The catch- you have to be a subscriber of Time Warner, Bright House or Verizon FIOS in order to access the app content. Not much help for those of us lucky Comcast or satellite subscribers. Once you have installed the app, you need to log in using your account info from one of those three cable providers in order proceed.
So yes, this is a pretty cool development if you happen to have one of those cable providers and an iOS device.
For the rest of us- we will have to wait some time before we can enjoy the annual Brett Favre front lawn extravaganza on our mobile devices.