Tag Archive for Branding

5 Core Attributes Of Experiential Marketing

Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty is increased and purchase decisions are influenced. Experiential marketing can encompass…

How to Humanize Brands on Facebook

The essence of the problem is that Facebook, like all social media platforms, isn’t the right forum for the standard propaganda that works within billboards, print advertisements and packaging. Facebook is all about people and that means a company’s posts have to convey an emotional, real context.