Instagram Statistics, User Counts, Facts & News (2022)
Last Updated on: November 28th, 2021
Here are a few of the most interesting Instagram statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Instagram Facts
- Website: Official Website
- Year Founded: 2010
- Headquarters: Menlo Park, CA
- Founder(s): Kevin Systrom and Mike Krieger
- Parent Company: Facebook
- Subsidiaries / Brands: IGTV
- App Download (iOS)
- App Download (Android)
What is Instagram?
Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram—it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world. (source)
Instagram History
- 2010 – Instagram launches
- 2011 – Hashtag functionality is added
- 2012 – Instagram launches on Android; Facebook acquires Instagram
- 2013 – Video sharing functionality is added; Sponsored posts debut; Direct launches
- 2015 – Boomerang launches
- 2016 – Instagram gets an app and feed redesign; Stories launch; Instagram desktop launches; Live video functionality launches
- 2018 – IGTV launches
Instagram User Count
How many users does Instagram have?
1.3 Billion Monthly Active Users
Source
Last updated 10/16/21
How many Instagram users are on it daily?
500 million Daily Active Users
Source
Last updated 3/23/19
How many people use Instagram Stories?
500 million daily users
Source
Last updated 2/26/21
Additional Instagram Statistics
Estimated Instagram revenue for 2019:
Average amount of a Instagram users feed that they miss:
Last updated 6/2/16
Average engagement rate for all Instagram posts:
Last updated 7/2/19
Percentage of Instagram users that are from outside the U.S.:
Last updated 6/22/17
Percentage of business on Instagram that have produced a story:
Last updated 8/4/17
Number of business profiles on Instagram:
Last updated 11/30/17
Number of Instagram advertisers:
Last updated 9/25/17
Percentage of Facebook ad accounts that advertise on Instagram:
43%
Last updated 7/17/18
Engagement rate for Instagram sponsored posts in Q1 2019:
Engagement rate for Instagram organic posts in Q1 2019:
How many Instagram accounts can you have?
Users may have up to 5 Instagram accounts
Last updated 9/10/17
How many seconds can an Instagram video be?
Instagram videos can be between 2-60 seconds long
Last updated 9/10/17
How many people are you allowed to follow on Instagram?
Instagram limits the amount of people any user can follow to 7,500
Last updated 9/10/17
How many people can you group message on Instagram Direct?
Last updated 9/10/17
Percentage of US millennials that use Instagram daily:
Last updated 8/10/17
Percentage of US Internet users, aged 13-17 (teens) that use Instagram daily:
Last updated 1/18/17
Percentage of Instagram users that have purchased a product they saw on it:
Last updated 10/3/17
Percentage of global smartphone users that use Instagram:
Last updated 12/14/17
Best Days to Post on Instagram for Engagement:
Monday, Wednesday and Thursday
Best time of the week to post on Instagram:
Amount Facebook Paid for Instagram:
Total Number of Instagram Employees at Time of Facebook Purchase:
Number of Instagram employees:
Last updated 11/14/16
Number of Languages Instagram supports natively:
Last updated 10/31/17
Percentage of Instagram users that log in at least once a day:
Last updated 1/10/18
Percentage of users that check Instagram multiple times a day:
Last updated 1/10/18
64% of college students consider Instagram the most narcissistic social media service.
Percentage of Facebook’s 2017 revenue that Instagram contributed:
Average amount of time per day that American’s spend on Instagram:
Last updated 5/28/19
Average amount of time Instagram users spend in the Android app daily:
Last updated 6/25/18
Percentage of US adults that use Instagram:
Last updated 4/16/18
Number of Instagram users that tap on product tags monthly”
Last updated 3/19/19
Video posts on receive 2x the engagement of other posts on Instagram.
Most liked Instagram photo ever:
This post of an egg (seriously)
Updated 1/14/19
Most followed woman on Instagram:
Last updated 2/27/19
Most followed man on Instagram:
Last updated 2/27/19
Estimated amount of revenue that Instagram’s checkout feature should bring by 2021:
Last updated 4/3/19
Number of Instagram users that look at product tags on it each month:
Last updated 3/19/19
Instagram record for the account that reached 1 million followers the fastest:
Prince Harry and Meghan, the Duchess of Sussex (under 6 hours)
Last updated 4/4/19
Number of people that used IGTV:
Last updated 10/5/21
Average number of new IGTV installs per day:
Last updated 5/20/19
Percentage of US teens that use Instagram monthly:
Last updated 4/10/18
Percentage of US teens that consider Instagram their favorite social network:
Last update 10/11/17
Percentage of Instagram users, aged 12-20, that have been bullied on it:
Last updated 7/20/17
Number of times the heart emoji was used in an Instagram comment in 2018:
Percentage of US millennials that use Instagram:
Last updated 4/27/17
Percentage of US college-aged mobile phone users that use Instagram:
Last updated 4/27/17
Number of business profiles on Instagram:
Last updated 11/30/17
Number of Instagram advertisers:
Last updated 11/30/17
Percentage of Instagram users that follow a business on it:
Last 3/22/18
Percentage of Instagram users that follow brands on it:
Last updated 3/22/17
Percentage of Instagram members that use it because it enables them to interact with brands:
Last updated 4/18/19
Percentage of Instagram users that would follow a brand because the content resonates with them:
Last updated 4/18/19
Estimated amount Kylie Jenner earns per sponsored Instagram post:
Last updated 7/23/19
Percentage of brand content on Instagram that is regrammed:
Last updated 1/4/18
Increase in interactions for content that is regrammed by brands:
Last updated 1/4/18
Top 10 Instagram users (by how much they earn per sponsored post):
- Kylie Jenner
- Ariana Grande
- Cristiano Ronaldo
- Kim Kardashian
- Selena Gomez
- Dwayne Johnson
- Beyonce Knowles
- Taylor Swift
- Neymar da Silva Santos Jr
- Justin Bieber
(source) Last updated 7/23/19
Number of Likes Per Day on Instagram:
Last updated 6/13/16
Number of Likes Per Second on Instagram:
Number of Comments Per Second on Instagram:
Most popular Instagram filter:
Last updated 2/25/16
Number of Instagram users in Japan:
Last updated 10/5/17
Percentage of smartphone users in Japan that use Instagram:
Last updated 1/6/17
Number of Instagram users in the Middle East/North Africa (MENA) region:
Last updated 10/31/17
Number of Instagram users in Saudi Arabia:
Last updated 2/7/17
Number of Instagram users in the UAE:
Last updated 2/7/17
Number of Instagram users in Egypt:
Last updated 2/7/17
Number of Instagram users in France:
Last updated 5/23/17
Percentage of internet users in France that use Instagram regularly:
Last updated 5/23/17
Number of Instagram users in Germany:
Last updated 8/4/17
Number of Instagram users in Indonesia:
Last updated 7/27/17
Average time spent per day on Instagram by users 25 and older:
Last updated 8/3/17
Average time spent per day on Instagram by users younger than 25:
Last updated 8/3/17
Number of Instagram users that actively use its direct picture messaging feature:
Last updated 4/11/17
Percentage of total Instagram users that actively use its direct picture messaging feature:
Last updated 4/11/17
Most Instagrammed winter city:
Last updated 11/17/17
Percentage of Instagrammers that have saved at least 1 post:
Last updated 4/17/17
Increase in Instagram brand post engagement for posts with hashtags:
Last updated 11/1/17
Percentage of Instagram users, aged 18-24, that turn to it as a source of news:
Last updated 6/17/20
Percentage of all Instagram users that turn to it as a source of news:
Last updated 6/17/20
Number of Instagram advertisers that use Story Ads:
Last updated 7/1/20
Amount Instagram annually allocates to marketing:
- 2021: $390 million
- 2020: $186.3 million
- 2019: $127.3 million
- 2018: $67.2 million
Recent Instagram News
- Facebook and Instagram roll out personalized ‘Year in Review’ features, 12/10/2021
- Instagram now lets you embed a miniature version of your profile into a website, 12/17/2021
- Instagram Is Exploring a New Feature That Could Make Some Users a Fortune, 01/01/2022
- Instagram will ‘double down’ on video in 2022 and focus on Reels, 01/01/2022
- The 2022 Instagram Trend Report, 12/14/2021
Please note that some of these numbers are easier to find than others. A few of these Instagram stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.