In this “By the Numbers” statistic post, we take a look at Instagram Statistics and facts, the world’s largest photo sharing social network.

Instagram was started in 2010 when Kevin Systrom and Mike Krieger pivoted their location-based check-in platform, Burbn, because of the success of competitor foursquare in the space. Their re-focus centered on mobile photo-sharing, which became what we now know as Instagram. It was originally launched as an iOS-only app and remained so until 2012.

2012 proved to be a huge year for Instagram. Not only did they launch their highly anticipated Android app, but they also were acquired by Facebook scoring the founders and investors of Instagram a monster haul.

Instagram has quickly gone from a trendy iOS-only app, to a massive social network with Android and web presence. It hasn’t shown any sign of slowing down, and has grown exponentially since the Facebook deal. They have truly flourished as a Facebook property but have managed to retain their own independent identity, branding and following over the years. Here is every Instagram Statistic you need to know.

Instagram Facts:

• Website: Instagram.com
• Release date: October 6, 2010
• Founders: Kevin Systrom and Mike Krieger
• Headquarters: Menlo Park, CA
• Owner: Facebook

What is Instagram?

Instagram is a fast, beautiful and fun way to share your life with friends and family.   Take a picture or video, choose a filter to transform its look and feel, then post to Instagram—it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world. (source)

Instagram History

• 2010 – Instagram launches
• 2011 – Hashtag functionality is added
• 2012 – Instagram launches on Android; Facebook acquires Instagram
• 2013 – Video sharing functionality is added; Sponsored posts debut; Direct launches
• 2015 – Boomerang launches
• 2016 – Instagram gets an app and feed redesign; Stories launch; Instagram desktop launches; Live video functionality launches
• 2018 – IGTV launches

Instagram Statistics:

How many people use Instagram?

1 Billion Monthly Active Users

Last updated 6/20/18

How many Instagram users are on it daily?

500 million Daily Active Users

Last updated 9/26/17

Number of daily active Instagram stories users:

400 million daily users

Last updated 6/28/18

Average amount of a Instagram users feed that they miss:

70%

Last updated 6/2/16

Percentage of Instagram users that are from outside the U.S.:

80%

Last updated 6/22/17

Percentage of business on Instagram that have produced a story:

over 50%

Last updated 8/4/17

Most followed Instagram user:

Selena Gomez ( @selenagomez) – 130M+ Followers

Last updated 11/29/17

Number of business profiles on Instagram:

8 million

Last updated 3/31/17

Number of Instagram advertisers:

2 million monthly advertisers

Last updated 9/25/17

Percentage of Facebook ad accounts that advertise on Instagram:

43%
Last updated 7/17/18

How many Instagram accounts can you have?

Users may have up to 5 Instagram accounts

Last updated 9/10/17

How many seconds can an Instagram video be?

Instagram videos can be between 2-60 seconds long

Last updated 9/10/17

How many people are you allowed to follow on Instagram?

Instagram limits the amount of people any user can follow to 7,500

Last updated 9/10/17

How many people can you group message on Instagram Direct?

up to 15 people

Last updated 9/10/17

Percentage of US millennials that use Instagram daily:

34%

Last updated 8/10/17

Percentage of US Internet users, aged 13-17 (teens) that use Instagram daily:

63%

Last updated 1/18/17

Percentage of Instagram users that have purchased a product they saw on it:

72%

Last updated 10/3/17

Percentage of global smartphone users that use Instagram:

25%

Last updated 12/14/17

Best Days to Post on Instagram for Engagement:

Monday, Wednesday and Thursday

Best time of the week to post on Instagram:

Tuesday at 2pm

Amount Facebook Paid for Instagram:

$715 million

Total Number of Instagram Employees at Time of Facebook Purchase:

13

Number of Instagram employees:

400

Last updated 11/14/16

Number of Languages Instagram supports natively:

39

Last updated 10/31/17

Percentage of Instagram users that log in at least once a day:

22%

Last updated 1/10/18

Percentage of users that check Instagram multiple times a day:

38%

Last updated 1/10/18

64% of college students consider Instagram the most narcissistic social media service.

Percentage of Facebook’s 2017 revenue that Instagram contributed:

10.6%

Average amount of time Instagram users spend in the Android app daily:

53 minutes per day

Last updated 6/25/18

Percentage of US adults that use Instagram:

35%

Last updated 4/16/18