For those who keep up, 2014 is sure to be an exciting year, with much competition, interesting mobile marketing campaigns and a fast pace.
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions.
GQ has partnered with AR platform Aurasma on GQLive, an AR app that will deliver extra, 3D content to readers when they hover their mobile device over the magazine pages. According to the GQ release, the app will recognize ads and editorial content as AR markers and offer up “videos, 3D modeling, and more.”
Internet grocer Peapod is making grocery shopping easier for the multitasking, on-the-go professional. They have set up shop in a train station in a creative experiential/mobile marketing activation.
QR may have turned the corner with marketers of late. A recent study showed that 5% of U.S. adults (up from 1% last year) have scanned a 2d code and an increasing number of major brands are incorporating QR technology into they marketing efforts.
I don’t know about you, but when I think of Starbucks, I think of Alternative, Earthy, Non-Conformist, Coffee House, Seattle Grunge. Never have I thought of Starbucks and then thought- Pop, Top 40, Dance, Wigs and Makeup, Meat Suit.
Well up is down and black is white these days in this bizarro marketing world because Starbucks has partnered up with Lady Gaga on a new digital marketing campaign.