TikTok Statistics and Facts (2021) | By the Numbers



   Last updated: March 18th, 2021
tiktok statistics and facts

Get the Full TikTok Statistics Report

Here is a digital collection of every TikTok stat I have curated over the years. With more than a half a billion users logging in monthly, there is plenty of data to collect and list here. 
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Here is a full rundown of all the TikTok statistics and facts you need to know including how many people use TikTok, what it is, video stats and much more.

tiktok statistics factsI recently sat down to find out more about TikTok and gather a few stats. There aren't many stats currently available, but now that people in the industry are starting to take note, I suspect we will be seeing more stats soon. Here are a few of the TikTok statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

TikTok Facts

Top TikTok Competitors:

What is TikTok?

TikTok is a global social media platform for short-form mobile videos.

TikTok Statistics

TikTok number of users:

700 million MAU | Last updated July 2020

41 million daily active users outside China | Last updated 3/5/20

  • Percentage of total TikTok downloads that occurred in 2019:
  • Number of countries in which there are TikTok users:
  • TikTok/Douyin was the world's second-most downloaded app in 2019.
  • TikTok YOY growth in revenue from February 2019- February 2020:
  • YOY growth in monthly new TikTok users:
  • Number of times TikTok has been installed on a device:
  • Estimated amount TikTok influencers can earn per sponsored post:
  • Percentage of TikTok/Douyin monthly revenue that comes from China:
    • 89% | Last updated May 2020
  • Percentage of TikTok/Douyin monthly revenue that comes from the US:
    • 6.2% | Last updated May 2020
  • Estimated amount Tiktok and Douyin have earned in revenue through in-app sales:
  • Percentage of TikTok in-app purchases that come from the US:
  • Amount that TikTok earns monthly from Indian users:
  • Amount that TikTok earns monthly from American users:
  • Percentage of TikTok downloads that have come from India:
  • Percentage of new TikTok monthly downloads that come from India:
  • Percentage of TikTok user sessions that are on Android devices:
  • Percentage of TikTok downloaders that open the app daily:
  • Percentage of Douyin users that are between 24-30 years old:
  • Percentage of Douyin users that are women:

 Celebrities on TikTok:

Famous TikTok Users:

      • Annie LeBlanc: @annieleblanc
      • Ariel Martin: @babyariel
      • Cameron Dallas: @camerondallas
      • Jacob Sartorius: @jacobsartorius
      • Jojo Siwa: @itsjojosiwa
      • Kristen Hancher: @kristenhancher
      • Lisa and Lena: @lisaandlena
      • Liza Koshy: @lizzza
      • Loren Gray: @lorengray
      • Savannah Soutas: @savvsoutas

Get the Industry Report

dmr industry report company statistics factsThis full report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Social Media Companies Report (Includes: Facebook, Instagram, LinkedIn, Pinterest, Reddit, TikTok, Twitter, WeChat).

$19.00 – Purchase

Number of Musical.ly users in India:

15 million

Last updated 7/4/18

Average number of new videos uploaded per day to Musical.ly from India:

250,000

Last updated 7/4/18

Number of countries Musical.ly has been the top free app in the iOS App Store in:

19 countries

Last updated 5/7/16

Number of Musical.ly users under the age of 21:

50 million

Last updated 10/2/16

Average amount of time Musical.ly users spend in it each session:

about 3.5 minutes

Last updated 11/16/16

Number of Musical.ly monthly active users in the US:

20 million

Last updated 11/16/16

Percentage of Musical.ly users that are women:

70%

Last updated 6/15/17

Percentage of Musical.ly usage that is in the US:

49%

Las

t updated 6/15/17

Amount Musical.ly had raised in venture capital:

$116 million

Live.ly's reported churn rate:

27%

Last updated 9/30/16

Live.ly's average revenue per daily active user:

0.8 cents

Last updated 9/30/16

Musical.ly's average revenue per daily active user:

0.3 cents

Last updated 9/30/16

Number of LiveMe users:

60 million

Last updated 7/23/18

Estimated amount Musical.ly was valued at:

$500 million

Last updated 5/6/16

Average number of new videos uploaded per day to Musical.ly:

13 million

Last updated 5/11/17

Percentage of US teen and young adult internet users that use Musical.ly:

14%

Last updated 11/13/17

Percentage of US smartphone owners that use Musical.ly:

6%

Last updated 11/13/17

Number of Live.ly users (before it was shut down):

4.3 million users

Percentage of Musical.ly users that used the Live.ly app:

33%

Get the Full TikTok Statistics Report

Here is a digital collection of every TikTok stat I have curated over the years. With more than a half a billion users logging in monthly, there is plenty of data to collect and list here. 
Get Report