Much like Volkswagen’s recent newspaper ad campaign, Domino’s is using augmented reality for a more practical purpose than most brands. The pizza-maker has put up 6,000 posters across Britain that look like a normal promo poster (see pic) but also serve as an AR marker when viewed through the Blippar App.
Augmented Reality has been around for a while, but really gained brand approval in the U.S. this past Holiday Season.
The virtual characters in malls and the holiday decorations on your coffee cup were cool, but the challenge going forward for marketers will be to find ways to create integrated campaigns that include augmented reality as a tactical piece that makes sense.
Volkswagen has come up with an creative ad campaign that pokes fun at a smartphone feature that drives us all crazy- the autofill.