How Do Consumers Use Social and Mobile to Make Shopping Decisions? (Infographic)

Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions.

This Week in Digital Marketing

Its been a pretty busy week for digital marketers. Here is a quick summary of some of this week’s highlights…

General Mills Tries Out Groupon for Couponing

Promo Magazine reports on a recent Groupon deal that featured General Mills’ products.

General Mills offered a $40 Sampling Basket for $20 delivered to a few thousand Groupon users in Minneapolis and San Fransisco.

So why is this deal noteworthy?

YouTube to Stream Hollywood Movies?

Facebook is dabbling in it; Now it seems that Google is doing it- streaming Hollywood movies.

Hollywood news site, The Wrap, is reporting that Google’s video-sharing social network is close to announcing deals with the major Hollywood studios to stream their movies.

Facebook Sets Sights on Groupon

A week or so after Facebook began offering movie downloads and directly competing with Netflix, the social networking giant is at it again. This week’s target: Groupon. According to Bloomberg, Facebook will soon be offering and promoting local deals that users will be encouraged to share. To start, the deals will be offered in the […]

Groupon: The Billion Dollar Social Site That You Might Not Know

Last month, a social web company caused a big stir in the tech community when it reportedly rejected a $6 Billion offer by Google. This month, the same company is reportedly planning an IPO that may be valued as high as $15 Billion. I give you the above info, and you probably think I am […]