For years, there have been a number of reasons why you would want to add nofollow tags to select links on your site. With Google putting such a focus on cleaning up search and penalizing sites for “unnatural links” lately, nofollow is an absolutely essential publishing tool, especially if your site includes guest or sponsored posts. It is simple to add and requires the most basic of coding skills (pretty much identifying the link and pasting in).
First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in.