Reported percentage of Instagram accounts that are fake spam bots:

8%

Last updated 7/2/15

Number of Instagram installs on the Google Play Store:

1 billion installs

Last updated 8/22/16

Percentage of Instagram posts that are photos:

91.07%

Last updated 3/16/16

Percentage of Instagram users that are male:

51%

Last updated 9/26/14

Percentage of Instagram users that are female:

49%

Last updated 9/26/14

Percentage of the U.S. population that is estimated to use Instagram in 2015:

27.6%

Last updated 3/19/15

Estimated number of Instagram accounts that are inactive:

30%

Last updated 7/2/15

Percentage of Instagram users that are younger than 35:

90%

Last updated 6/16/15

Instagram's reach of the total U.S. digital population:

34%

Last updated 4/2/15

Percentage of US online adult females using Instagram:

20%

Last updated 3/5/14

Percentage of US online adult males using Instagram:

15%

Last updated 3/5/14

Estimated number of Instagram users in the U.S. by 2018:

106.2 million

Last updated 3/4/15

Percentage of global internet users between ages 16-64 that have an Instagram account:

20%

Last updated 9/26/14

Percentage of Instagram users that are between the ages of 16-24:

41%

Last updated 9/26/14

Age group most active among Instagram users in India:

18-24 years old

Last updated 11/24/15

Number of monthly active Instagram users in the US in 2016:

78 million users

Estimated number of Instagram users in the U.S. in 2015:

77.6 million

Last updated 3/19/15

Percentage of drivers that admit to checking Instagram while operating their vehicle:

14%

Last updated 5/19/15

Average monthly follower growth for Instagram users:

16%

Last updated 3/15/16

Percentage of all US mobile phone users that are monthly active Instagram users:

34.1%

Last updated 2/22/16

Percentage of all US social media users that use Instagram:

51.8%

Last updated 2/22/16

Percentage increase for Instagram's US user base in 2014:

60%

Percentage of online US adults (18-29) that use Instagram:

53%

Last updated September 2014

Percentage of all US adult Instagram users that use it daily:

49%

Last updated September 2014

Percentage of US online adult women that use Instagram:

22%

Last updated September 2014

Percentage of US online adult men that use Instagram:

29%

Last updated September 2014

Estimated number of US teen Instagram users:

15.5 million

Last updated 4/20/15

Percentage of US teen Instagram users that are male:

44%

Last updated 4/9/15

Percentage of US teen Instagram users that are female:

61%

Last updated 4/9/15

Percentage of the (high school) class of 2015 that use Instagram daily:

61%

Percentage of the Class of 2014 (high school) that use Instagram daily:

51%

Last updated 6/18/14

Percentage of US teens that consider Instagram their most important social network:

27%

Last updated 4/21/16

Percentage increase in Instagram usage among global teens (16-19) from Q1-Q3 2013:

85%

Last updated 11/25/13

Percentage of UK teens (11-16 year olds) that use Instagram weekly:

43%

Last updated 3/18/15

Percentage of 18-29 year olds in the U.S. that have an Instagram account:

36%

Last updated 5/6/14

Percentage of Internet users in Ireland that use Instagram:

18%

Last updated 9/1/14

Number of active Instagram users in the UK:

14 million active users

Last updated 7/13/15

Percentage of female internet users in Japan that use Instagram:

40.5%

Last updated September 2015

Percentage of internet users in the Middle East/North Africa region that use Instagram:

22%

Last updated 4/25/14

Country with the strongest Instagram penetration in the Middle East/North Africa region:

Saudi Arabia

Last updated 4/25/14

Percentage of 11-18 year old social media users in France that use Instagram the most:

17%

Last updated 3/9/16

Number of Instagram users in Thailand:

1.7 million

Last updated 5/30/14

Percentage of Instagram US mobile users that access it on a smartphone:

47%

Last updated 7/22/14

Percentage of Instagram US mobile users that access it on a tablet:

53%

Last updated 7/22/14

Percentage of internet users in Norway that use Instagram:

26%

Last updated 7/8/14

Percentage of Canadian social network users that use Instagram daily:

55%

Last updated 2/4/15

Percentage of teens in France that use Instagram:

14%

Last updated 4/2/15

Percentage of Canadian smartphone owners that use Instagram:

51%

Last updated 3/26/15

Percentage of Canadian social network users that use Instagram monthly:

89%

Last updated 2/4/15

Percentage of Canadian female social media users that have an Instagram account:

18%

Last updated 2/5/15

Percentage of Canadian male social media users that have an Instagram account:

14%

Last updated 2/5/15

Instagram's percentage of social media site visits in Finland:

15%

Last updated 9/11/14

Percentage of people in Finland that use Instagram:

10%

Last updated 1/20/15

Number of daily Instagram users in the Netherlands:

722,000 users

Last updated 4/1/15

Percentage of Latin American smartphone users that have the Instagram app on their device:

45%

Last updated 5/29/15

Percentage of social media users in Mexico that use Instagram:

39%

Last updated 5/29/15

Drop in average Instagram post interaction rate from 2015-2016:

33%

Drop in average Instagram image post interaction rate from 2015-2016:

27%

Drop in average Instagram video post interaction rate from 2015-2016:

39%

Increase in video posts on Instagram from 2015-2016:

10%

Most Instagrammed country of all time:

Italy

Last updated November 2016

Second most Instagrammed country of all time:

Japan

Last updated November 2016

Third most Instagrammed country of all time:

US

Last updated November 2016

Most Instagrammed restaurant of 2016:

Sugar Factory, Meatpacking District, NYC

Second most Instagrammed restaurant of 2016:

Nobu Malibu

Most used hashtag on Instagram for 2016:

#love

Most liked photo on Instagram for 2016:

Selena Gomez's Coke Ad

Most Instagrammed location of 2016:

Disney Properties

Second most Instagrammed location of 2016:

Universal Studios Properties

Most Instagrammed day of 2016:

Halloween

Most used hashtag on Instagram for 2015:

#love

Number of times #love was used on Instagram in 2015:

800 million times

Most liked photo on Instagram for 2015:

Kendall Jenner's heart shaped hair (3.2 million likes)

Most Instagrammed location of 2015:

Disneyland (California)

Second most Instagrammed location of 2015:

Times Square(New York City)

How many Instagram photos have been shared:

40 billion photos

Last checked 11/17/15

Average number of Instagram posts per day per user profile:

2.69 posts per day

Last updated 11/9/15

Average percentage of followers that engage with an Instagram post:

2.61%

Last updated May 2015

Average percentage of followers that engage with an Instagram photo post:

2.69%

Last updated May 2015

Average percentage of followers that engage with an Instagram video post:

1.47%

Last updated May 2015

Average Number of Instagram Photos Posted Daily:

80 million

Last checked 6/13/16

Most used hashtag among top Instagram influencers:

#vegas

Last updated 9/14/15

Percentage of Instagram post engagement that are hearts:

97.2%

Last update May 2015

Instagram celebrity with highest engagement level all time (Likes+Comments):

Kim Kardashian

Last updated 9/14/15

Instagram celebrity with 2nd highest engagement level all time (Likes+Comments):

Kylie Jenner

Last updated 9/14/15

Photos generate 36% more likes than videos on Instagram.

Last updated 3/24/15

Percentage of Internet Users That Use Instagram:

20%

Last updated 9/26/14

Percentage of teenage girls that claim to have been bullied on Instagram:

9%

Last updated 8/5/14

Instagram posts with faces were 38% more likely to receive likes than ones without faces in 2014.

Percentage of Instagram comments that contain an emoji:

nearly half

Last updated 5/2/15

Percentage of Instagram comments that come within 10 hours of posting an image:

50%

Last updated 4/23/15

Percentage of time Instagram users in U.S. spend on mobile app:

98%

Last updated 4/3/14

Percentage of Instagram photos using #nofilter hashtag and really have a filter:

11%

Last updated 6/30/14

Percentage of the most influential athletes on Instagram that are soccer players:

85%

Last updated 9/14/15

Average number of daily posts by Instagram users with more than 1 million followers:

8.58 posts per day

Last updated 11/9/15

Day of the week most popular for the hashtag #RoadRage to appear on Instagram:

Friday

Last updated 5/6/16

Top state for usage of the hashtag #RoadRage on Instagram:

Hawaii

Last updated 5/6/16

Top city for usage of the hashtag #RoadRage on Instagram:

Los Angeles

Last updated 5/6/16

Instagram filter with the most likes and comments:

Mayfair

Last updated 10/15/13

Percentage of Instagram posts that include hashtags:

83%

Last updated 11/4/13

Time Magazine's Instagram photographer of the year for 2014:

Matt Black

Top geotagged location on Instagram in 2014:

DisneyLand

Last updated 12/3/14

Top city on for the #citylife hashtag on Instagram:

New York City

Last updated 9/6/16

Most Intagrammed food globally:

Pizza

Last updated 7/15/15

Second most Intagrammed food globally:

Sushi

Last updated 7/15/15

US State with the most Instagram posts about fitness:

California

Last updated 7/1/15

US State with the least Instagram posts about fitness:

Montana

Last updated 7/1/15

Amount some super-users of Instagram reportedly charge for a sponsored post:

$100,000

Last updated 5/25/15

Percentage of US college student social network users that post to Instagram daily:

10%

Last updated 8/27/14

Percentage of American travelers that own a smartphone that post vacation photos to Instagram:

28%

Last updated 9/30/14

Number of #Hyperlapse posts on Instagram in its first week:

119,000 posts

Number of unique users that created #Hyperlapse posts on Instagram in its first week:

88,000

Number of likes/comments/shares on #Hyperlapse posts on Facebook in its first week:

14,000

Number of #Hyperlapse tweets in its first week:

36,000 tweets

Twitter Tweets with an Instagram Link are 42% Less Likely to be Retweeted than Without

Last updated 10/7/13

Busiest day ever for Instagram:

Thanksgiving/1st day of Hanukkah 2013

Last update 11/29/13

Most-used Instagram hashtag of 2013:

#love

Most-liked Instagram image of 2013:

Justin Bieber/ Will Smith with 1.5 million likes

Percentage of Instagram ad views that have led to likes:

over 5%

Last updated 11/6/13

Most Instagrammed location of 2012:

Suvarnabhumi Airport, Bangkok, Thailand 

Most Instagrammed location of 2013:

Siam Paragon shopping mall, Bangkok, Thailand

Most Instagrammed city of 2013:

New York, NY

Increase in likes if the dominant color in an Instagram image is blue:

24%

Last updated 11/8/13

Percentage of Instagram images that have gained only 0 to 10 likes:

65%

Last updated 11/8/13

Grumpiest continent on Instagram (based on smiles):

Asia

Last updated 3/24/14

Happiest U.S. city on Instagram (based on smiles):

St Louis

Last updated 12/5/13

Instagram's share of overall social sharing in China in 2013:

1.6%

Most liked Instagram post of 2017:

Beyoncé ( @beyonce) –   https://www.instagram.com/p/BP-rXUGBPJa/

Most liked celebrity Instagram video of 2017:

Cristiano Ronaldo ( @cristiano) –   https://www.instagram.com/p/BZl9v6YFStc/

Top Instagram hashtag of 2017:

#love

Most Instagrammed city of 2017:

New York, NY

Most Instagrammed location of 2017:

Disneyland

Celebrity that gained the most Instagram followers in 2017:

Cristiano Ronaldo ( @cristiano) – 30M+ New Followers

Most-used Instagram filter of 2017:

Clarendon

Most-used Instagram Stories face filter of 2017:

Puppy

Growth in Instagram advertisers from 2106-2017:

5x (200,000-1 million)

Estimated ad sales on Instagram in 2017:

$3 billion

Last updated 3/22/17

Average length of a video ad on Instagram:

25 seconds

Last updated 8/24/16

Percentage of Instagram advertisers that come from outside the US:

80%

Last updated 6/21/16

Number of countries Instagram has advertisers in:

200 countries

Last updated 2/24/16

Percentage of Instagram ads that are videos:

26%

Last updated 8/24/16

Average number of daily posts by brands on Instagram:

1.04 posts

Last updated 12/31/15

Instagram adoption percentage among US fashion brands:

96%

Last updated 5/21/15

Follower growth for the 500 largest Instagram profiles in 2015:

35%

Interaction growth for the 500 largest Instagram profiles in 2015:

42%

Percentage of the world's top 100 brands that have an Instagram account:

90%

Last updated 12/16/15

Most engaged industry on Instagram:

Fashion

Last updated 11/9/15

Most followed brand on Instagram:

Nike

Last updated 1/16/15

Percentage of top brand marketers that average at least one Instagram post per week:

57%

Last updated 11/4/13

Percentage of retailers on Instagram:

91%

Last updated 2/13/14

Average sales order value for visitors referred by Instagram:

$66.75

Last updated 3/10/14

Percentage of marketers that use Instagram:

28%

Last updated 5/22/14

Top Industry for Instagram post engagement:

Household Goods

Last updated 5/11/14

Instagram's interaction-per-follower rate for brands:

3.1% 

Last updated 12/31/15

Average number of Instagram posts per week for fashion brands:

10.4 posts

Last updated 5/21/15

Engagement rate for Instagram posts by fashion brands:

0.63%

Last updated 5/21/15

Percentage of Top 100 brands that post daily on Instagram:

43%

Last updated 2/13/14

Increase in Instagram engagement for photo posts over videos for Top 100 brands:

1.5x

Last updated 2/13/14

Percentage of U.S. small businesses that use Instagram:

9%

Last updated Spring 2015

Percentage of the Fortune 500 that use Instagram:

20% 

Last updated 8/21/14

Most common day for Fortune 500 Instagram Accounts to Post on:

Thursday

Last updated 9/25/13

Most popular filter for brand posts on Instagram in 2014:

NoFilter

Best Instagram post length for brand engagement in 2014:

20-49 post characters

Average Instagram post engagement for the top 25 most engaging brand profiles:

3.31%

Last updated 12/17/14

Percentage of Instagram posts by top brands that are published between 9am-5pm Eastern:

60%

Last updated 12/1/14

Percentage of US companies (with 100+ employees) that use Instagram:

32.3%

Last updated 10/20/15

Best day to post on Instagram (by Engagement rate):

Wednesday

Last updated 8/14/15

Second best day to post on Instagram (by Engagement rate):

Thursday

Last updated 8/14/15

Percentage of the Interbrand 100 that are active on Instagram at least once a week:

80%

Last updated 12/16/15

Global clickthrough rate on Instagram ads:

0.9%

Last updated 10/31/15

Global CPM on Instagram ads:

$5.78

Last updated 10/31/15

Global cost-per-click on Instagram ads:

$0.65

Last updated 10/31/15

Global clickthrough rate on a Instagram mobile app install ad:

0.8%

Last updated 10/31/15

Estimated amount of ad revenue that Instagram will bring in in 2016:

$1.5 billion

Last updated 9/22/16

Estimated amount of mobile ad revenue that Instagram will bring in in 2017:

$2.81 billion

Last updated 7/27/15

Estimated amount of ad revenue that Instagram will bring in in 2018:

$5 billion

Last updated 9/22/16

Instagram's estimated percentage of Facebook's mobile ad revenue in 2015:

5%

Last updated 7/27/15

Percentage of the top 100 global brands that post on Instagram weekly:

73%

Last updated 10/29/14

Percentage of top 100 global brands that have 100,000 or more Instagram followers:

34%

Last updated 10/29/14

Percentage increase that top 100 global brands saw on Instagram posts from Q3-Q4 2014:

11%

Number of Fortune 500 companies that have a corporate Instagram account:

164

Last updated 2015

Percentage of US Charities and Non-Profits that use Instagram:

50%

Last updated 6/24/14

Number of likes on Instagram images shared from New York Fashion Week Winter 2015:

20.3 million

TIME's 2013 Instagram photographer of the year:

David Guttenfelder

Number of Selfies Posted on Instagram to Date:

300 million

Last updated 6/17/15

Instagram's share of overall selfies shared on social media:

8%

Last updated 3/16/14

City with most selfies on Instagram:

Makati, Philippines

Last updated 3/12/14

City with 2nd most selfies on Instagram:

New York, New York

Last updated 3/12/14

Celebrity With Most Instagram Selfies:

Kylie Jenner

Last updated 10/17/13

Percent increase in likes for Instagram photos with faces in them:

38%

Last updated 3/21/14

Percent increase in comments for Instagram photos with faces in them:

32%

Last updated 3/21/14

Best Instagram filter for likes for selfies:

no filter

Least-liked selfie tag on Instagram:

#Drunk

Average number of video ads shown on Instagram monthly:

200 million video ads

Last updated 2/25/16

Percentage of all ad impressions on Instagram that are videos:

25%

Last updated 2/25/16

Percentage of Instagram posts that are videos:

8.93%

Last updated 3/16/16

Percentage of Instagram users that have watched a video on it:

37%

Last updated 4/19/16

Percentage of all Instagram posts in 2014 that were videos:

6% 

Year on year growth in video posts on Instagram from 2013-2014:

600%

Percentage of top 1,000 most shared Instagram videos posted by brands:

40%

Last updated 10/23/14

Percentage of Top 100 brand posts on Instagram that are videos:

13.2%

Last updated 12/16/15

Number of Instagram videos posted in 1st 24 hours:

5 million

9 out of 10 Instagram video shares occur on Facebook

Last updated 10/23/13

Most shared branded Instagram video:

Peanuts' Snoopygram

Last updated 10/23/13

Most shared brand on Instagram video:

MTV

Last updated 10/23/13

Reported percentage of Instagram accounts that are fake spam bots:

8%

Last updated 7/2/15

Number of Instagram installs on the Google Play Store:

1 billion installs

Last updated 8/22/16

Percentage of Instagram posts that are photos:

91.07%

Last updated 3/16/16

Percentage of Instagram users that are male:

51%

Last updated 9/26/14

Percentage of Instagram users that are female:

49%

Last updated 9/26/14

Percentage of the U.S. population that is estimated to use Instagram in 2015:

27.6%

Last updated 3/19/15

Estimated number of Instagram accounts that are inactive:

30%

Last updated 7/2/15

Percentage of Instagram users that are younger than 35:

90%

Last updated 6/16/15

Instagram's reach of the total U.S. digital population:

34%

Last updated 4/2/15

Percentage of US online adult females using Instagram:

20%

Last updated 3/5/14

Percentage of US online adult males using Instagram:

15%

Last updated 3/5/14

Estimated number of Instagram users in the U.S. by 2018:

106.2 million

Last updated 3/4/15

Percentage of global internet users between ages 16-64 that have an Instagram account:

20%

Last updated 9/26/14

Percentage of Instagram users that are between the ages of 16-24:

41%

Last updated 9/26/14

Age group most active among Instagram users in India:

18-24 years old

Last updated 11/24/15

Number of monthly active Instagram users in the US in 2016:

78 million users

Estimated number of Instagram users in the U.S. in 2015:

77.6 million

Last updated 3/19/15

Percentage of drivers that admit to checking Instagram while operating their vehicle:

14%

Last updated 5/19/15

Average monthly follower growth for Instagram users:

16%

Last updated 3/15/16

Percentage of all US mobile phone users that are monthly active Instagram users:

34.1%

Last updated 2/22/16

Percentage of all US social media users that use Instagram:

51.8%

Last updated 2/22/16

Percentage increase for Instagram's US user base in 2014:

60%

Percentage of online US adults (18-29) that use Instagram:

53%

Last updated September 2014

Percentage of all US adult Instagram users that use it daily:

49%

Last updated September 2014

Percentage of US online adult women that use Instagram:

22%

Last updated September 2014

Percentage of US online adult men that use Instagram:

29%

Last updated September 2014

Estimated number of US teen Instagram users:

15.5 million

Last updated 4/20/15

Percentage of US teen Instagram users that are male:

44%

Last updated 4/9/15

Percentage of US teen Instagram users that are female:

61%

Last updated 4/9/15

Percentage of the (high school) class of 2015 that use Instagram daily:

61%

Percentage of the Class of 2014 (high school) that use Instagram daily:

51%

Last updated 6/18/14

Percentage of US teens that consider Instagram their most important social network:

27%

Last updated 4/21/16

Percentage increase in Instagram usage among global teens (16-19) from Q1-Q3 2013:

85%

Last updated 11/25/13

Percentage of UK teens (11-16 year olds) that use Instagram weekly:

43%

Last updated 3/18/15

Percentage of 18-29 year olds in the U.S. that have an Instagram account:

36%

Last updated 5/6/14

Percentage of Internet users in Ireland that use Instagram:

18%

Last updated 9/1/14

Number of active Instagram users in the UK:

14 million active users

Last updated 7/13/15

Percentage of female internet users in Japan that use Instagram:

40.5%

Last updated September 2015

Percentage of internet users in the Middle East/North Africa region that use Instagram:

22%

Last updated 4/25/14

Country with the strongest Instagram penetration in the Middle East/North Africa region:

Saudi Arabia

Last updated 4/25/14

Percentage of 11-18 year old social media users in France that use Instagram the most:

17%

Last updated 3/9/16

Number of Instagram users in Thailand:

1.7 million

Last updated 5/30/14

Percentage of Instagram US mobile users that access it on a smartphone:

47%

Last updated 7/22/14

Percentage of Instagram US mobile users that access it on a tablet:

53%

Last updated 7/22/14

Percentage of internet users in Norway that use Instagram:

26%

Last updated 7/8/14

Percentage of Canadian social network users that use Instagram daily:

55%

Last updated 2/4/15

Percentage of teens in France that use Instagram:

14%

Last updated 4/2/15

Percentage of Canadian smartphone owners that use Instagram:

51%

Last updated 3/26/15

Percentage of Canadian social network users that use Instagram monthly:

89%

Last updated 2/4/15

Percentage of Canadian female social media users that have an Instagram account:

18%

Last updated 2/5/15

Percentage of Canadian male social media users that have an Instagram account:

14%

Last updated 2/5/15

Instagram's percentage of social media site visits in Finland:

15%

Last updated 9/11/14

Percentage of people in Finland that use Instagram:

10%

Last updated 1/20/15

Number of daily Instagram users in the Netherlands:

722,000 users

Last updated 4/1/15

Percentage of Latin American smartphone users that have the Instagram app on their device:

45%

Last updated 5/29/15

Percentage of social media users in Mexico that use Instagram:

39%

Last updated 5/29/15

Drop in average Instagram post interaction rate from 2015-2016:

33%

Drop in average Instagram image post interaction rate from 2015-2016:

27%

Drop in average Instagram video post interaction rate from 2015-2016:

39%

Increase in video posts on Instagram from 2015-2016:

10%

Most Instagrammed country of all time:

Italy

Last updated November 2016

Second most Instagrammed country of all time:

Japan

Last updated November 2016

Third most Instagrammed country of all time:

US

Last updated November 2016

Most Instagrammed restaurant of 2016:

Sugar Factory, Meatpacking District, NYC

Second most Instagrammed restaurant of 2016:

Nobu Malibu

Most used hashtag on Instagram for 2016:

#love

Most liked photo on Instagram for 2016:

Selena Gomez's Coke Ad

Most Instagrammed location of 2016:

Disney Properties

Second most Instagrammed location of 2016:

Universal Studios Properties

Most Instagrammed day of 2016:

Halloween

Most used hashtag on Instagram for 2015:

#love

Number of times #love was used on Instagram in 2015:

800 million times

Most liked photo on Instagram for 2015:

Kendall Jenner's heart shaped hair (3.2 million likes)

Most Instagrammed location of 2015:

Disneyland (California)

Second most Instagrammed location of 2015:

Times Square(New York City)

How many Instagram photos have been shared:

40 billion photos

Last checked 11/17/15

Average number of Instagram posts per day per user profile:

2.69 posts per day

Last updated 11/9/15

Average percentage of followers that engage with an Instagram post:

2.61%

Last updated May 2015

Average percentage of followers that engage with an Instagram photo post:

2.69%

Last updated May 2015

Average percentage of followers that engage with an Instagram video post:

1.47%

Last updated May 2015

Average Number of Instagram Photos Posted Daily:

80 million

Last checked 6/13/16

Most used hashtag among top Instagram influencers:

#vegas

Last updated 9/14/15

Percentage of Instagram post engagement that are hearts:

97.2%

Last update May 2015

Instagram celebrity with highest engagement level all time (Likes+Comments):

Kim Kardashian

Last updated 9/14/15

Instagram celebrity with 2nd highest engagement level all time (Likes+Comments):

Kylie Jenner

Last updated 9/14/15

Photos generate 36% more likes than videos on Instagram.

Last updated 3/24/15

Percentage of Internet Users That Use Instagram:

20%

Last updated 9/26/14

Percentage of teenage girls that claim to have been bullied on Instagram:

9%

Last updated 8/5/14

Instagram posts with faces were 38% more likely to receive likes than ones without faces in 2014.

Percentage of Instagram comments that contain an emoji:

nearly half

Last updated 5/2/15

Percentage of Instagram comments that come within 10 hours of posting an image:

50%

Last updated 4/23/15

Percentage of time Instagram users in U.S. spend on mobile app:

98%

Last updated 4/3/14

Percentage of Instagram photos using #nofilter hashtag and really have a filter:

11%

Last updated 6/30/14

Percentage of the most influential athletes on Instagram that are soccer players:

85%

Last updated 9/14/15

Average number of daily posts by Instagram users with more than 1 million followers:

8.58 posts per day

Last updated 11/9/15

Day of the week most popular for the hashtag #RoadRage to appear on Instagram:

Friday

Last updated 5/6/16

Top state for usage of the hashtag #RoadRage on Instagram:

Hawaii

Last updated 5/6/16

Top city for usage of the hashtag #RoadRage on Instagram:

Los Angeles

Last updated 5/6/16

Instagram filter with the most likes and comments:

Mayfair

Last updated 10/15/13

Percentage of Instagram posts that include hashtags:

83%

Last updated 11/4/13

Time Magazine's Instagram photographer of the year for 2014:

Matt Black

Top geotagged location on Instagram in 2014:

DisneyLand

Last updated 12/3/14

Top city on for the #citylife hashtag on Instagram:

New York City

Last updated 9/6/16

Most Intagrammed food globally:

Pizza

Last updated 7/15/15

Second most Intagrammed food globally:

Sushi

Last updated 7/15/15

US State with the most Instagram posts about fitness:

California

Last updated 7/1/15

US State with the least Instagram posts about fitness:

Montana

Last updated 7/1/15

Amount some super-users of Instagram reportedly charge for a sponsored post:

$100,000

Last updated 5/25/15

Percentage of US college student social network users that post to Instagram daily:

10%

Last updated 8/27/14

Percentage of American travelers that own a smartphone that post vacation photos to Instagram:

28%

Last updated 9/30/14

Number of #Hyperlapse posts on Instagram in its first week:

119,000 posts

Number of unique users that created #Hyperlapse posts on Instagram in its first week:

88,000

Number of likes/comments/shares on #Hyperlapse posts on Facebook in its first week:

14,000

Number of #Hyperlapse tweets in its first week:

36,000 tweets

Twitter Tweets with an Instagram Link are 42% Less Likely to be Retweeted than Without

Last updated 10/7/13

Busiest day ever for Instagram:

Thanksgiving/1st day of Hanukkah 2013

Last update 11/29/13

Most-used Instagram hashtag of 2013:

#love

Most-liked Instagram image of 2013:

Justin Bieber/ Will Smith with 1.5 million likes

Percentage of Instagram ad views that have led to likes:

over 5%

Last updated 11/6/13

Most Instagrammed location of 2012:

Suvarnabhumi Airport, Bangkok, Thailand 

Most Instagrammed location of 2013:

Siam Paragon shopping mall, Bangkok, Thailand

Most Instagrammed city of 2013:

New York, NY

Increase in likes if the dominant color in an Instagram image is blue:

24%

Last updated 11/8/13

Percentage of Instagram images that have gained only 0 to 10 likes:

65%

Last updated 11/8/13

Grumpiest continent on Instagram (based on smiles):

Asia

Last updated 3/24/14

Happiest U.S. city on Instagram (based on smiles):

St Louis

Last updated 12/5/13

Instagram's share of overall social sharing in China in 2013:

1.6%

Most liked Instagram post of 2017:

Beyoncé ( @beyonce) –   https://www.instagram.com/p/BP-rXUGBPJa/

Most liked celebrity Instagram video of 2017:

Cristiano Ronaldo ( @cristiano) –   https://www.instagram.com/p/BZl9v6YFStc/

Top Instagram hashtag of 2017:

#love

Most Instagrammed city of 2017:

New York, NY

Most Instagrammed location of 2017:

Disneyland

Celebrity that gained the most Instagram followers in 2017:

Cristiano Ronaldo ( @cristiano) – 30M+ New Followers

Most-used Instagram filter of 2017:

Clarendon

Most-used Instagram Stories face filter of 2017:

Puppy

Growth in Instagram advertisers from 2106-2017:

5x (200,000-1 million)

Estimated ad sales on Instagram in 2017:

$3 billion

Last updated 3/22/17

Average length of a video ad on Instagram:

25 seconds

Last updated 8/24/16

Percentage of Instagram advertisers that come from outside the US:

80%

Last updated 6/21/16

Number of countries Instagram has advertisers in:

200 countries

Last updated 2/24/16

Percentage of Instagram ads that are videos:

26%

Last updated 8/24/16

Average number of daily posts by brands on Instagram:

1.04 posts

Last updated 12/31/15

Instagram adoption percentage among US fashion brands:

96%

Last updated 5/21/15

Follower growth for the 500 largest Instagram profiles in 2015:

35%

Interaction growth for the 500 largest Instagram profiles in 2015:

42%

Percentage of the world's top 100 brands that have an Instagram account:

90%

Last updated 12/16/15

Most engaged industry on Instagram:

Fashion

Last updated 11/9/15

Most followed brand on Instagram:

Nike

Last updated 1/16/15

Percentage of top brand marketers that average at least one Instagram post per week:

57%

Last updated 11/4/13

Percentage of retailers on Instagram:

91%

Last updated 2/13/14

Average sales order value for visitors referred by Instagram:

$66.75

Last updated 3/10/14

Percentage of marketers that use Instagram:

28%

Last updated 5/22/14

Top Industry for Instagram post engagement:

Household Goods

Last updated 5/11/14

Instagram's interaction-per-follower rate for brands:

3.1% 

Last updated 12/31/15

Average number of Instagram posts per week for fashion brands:

10.4 posts

Last updated 5/21/15

Engagement rate for Instagram posts by fashion brands:

0.63%

Last updated 5/21/15

Percentage of Top 100 brands that post daily on Instagram:

43%

Last updated 2/13/14

Increase in Instagram engagement for photo posts over videos for Top 100 brands:

1.5x

Last updated 2/13/14

Percentage of U.S. small businesses that use Instagram:

9%

Last updated Spring 2015

Percentage of the Fortune 500 that use Instagram:

20% 

Last updated 8/21/14

Most common day for Fortune 500 Instagram Accounts to Post on:

Thursday

Last updated 9/25/13

Most popular filter for brand posts on Instagram in 2014:

NoFilter

Best Instagram post length for brand engagement in 2014:

20-49 post characters

Average Instagram post engagement for the top 25 most engaging brand profiles:

3.31%

Last updated 12/17/14

Percentage of Instagram posts by top brands that are published between 9am-5pm Eastern:

60%

Last updated 12/1/14

Percentage of US companies (with 100+ employees) that use Instagram:

32.3%

Last updated 10/20/15

Best day to post on Instagram (by Engagement rate):

Wednesday

Last updated 8/14/15

Second best day to post on Instagram (by Engagement rate):

Thursday

Last updated 8/14/15

Percentage of the Interbrand 100 that are active on Instagram at least once a week:

80%

Last updated 12/16/15

Global clickthrough rate on Instagram ads:

0.9%

Last updated 10/31/15

Global CPM on Instagram ads:

$5.78

Last updated 10/31/15

Global cost-per-click on Instagram ads:

$0.65

Last updated 10/31/15

Global clickthrough rate on a Instagram mobile app install ad:

0.8%

Last updated 10/31/15

Estimated amount of ad revenue that Instagram will bring in in 2016:

$1.5 billion

Last updated 9/22/16

Estimated amount of mobile ad revenue that Instagram will bring in in 2017:

$2.81 billion

Last updated 7/27/15

Estimated amount of ad revenue that Instagram will bring in in 2018:

$5 billion

Last updated 9/22/16

Instagram's estimated percentage of Facebook's mobile ad revenue in 2015:

5%

Last updated 7/27/15

Percentage of the top 100 global brands that post on Instagram weekly:

73%

Last updated 10/29/14

Percentage of top 100 global brands that have 100,000 or more Instagram followers:

34%

Last updated 10/29/14

Percentage increase that top 100 global brands saw on Instagram posts from Q3-Q4 2014:

11%

Number of Fortune 500 companies that have a corporate Instagram account:

164

Last updated 2015

Percentage of US Charities and Non-Profits that use Instagram:

50%

Last updated 6/24/14

Number of likes on Instagram images shared from New York Fashion Week Winter 2015:

20.3 million

TIME's 2013 Instagram photographer of the year:

David Guttenfelder

Number of Selfies Posted on Instagram to Date:

300 million

Last updated 6/17/15

Instagram's share of overall selfies shared on social media:

8%

Last updated 3/16/14

City with most selfies on Instagram:

Makati, Philippines

Last updated 3/12/14

City with 2nd most selfies on Instagram:

New York, New York

Last updated 3/12/14

Celebrity With Most Instagram Selfies:

Kylie Jenner

Last updated 10/17/13

Percent increase in likes for Instagram photos with faces in them:

38%

Last updated 3/21/14

Percent increase in comments for Instagram photos with faces in them:

32%

Last updated 3/21/14

Best Instagram filter for likes for selfies:

no filter

Least-liked selfie tag on Instagram:

#Drunk

Average number of video ads shown on Instagram monthly:

200 million video ads

Last updated 2/25/16

Percentage of all ad impressions on Instagram that are videos:

25%

Last updated 2/25/16

Percentage of Instagram posts that are videos:

8.93%

Last updated 3/16/16

Percentage of Instagram users that have watched a video on it:

37%

Last updated 4/19/16

Percentage of all Instagram posts in 2014 that were videos:

6% 

Year on year growth in video posts on Instagram from 2013-2014:

600%

Percentage of top 1,000 most shared Instagram videos posted by brands:

40%

Last updated 10/23/14

Percentage of Top 100 brand posts on Instagram that are videos:

13.2%

Last updated 12/16/15

Number of Instagram videos posted in 1st 24 hours:

5 million

9 out of 10 Instagram video shares occur on Facebook

Last updated 10/23/13

Most shared branded Instagram video:

Peanuts' Snoopygram

Last updated 10/23/13

Most shared brand on Instagram video:

MTV

Last updated 10/23/13