Its been a pretty busy week for digital marketers. Here is a quick summary of some of this week’s highlights…
- We found out that most brands’ social pages are not SEO friendly;
- Martha Stewart gave us an app that helps us decorate Easter eggs;
- We found out that Netflix was thinking about creating family plans;
- Pepsi used a TV check-in app to reward users for watching their TV ads;
- We found out that Amazon was working with 11,000 libraries to create an eBook check-out system;
- I wondered if a TV check-in app like GetGlue could eventually replace TV rating systems like Nielsen;
- Starbucks used their Facebook page to tell us about their Earth Day free coffee giveaway;
- We discovered a new app that prohibits you from drinking and texting;
- Puma gave us three new foursquare badges: Team Captain, Midnight Munchies and After Hours Athlete;
- Porsche celebrated 1 million Facebook likers by wrapping a car in their names;
- We heard about the first ‘Smart Watch’ that allows you to do things like check-in to places and control iTunes;
- Pepto Bismol launched a variable video campaign to combat Cinco de Mayo hangovers.
So this week’s winner??? The consumer.
Brands and marketers are quickly figuring out that the best digital marketing campaigns are about giving something of value to the consumer. In many of the examples above, you see major brands jockeying for digital positioning by using their assets to offer incentives to the consumer. This is a trend to watch and one we can all be excited about.