May 21

Guest Post: Recovering From a Google Link Penalty

Hope May Be On The Horizon For Websites That Have Suffered A Google Link Penalty – Tips and Advice On Recovering From Google Penguin Penalties Continue reading

Feb 12

How To: Use Google+ for Content Marketing

Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, people know that they need to be present and active on the network. They just don’t know how to get started. Continue reading

Jan 22

How Will Facebook’s Graph Search Change Digital Marketing? (Infographic)

Here is a little infographic that our team put together to summarize the ways we see Facebook Graph Search changing digital marketing in the future. Continue reading

Jan 15

Graph Search is About to Make Facebook Page Likes Important Again

facebook graph-search-logo

With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others… Continue reading

Jan 02

What is Digital Marketing? (Infographic)

what is digital marketing infographic

The reality is that digital marketing encompasses a bunch of “stuff.” Where the field once dealt primarily with marketing that shows up on a computer monitor (websites, some SEO and email), we now need to worry about a bunch of different screens to send our message to… Continue reading

Nov 13

3 Important Benefits of Digital Public Relations (Infographic)

digital public relations

Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media. Continue reading

Nov 02

3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation

First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in. Continue reading

Nov 01

3 Important Benefits of Digital Public Relations. Benefit 1: SEO

Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation. Continue reading