If you subscribe to Mashable’s RSS feed, you may have noticed earlier today, that they were reporting a major overhaul for the social bookmarking/sharing site StumbleUpon.
They were reporting a whole new look to the site and a new logo. Among the non-aesthetic changes included the addition of Brand ‘Channels’ to which you could subscribe to and stumble on their content.
Interestingly, Mashable has since taken down the article. After Googling it, all I could find was a similar article from VentureBeat. StumbleUpon’s site and logo currently look the same as always to me. Weird. Maybe this was an embargoed story that someone jumped the gun on?
Anyways, if/when these changes are implemented, it will be interesting to see if the brand channels are widely adopted by businesses. Honestly, I don’t quite see the need for them and they seem pretty limiting. A brand may create a channel to ensure a token presence on the network, but if their content will only be seen by subscribers that way, they would be crazy not to continue to share articles under individual accounts to ensure the largest number of targeted views.
Do you think it is wise for StumbleUpon to reinvent itself like this? Or were you happy with the product as is?