Tag Archive for social Media

How Often Should You be Posting on Social Media?

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Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.

There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting:

Evaluating the Current Trends of Social Media Marketing in 2014

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Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.

Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.

So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:

Brands are Taking the Wrong Approach to Social and Here is How to Fix That

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Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.

You and I Collide: a PR and SEO Story

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While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.

These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.

3 Important Social Media Password Tips

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It’s still important to keep your social media pages and accounts on various websites as protected as possible. For those who are very much Internet-savvy, the entirety of this list may not apply to you. For everyone else, here are 3 password protection tips designed to benefit you.