Tag Archive for social Media

You and I Collide: a PR and SEO Story

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While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.

These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.

3 Important Social Media Password Tips

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It’s still important to keep your social media pages and accounts on various websites as protected as possible. For those who are very much Internet-savvy, the entirety of this list may not apply to you. For everyone else, here are 3 password protection tips designed to benefit you.

Key Ways to Measure Your Social Media Success

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Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would still be so relevant today.

In a sense, Einstein has hit the social media nail on the head. Integrating social media into your overall marketing strategy can bring huge business benefits, yet, these are both tangible and intangible and as a result, not every aspect of your social media success can be measured. It’s easy to get lost in social media but how can you really ensure you’re getting a clear ROI? With regards to social media, we like to term this ‘Return on Involvement’; and it’s vital that you ensure you’re seeing a return on all your social media time and efforts.

Facebook’s Teenage Usage and the Solidity of Social Media

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As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.

While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.

Assessing Facebook’s Latest Acquisition

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Facebook hasn’t been very hesitant about acquiring other businesses in 2014, has it?

From Oculus VR to WhatsApp, it’s apparent that the social media mogul sees value in these particular brands and views them as entities to bolster Facebook, as a whole, as well. With this in mind, it shouldn’t come as a terribly big surprise that Facebook made another big purchase as of late. This time, the small business is one that goes by the name of

5 Ways to Optimize Your Personal Brand on LinkedIn

When promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.

If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.