Here is a nice little infographic that lays out 6 key elements that marketers need to focus on when building, and then engaging with, a robust social media community. Continue reading
In my latest eBook, Advanced Facebook Tactics to Achieve Optimal Reach and Engagement, I walk you through some of the tactics that have worked for my clients while covering the important areas of Facebook page building and management. Continue reading
LinkedIn has created an algorithm that measures how “in-demand” an employer is on the professional social network. According to the accompanying blog post, the key variables in the equation are familiarity and engagement. Continue reading
Our creative suggestions combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation. Continue reading
It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people who like that page. So how do you combat the increasing clutter and get more people to see your content? Simple, you need to understand Facebook’s system and use it to your advantage. Continue reading
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following. Continue reading
Earlier today, word was spreading that Google+ was up to 150 million users. This report was received with a huge amount of skepticism given that Google released a user total in October as part of their financial earnings report and they pegged the number at 40 million.
Now comes word via TechCrunch that the social network is at 67 million unique visitors based on the latest ComScore stats. Of course, this isn’t an official Google release, but it seems more in line with the trend. Continue reading