Stuff Magazine, a publication aimed at 18-30 year old males, is the latest magazine to partner up with augmented reality app Blippar to enhance their print advertising platform.
Using the Blippar mobile app, readers can hover over specific advertisements ion the magazine and access extra digital content including product demonstration videos and online contests.
Integrating augmented reality to magazines is becoming a growing trend for publications aimed at a younger, more mobile, demographic. One of the first magazines to add AR content was Virgin Media Magazine back in January.
