What You Need to Know About Emojis

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So, you thought emojis were just a millennial fad? Well, think again. Emojis allow advertisers to portray real-world expressions and feelings in one simple image, enabling them to easily add sentiment and emotions into their ad, without the use of words.

3 Kinds of Online Video Production Ideas for Every Business

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The use of business online video marketing and on company’s web site is rapidly increasing as companies realize its power to build awareness, engage customers, convert leads and drive sales. Both B2B and B2C purchasers are vying for quick information, and professional corporate video production content can be used to supplement, or in replacement of, text heavy messages that are difficult to understand into website content that is fresh, personal and engaging for the intended audience.

According to Dr. James McQuivey of Forrester Research, an online business video that is one minute in length has the same value of 1.8 million words. For a business big or small, the time and energy it would take to write 1.8 million words and ultimately use those words for marketing are unfathomable. Video content makes this possible in a quick and affordable manner. It is no surprise why 90% of online buyers state that a video highlighting a product / service features or company information is helpful in making a buying decision. And that companies that are integrating corporate video production services into their sales and marketing workflow are seeing higher sales and more profit for a business.

Businesses that are slow to adopt B2C and/or B2B video marketing content are missing out, as consumer behavior is the driving force behind video. More than 1 billion unique visitors go to YouTube each month, according to the site, and more than 4 billion hours of video is watched by those users. And don’t think these are all cat and music videos being watched. According to a Forbes Insight Study 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Overall, 65% have visited a vendor’s website after watching a video.

Regardless if you are B2C or B2B, your customers / clients are eager to see what your business has to offer, which is why the use of website video communications is becoming such a higher and higher priority for marketers.

But where do you get started? Here are a few ways in which digital business video production can be used to effectively to promote your online presence and drive new sales.

8 Gadgets That Make Streaming Digital Content To Your TV Amazingly Simple

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In this ever-changing new digital world, it is almost a necessity to have a way to stream content to your TV. The DVD is quickly going the way of the VHS tape with endless online and on demand movie streaming options. These days, you can watch just about any movie you want, whenever you want (except Star Wars, sigh). Even better, the monthly cost of a subscription to a TV/movie service like Netflix is about half of what a DVD goes for these days.

What Was the Most Overused LinkedIn Profile Word of 2014? (New and Updated LinkedIn Stats)

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I spent a little quality time updating my LinkedIn posts over the past week. In addition to some awesome user stat and revenue updates they released recently in their quarterlies, I also found about 30 more interesting stats about their demographics, company pages and job postings. Below is a quick sampling of these new and updated LinkedIn stats. Be sure to visit the posts linked at the bottom for hundreds more.

10 Indispensable Productivity Apps for Working on the Go

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In today’s fast moving digital and information age, many of us are working on the go and still others are telecommuting and also working from home. Enter the app, easily and conveniently downloaded to our omnipresent handheld devices. These clever tools offer many solutions, valuable tools, information and important data on our smaller screens while we’re on the go.

So without any further adieu, here are ten great mobile apps for those of us who seem to be constantly on the move:

20 Cool Digital Gadgets and Accessories for Your Car

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If it isn’t abundantly clear by now, the Internet of Things is no longer a novelty and everyone is looking to stay digitally connected to just about every part of their daily life. An area of significant digital growth over the past year or so has been the automobile. If you are like me, you spend a solid chunk of your day hanging out in your car going to and from work. Thankfully, some really creative gadget-makers have made that time a bit more entertaining and productive.

Here are some of the more interesting and cool digital car gadgets and accessories I have dug up in my web travels.

Big Twitter Stat Updates

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In the four years I have been keeping track of digital stats for you all, I have never run into a shortage of twitter stats. Next to Facebook, Twitter is arguably the second-most studied and quantified social network on the planet.

This month is no different than previous and I just concluded a huge round of Twitter stat updates and additions. Because the main Twitter post was testing too cumbersome to manage, I spun off a new page dedicated to Twitter stats that impact businesses. Here is a quick sample of some of my most recent updates. Take a look at all of my newly-updated Twitter stat posts and, as always, be sure to check back often for new updates.