The campaign centers around a night club scene video. It is a simple and innocent video of a girl with her Perrier walking towards a night club.
To the right of the video is a thermometer that gauges how ‘hot’ the video is based on views. The more the video is shared and viewed, the hotter it gets. At various levels of ‘hotness,’ a new scene is unlocked to reward viewers.
The campaign has been active for about a month and it appears that all of the scenes have been unlocked. When watched in its entirety, the video is basically a sexed-up club scene video with pretty explicit product placement.
The channel indicates that it Perrier garnered close to 9 million views which is pretty impressive for what amounts to be a musical YouTube commercial. In a marketing world where every brand needs to get creative to get eyeballs on their video ads, this is a pretty smart way to do so and get a little buzz along the way.