What is TikTok?

TikTok is THE destination for mobile videos. On TikTok, short-form videos are exciting, spontaneous, and genuine. Whether you’re a sports fanatic, a pet enthusiast, or just looking for a laugh, there’s something for everyone on TikTok. All you have to do is watch, engage with what you like, skip what you don’t, and you’ll find an endless stream of short videos that feel personalized just for you. From your morning coffee to your afternoon errands, TikTok has the videos that are guaranteed to make your day. (source)

TikTok User Count

How many people use TikTok?

1 billion MAU | Last updated 9/27/21

41 million daily active users outside China | Last updated 3/5/20

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Total number of TikTok downloads:

3 billion app downloads to date | Last updated 11/16/21

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Additional TikTok Statistics

• Number of TikTok users in the US:
  • 100 million monthly active users in the US | Last updated May 2021

• Average monthly usage for TikTok:
  • 28.5 hours per user per month | Last updated 6/16/20

• Average amount of time kids, ages 4-15, spend on TikTok daily:
  • 80 minutes per day | Last updated 6/10/20

• TikTok holds the record for the most app downloads in a quarter
  • (315 million installs in Q1 2020) | Last updated 4/29/20

• Percentage of total TikTok downloads that occurred in 2019:
  • 44%

• How many people used Musically?
  • 200 million users

• Number of monthly TikTok first time downloads:
  • 56.7 million downloads | Last updated 7/22/19

• Number of TikTok users in the US:
  • 100 million monthly active users and 50 million daily active users  | Last updated 8/26/20

• Number of countries in which there are TikTok users:
  • 150 countries | Last updated 8/7/19

• How many people use Douyin?
  • 400 million MAU | Last updated 11/8/18
  • 400 million DAU | Last updated 1/6/20

• TikTok/Douyin was the world’s second-most downloaded app in 2019.

• Number of TikTok/Douyin downloads in 2019:
  • 738 million downloads

• Number of TikTok/Douyin app installs in 2019:
  • 600 million installs

• TikTok YOY growth in revenue from February 2019- February 2020:
  • 784.2%

• Number of Musical.ly monthly active users:
  • 100 million users | Last updated 8/2/18

• YOY growth in monthly new TikTok users:
  • 275% | Last updated 1/24/19

• Number of times TikTok has been installed on a device:
  • 1.27 billion | Last updated 7/22/19

• Estimated amount TikTok influencers can earn per sponsored post:
  • $200,000 | Last updated 2/22/20

• TikTok revenue in 2019:
  • $176.9 million

• TikTok total revenue to date:
  • $456.7 million | Last updated 4/29/20

• Estimated amount of TikTok quarterly revenue:
  • $50 million per quarter | Last updated 1/7/20

• Number of TikTok app downloads in 2018:
  • 663 million

• Amount TikTok earns in monthly revenue from in-app purchases:
  • $95.6 million per month | Last updated May 2020

• Percentage of TikTok/Douyin monthly revenue that comes from China:
  • 89% | Last updated May 2020

• Percentage of TikTok/Douyin monthly revenue that comes from the US:
  • 6.2% | Last updated May 2020

• Estimated amount Tiktok and Douyin have earned in revenue through in-app sales:
  • $113 million | Last updated 7/22/19

• Percentage of TikTok in-app purchases that come from the US:
  • 55% | Last updated 3/22/19

• Projected number of TikTok users in the US:
  • By end of 2020: 45.4 million users
  • By end of 2021: 52.2 million users

• Number of TikTok users in India:
  • 200 million registered users | Last updated 7/3/20
  • 120 million active users | Last updated 6/12/19

• Number of times TikTok has been downloaded in India:
  • 600 million downloads | Last updated 4/29/20

• Amount that TikTok earns monthly from Indian users:
  • $45,000 | Last updated May 2019

• Number of TikTok users in Southeast Asia:
  • 150 million users | Last updated 3/5/20
  • 190 million app installs | Last updated 1/16/20

• Amount that TikTok earns monthly from American users:
  • $2 million | Last updated May 2019

• Total amount users have spent on TikTok:
  • $97.4 million | Last updated 6/10/19

• Percentage of TikTok downloads that have come from India:
  • 30.3% | Last updated 4/29/20

• Percentage of new TikTok monthly downloads that come from India:
  • 46.6% | Last updated February 2020

• Percentage of TikTok user sessions that are on Android devices:
  • 82.5% | Last updated February 2020

• Percentage of TikTok downloaders that open the app daily:
  • 28.56% | Last updated 11/5/18

• Number of TikTok users in the US:
  • 96 million users | Last updated 2/26/19

• Number of new TikTok users in Q1 2019:
  • 110 million new users | Last updated 4/10/19

• Number of TikTok downloads from the App Store in Q1 2019:
  • 11.7 million downloads

• Percentage of Douyin users that are between 24-30 years old:
  • 40% | Last updated 4/22/19

• Percentage of Douyin users that are women:
  • 66.4% | Last updated February 2019

• Number of new TikTok installs in June 2020:
  • 87 million installs
• Number of new TikTok installs in January 2020:
  • 56 million installs
• Number of new TikTok installs in May 2019:
  • 56 million installs
• Number of times TikTok was downloaded from the App Store in Q2 2020:
  • 71 million downloads
• Percentage of TikTok users that are between the ages of 16-24:
  • 41% | Last updated January 2019
• Number of TikTok users that have activated their shopping carts on it:
  • 1 million users | Last updated 6/25/19
• Reported amount that ByteDance purchased for Musical.ly:
  • $1 billion

 Celebrities on TikTok:

• • • Amy Schumer: @amyschumer
    • Ashley Benson: @ashleybenson
    • Awkwafina: @awkwafina
    • Cardi B: @iamcardib
    • Halsey: @halsey
    • Jason Derulo: @jasonderulo
    • Jimmy Fallon: @jimmyfallon
    • Jonathan Cheban: @foodgod 
    • Khloe Kardasian: @khloekardashian
    • Kourtney Kardasian: @kourtneykardashian
    • Lily Achty: @lilyachty
    • Liza Koshy: @lizakoshy
    • Marshmello: @marshmello
    • Nick Jonas: @nickjonas
    • Nina Dobrev: @ninadobrev
    • Offest: @offsetyrn
    • Peyton List: @peytonlist
    • Rita Ora: @ritaora
    • Sera Yah: @serayah
    • Swaelee: @swaelee
    • Tony Hawk: @tonyhawk
    • Vanessa Hudgens: @vanessahudgens

Famous TikTok Users:

• • • Annie LeBlanc: @annieleblanc
    • Ariel Martin: @babyariel
    • Cameron Dallas: @camerondallas
    • Jacob Sartorius: @jacobsartorius
    • Jojo Siwa: @itsjojosiwa
    • Kristen Hancher: @kristenhancher
    • Lisa and Lena: @lisaandlena
    • Liza Koshy: @lizzza
    • Loren Gray: @lorengray
    • Savannah Soutas: @savvsoutas

Recent TikTok News

• TikTok, Foursquare Expand Partnership to Include Foursquare Attribution, 05/16/2022
• TikTok Plans To Share Ad Revenue With Creators For the First Time, 05/16/2022
• New study identifies the most definitive signs of “TikTok addiction”, 05/16/2022
• TikTok most downloaded app in Q1 2022, surpassing 3.5 billion all-time installs, 04/26/2022
• TikTok Now Allows 10-Minute Videos Because of Course, 03/03/2022
• TikTok’s Effect on Children is Being Investigated, 03/03/2022
• TikTok Highlights Top 2021 Hashtags And Rising Trends, 03/03/2022

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Please note that some of these numbers are easier to find than others. A few of these TikTok stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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