TikTok Statistics and Facts (2023)

TikTok Statistics 2023

Last Updated on: January 13th, 2023

Here are a few of the most interesting TikTok statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

tiktok statistics user count and facts 2023TikTok, also known as Douyin in China, is a social media platform where users can create and share short videos. The platform was founded in 2016 and is headquartered in Beijing, China.

TikTok Facts

TikTok Statistics

TikTok User Count

As of Q1 2022, TikTok had 1.6 billion monthly active users (MAU) and had 700 million daily active users (DAU) in December 2022. The app has also seen 3.5 billion downloads to date as of April 2022.

Insights into the Popularity of TikTok in the US, India, and Southeast Asia:

In the US, TikTok had 135 million MAU as of September 2022 and 50 million DAU as of August 2020.

In India, TikTok had 200 million registered users and 120 million active users as of July 2020 and June 2019 respectively. Total app downloads in India were 600 million as of April 2020. It should be noted that these numbers we calculated just before India officially banned TikTok in June of 2020.

In Southeast Asia, TikTok had 150 million users and 190 million app installs as of March 2020 and January 2020 respectively.

How many people use Douyin (TikTok in China)?

As of January 2020, Douyin had 400 million daily active users (DAU). This number reflects the significant popularity of the platform in China. It’s worth noting that these numbers may have changed since that date and it is important to check for the most recent data.

TikTok Revenue Totals

  • TikTok total revenue to date: $456.7 million | (2020)
  • Estimated TikTok ad revenue in 2022: $11.6 billion | (2022)
  • TikTok revenue in 2019: $176.9 million
  • Estimated amount of TikTok quarterly revenue: $50 million per quarter | (2020)
  • Amount TikTok earns in monthly revenue from in-app purchases: $95.6 million per month | (2020)
  • Percentage of TikTok/Douyin monthly revenue that comes from China: 89% | (2020)
  • Percentage of TikTok/Douyin monthly revenue that comes from the US: 6.2% | (2020)
  • Percentage of TikTok in-app purchases that come from the US: 55% | (2019)
  • Amount that TikTok earns monthly from Indian users: $45,000 | (2019)
  • Amount that TikTok earns monthly from American users: $2 million | (2019)

Additional TikTok Statistics

Most followed TikTok users (as of September 2022):

      • Khaby Lame: 149.2 million
      • Charli D’Amelio: 146.3 million
      • Bella Poarch: 91.4 million
      • Addison Rae: 88.7 million
      • Will Smith: 72.2 million
      • Zach King: 69.2 million
      • Kimberly Loaiza: 67.4 million
      • Burak Özdemir: 63.6 million
      • Dixie D’Amelio: 57.4 million
      • Spencer X: 55.1 million

Please note that some of these numbers are easier to find than others. A few of these TikTok statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.