Tag Archive for digital marketing

5 Digital Marketing Tips to Keep an Eye on in 2015

New Year is just around the corner, and as people are making their resolutions lists, most marketers are thinking about the next big thing that is going to help them in 2015. So, what is the best social network to focus on during the next 12 months? While there is no clear answer, it is obvious that our area of work is extremely volatile, and what is good today might not be so successful tomorrow, but you know what they say “Luck favors the prepared mind” so it is best to stay informed about all the latest trends and news when it comes to online marketing.

We have prepared a few simple tips that each marketing manager should consider before totally relaxing and embracing the holiday cheer.

The Selfie; Has Your Brand Got The Picture?

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It is an undeniable fact that the entire world is ‘selfie’ obsessed, but has your business got the picture when it comes to maximising the benefit of this trend?

Selfie, 2013’s word of the year, has quickly taken the social media world by storm and it’s now totally engrained in not just our online, but our everyday lives. The hashtag and the selfie are arguably the strongest couple of the 21st century and have quickly become a fundamental part of modern-day life.

How Often Should You be Posting on Social Media?

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Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.

There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting:

6 Ways Social Media Can Help Law Firms and How They Can Get Started

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Although Law firms are increasingly embracing Social Media as an important and successful business tool, many are still sitting on the fence with neither the confidence nor knowledge to plunge their business into the social realm.
Yet, with stacks of supporting research showing the huge benefits that social media can bring, the time is nigh to get off the fence and start reaping these rewards!

There are the obvious benefits that social media can bring to your law firm such as: