Email Deliverability 101 (Infographic)

Email has been with us for a long time now and despite the likes of Twitter and Facebook competing for our attention, the fact that there are close to 3 billion email accounts in use is prove if any was needed that emailing is still an effective way of communicating with others across the internet.

Engagement: Is It Twitter’s Greatest Problem?

Even though Twitter’s definition of an “active” user is clear enough, I’m not too sure how this is going to fare in the long run. Keep in mind that it is because of constant engagement that users will be more inclined to tweet and socialize with others. This is the case for just about any social networking site.

How to Use Marketing Automation as a Powerful Sales Tool

Marketing Automation solutions are commonly seen as tools specifically designed to help marketing teams reduce operational inefficiencies and cost. But in reality, the biggest value of marketing automation is that they’re a fantastic tool to improve both the quality and the quantity of leads for the sales team.

Let’s explore some of the ways that marketing automation systems provide tangible benefits to sales organizations, and how they can have a direct and significant impact on driving revenue.

Can Facebook Offer eHarmony a Challenge?

If there’s one platform that seems to possess the greatest stress when it comes to dating, it has to be the Internet. You do not know who it is that you will meet and there’s a good chance that you will even fabricate certain parts of your profile in order to come across as more of a catch. Up until recently, the standard dating sites have been utilized for finding potential significant others. Is it possible, though, that Facebook is becoming more of a viable platform?

Your Facebook Friends, For Real

In the eight years since Facebook opened to the general public, how we use the site has changed. Most of us who go back and review our posts from the “early days” see somewhat inane philosophical commentary and updates on the mundane details of life. There are some, though, who haven’t quite figured out just how to use Facebook yet. We all know these people…

7 Factors Small Business Should Consider When Using Facebook

For small business, Facebook is an excellent social media network. The platform allows small businesses to directly interact with current and potential customers. However by accidentally misusing the platform, you may be inadvertently doing more harm than good. In some cases misuse of Facebook by small businesses can actually push customers away. Here are some key factors which small businesses should consider when using Facebook.