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Newsflash: Pinterest is Very Popular on Phones (New and Updated Stats)

pinterest photoToday, I updated a post that I haven’t done much with in a little while. Pinterest isn’t a publicly-traded company so they aren’t required to share any data quarterly like some of their social network peers. For a while, Pinterest stats were popping up so quickly that it was tough to keep up with them. Things have quieted down considerably up until very recently.

Below are a few of the new and updated Pinterest stats that I posted today. Please visit the full posts, also listed below, for many, many more stats.

Pinterest Stats Additions/Updates:

  • Percentage of Pinterest users that use their smartphone as their primary pinning device: 52% 
  • Amount Pinterest reportedly was seeking for the first promoted pins: $1-2 million 
  • Percentage of Pinterest users that have pinned wedding-related content before getting engaged: 70%
  • Percentage of total social referrals to commerce sites from Pinterest: 10.38%
  • Best time/day to pin: Wednesdays 1pm-2pm
  • Percentage of Pinterest employees that are female: 40% Last updated

Here are the full Pinterest statistic posts:

Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Photo by mkhmarketing


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.
  • Kayla Heineman

    Any stats/mentions about growing number of male users? I have been noticing more and more men join from my network.

    The article’s headline made me think about Instagram. This is a terrible platform to use on the computer, but the app is amazing. Is Instagram built mainly for mobile in mind? It would make sense.