TikTok Statistics and User Count for 2024

Last Updated on: May 16th, 2024



Here are a few of the most interesting TikTok statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.



TikTok Facts

Here is pretty much everything you ever wanted to know about TikTok.


tiktok statistics user count and facts 2023

TikTok is a social media app that allows users to create, share, and discover short videos. The app was developed by a Chinese company called ByteDance and was launched in September 2016 under the name Douyin. It was later released in international markets under the name TikTok in September 2017.

The app allows users to create short videos of themselves lip-syncing, dancing, or performing skits to music or other audio clips. Users can also browse through a feed of videos created by other users and follow accounts they find interesting. TikTok uses an algorithm to personalize the content that appears on each user’s “For You” page, based on their viewing history and engagement with the app.

TikTok has become a popular platform for viral content, and many users have gained large followings and even launched careers through the app. However, the app has also faced criticism for issues related to privacy, content moderation, and censorship.

TikTok Statistics

TikTok User Count

As of Q1 2022, TikTok had 1.6 billion monthly active users (MAU) and had 700 million daily active users (DAU) in December 2022. The app has also seen 3.5 billion downloads to date as of April 2022.


Insights into the Popularity of TikTok in the US, India, and Southeast Asia:

In the US, TikTok had 150 million active users as of March 2023.

In Indonesia, TikTok had 109.9 million active users as of March 2023.

In Brazil, TikTok had 82.2 million active users as of March 2023.

In Mexico, TikTok had 57.5 million active users as of March 2023.

In Russia, TikTok had 54.9 million active users as of March 2023.

In Vietnam, TikTok had 49.9 million active users as of March 2023.

In Philippines, TikTok had 43.4 million active users as of March 2023.

In Thailand, TikTok had 40.3 million active users as of March 2023.

In Turkey, TikTok had 29.9 million active users as of March 2023.

In Saudi Arabia, TikTok had 26.4 million active users as of March 2023.

In India, TikTok had 200 million registered users and 120 million active users as of July 2020 and June 2019 respectively. Total app downloads in India were 600 million as of April 2020. It should be noted that these numbers we calculated just before India officially banned TikTok in June of 2020.


How many people use Douyin (TikTok in China)?

As of January 2020, Douyin had 400 million daily active users (DAU). This number reflects the significant popularity of the platform in China. It’s worth noting that these numbers may have changed since that date and it is important to check for the most recent data.

TikTok Revenue Totals

  • TikTok total revenue to date: $456.7 million | (2020)
  • Estimated TikTok ad revenue in 2022: $11.6 billion | (2022)
  • TikTok revenue in 2019: $176.9 million
  • Estimated amount of TikTok quarterly revenue: $50 million per quarter | (2020)
  • Amount TikTok earns in monthly revenue from in-app purchases: $95.6 million per month | (2020)
  • Percentage of TikTok/Douyin monthly revenue that comes from China: 89% | (2020)
  • Percentage of TikTok/Douyin monthly revenue that comes from the US: 6.2% | (2020)
  • Percentage of TikTok in-app purchases that come from the US: 55% | (2019)
  • Amount that TikTok earns monthly from Indian users: $45,000 | (2019)
  • Amount that TikTok earns monthly from American users: $2 million | (2019)

Additional Statistics

Most followed TikTok users (as of September 2022):

      • Khaby Lame: 149.2 million
      • Charli D’Amelio: 146.3 million
      • Bella Poarch: 91.4 million
      • Addison Rae: 88.7 million
      • Will Smith: 72.2 million
      • Zach King: 69.2 million
      • Kimberly Loaiza: 67.4 million
      • Burak Özdemir: 63.6 million
      • Dixie D’Amelio: 57.4 million
      • Spencer X: 55.1 million
tiktok statistics user count and facts 2023

Photo by Nik on Unsplash

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.


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About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.