Here are a few of the most interesting TikTok statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
What is TikTok?
TikTok is THE destination for mobile videos. On TikTok, short-form videos are exciting, spontaneous, and genuine. Whether you’re a sports fanatic, a pet enthusiast, or just looking for a laugh, there’s something for everyone on TikTok. All you have to do is watch, engage with what you like, skip what you don’t, and you’ll find an endless stream of short videos that feel personalized just for you. From your morning coffee to your afternoon errands, TikTok has the videos that are guaranteed to make your day. (source)
TikTok User Count
How many people use TikTok?
1.6 billion MAU | Q1 2022
41 million daily active users outside China | 3/5/20
Total number of TikTok downloads:
3.5 billion app downloads to date | 4/26/22
Additional TikTok Statistics
- Number of TikTok users in the US:
- Average monthly usage for TikTok:
- 28.5 hours per user per month | 6/16/20
- Average amount of time kids, ages 4-15, spend on TikTok daily:
- 80 minutes per day | 6/10/20
- TikTok holds the record for the most app downloads in a quarter
- (315 million installs in Q1 2020) | 4/29/20
- Percentage of total TikTok downloads that occurred in 2019:
- How many people used Musically?
- Number of monthly TikTok first time downloads:
- 56.7 million downloads | 7/22/19
- Number of TikTok users in the US:
- Number of countries in which there are TikTok users:
- 150 countries | 8/7/19
- How many people use Douyin?
- 400 million MAU | 11/8/18
- 400 million DAU | 1/6/20
- TikTok/Douyin was the world’s second-most downloaded app in 2019.
- Number of TikTok/Douyin downloads in 2019:
- Number of TikTok/Douyin app installs in 2019:
- TikTok YOY growth in revenue from February 2019- February 2020:
- Number of Musical.ly monthly active users:
- 100 million users | 8/2/18
- YOY growth in monthly new TikTok users:
- 275% | 1/24/19
- Number of times TikTok has been installed on a device:
- 1.27 billion | 7/22/19
- Estimated amount TikTok influencers can earn per sponsored post:
- $200,000 | 2/22/20
- TikTok revenue in 2019:
- TikTok total revenue to date:
- $456.7 million | 4/29/20
- Estimated amount of TikTok quarterly revenue:
- $50 million per quarter | 1/7/20
- Number of TikTok app downloads in 2018:
- Amount TikTok earns in monthly revenue from in-app purchases:
- $95.6 million per month | May 2020
- Percentage of TikTok/Douyin monthly revenue that comes from China:
- 89% | May 2020
- Percentage of TikTok/Douyin monthly revenue that comes from the US:
- 6.2% | May 2020
- Estimated amount Tiktok and Douyin have earned in revenue through in-app sales:
- $113 million | 7/22/19
- Percentage of TikTok in-app purchases that come from the US:
- 55% | 3/22/19
- Projected number of TikTok users in the US:
- By end of 2020: 45.4 million users
- By end of 2021: 52.2 million users
- Number of TikTok users in India:
- 200 million registered users | 7/3/20
- 120 million active users | 6/12/19
- Number of times TikTok has been downloaded in India:
- 600 million downloads | 4/29/20
- Amount that TikTok earns monthly from Indian users:
- $45,000 | May 2019
- Number of TikTok users in Southeast Asia:
- 150 million users | 3/5/20
- 190 million app installs | 1/16/20
- Amount that TikTok earns monthly from American users:
- $2 million | May 2019
- Total amount users have spent on TikTok:
- $97.4 million | 6/10/19
- Percentage of TikTok downloads that have come from India:
- 30.3% | 4/29/20
- Percentage of new TikTok monthly downloads that come from India:
- 46.6% | February 2020
- Percentage of TikTok user sessions that are on Android devices:
- 82.5% | February 2020
- Percentage of TikTok downloaders that open the app daily:
- 28.56% | 11/5/18
- Number of TikTok users in the US:
- 96 million users | 2/26/19
- Number of new TikTok users in Q1 2019:
- 110 million new users | 4/10/19
- Number of TikTok downloads from the App Store in Q1 2019:
- Percentage of Douyin users that are between 24-30 years old:
- 40% | 4/22/19
- Percentage of Douyin users that are women:
- 66.4% | February 2019
- Number of new TikTok installs in June 2020:
- Number of new TikTok installs in January 2020:
- Number of new TikTok installs in May 2019:
- Number of times TikTok was downloaded from the App Store in Q2 2020:
- Percentage of TikTok users that are between the ages of 16-24:
- 41% | January 2019
- Number of TikTok users that have activated their shopping carts on it:
- 1 million users | 6/25/19
- Reported amount that ByteDance purchased for Musical.ly:
Celebrities on TikTok:
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- Amy Schumer: @amyschumer
- Ashley Benson: @ashleybenson
- Awkwafina: @awkwafina
- Cardi B: @iamcardib
- Halsey: @halsey
- Jason Derulo: @jasonderulo
- Jimmy Fallon: @jimmyfallon
- Jonathan Cheban: @foodgod
- Khloe Kardasian: @khloekardashian
- Kourtney Kardasian: @kourtneykardashian
- Lily Achty: @lilyachty
- Liza Koshy: @lizakoshy
- Marshmello: @marshmello
- Nick Jonas: @nickjonas
- Nina Dobrev: @ninadobrev
- Offest: @offsetyrn
- Peyton List: @peytonlist
- Rita Ora: @ritaora
- Sera Yah: @serayah
- Swaelee: @swaelee
- Tony Hawk: @tonyhawk
- Vanessa Hudgens: @vanessahudgens
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Famous TikTok Users:
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- Annie LeBlanc: @annieleblanc
- Ariel Martin: @babyariel
- Cameron Dallas: @camerondallas
- Jacob Sartorius: @jacobsartorius
- Jojo Siwa: @itsjojosiwa
- Kristen Hancher: @kristenhancher
- Lisa and Lena: @lisaandlena
- Liza Koshy: @lizzza
- Loren Gray: @lorengray
- Savannah Soutas: @savvsoutas
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TikTok Facts
Here is pretty much everything you ever wanted to know about TikTok.
- Website: Official Website
- Year Founded: 2016
- Headquarters: Beijing, China
- Parent Company: Bytedance
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these TikTok statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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