagram, Microsoft, WeChat, WhatsApp, YouTube).

Report 3: Facebook Products Report (Includes: Facebook, Messenger, Instagram, WhatsApp).

Report 4: Photo Sharing Company Report (Includes: Flickr, Imgur, Instagram, Pinterest and Snapchat).

Reported percentage of Instagram accounts that are fake spam bots:

8%

Last updated 7/2/15


Number of Instagram installs on the Google Play Store:

1 billion installs

Last updated 8/22/16


Percentage of Instagram posts that are photos:

91.07%

Last updated 3/16/16


Percentage of Instagram users that are male:

51%

Last updated 9/26/14


Percentage of Instagram users that are female:

49%

Last updated 9/26/14


Percentage of the U.S. population that is estimated to use Instagram in 2015:

27.6%

Last updated 3/19/15


Estimated number of Instagram accounts that are inactive:

30%

Last updated 7/2/15


Percentage of Instagram users that are younger than 35:

90%

Last updated 6/16/15


Instagram's reach of the total U.S. digital population:

34%

Last updated 4/2/15


Percentage of US online adult females using Instagram:

20%

Last updated 3/5/14


Percentage of US online adult males using Instagram:

15%

Last updated 3/5/14


Estimated number of Instagram users in the U.S. by 2018:

106.2 million

Last updated 3/4/15


Percentage of global internet users between ages 16-64 that have an Instagram account:

20%

Last updated 9/26/14


Percentage of Instagram users that are between the ages of 16-24:

41%

Last updated 9/26/14


Age group most active among Instagram users in India:

18-24 years old

Last updated 11/24/15


Number of monthly active Instagram users in the US in 2016:

78 million users


Estimated number of Instagram users in the U.S. in 2015:

77.6 million

Last updated 3/19/15


Percentage of drivers that admit to checking Instagram while operating their vehicle:

14%

Last updated 5/19/15


Average monthly follower growth for Instagram users:

16%

Last updated 3/15/16


Percentage of all US mobile phone users that are monthly active Instagram users:

34.1%

Last updated 2/22/16


Percentage of all US social media users that use Instagram:

51.8%

Last updated 2/22/16


Percentage increase for Instagram's US user base in 2014:

60%


Percentage of online US adults (18-29) that use Instagram:

53%

Last updated September 2014


Percentage of all US adult Instagram users that use it daily:

49%

Last updated September 2014


Percentage of US online adult women that use Instagram:

22%

Last updated September 2014


Percentage of US online adult men that use Instagram:

29%

Last updated September 2014


Estimated number of US teen Instagram users:

15.5 million

Last updated 4/20/15


Percentage of US teen Instagram users that are male:

44%

Last updated 4/9/15


Percentage of US teen Instagram users that are female:

61%

Last updated 4/9/15


Percentage of the (high school) class of 2015 that use Instagram daily:

61%


Percentage of the Class of 2014 (high school) that use Instagram daily:

51%

Last updated 6/18/14


Percentage of US teens that consider Instagram their most important social network:

27%

Last updated 4/21/16


Percentage increase in Instagram usage among global teens (16-19) from Q1-Q3 2013:

85%

Last updated 11/25/13


Percentage of UK teens (11-16 year olds) that use Instagram weekly:

43%

Last updated 3/18/15


Percentage of 18-29 year olds in the U.S. that have an Instagram account:

36%

Last updated 5/6/14


Percentage of Internet users in Ireland that use Instagram:

18%

Last updated 9/1/14


Number of active Instagram users in the UK:

14 million active users

Last updated 7/13/15


Percentage of female internet users in Japan that use Instagram:

40.5%

Last updated September 2015


Percentage of internet users in the Middle East/North Africa region that use Instagram:

22%

Last updated 4/25/14


Country with the strongest Instagram penetration in the Middle East/North Africa region:

Saudi Arabia

Last updated 4/25/14


Percentage of 11-18 year old social media users in France that use Instagram the most:

17%

Last updated 3/9/16


Number of Instagram users in Thailand:

1.7 million

Last updated 5/30/14


Percentage of Instagram US mobile users that access it on a smartphone:

47%

Last updated 7/22/14


Percentage of Instagram US mobile users that access it on a tablet:

53%

Last updated 7/22/14


Percentage of internet users in Norway that use Instagram:

26%

Last updated 7/8/14


Percentage of Canadian social network users that use Instagram daily:

55%

Last updated 2/4/15


Percentage of teens in France that use Instagram:

14%

Last updated 4/2/15


Percentage of Canadian smartphone owners that use Instagram:

51%

Last updated 3/26/15


Percentage of Canadian social network users that use Instagram monthly:

89%

Last updated 2/4/15


Percentage of Canadian female social media users that have an Instagram account:

18%

Last updated 2/5/15


Percentage of Canadian male social media users that have an Instagram account:

14%

Last updated 2/5/15


Instagram's percentage of social media site visits in Finland:

15%

Last updated 9/11/14


Percentage of people in Finland that use Instagram:

10%

Last updated 1/20/15


Number of daily Instagram users in the Netherlands:

722,000 users

Last updated 4/1/15


Percentage of Latin American smartphone users that have the Instagram app on their device:

45%

Last updated 5/29/15


Percentage of social media users in Mexico that use Instagram:

39%

Last updated 5/29/15


Drop in average Instagram post interaction rate from 2015-2016:

33%


Drop in average Instagram image post interaction rate from 2015-2016:

27%


Drop in average Instagram video post interaction rate from 2015-2016:

39%


Increase in video posts on Instagram from 2015-2016:

10%


Most Instagrammed country of all time:

Italy

Last updated November 2016


Second most Instagrammed country of all time:

Japan

Last updated November 2016


Third most Instagrammed country of all time:

US

Last updated November 2016


Most Instagrammed restaurant of 2016:

Sugar Factory, Meatpacking District, NYC


Second most Instagrammed restaurant of 2016:

Nobu Malibu


Most used hashtag on Instagram for 2016:

#love


Most liked photo on Instagram for 2016:

Selena Gomez's Coke Ad


Most Instagrammed location of 2016:

Disney Properties


Second most Instagrammed location of 2016:

Universal Studios Properties


Most Instagrammed day of 2016:

Halloween


Most used hashtag on Instagram for 2015:

#love


Number of times #love was used on Instagram in 2015:

800 million times


Most liked photo on Instagram for 2015:

Kendall Jenner's heart shaped hair (3.2 million likes)


Most Instagrammed location of 2015:

Disneyland (California)


Second most Instagrammed location of 2015:

Times Square(New York City)


How many Instagram photos have been shared:

40 billion photos

Last checked 11/17/15


Average number of Instagram posts per day per user profile:

2.69 posts per day

Last updated 11/9/15


Average percentage of followers that engage with an Instagram post:

2.61%

Last updated May 2015


Average percentage of followers that engage with an Instagram photo post:

2.69%

Last updated May 2015


Average percentage of followers that engage with an Instagram video post:

1.47%

Last updated May 2015


Average Number of Instagram Photos Posted Daily:

80 million

Last checked 6/13/16


Most used hashtag among top Instagram influencers:

#vegas

Last updated 9/14/15


Percentage of Instagram post engagement that are hearts:

97.2%

Last update May 2015


Instagram celebrity with highest engagement level all time (Likes+Comments):

Kim Kardashian

Last updated 9/14/15


Instagram celebrity with 2nd highest engagement level all time (Likes+Comments):

Kylie Jenner

Last updated 9/14/15


Photos generate 36% more likes than videos on Instagram.

Last updated 3/24/15


Percentage of Internet Users That Use Instagram:

20%

Last updated 9/26/14


Percentage of teenage girls that claim to have been bullied on Instagram:

9%

Last updated 8/5/14


Instagram posts with faces were 38% more likely to receive likes than ones without faces in 2014.


Percentage of Instagram comments that contain an emoji:

nearly half

Last updated 5/2/15


Percentage of Instagram comments that come within 10 hours of posting an image:

50%

Last updated 4/23/15


Percentage of time Instagram users in U.S. spend on mobile app:

98%

Last updated 4/3/14


Percentage of Instagram photos using #nofilter hashtag and really have a filter:

11%

Last updated 6/30/14


Percentage of the most influential athletes on Instagram that are soccer players:

85%

Last updated 9/14/15


Average number of daily posts by Instagram users with more than 1 million followers:

8.58 posts per day

Last updated 11/9/15


Day of the week most popular for the hashtag #RoadRage to appear on Instagram:

Friday

Last updated 5/6/16


Top state for usage of the hashtag #RoadRage on Instagram:

Hawaii

Last updated 5/6/16


Top city for usage of the hashtag #RoadRage on Instagram:

Los Angeles

Last updated 5/6/16


Instagram filter with the most likes and comments:

Mayfair

Last updated 10/15/13


Percentage of Instagram posts that include hashtags:

83%

Last updated 11/4/13


Time Magazine's Instagram photographer of the year for 2014:

Matt Black


Top geotagged location on Instagram in 2014:

DisneyLand

Last updated 12/3/14


Top city on for the #citylife hashtag on Instagram:

New York City

Last updated 9/6/16


Most Intagrammed food globally:

Pizza

Last updated 7/15/15


Second most Intagrammed food globally:

Sushi

Last updated 7/15/15


US State with the most Instagram posts about fitness:

California

Last updated 7/1/15


US State with the least Instagram posts about fitness:

Montana

Last updated 7/1/15


Amount some super-users of Instagram reportedly charge for a sponsored post:

$100,000

Last updated 5/25/15


Percentage of US college student social network users that post to Instagram daily:

10%

Last updated 8/27/14


Percentage of American travelers that own a smartphone that post vacation photos to Instagram:

28%

Last updated 9/30/14


Number of #Hyperlapse posts on Instagram in its first week:

119,000 posts


Number of unique users that created #Hyperlapse posts on Instagram in its first week:

88,000


Number of likes/comments/shares on #Hyperlapse posts on Facebook in its first week:

14,000


Number of #Hyperlapse tweets in its first week:

36,000 tweets


Twitter Tweets with an Instagram Link are 42% Less Likely to be Retweeted than Without

Last updated 10/7/13


Busiest day ever for Instagram:

Thanksgiving/1st day of Hanukkah 2013

Last update 11/29/13


Most-used Instagram hashtag of 2013:

#love


Most-liked Instagram image of 2013:

Justin Bieber/ Will Smith with 1.5 million likes


Percentage of Instagram ad views that have led to likes:

over 5%

Last updated 11/6/13


Most Instagrammed location of 2012:

Suvarnabhumi Airport, Bangkok, Thailand 


Most Instagrammed location of 2013:

Siam Paragon shopping mall, Bangkok, Thailand


Most Instagrammed city of 2013:

New York, NY


Increase in likes if the dominant color in an Instagram image is blue:

24%

Last updated 11/8/13


Percentage of Instagram images that have gained only 0 to 10 likes:

65%

Last updated 11/8/13


Grumpiest continent on Instagram (based on smiles):

Asia

Last updated 3/24/14


Happiest U.S. city on Instagram (based on smiles):

St Louis

Last updated 12/5/13


Instagram's share of overall social sharing in China in 2013:

1.6%


Most liked Instagram post of 2017:

Beyoncé ( @beyonce) –   https://www.instagram.com/p/BP-rXUGBPJa/


Most liked celebrity Instagram video of 2017:

Cristiano Ronaldo ( @cristiano) –   https://www.instagram.com/p/BZl9v6YFStc/


Top Instagram hashtag of 2017:

#love


Most Instagrammed city of 2017:

New York, NY


Most Instagrammed location of 2017:

Disneyland


Celebrity that gained the most Instagram followers in 2017:

Cristiano Ronaldo ( @cristiano) – 30M+ New Followers


Most-used Instagram filter of 2017:

Clarendon


Most-used Instagram Stories face filter of 2017:

Puppy


Growth in Instagram advertisers from 2106-2017:

5x (200,000-1 million)


Estimated ad sales on Instagram in 2017:

$3 billion

Last updated 3/22/17


Average length of a video ad on Instagram:

25 seconds

Last updated 8/24/16


Percentage of Instagram advertisers that come from outside the US:

80%

Last updated 6/21/16


Number of countries Instagram has advertisers in:

200 countries

Last updated 2/24/16


Percentage of Instagram ads that are videos:

26%

Last updated 8/24/16


Average number of daily posts by brands on Instagram:

1.04 posts

Last updated 12/31/15


Instagram adoption percentage among US fashion brands:

96%

Last updated 5/21/15


Follower growth for the 500 largest Instagram profiles in 2015:

35%


Interaction growth for the 500 largest Instagram profiles in 2015:

42%


Percentage of the world's top 100 brands that have an Instagram account:

90%

Last updated 12/16/15


Most engaged industry on Instagram:

Fashion

Last updated 11/9/15


Most followed brand on Instagram:

Nike

Last updated 1/16/15


Percentage of top brand marketers that average at least one Instagram post per week:

57%

Last updated 11/4/13


Percentage of retailers on Instagram:

91%

Last updated 2/13/14


Average sales order value for visitors referred by Instagram:

$66.75

Last updated 3/10/14


Percentage of marketers that use Instagram:

28%

Last updated 5/22/14


Top Industry for Instagram post engagement:

Household Goods

Last updated 5/11/14


Instagram's interaction-per-follower rate for brands:

3.1% 

Last updated 12/31/15


Average number of Instagram posts per week for fashion brands:

10.4 posts

Last updated 5/21/15


Engagement rate for Instagram posts by fashion brands:

0.63%

Last updated 5/21/15


Percentage of Top 100 brands that post daily on Instagram:

43%

Last updated 2/13/14


Increase in Instagram engagement for photo posts over videos for Top 100 brands:

1.5x

Last updated 2/13/14


Percentage of U.S. small businesses that use Instagram:

9%

Last updated Spring 2015


Percentage of the Fortune 500 that use Instagram:

20% 

Last updated 8/21/14


Most common day for Fortune 500 Instagram Accounts to Post on:

Thursday

Last updated 9/25/13


Most popular filter for brand posts on Instagram in 2014:

NoFilter


Best Instagram post length for brand engagement in 2014:

20-49 post characters


Average Instagram post engagement for the top 25 most engaging brand profiles:

3.31%

Last updated 12/17/14


Percentage of Instagram posts by top brands that are published between 9am-5pm Eastern:

60%

Last updated 12/1/14


Percentage of US companies (with 100+ employees) that use Instagram:

32.3%

Last updated 10/20/15


Best day to post on Instagram (by Engagement rate):

Wednesday

Last updated 8/14/15


Second best day to post on Instagram (by Engagement rate):

Thursday

Last updated 8/14/15


Percentage of the Interbrand 100 that are active on Instagram at least once a week:

80%

Last updated 12/16/15


Global clickthrough rate on Instagram ads:

0.9%

Last updated 10/31/15


Global CPM on Instagram ads:

$5.78

Last updated 10/31/15


Global cost-per-click on Instagram ads:

$0.65

Last updated 10/31/15


Global clickthrough rate on a Instagram mobile app install ad:

0.8%

Last updated 10/31/15


Estimated amount of ad revenue that Instagram will bring in in 2016:

$1.5 billion

Last updated 9/22/16


Estimated amount of mobile ad revenue that Instagram will bring in in 2017:

$2.81 billion

Last updated 7/27/15


Estimated amount of ad revenue that Instagram will bring in in 2018:

$5 billion

Last updated 9/22/16


Instagram's estimated percentage of Facebook's mobile ad revenue in 2015:

5%

Last updated 7/27/15


Percentage of the top 100 global brands that post on Instagram weekly:

73%

Last updated 10/29/14


Percentage of top 100 global brands that have 100,000 or more Instagram followers:

34%

Last updated 10/29/14


Percentage increase that top 100 global brands saw on Instagram posts from Q3-Q4 2014:

11%


Number of Fortune 500 companies that have a corporate Instagram account:

164

Last updated 2015


Percentage of US Charities and Non-Profits that use Instagram:

50%

Last updated 6/24/14


Number of likes on Instagram images shared from New York Fashion Week Winter 2015:

20.3 million


TIME's 2013 Instagram photographer of the year:

David Guttenfelder


Number of Selfies Posted on Instagram to Date:

300 million

Last updated 6/17/15


Instagram's share of overall selfies shared on social media:

8%

Last updated 3/16/14


City with most selfies on Instagram:

Makati, Philippines

Last updated 3/12/14


City with 2nd most selfies on Instagram:

New York, New York

Last updated 3/12/14


Celebrity With Most Instagram Selfies:

Kylie Jenner

Last updated 10/17/13


Percent increase in likes for Instagram photos with faces in them:

38%

Last updated 3/21/14


Percent increase in comments for Instagram photos with faces in them:

32%

Last updated 3/21/14


Best Instagram filter for likes for selfies:

no filter


Least-liked selfie tag on Instagram:

#Drunk


Average number of video ads shown on Instagram monthly:

200 million video ads

Last updated 2/25/16


Percentage of all ad impressions on Instagram that are videos:

25%

Last updated 2/25/16


Percentage of Instagram posts that are videos:

8.93%

Last updated 3/16/16


Percentage of Instagram users that have watched a video on it:

37%

Last updated 4/19/16


Percentage of all Instagram posts in 2014 that were videos:

6% 


Year on year growth in video posts on Instagram from 2013-2014:

600%


Percentage of top 1,000 most shared Instagram videos posted by brands:

40%

Last updated 10/23/14


Percentage of Top 100 brand posts on Instagram that are videos:

13.2%

Last updated 12/16/15


Number of Instagram videos posted in 1st 24 hours:

5 million


9 out of 10 Instagram video shares occur on Facebook

Last updated 10/23/13


Most shared branded Instagram video:

Peanuts' Snoopygram

Last updated 10/23/13


Most shared brand on Instagram video:

MTV

Last updated 10/23/13

Reported percentage of Instagram accounts that are fake spam bots:

8%

Last updated 7/2/15


Number of Instagram installs on the Google Play Store:

1 billion installs

Last updated 8/22/16


Percentage of Instagram posts that are photos:

91.07%

Last updated 3/16/16


Percentage of Instagram users that are male:

51%

Last updated 9/26/14


Percentage of Instagram users that are female:

49%

Last updated 9/26/14


Percentage of the U.S. population that is estimated to use Instagram in 2015:

27.6%

Last updated 3/19/15


Estimated number of Instagram accounts that are inactive:

30%

Last updated 7/2/15


Percentage of Instagram users that are younger than 35:

90%

Last updated 6/16/15


Instagram's reach of the total U.S. digital population:

34%

Last updated 4/2/15


Percentage of US online adult females using Instagram:

20%

Last updated 3/5/14


Percentage of US online adult males using Instagram:

15%

Last updated 3/5/14


Estimated number of Instagram users in the U.S. by 2018:

106.2 million

Last updated 3/4/15


Percentage of global internet users between ages 16-64 that have an Instagram account:

20%

Last updated 9/26/14


Percentage of Instagram users that are between the ages of 16-24:

41%

Last updated 9/26/14


Age group most active among Instagram users in India:

18-24 years old

Last updated 11/24/15


Number of monthly active Instagram users in the US in 2016:

78 million users


Estimated number of Instagram users in the U.S. in 2015:

77.6 million

Last updated 3/19/15


Percentage of drivers that admit to checking Instagram while operating their vehicle:

14%

Last updated 5/19/15


Average monthly follower growth for Instagram users:

16%

Last updated 3/15/16


Percentage of all US mobile phone users that are monthly active Instagram users:

34.1%

Last updated 2/22/16


Percentage of all US social media users that use Instagram:

51.8%

Last updated 2/22/16


Percentage increase for Instagram's US user base in 2014:

60%


Percentage of online US adults (18-29) that use Instagram:

53%

Last updated September 2014


Percentage of all US adult Instagram users that use it daily:

49%

Last updated September 2014


Percentage of US online adult women that use Instagram:

22%

Last updated September 2014


Percentage of US online adult men that use Instagram:

29%

Last updated September 2014


Estimated number of US teen Instagram users:

15.5 million

Last updated 4/20/15


Percentage of US teen Instagram users that are male:

44%

Last updated 4/9/15


Percentage of US teen Instagram users that are female:

61%

Last updated 4/9/15


Percentage of the (high school) class of 2015 that use Instagram daily:

61%


Percentage of the Class of 2014 (high school) that use Instagram daily:

51%

Last updated 6/18/14


Percentage of US teens that consider Instagram their most important social network:

27%

Last updated 4/21/16


Percentage increase in Instagram usage among global teens (16-19) from Q1-Q3 2013:

85%

Last updated 11/25/13


Percentage of UK teens (11-16 year olds) that use Instagram weekly:

43%

Last updated 3/18/15


Percentage of 18-29 year olds in the U.S. that have an Instagram account:

36%

Last updated 5/6/14


Percentage of Internet users in Ireland that use Instagram:

18%

Last updated 9/1/14


Number of active Instagram users in the UK:

14 million active users

Last updated 7/13/15


Percentage of female internet users in Japan that use Instagram:

40.5%

Last updated September 2015


Percentage of internet users in the Middle East/North Africa region that use Instagram:

22%

Last updated 4/25/14


Country with the strongest Instagram penetration in the Middle East/North Africa region:

Saudi Arabia

Last updated 4/25/14


Percentage of 11-18 year old social media users in France that use Instagram the most:

17%

Last updated 3/9/16


Number of Instagram users in Thailand:

1.7 million

Last updated 5/30/14


Percentage of Instagram US mobile users that access it on a smartphone:

47%

Last updated 7/22/14


Percentage of Instagram US mobile users that access it on a tablet:

53%

Last updated 7/22/14


Percentage of internet users in Norway that use Instagram:

26%

Last updated 7/8/14


Percentage of Canadian social network users that use Instagram daily:

55%

Last updated 2/4/15


Percentage of teens in France that use Instagram:

14%

Last updated 4/2/15


Percentage of Canadian smartphone owners that use Instagram:

51%

Last updated 3/26/15


Percentage of Canadian social network users that use Instagram monthly:

89%

Last updated 2/4/15


Percentage of Canadian female social media users that have an Instagram account:

18%

Last updated 2/5/15


Percentage of Canadian male social media users that have an Instagram account:

14%

Last updated 2/5/15


Instagram's percentage of social media site visits in Finland:

15%

Last updated 9/11/14


Percentage of people in Finland that use Instagram:

10%

Last updated 1/20/15


Number of daily Instagram users in the Netherlands:

722,000 users

Last updated 4/1/15


Percentage of Latin American smartphone users that have the Instagram app on their device:

45%

Last updated 5/29/15


Percentage of social media users in Mexico that use Instagram:

39%

Last updated 5/29/15


Drop in average Instagram post interaction rate from 2015-2016:

33%


Drop in average Instagram image post interaction rate from 2015-2016:

27%


Drop in average Instagram video post interaction rate from 2015-2016:

39%


Increase in video posts on Instagram from 2015-2016:

10%


Most Instagrammed country of all time:

Italy

Last updated November 2016


Second most Instagrammed country of all time:

Japan

Last updated November 2016


Third most Instagrammed country of all time:

US

Last updated November 2016


Most Instagrammed restaurant of 2016:

Sugar Factory, Meatpacking District, NYC


Second most Instagrammed restaurant of 2016:

Nobu Malibu


Most used hashtag on Instagram for 2016:

#love


Most liked photo on Instagram for 2016:

Selena Gomez's Coke Ad


Most Instagrammed location of 2016:

Disney Properties


Second most Instagrammed location of 2016:

Universal Studios Properties


Most Instagrammed day of 2016:

Halloween


Most used hashtag on Instagram for 2015:

#love


Number of times #love was used on Instagram in 2015:

800 million times


Most liked photo on Instagram for 2015:

Kendall Jenner's heart shaped hair (3.2 million likes)


Most Instagrammed location of 2015:

Disneyland (California)


Second most Instagrammed location of 2015:

Times Square(New York City)


How many Instagram photos have been shared:

40 billion photos

Last checked 11/17/15


Average number of Instagram posts per day per user profile:

2.69 posts per day

Last updated 11/9/15


Average percentage of followers that engage with an Instagram post:

2.61%

Last updated May 2015


Average percentage of followers that engage with an Instagram photo post:

2.69%

Last updated May 2015


Average percentage of followers that engage with an Instagram video post:

1.47%

Last updated May 2015


Average Number of Instagram Photos Posted Daily:

80 million

Last checked 6/13/16


Most used hashtag among top Instagram influencers:

#vegas

Last updated 9/14/15


Percentage of Instagram post engagement that are hearts:

97.2%

Last update May 2015


Instagram celebrity with highest engagement level all time (Likes+Comments):

Kim Kardashian

Last updated 9/14/15


Instagram celebrity with 2nd highest engagement level all time (Likes+Comments):

Kylie Jenner

Last updated 9/14/15


Photos generate 36% more likes than videos on Instagram.

Last updated 3/24/15


Percentage of Internet Users That Use Instagram:

20%

Last updated 9/26/14


Percentage of teenage girls that claim to have been bullied on Instagram:

9%

Last updated 8/5/14


Instagram posts with faces were 38% more likely to receive likes than ones without faces in 2014.


Percentage of Instagram comments that contain an emoji:

nearly half

Last updated 5/2/15


Percentage of Instagram comments that come within 10 hours of posting an image:

50%

Last updated 4/23/15


Percentage of time Instagram users in U.S. spend on mobile app:

98%

Last updated 4/3/14


Percentage of Instagram photos using #nofilter hashtag and really have a filter:

11%

Last updated 6/30/14


Percentage of the most influential athletes on Instagram that are soccer players:

85%

Last updated 9/14/15


Average number of daily posts by Instagram users with more than 1 million followers:

8.58 posts per day

Last updated 11/9/15


Day of the week most popular for the hashtag #RoadRage to appear on Instagram:

Friday

Last updated 5/6/16


Top state for usage of the hashtag #RoadRage on Instagram:

Hawaii

Last updated 5/6/16


Top city for usage of the hashtag #RoadRage on Instagram:

Los Angeles

Last updated 5/6/16


Instagram filter with the most likes and comments:

Mayfair

Last updated 10/15/13


Percentage of Instagram posts that include hashtags:

83%

Last updated 11/4/13


Time Magazine's Instagram photographer of the year for 2014:

Matt Black


Top geotagged location on Instagram in 2014:

DisneyLand

Last updated 12/3/14


Top city on for the #citylife hashtag on Instagram:

New York City

Last updated 9/6/16


Most Intagrammed food globally:

Pizza

Last updated 7/15/15


Second most Intagrammed food globally:

Sushi

Last updated 7/15/15


US State with the most Instagram posts about fitness:

California

Last updated 7/1/15


US State with the least Instagram posts about fitness:

Montana

Last updated 7/1/15


Amount some super-users of Instagram reportedly charge for a sponsored post:

$100,000

Last updated 5/25/15


Percentage of US college student social network users that post to Instagram daily:

10%

Last updated 8/27/14


Percentage of American travelers that own a smartphone that post vacation photos to Instagram:

28%

Last updated 9/30/14


Number of #Hyperlapse posts on Instagram in its first week:

119,000 posts


Number of unique users that created #Hyperlapse posts on Instagram in its first week:

88,000


Number of likes/comments/shares on #Hyperlapse posts on Facebook in its first week:

14,000


Number of #Hyperlapse tweets in its first week:

36,000 tweets


Twitter Tweets with an Instagram Link are 42% Less Likely to be Retweeted than Without

Last updated 10/7/13


Busiest day ever for Instagram:

Thanksgiving/1st day of Hanukkah 2013

Last update 11/29/13


Most-used Instagram hashtag of 2013:

#love


Most-liked Instagram image of 2013:

Justin Bieber/ Will Smith with 1.5 million likes


Percentage of Instagram ad views that have led to likes:

over 5%

Last updated 11/6/13


Most Instagrammed location of 2012:

Suvarnabhumi Airport, Bangkok, Thailand 


Most Instagrammed location of 2013:

Siam Paragon shopping mall, Bangkok, Thailand


Most Instagrammed city of 2013:

New York, NY


Increase in likes if the dominant color in an Instagram image is blue:

24%

Last updated 11/8/13


Percentage of Instagram images that have gained only 0 to 10 likes:

65%

Last updated 11/8/13


Grumpiest continent on Instagram (based on smiles):

Asia

Last updated 3/24/14


Happiest U.S. city on Instagram (based on smiles):

St Louis

Last updated 12/5/13


Instagram's share of overall social sharing in China in 2013:

1.6%


Most liked Instagram post of 2017:

Beyoncé ( @beyonce) –   https://www.instagram.com/p/BP-rXUGBPJa/


Most liked celebrity Instagram video of 2017:

Cristiano Ronaldo ( @cristiano) –   https://www.instagram.com/p/BZl9v6YFStc/


Top Instagram hashtag of 2017:

#love


Most Instagrammed city of 2017:

New York, NY


Most Instagrammed location of 2017:

Disneyland


Celebrity that gained the most Instagram followers in 2017:

Cristiano Ronaldo ( @cristiano) – 30M+ New Followers


Most-used Instagram filter of 2017:

Clarendon


Most-used Instagram Stories face filter of 2017:

Puppy


Growth in Instagram advertisers from 2106-2017:

5x (200,000-1 million)


Estimated ad sales on Instagram in 2017:

$3 billion

Last updated 3/22/17


Average length of a video ad on Instagram:

25 seconds

Last updated 8/24/16


Percentage of Instagram advertisers that come from outside the US:

80%

Last updated 6/21/16


Number of countries Instagram has advertisers in:

200 countries

Last updated 2/24/16


Percentage of Instagram ads that are videos:

26%

Last updated 8/24/16


Average number of daily posts by brands on Instagram:

1.04 posts

Last updated 12/31/15


Instagram adoption percentage among US fashion brands:

96%

Last updated 5/21/15


Follower growth for the 500 largest Instagram profiles in 2015:

35%


Interaction growth for the 500 largest Instagram profiles in 2015:

42%


Percentage of the world's top 100 brands that have an Instagram account:

90%

Last updated 12/16/15


Most engaged industry on Instagram:

Fashion

Last updated 11/9/15


Most followed brand on Instagram:

Nike

Last updated 1/16/15


Percentage of top brand marketers that average at least one Instagram post per week:

57%

Last updated 11/4/13


Percentage of retailers on Instagram:

91%

Last updated 2/13/14


Average sales order value for visitors referred by Instagram:

$66.75

Last updated 3/10/14


Percentage of marketers that use Instagram:

28%

Last updated 5/22/14


Top Industry for Instagram post engagement:

Household Goods

Last updated 5/11/14


Instagram's interaction-per-follower rate for brands:

3.1% 

Last updated 12/31/15


Average number of Instagram posts per week for fashion brands:

10.4 posts

Last updated 5/21/15


Engagement rate for Instagram posts by fashion brands:

0.63%

Last updated 5/21/15


Percentage of Top 100 brands that post daily on Instagram:

43%

Last updated 2/13/14


Increase in Instagram engagement for photo posts over videos for Top 100 brands:

1.5x

Last updated 2/13/14


Percentage of U.S. small businesses that use Instagram:

9%

Last updated Spring 2015


Percentage of the Fortune 500 that use Instagram:

20% 

Last updated 8/21/14


Most common day for Fortune 500 Instagram Accounts to Post on:

Thursday

Last updated 9/25/13


Most popular filter for brand posts on Instagram in 2014:

NoFilter


Best Instagram post length for brand engagement in 2014:

20-49 post characters


Average Instagram post engagement for the top 25 most engaging brand profiles:

3.31%

Last updated 12/17/14


Percentage of Instagram posts by top brands that are published between 9am-5pm Eastern:

60%

Last updated 12/1/14


Percentage of US companies (with 100+ employees) that use Instagram:

32.3%

Last updated 10/20/15


Best day to post on Instagram (by Engagement rate):

Wednesday

Last updated 8/14/15


Second best day to post on Instagram (by Engagement rate):

Thursday

Last updated 8/14/15


Percentage of the Interbrand 100 that are active on Instagram at least once a week:

80%

Last updated 12/16/15


Global clickthrough rate on Instagram ads:

0.9%

Last updated 10/31/15


Global CPM on Instagram ads:

$5.78

Last updated 10/31/15


Global cost-per-click on Instagram ads:

$0.65

Last updated 10/31/15


Global clickthrough rate on a Instagram mobile app install ad:

0.8%

Last updated 10/31/15


Estimated amount of ad revenue that Instagram will bring in in 2016:

$1.5 billion

Last updated 9/22/16


Estimated amount of mobile ad revenue that Instagram will bring in in 2017:

$2.81 billion

Last updated 7/27/15


Estimated amount of ad revenue that Instagram will bring in in 2018:

$5 billion

Last updated 9/22/16


Instagram's estimated percentage of Facebook's mobile ad revenue in 2015:

5%

Last updated 7/27/15


Percentage of the top 100 global brands that post on Instagram weekly:

73%

Last updated 10/29/14


Percentage of top 100 global brands that have 100,000 or more Instagram followers:

34%

Last updated 10/29/14


Percentage increase that top 100 global brands saw on Instagram posts from Q3-Q4 2014:

11%


Number of Fortune 500 companies that have a corporate Instagram account:

164

Last updated 2015


Percentage of US Charities and Non-Profits that use Instagram:

50%

Last updated 6/24/14


Number of likes on Instagram images shared from New York Fashion Week Winter 2015:

20.3 million


TIME's 2013 Instagram photographer of the year:

David Guttenfelder


Number of Selfies Posted on Instagram to Date:

300 million

Last updated 6/17/15


Instagram's share of overall selfies shared on social media:

8%

Last updated 3/16/14


City with most selfies on Instagram:

Makati, Philippines

Last updated 3/12/14


City with 2nd most selfies on Instagram:

New York, New York

Last updated 3/12/14


Celebrity With Most Instagram Selfies:

Kylie Jenner

Last updated 10/17/13


Percent increase in likes for Instagram photos with faces in them:

38%

Last updated 3/21/14


Percent increase in comments for Instagram photos with faces in them:

32%

Last updated 3/21/14


Best Instagram filter for likes for selfies:

no filter


Least-liked selfie tag on Instagram:

#Drunk


Average number of video ads shown on Instagram monthly:

200 million video ads

Last updated 2/25/16


Percentage of all ad impressions on Instagram that are videos:

25%

Last updated 2/25/16


Percentage of Instagram posts that are videos:

8.93%

Last updated 3/16/16


Percentage of Instagram users that have watched a video on it:

37%

Last updated 4/19/16


Percentage of all Instagram posts in 2014 that were videos:

6% 


Year on year growth in video posts on Instagram from 2013-2014:

600%


Percentage of top 1,000 most shared Instagram videos posted by brands:

40%

Last updated 10/23/14


Percentage of Top 100 brand posts on Instagram that are videos:

13.2%

Last updated 12/16/15


Number of Instagram videos posted in 1st 24 hours:

5 million


9 out of 10 Instagram video shares occur on Facebook

Last updated 10/23/13


Most shared branded Instagram video:

Peanuts' Snoopygram

Last updated 10/23/13


Most shared brand on Instagram video:

MTV

Last updated 10/23/13




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