Currently viewing the tag: "digital marketing"
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
At the heart of the “Pets Need to Play” campaign is the super-cool iPet Companion technology. Visitors to the iPet Companion microsite are able to virtually visit shelters across the country via webcam and play with their cats using robotic toys that they can control right from their Internet browser.
According to CNET, Warner Bros will be celebrating the 70th anniversary of Casablanca’s release by screening it directly for free on Facebook tonight.
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
Bright Hope, an Illinois non-profit that serves the extreme poor in the world is taking the “like for a donation” concept a step further. From now until May 31st, for every new like of their page, Bright Hope is donating a flashlight to the people in the poorest parts of Haiti. These regions of the small Caribbean country are very poor and have little sources of light after the sun goes down.
NBC Politics and foursquare have partnered up to offer a very cool series of badges for the 2012 Presidential campaign.
I just noticed this little piece of info buried in a recent Coors Light press release about the brand’s summer plans. Apparently, the beer-maker is planning an augmented reality app.
The app uses Sesame Street toys and a special playmat as AR markers and when they are hovered over with a device running the app, Bert and Ernie come to life and offer educational lessons.
The location-based social platform already lets you discover what restaurants are around you, see tips left by other customers, check the menu and hours of operation and now they are letting you make reservations right from their app.
Jamaican beer-maker Red Stripe recently launched an experiential/digital campaign that brought a larger-than-life Space Invaders game to the streets of Manchester, England.
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