TikTok Statistics and User Count for 2025

TikTok is a social media app that allows users to create, share, and discover short videos. The app was developed by a Chinese company called ByteDance and was launched in September 2016 under the name Douyin. It was later released in international markets under the name TikTok in September 2017.

The app allows users to create short videos of themselves lip-syncing, dancing, or performing skits to music or other audio clips. Users can also browse through a feed of videos created by other users and follow accounts they find interesting. TikTok uses an algorithm to personalize the content that appears on each user’s “For You” page, based on their viewing history and engagement with the app.

TikTok has become a popular platform for viral content, and many users have gained large followings and even launched careers through the app. However, the app has also faced criticism for issues related to privacy, content moderation, and censorship.

TikTok Statistics

TikTok User Count

As of November 2024, TikTok has achieved significant growth in its user base and global reach. Here are the latest statistics:

Global Monthly Active Users (MAU):

• TikTok has surpassed 1.8 billion monthly active users worldwide.

Daily Active Users (DAU):

• The platform records over 900 million daily active users globally.

Total Downloads:

• TikTok has been downloaded more than 4 billion times across all platforms.

Regional User Statistics:

• United States: Approximately 170 million active users.
• Indonesia: Over 110 million active users.
• Brazil: Around 85 million active users.
• Mexico: Approximately 60 million active users.
• Russia: About 55 million active users.
• Vietnam: Nearly 50 million active users.
• Philippines: Over 45 million active users.
• Thailand: Around 42 million active users.
• Turkey: Approximately 30 million active users.
• Saudi Arabia: About 27 million active users.

Douyin (TikTok in China):

• Douyin boasts over 750 million daily active users as of mid-2024.

TikTok Revenue Totals

• TikTok total revenue to date: $456.7 million | (2020)
• Estimated TikTok ad revenue in 2022: $11.6 billion | (2022)
• TikTok revenue in 2019: $176.9 million
• Estimated amount of TikTok quarterly revenue: $50 million per quarter | (2020)
• Amount TikTok earns in monthly revenue from in-app purchases: $95.6 million per month | (2020)
• Percentage of TikTok/Douyin monthly revenue that comes from China: 89% | (2020)
• Percentage of TikTok/Douyin monthly revenue that comes from the US: 6.2% | (2020)
• Percentage of TikTok in-app purchases that come from the US: 55% | (2019)
• Amount that TikTok earns monthly from Indian users: $45,000 | (2019)
• Amount that TikTok earns monthly from American users: $2 million | (2019)

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Additional Statistics

• Average monthly usage for TikTok: 28.5 hours per user per month | (2020)
• Average amount of time kids, ages 4-15, spend on TikTok daily: 80 minutes per day | (2020)
• Percentage of Gen Z that use TikTok as a search engine: 64% | (2024)
• Percentage of Millennials that use TikTok as a search engine: 49% | (2024)
• TikTok holds the record for the most app downloads in a quarter (315 million installs in Q1 2020) | (2020)
• Number of countries in which there are TikTok users: 150 countries | (2019)
• Estimated amount TikTok influencers can earn per sponsored post: $200,000 | (2020)
• Percentage of TikTok videos that are ‘forgettable’: 60% | (2024)
• Percentage of TikTok user sessions that are on Android devices: 82.5% | (2020)
• Percentage of TikTok downloaders that open the app daily: 28.56% | (2018)
• What age group uses Douyin the most? 40% of Douyin users are aged 24-30 | (2019)
• What gender uses Douyin the most? 66.4% of Douyin users are women | (2019)
• What age group uses TikTok the most? 41% of TikTok users are aged 16-24 | (2019)
• Percentage of new TikTok monthly downloads that come from India: 46.6% | (2020)
• Number of TikTok users that have activated their shopping carts on it: 1 million users | (2019)
• Reported amount that ByteDance purchased for Musical.ly: $1 billion

Most followed TikTok users (as of September 2022):

• • • Khaby Lame: 149.2 million
    • Charli D’Amelio: 146.3 million
    • Bella Poarch: 91.4 million
    • Addison Rae: 88.7 million
    • Will Smith: 72.2 million
    • Zach King: 69.2 million
    • Kimberly Loaiza: 67.4 million
    • Burak Özdemir: 63.6 million
    • Dixie D’Amelio: 57.4 million
    • Spencer X: 55.1 million

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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