Jamaican beer-maker Red Stripe recently launched an experiential/digital marketing campaign that brought a larger-than-life Space Invaders game to the streets of Manchester, England.
The gigantic game is mounted on the side of Manchester’s Town Hall and passers-by can start the game by pressing the button on a podium across the street.
At face value, a working, interactive Space Invaders game on the side of a building would be cool enough, but here’s the twist- most of the game is made up of items found on the street. For example, artist Filthy Luker‘s creation uses street construction markers as the attacking aliens.
Check it out:
Image Credit: Filthy Luker
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