In my latest installment of social media statistics, I am taking a look at the photo-sharing social network Instagram including user stats, stories, business data, selfies and much more…
Instagram was started in 2010 when Kevin Systrom and Mike Krieger pivoted their location-based check-in platform, Burbn, because of the success of competitor foursquare in the space. Their re-focus centered on mobile photo-sharing, which became what we now know as Instagram. It was originally launched as an iOS-only app and remained so until 2012.
2012 proved to be a huge year for Instagram. Not only did they launch their highly anticipated Android app, but they also were acquired by Facebook scoring the founders and investors of Instagram a monster haul.
Instagram has quickly gone from a trendy iOS-only app, to a massive social network with Android and web presence. It hasn’t shown any sign of slowing down, and has grown exponentially since the Facebook deal. They have truly flourished as a Facebook property but have managed to retain their own independent identity, branding and following over the years.
Instagram Facts:
- Website: Instagram.com
- Release date: October 6, 2010
- Founders: Kevin Systrom and Mike Krieger
- Owner: Facebook
What is Instagram?
Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram—it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world. (source)
- User Stats
- Demographical Info
- Brand Stats
- Selfie Data
- Video Stats
- Mobile Stats
- Revenue Totals
- and more!
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down regularly than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this Instagram statistic report, click on the button below to purchase it.
or get it in one of my discounted themed report bundles:
Bundle 1: Facebook properties report bundle (Facebook, Facebook Messenger, Instagram, WhatsApp).
Bundle 2: Photo-sharing reports (Snapchat, Imgur, flickr and Instagram).
Bundle 3: Billion users club digital report bundle (Android, Apple, Facebook, Facebook Messenger, Google, Instagram, Microsoft, Whatsapp, YouTube).
Instagram Statistics:
How many people use Instagram?
1 Billion Monthly Active Users
Last updated 6/20/18
How many Instagram users are on it daily?
500 million Daily Active Users
Last updated 9/26/17
Number of daily active Instagram stories users:
Last updated 6/28/18
Average amount of a Instagram users feed that they miss:
Last updated 6/2/16
Percentage of Instagram users that are from outside the U.S.:
Last updated 6/22/17
Percentage of business on Instagram that have produced a story:
Last updated 8/4/17
Most followed Instagram user:
Selena Gomez ( @selenagomez) – 130M+ Followers
Last updated 11/29/17
Number of business profiles on Instagram:
Last updated 3/31/17
Number of Instagram advertisers:
Last updated 9/25/17
Percentage of Facebook ad accounts that advertise on Instagram:
Last updated 7/17/18
How many Instagram accounts can you have?
Users may have up to 5 Instagram accounts
Last updated 9/10/17
How many seconds can an Instagram video be?
Instagram videos can be between 2-60 seconds long
Last updated 9/10/17
How many people are you allowed to follow on Instagram?
Instagram limits the amount of people any user can follow to 7,500
Last updated 9/10/17
How many people can you group message on Instagram Direct?
Last updated 9/10/17
Percentage of US millennials that use Instagram daily:
Last updated 8/10/17
Percentage of US Internet users, aged 13-17 (teens) that use Instagram daily:
Last updated 1/18/17
Percentage of Instagram users that have purchased a product they saw on it:
Last updated 10/3/17
Percentage of global smartphone users that use Instagram:
Last updated 12/14/17
Best Days to Post on Instagram for Engagement:
Monday, Wednesday and Thursday
Best time of the week to post on Instagram:
Amount Facebook Paid for Instagram:
Total Number of Instagram Employees at Time of Facebook Purchase:
Number of Instagram employees:
Last updated 11/14/16
Number of Languages Instagram supports natively:
Last updated 10/31/17
Percentage of Instagram users that log in at least once a day:
Last updated 1/10/18
Percentage of users that check Instagram multiple times a day:
Last updated 1/10/18
64% of college students consider Instagram the most narcissistic social media service.
Percentage of Facebook’s 2017 revenue that Instagram contributed:
Average amount of time Instagram users spend in the Android app daily:
Last updated 6/25/18
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Please note that some of these numbers are easier to find than others. A few of these stats come from Instagram’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.