For B2B businesses, Instagram is kind of like Pinterest– everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network.
Successful B2B marketing on these newer, popular networks is possible, but requires a bit more strategy and creativity than is needed for B2C marketing.
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Here is a helpful infographic I found from Marketo, a marketing automation company, that points out some of the basics of B2B marketing on Instagram.