This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on “read more.”
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
Over the years, the practice of getting new content out to the right people is an art that I have spent a lot of time personally trying to perfect. With technology changing daily and tools coming and going all the time, it is definitely a fluid process.
Below are a few (not all) of the resources I like to use to let the world know that I posted something new….
Image Credit: Guudmorning!
Kong Company, makers of the snowman-shaped iconic dog toys (pictured), has launched an extensive digital campaign to help sheltered animals.
At the heart of the “Pets Need to Play” campaign is the super-cool iPet Companion technology. Visitors to the iPet Companion microsite are able to virtually visit shelters across the country via webcam and play with their cats using robotic toys that they can control right from their Internet browser.
Kong hasn’t forgotten about their canine friends. They are also donating Kong toys to the participating shelters to entertain the dogs they care for.
According to Kong, shelters that have used the iPet Companion technology in the past have seen “higher cat adoption rates, increased donations, increased website traffic and positive media coverage in their communities” From PR Newswire (share this quote).
Check out the iPet Companion site. Its pretty addictive.
Here’s to hoping that this technology truly does increase shelter pet adoption!
According to CNET, Warner Bros will be celebrating the 70th anniversary of Casablanca’s release by screening it directly for free on Facebook tonight.
The movie classic will be shown at 7pm ET and 7pm PT on the Casablanca Facebook page.
Enjoy!
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on “read more.”
Businesses have countless reasons for setting up a Facebook brand page these days. Building brand loyalty, generating website traffic, improving customer service, driving offline sales and product research and development are all examples of outcomes brands value and are looking to achieve when setting up shop on the world’s largest social network.
Generally speaking, the desired Facebook marketing outcomes listed above are predicated on building a solid fan base with whom your brand can interact and engage.
So how do you do that? It’s actually easier than you think, providing you are willing to invest a bit in your efforts.
Building Your Base
With all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer is unquestionably the best way to build a quick following.
Your like-incentive can come in a number of different forms. Coupons, sweepstakes, product giveaways, non-profit donations in a user’s name and premium access to services are all various ways brands have found success in generating a great deal of new likes in a relatively short period of time.
Everyday, there are countless new “like drives” starting on Facebook in which a company will give X dollars for every like they get up to X amount.
These drives are somewhat effective in building page likes and helpful to the local community, but nothing new and creative on the digital marketing end.
Bright Hope, an Illinois non-profit that serves the extreme poor in the world is taking the “like for a donation” concept a step further.
From now until May 31st, for every new like of their page, Bright Hope is donating a flashlight to the people in the poorest parts of Haiti. These regions of the small Caribbean country are very poor and have little sources of light after the sun goes down.
“Like for Light” is a very interesting campaign from a marketing perspective. The likes Bright Hope is gaining are somewhat qualified ones.
Think about it. Someone that likes a page because they want a non-profit that serves the extreme poor to donate a flashlight is much more likely to continue to engage with that page than a person that likes a law firm page because they gave a dollar to the local after-school program. The like-incentive truly matches the organization’s mission.
Like-drives are important and almost necessary to build a base, but marketers always have to keep thinking about what their fans will do after the campaign is over.
Some campaigns out there just leave me scratching my head. Seriously, if you gain 50,000 new likes in a campaign but have an engagement rate of .01%, after the campaign ends maybe you should have been more strategic in selecting the like-driver.
Now here is an interesting way to get a little attention in the field and create new brand loyalists. Coke has created this “Hug Me” vending machine.
All you have to do to get a free Coke is hug the machine.
Seriously!
Frogger has always been one of my favorite classic arcade games, so I was really excited when I saw this little gem on YouTube.
Apparently, a fan of the game has hacked it and used a webcam to incorporate real traffic on New York’s famous Fifth Ave.
The effort is aimed at gaining the attention of the Smithsonian American Art museum in hopes that Frogger will be included in their The Art of Video Games exhibit.
Of course, those of you around my age may have thought of the same thing I did when first reading about this..
Pioneer is close to releasing a very cool device that will change the entire way we look at GPS going forward.
The Cyber Navi device (I apologize in advance for the video being in Japanese) will mount directly to a car’s sun visor and projects a augmented reality heads up display in front of the driver almost like it is on their windshield. Essentially, the GPS appears as an overlay for what you are seeing right in front of you as you drive.
According to Pioneer, Cyber Navi will be released in Japan in July. They do not mention if and/or when it will be released in the U.S.
So what do you think about the Cyber Navi? Useful navigational tool? or driving distraction?
NBC Politics and foursquare have partnered up to offer a very cool series of badges for the 2012 Presidential campaign.
The new badge series is similar to the expertise badges, in that you earn a more impressive badge for each time you check-in to one of NBC’s recommended political venues.
Aboutfoursquare.com has a good rundown of how you can unlock the Political Wonk, Campaign Advisor and Chief of Staff badges, along with the message you unlock with each badge.
Enjoy!
WordPress has been working hard this year to connect blogs more socially and create more of a community among its bloggers. It kind of flew under the radar this week, but they added yet another social feature to their WordPress.com platform.
Now you can use the new Friend Finder tool to find and follow all of your Facebook/Twitter/Google friends that have wordpress.com blogs. It’s as simple as authorizing WordPress to access your friend information and selecting who you want to follow. Any blogs you chose to follow will show up in the “Blogs I Follow” on your WordPress homepage.
Let’s Connect!
