The “Tiger’s Challenge” campaign, powered by a Fundrazr app, solicits donations from Woods’ fans for his Earl Woods Scholarship program. The program is aimed at sending underprivileged youths to college and, from comments made by Woods in the announcement press release, appears to be focused on youths that are the first in their family to attend college.
Woods will match every dollar donated between April 2nd and May 14th on the Facebook app and the top donor will get the chance to meet Tiger in Washington D.C. at the AT&T National.
No doubt the timing of it starting in concert with the beginning of The Masters is not a coincidence and the added focus on Woods this weekend will boost his Facebook efforts. Not a bad way to capitalize on the spotlight of the biggest golfing event of the year.
The success of this campaign will be interesting. Three years ago, this would have been a huge success and probably would have set Facebook fundraising records. A lot of people have been turned off of Woods over the past few years because of his off-course activities. It may be tough for them to separate their dislike of the person from the campaign and help out the very worthy cause.