Tag Archive for social Media

5 Digital Marketing Tips to Keep an Eye on in 2015

New Year is just around the corner, and as people are making their resolutions lists, most marketers are thinking about the next big thing that is going to help them in 2015. So, what is the best social network to focus on during the next 12 months? While there is no clear answer, it is obvious that our area of work is extremely volatile, and what is good today might not be so successful tomorrow, but you know what they say “Luck favors the prepared mind” so it is best to stay informed about all the latest trends and news when it comes to online marketing.

We have prepared a few simple tips that each marketing manager should consider before totally relaxing and embracing the holiday cheer.

The Selfie; Has Your Brand Got The Picture?

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It is an undeniable fact that the entire world is ‘selfie’ obsessed, but has your business got the picture when it comes to maximising the benefit of this trend?

Selfie, 2013’s word of the year, has quickly taken the social media world by storm and it’s now totally engrained in not just our online, but our everyday lives. The hashtag and the selfie are arguably the strongest couple of the 21st century and have quickly become a fundamental part of modern-day life.

Can You Copyright a Tweet?

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We were recently quoted in an online magazine article; our picture, our name and our original tweet. In fact, it was a screen shot of what we had written on a fairly controversial topic! We were never informed that we had been quoted and would never have seen it if it wasn’t for Google Alerts. In short, our permission was never sought. In the journalism world, this would have been a sure no-go; quoting someone on a controversial subject without their knowledge, could get them into a sticky situation.

So, this led us to the million dollar question…..can you copyright a tweet?

How Often Should You be Posting on Social Media?

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Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.

There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting: